“The next set of big global brands will come from emerging countries.” David A. Aaker, one of the world’s most renowned marketing and brand experts, sees large potential for brands from emerging markets and is sure that leading Western brands will face stronger competition from these upcoming global players.
globeone’s Emerging Market Brands Survey analyzes the perception of emerging market brands among German consumers and highlights that many of these brands still have a long way to go until they are on eye-level with established global brands. Still, German consumers see potential for future success of these brands in Germany.
There are definitely many brands to watch out for. To learn already more about these interesting hidden giants, check out our brand snapshots of the 65 emerging market brands from Brazil, Russia, India, China, and South Korea studied in our survey.
“The next set of big global brands will come from emerging countries.” David A. Aaker, one of the world’s most renowned marketing and brand experts, sees large potential for brands from emerging markets and is sure that leading Western brands will face stronger competition from these upcoming global players.
globeone’s Emerging Market Brands Survey analyzes the perception of emerging market brands among German consumers and highlights that many of these brands still have a long way to go until they are on eye-level with established global brands. Still, German consumers see potential for future success of these brands in Germany.
There are definitely many brands to watch out for. To learn already more about these interesting hidden giants, check out our brand snapshots of the 65 emerging market brands from Brazil, Russia, India, China, and South Korea studied in our survey.
“The next set of big global brands will come from emerging countries.” David A. Aaker, one of the world’s most renowned marketing and brand experts, sees large potential for brands from emerging markets and is sure that leading Western brands will face stronger competition from these upcoming global players.
globeone’s Emerging Market Brands Survey analyzes the perception of emerging market brands among German consumers and highlights that many of these brands still have a long way to go until they are on eye-level with established global brands. Still, German consumers see potential for future success of these brands in Germany.
There are definitely many brands to watch out for. To learn already more about these interesting hidden giants, check out our brand snapshots of the 65 emerging market brands from Brazil, Russia, India, China, and South Korea studied in our survey.
“The next set of big global brands will come from emerging countries.” David A. Aaker, one of the world’s most renowned marketing and brand experts, sees large potential for brands from emerging markets and is sure that leading Western brands will face stronger competition from these upcoming global players.
globeone’s Emerging Market Brands Survey analyzes the perception of emerging market brands among German consumers and highlights that many of these brands still have a long way to go until they are on eye-level with established global brands. Still, German consumers see potential for future success of these brands in Germany.
There are definitely many brands to watch out for. To learn already more about these interesting hidden giants, check out our brand snapshots of the 65 emerging market brands from Brazil, Russia, India, China, and South Korea studied in our survey.
“The next set of big global brands will come from emerging countries.” David A. Aaker, one of the world’s most renowned marketing and brand experts, sees large potential for brands from emerging markets and is sure that leading Western brands will face stronger competition from these upcoming global players.
globeone’s Emerging Market Brands Survey analyzes the perception of emerging market brands among German consumers and highlights that many of these brands still have a long way to go until they are on eye-level with established global brands. Still, German consumers see potential for future success of these brands in Germany.
There are definitely many brands to watch out for. To learn already more about these interesting hidden giants, check out our brand snapshots of the 65 emerging market brands from Brazil, Russia, India, China, and South Korea studied in our survey.
The majority of urban consumers in Brazil, Russia, India and China is highly aware of a multitude of German brands. However, there is great potential to further exploit the strengths of German brand origin in these growth markets. This is a key finding of globeone’s first BRIC Branding® Survey.
In total, more than 4,000 consumers in the 20 most important cities in BRIC were interviewed throughout the first half of 2011 about their awareness, preference and purchase frequency of German brands.
globeone Emerging Markets Brand Survey - English Versionglobe-one
Brands from South Korea, Brazil, Russia, India, and China are still often hidden giants in Europe
German consumers are still relatively unfamiliar with champion brands from emerging markets. Only one-third of German consumers can spontaneously name a brand from South Korea, Brazil, Russia, India, or China. Brands from the emerging markets surveyed generally show major weaknesses in the traditional values like quality, reliability, and sustainability. However, German consumers see potential for brands from emerging markets and expect even stronger brands to emerge especially from South Korea and China. Also brands from Brazil can build on untapped positioning potential.
Those are the results of globeone’s representative study on the perception of emerging market brands by German consumers. In total, 1,000 German consumers were interviewed in June 2013.
globeone BRIC Branding Survey - China Editionglobe-one
The majority of urban consumers in China is highly aware of a multitude of German brands and holds a strong preference. Most interesting: The higher the income, the stronger the perceived appeal of German brands. However, some weaknesses also appear: In general, the recognition of the origin of German brands still holds improvement potential.
In total, over 1,000 Chinese consumers from Beijing, Shanghai, Canton, Wuhan and Chengdu have been interviewed. The China results are part of globeone’s comprehensive BRIC Branding Survey with 4,000 consumers-interviews in the 20 most important cities in China, India, Brazil and Russia.
“The next set of big global brands will come from emerging countries.” David A. Aaker, one of the world’s most renowned marketing and brand experts, sees large potential for brands from emerging markets and is sure that leading Western brands will face stronger competition from these upcoming global players.
globeone’s Emerging Market Brands Survey analyzes the perception of emerging market brands among German consumers and highlights that many of these brands still have a long way to go until they are on eye-level with established global brands. Still, German consumers see potential for future success of these brands in Germany.
There are definitely many brands to watch out for. To learn already more about these interesting hidden giants, check out our brand snapshots of the 65 emerging market brands from Brazil, Russia, India, China, and South Korea studied in our survey.
“The next set of big global brands will come from emerging countries.” David A. Aaker, one of the world’s most renowned marketing and brand experts, sees large potential for brands from emerging markets and is sure that leading Western brands will face stronger competition from these upcoming global players.
globeone’s Emerging Market Brands Survey analyzes the perception of emerging market brands among German consumers and highlights that many of these brands still have a long way to go until they are on eye-level with established global brands. Still, German consumers see potential for future success of these brands in Germany.
There are definitely many brands to watch out for. To learn already more about these interesting hidden giants, check out our brand snapshots of the 65 emerging market brands from Brazil, Russia, India, China, and South Korea studied in our survey.
“The next set of big global brands will come from emerging countries.” David A. Aaker, one of the world’s most renowned marketing and brand experts, sees large potential for brands from emerging markets and is sure that leading Western brands will face stronger competition from these upcoming global players.
globeone’s Emerging Market Brands Survey analyzes the perception of emerging market brands among German consumers and highlights that many of these brands still have a long way to go until they are on eye-level with established global brands. Still, German consumers see potential for future success of these brands in Germany.
There are definitely many brands to watch out for. To learn already more about these interesting hidden giants, check out our brand snapshots of the 65 emerging market brands from Brazil, Russia, India, China, and South Korea studied in our survey.
“The next set of big global brands will come from emerging countries.” David A. Aaker, one of the world’s most renowned marketing and brand experts, sees large potential for brands from emerging markets and is sure that leading Western brands will face stronger competition from these upcoming global players.
globeone’s Emerging Market Brands Survey analyzes the perception of emerging market brands among German consumers and highlights that many of these brands still have a long way to go until they are on eye-level with established global brands. Still, German consumers see potential for future success of these brands in Germany.
There are definitely many brands to watch out for. To learn already more about these interesting hidden giants, check out our brand snapshots of the 65 emerging market brands from Brazil, Russia, India, China, and South Korea studied in our survey.
The majority of urban consumers in Brazil, Russia, India and China is highly aware of a multitude of German brands. However, there is great potential to further exploit the strengths of German brand origin in these growth markets. This is a key finding of globeone’s first BRIC Branding® Survey.
In total, more than 4,000 consumers in the 20 most important cities in BRIC were interviewed throughout the first half of 2011 about their awareness, preference and purchase frequency of German brands.
globeone Emerging Markets Brand Survey - English Versionglobe-one
Brands from South Korea, Brazil, Russia, India, and China are still often hidden giants in Europe
German consumers are still relatively unfamiliar with champion brands from emerging markets. Only one-third of German consumers can spontaneously name a brand from South Korea, Brazil, Russia, India, or China. Brands from the emerging markets surveyed generally show major weaknesses in the traditional values like quality, reliability, and sustainability. However, German consumers see potential for brands from emerging markets and expect even stronger brands to emerge especially from South Korea and China. Also brands from Brazil can build on untapped positioning potential.
Those are the results of globeone’s representative study on the perception of emerging market brands by German consumers. In total, 1,000 German consumers were interviewed in June 2013.
globeone BRIC Branding Survey - China Editionglobe-one
The majority of urban consumers in China is highly aware of a multitude of German brands and holds a strong preference. Most interesting: The higher the income, the stronger the perceived appeal of German brands. However, some weaknesses also appear: In general, the recognition of the origin of German brands still holds improvement potential.
In total, over 1,000 Chinese consumers from Beijing, Shanghai, Canton, Wuhan and Chengdu have been interviewed. The China results are part of globeone’s comprehensive BRIC Branding Survey with 4,000 consumers-interviews in the 20 most important cities in China, India, Brazil and Russia.
Brief Study On Volkswagen And Its Business Work Swaraj93Mane
It deals with "How Volkswagen Started their journey and are now having a world wide presence and deals with the strategies used to have global presence.
Modern business strategy tools will be employed to evaluate the strategy and performance of Volkswagen, the world’s second largest automaker. In addition, the internal resources and capabilities, industry environment, and institutional environment of the company will be appraised within the context of various compelling issues, threats, and challenges facing the company. Recommendations will be made as to how Volkswagen’s strategy could potentially be improved in order to increase competitive advantage.
Project at HEC Montréal with the intent to create an International Marketing Plan for a company that is not yet present in the individually chosen target markets. We worked on Skoda and chose Brazil, South Africa and the Philippines as potential target markets.
Brands from South Korea, Brazil, Russia, India, and China are still often hidden giants in Europe
German consumers are still relatively unfamiliar with champion brands from emerging markets. Only one-third of German consumers can spontaneously name a brand from South Korea, Brazil, Russia, India, or China. Brands from the emerging markets surveyed generally show major weaknesses in the traditional values like quality, reliability, and sustainability. However, German consumers see potential for brands from emerging markets and expect even stronger brands to emerge especially from South Korea and China. Also brands from Brazil can build on untapped positioning potential.
Those are the results of globeone’s representative study on the perception of emerging market brands by German consumers. In total, 1,000 German consumers were interviewed in June 2013.
Consumers, Culture, Media, and Brands - Guest lecture pt. IIHenri Weijo
How consumers have evolved as readers of media texts and what this means for brands. A guest lecture by Henri Weijo (http://www.facade.fi) at the Helsinki School of Economics. Course: Brands in Strategic Marketing.
Brief Study On Volkswagen And Its Business Work Swaraj93Mane
It deals with "How Volkswagen Started their journey and are now having a world wide presence and deals with the strategies used to have global presence.
Modern business strategy tools will be employed to evaluate the strategy and performance of Volkswagen, the world’s second largest automaker. In addition, the internal resources and capabilities, industry environment, and institutional environment of the company will be appraised within the context of various compelling issues, threats, and challenges facing the company. Recommendations will be made as to how Volkswagen’s strategy could potentially be improved in order to increase competitive advantage.
Project at HEC Montréal with the intent to create an International Marketing Plan for a company that is not yet present in the individually chosen target markets. We worked on Skoda and chose Brazil, South Africa and the Philippines as potential target markets.
Brands from South Korea, Brazil, Russia, India, and China are still often hidden giants in Europe
German consumers are still relatively unfamiliar with champion brands from emerging markets. Only one-third of German consumers can spontaneously name a brand from South Korea, Brazil, Russia, India, or China. Brands from the emerging markets surveyed generally show major weaknesses in the traditional values like quality, reliability, and sustainability. However, German consumers see potential for brands from emerging markets and expect even stronger brands to emerge especially from South Korea and China. Also brands from Brazil can build on untapped positioning potential.
Those are the results of globeone’s representative study on the perception of emerging market brands by German consumers. In total, 1,000 German consumers were interviewed in June 2013.
Consumers, Culture, Media, and Brands - Guest lecture pt. IIHenri Weijo
How consumers have evolved as readers of media texts and what this means for brands. A guest lecture by Henri Weijo (http://www.facade.fi) at the Helsinki School of Economics. Course: Brands in Strategic Marketing.
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Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
1. Cologne Shanghai Beijing Mumbai São Paulo Singapore Seoul
Emerging Market Brands Survey
Brand snapshots – Brazil
August 2013
2. 2
Pitú
Interesting insights
Pitú is one of the most famous cachaça brands in Europe. It is especially popular in Germany, where one third of
Pitú’s exports go to. To position the brand internationally, Pitú has been present at several international sports
events. During the FIFA World Cup in South Africa, Pitú organized tastings at various hot spots of Johannesburg. Pitú
has also been present in the IndyCar Series (2011/2012), serving the cachaça as a “welcome drink” in VIP areas.
Source: gpitu.com.br
1938Founded
BeverageIndustry
Vitória de Santo Antão, BrazilHeadquarters
n/aRevenues abroad
Revenues n/a
~ 350Employees
of best-known
Brazilian brands in
Germany
Source: globeone Emerging Market
Brands Survey
#1 44%
of German
consumers know
Pitú
Source: globeone Emerging Market
Brands Survey (aided awareness)
3. 3
Petrobras
Interesting insights
Petrobras, the largest company in the Southern Hemisphere, is the leader in energy in Brazil. The company strongly
focuses its marketing activities on numerous sports events and has sponsored the Formula 1 Grand Prix in Brazil for
many years to promote its engine-optimizing gasoline. Besides that, Petrobras also actively supports many other
sports like football, tennis, surfing and triathlon.
Source: petrobras.com.br
1953Founded
OilIndustry
Rio de Janeiro, BrazilHeadquarters
n/aRevenues abroad
Revenues € 104.07 billion (2012)
~ 85,000Employees
of best-known
Brazilian brands in
Germany
Source: globeone Emerging Market
Brands Survey
#2 19%
of German
consumers know
Petrobras
Source: globeone Emerging Market
Brands Survey (aided awareness)
4. 4
Natura
Interesting insights
Natura, the cosmetics leader in the Brazilian market, positions itself as “esthetic and ethic” company and
emphasizes its sustainable and transparent operations. It focuses on eco-friendly products and its advertisements
show ordinary woman instead of supermodels. In order to expand into international markets, Natura has opened
flagship stores in prime locations – one example is the “Casa Natura” in Paris, France.
1969Founded
FMCGIndustry
Cajamar, BrazilHeadquarters
~ 12%Revenues abroad
Revenues €3.17 billion (2012)
~ 6,700Employees
of best-known
Brazilian brands in
Germany
Source: globeone Emerging Market
Brands Survey
#3 15%
of German
consumers know
Natura
Source: globeone Emerging Market
Brands Survey (aided awareness)
Source: natura.com.br
5. 5
TAM
Note: TAM is part LATAM Airlines Group, revenues for TAM are not stated separately.
Interesting insights
TAM, the largest Brazilian airline, is part of LATAM Airline group. TAM has increased its international visibility since it
became part of Star Alliance. Its marketing activities focus on improving the costumer relationship by using social
media channels and offering innovative on-board entertainment. TAM is also the official sponsor and transporter of
the Seleção, Brazil’s national football team.
Source: tam.com.br
1976Founded
AviationIndustry
São Paulo, BrazilHeadquarters
n/aRevenues abroad
Revenues n/a
~ 53,600Employees
of best-known
Brazilian brands in
Germany
Source: globeone Emerging Market
Brands Survey
#4 11%
of German
consumers know
TAM
Source: globeone Emerging Market
Brands Survey (aided awareness)
6. 6
Embraer
Interesting insights
Embraer, the only South America company to manufacture aircrafts, is on the top 3 largest aircraft manufacturers in
the world. At the 2013 Le Bourget air show in France, Embraer presented its new executive airplane series E2,
offering its clients reductions in fuel consumption, emissions, noise and maintenance costs. The company expects
this new airplane series to further strengthen its competitive position in this segment.
Source: Embraer
1969Founded
Aerospace and defenseIndustry
São José dos Campos, BrazilHeadquarters
~ 86%Revenues abroad
Revenues € 4.86 billions (2012)
~ 18,250Employees
of best-known
Brazilian brands in
Germany
Source: globeone Emerging Market
Brands Survey
#5 8%
of German
consumers know
Embraer
Source: globeone Emerging Market
Brands Survey (aided awareness)
7. 7
Havaianas
Note: Havaianas is part of Group Alpargatas, company figures for Havaianas are not stated separately.
Interesting insights
Havaianas has explored international markets by emphasizing Brazil’s country image. The products are colorful and
lively, conveying the joyful Brazilian way of living. The brand also positions its sandals in haute couture – in 2003,
the sandals were worn by the models in Jean- Paul Gautier’s fashion show and many celebrities have been
photographed wearing Havaianas. In line with that, the sandals can also be bought in premium department stores.
Source: havaianas.com.br
1962Founded
ApparelIndustry
São Paulo, BrazilHeadquarters
n/aRevenues abroad
Revenues n/a
n/aEmployees
of best-known
Brazilian brands in
Germany
Source: globeone Emerging Market
Brands Survey
#6 8%
of German
consumers know
Havaianas
Source: globeone Emerging Market
Brands Survey (aided awareness)
8. 8
H.Stern
Interesting insights
H.Stern is one of the top 5 global jewelry brands. It is featured in the French luxury guide Lê Guide du Luxe and the
company’s jewelry is worn by Hollywood celebrities like Angelina Jolie. H.Stern organizes about 300 fashion events
per year to present its exclusive design collections. At the flagship store in Rio de Janeiro, customers are offered a
unique brand experience through guided visits to the manufacturing processes and to its museum.
Source: hstern.com.br
1945Founded
JewelryIndustry
Rio de Janeiro, BrazilHeadquarters
n/aRevenues abroad
Revenues n/a
~ 3,500Employees
of best-known
Brazilian brands in
Germany
Source: globeone Emerging Market
Brands Survey
#7 4%
of German
consumers know
H.Stern
Source: globeone Emerging Market
Brands Survey (aided awareness)
9. 9
Guaraná Antárctica
Note: Guaraná Antárctica is part Anheuser-Busch InBev , figures for Guaraná are not stated separately.
Interesting insights
Guaraná Antarctica, part of the Anheuser-Busch InBev Group, is the most popular guaraná-flavored soft drink in
Brazil. With more than 13 million “likes”, it is also the most popular Brazilian brand on Facebook. When it reached
10 million fans, the company created a special blue edition to celebrate with them. The brand is also an official
sponsor of the Brazilian football team and has created several advertisements with Brazil’s “new Pelé” – Neymar.
Source: guaranaantarctica.com.br
1921Founded
BeverageIndustry
São Paulo, BrazilHeadquarters
n/aRevenues abroad
Revenues n/a
n/aEmployees
of best-known
Brazilian brands in
Germany
Source: globeone Emerging Market
Brands Survey
#8 4%
of German
consumers know
Guaraná Antárctica
Source: globeone Emerging Market
Brands Survey (aided awareness)
10. 10
Vale
Interesting insights
Vale is the second-largest mining company in the world and it operates in more than 30 countries. Its campaigns
emphasize the company’s Brazilian origin and its commitment to environmental preservation in all regions of its
operations. Ronaldo, one of Brazil’s greatest football heroes, was the testimonial for one of Vale’s campaigns and
further positioned Vale as a part of Brazil and its culture.
Source: vale.com
1942Founded
MiningIndustry
Rio de Janeiro, BrazilHeadquarters
~ 83%Revenues abroad
Revenues € 37.01 billion (2012)
~ 134,000Employees
of best-known
Brazilian brands in
Germany
Source: globeone Emerging Market
Brands Survey
#9 3%
of German
consumers know
Vale
Source: globeone Emerging Market
Brands Survey (aided awareness)
11. 11
Braskem
Interesting insights
Braskem, the Americas’ top thermoplastic resins producer, is the first Brazilian company to join the “Green Industry
Platform”, an UNIDO and UNEP initiative. Braskem positions itself globally as a technology and innovation leader
and especially emphasizes its products’ contribution to sustainability and the environment. Its green polythlyene
“I'm greenTM” has won environmental awards such as FINEP of Innovation 2012 and the ECO Prize 2011.
Source:: braskem.com.br
2002Founded
ChemicalsIndustry
São Paulo, BrazilHeadquarters
~ 37%Revenues abroad
Revenues € 16.62 billion (2012)
~ 7,600Employees
of best-known
Brazilian brands in
Germany
Source: globeone Emerging Market
Brands Survey
#10 2%
of German
consumers know
Braskem
Source: globeone Emerging Market
Brands Survey (aided awareness)
