The document outlines a Global Subject Matter Expert Program created by Bazaarvoice to address issues around finding definitive answers to strategic and technical product questions, a lack of centralized documentation, and global teams not being fully aligned on new products and features. The program identified over 175 Subject Matter Experts across departments, established communication channels between them, and created monthly expert meetings for 12 Bazaarvoice products. This resulted in over 250 questions being answered and added to documentation, and the expert meetings helped product teams smoothly rollout new features while experts communicated updates within their teams.