The document discusses how globalization and the media are integrating local economies, cultures and ideas on a global scale. It explores how the media distributes cultural capital and icons around the world, and whether this homogenizes culture or promotes diversity. While some global brands and American popular music have spread widely, it also questions if local folklore and traditions have been replaced.

1. globalisation
and the media

2. local and
national
economies and
cultures are
integrated
through
communication,
transport, and
trade

3. ideas, language,
and culture are
circulated
around the
world

4. economic globalisation allows
for the free movement of
goods, services, capital and
labour

5. examples of this would
include BT call centres in
India or iPhones “assembled”
in China from parts made in
multiple countries...

6. the media is responsible for
the distribution of cultural
capital

7. globalisation
gives us junk
food

8. does it also
give us junk
culture?

9. globally
recognised
brands...

10. ...end up
destroying or
replacing
folklore and
tradition
krampus santa

11. hollywood helped
export american culture
to the world

12. global icons

13. a global iconography

14. The Beatles spread American
popular music around the world

15. is a global
message of
peace and love
a bad thing?

16. or is there something sinister
about an homogenised global
monoculture?

17. does globalisation
threaten diversity?

18. or does it help create it?

19. there have been global protests
against economic globalisation

20. the bad habits of american
banks caused a global
financial crisis

21. icons of america are often the
focus of attacks

22. the
internet is
another
means of
spreading
ideas

23. a network of connections

24. a global infrastructure

25. does the internet
also give the world
an opportunity to
talk back?

26. what does
the internet
bring to
china?
what does
china bring
to the
internet?

27. how far do you agree
with the following
st atements?

28. “globalisation of
culture through
mass media
results in the
suppression of
diversity”

29. “too much power is in the hands
of a few global media giants”

30. “the media is
structured to
influence our
consumer
habits”

31. “media we have is both a result
and a cause of globalisation”

32. culture is a commodity that gets
bought, sold, & rearranged

33. “we passively consume an
artificial homogenous culture
created by the media”

34. ivism is on th e rise”
“inter net act

35. …or are most of us merely
passive consumers of other
people’s internet activism?
doers thinkers
builders
watchers