We can see strong growth of nutrition bars tracked at the global level and in the China market. Read this presentation to understand some of the key trends that are driving growth in the bar market.
With in-demand ingredients and the most functional formulations, our innovations help customers consistently lead the market. Our functional ingredients and extensive portfolio of non-GMO, allergen- and gluten-free grains help our customers meet the ever-growing demand for healthy, on-the-go snack options.
Nutrition Bars - Market Overview, Growth Drivers and New Product IdeasNutrition & Biosciences
This document provides an overview of the nutrition bar market in India, including growth drivers and new product opportunities. It notes that health-consciousness is rising among Indian consumers who are increasingly looking for nutritious, balanced snacks. However, they still want snacks that taste good. The document then discusses sugar and protein trends in nutrition bars, noting that Indians' protein intake has decreased while sugar intake is very high. It highlights several new protein and lower-sugar Indian nutrition bar launches, and proposes concepts using alternative proteins to meet consumer demands.
The document discusses obesity in India. Some key points:
- India is the third most obese country in the world, with obesity more common in females. Punjab and Kerala have the highest rates of obesity.
- Obesity is defined as a BMI over 30. It results from an excess calorie intake compared to energy expenditure.
- Obesity rates have increased over time and are higher in urban vs. rural areas. Factors contributing to obesity in India include lifestyle changes, diet, lack of physical activity, and socioeconomic status.
- There is a need for public education on healthy lifestyles and diets to address obesity in India. Gut bacteria also influence obesity risk and future research is exploring manipulating gut
This document contains information about PowerBar's current marketing problem, campaign objectives, target audience, competitors, and proposed advertising approach. The marketing problem is that consumers perceive PowerBar as only for serious athletes and gym users. The campaign aims to show PowerBar can be consumed in any situation by broadening the target to "spectator athletes" and those seeking snacks or supplements. The proposed ad shows a group enjoying a sports event while eating PowerBars to demonstrate its flexibility.
In the 2019 fall semester, I was a student in Professor Scott Hamula's advertising class and was given the opportunity to rebrand any less known/advertised brand. The group that I was a part of chose to rebrand The Original Oatly. Attached below is our final project booklet about our new Advertising Campaign plan for Oatly. This project was a lot of fun and extremely thankful I got to have real life experiences in this class.
Whole Foods Market Marketing Plan Meal Kit IndustryJoshua
Whole Foods is launching a culinary meal kit service to be offered through their grocery delivery in select cities. The meal kits will provide high quality, organic, locally-sourced ingredients and recipes. They will differentiate by offering reusable packaging, instructional cooking videos from celebrity chefs, a Jamie Oliver cookware line, and a monthly craft beer pairing subscription. The meal kits are aimed at younger, affluent customers interested in health, sustainability and cooking.
The document provides information about veganism including role models, recipes from different cuisines, products, myths about vegan diets, the environmental benefits, tips for eating and shopping as a vegan, the health benefits, why vegans don't eat animals, vegan athletes, campaigns against animal cruelty, and vegan clothing materials. Primary research was also included where college students answered questions about what being vegan means to them and if they would try it and what they would miss.
Exchange Lists for Meal Planning splits foods into 6 groups based on their nutrients and calories:
1) The Dairy Group contains foods like milk and yogurt. 2) The Vegetables Group includes all non-starchy veggies. 3) The Fruit Group portions fruits by their carbohydrate content. 4) The Starch Group measures foods like bread, cereal and potatoes with similar carb amounts. 5) The Meat Group provides protein amounts. 6) The Fat Group specifies fat grams. Tracking the number of "choices" from each group helps create balanced meal plans.
Nutrition Bars - Market Overview, Growth Drivers and New Product IdeasNutrition & Biosciences
This document provides an overview of the nutrition bar market in India, including growth drivers and new product opportunities. It notes that health-consciousness is rising among Indian consumers who are increasingly looking for nutritious, balanced snacks. However, they still want snacks that taste good. The document then discusses sugar and protein trends in nutrition bars, noting that Indians' protein intake has decreased while sugar intake is very high. It highlights several new protein and lower-sugar Indian nutrition bar launches, and proposes concepts using alternative proteins to meet consumer demands.
The document discusses obesity in India. Some key points:
- India is the third most obese country in the world, with obesity more common in females. Punjab and Kerala have the highest rates of obesity.
- Obesity is defined as a BMI over 30. It results from an excess calorie intake compared to energy expenditure.
- Obesity rates have increased over time and are higher in urban vs. rural areas. Factors contributing to obesity in India include lifestyle changes, diet, lack of physical activity, and socioeconomic status.
- There is a need for public education on healthy lifestyles and diets to address obesity in India. Gut bacteria also influence obesity risk and future research is exploring manipulating gut
This document contains information about PowerBar's current marketing problem, campaign objectives, target audience, competitors, and proposed advertising approach. The marketing problem is that consumers perceive PowerBar as only for serious athletes and gym users. The campaign aims to show PowerBar can be consumed in any situation by broadening the target to "spectator athletes" and those seeking snacks or supplements. The proposed ad shows a group enjoying a sports event while eating PowerBars to demonstrate its flexibility.
In the 2019 fall semester, I was a student in Professor Scott Hamula's advertising class and was given the opportunity to rebrand any less known/advertised brand. The group that I was a part of chose to rebrand The Original Oatly. Attached below is our final project booklet about our new Advertising Campaign plan for Oatly. This project was a lot of fun and extremely thankful I got to have real life experiences in this class.
Whole Foods Market Marketing Plan Meal Kit IndustryJoshua
Whole Foods is launching a culinary meal kit service to be offered through their grocery delivery in select cities. The meal kits will provide high quality, organic, locally-sourced ingredients and recipes. They will differentiate by offering reusable packaging, instructional cooking videos from celebrity chefs, a Jamie Oliver cookware line, and a monthly craft beer pairing subscription. The meal kits are aimed at younger, affluent customers interested in health, sustainability and cooking.
The document provides information about veganism including role models, recipes from different cuisines, products, myths about vegan diets, the environmental benefits, tips for eating and shopping as a vegan, the health benefits, why vegans don't eat animals, vegan athletes, campaigns against animal cruelty, and vegan clothing materials. Primary research was also included where college students answered questions about what being vegan means to them and if they would try it and what they would miss.
Exchange Lists for Meal Planning splits foods into 6 groups based on their nutrients and calories:
1) The Dairy Group contains foods like milk and yogurt. 2) The Vegetables Group includes all non-starchy veggies. 3) The Fruit Group portions fruits by their carbohydrate content. 4) The Starch Group measures foods like bread, cereal and potatoes with similar carb amounts. 5) The Meat Group provides protein amounts. 6) The Fat Group specifies fat grams. Tracking the number of "choices" from each group helps create balanced meal plans.
Current strategy& programme to combat public nutritionShwetaMalik22
Current strategies to combat malnutrition in children under 5 include:
1) Revitalizing community health centers and Posyandu to monitor child growth and identify malnutrition early.
2) Improving health personnel's ability to manage malnutrition.
3) Directly addressing nutritional problems through interventions like vitamin A capsules, complementary foods, and supplementary foods.
Immunization is a key health-based intervention and aims to reduce under-5 mortality by preventing vaccine-preventable diseases like tetanus, polio, diphtheria, and measles. Provision of safe drinking water and prevention of diarrheal diseases are also important strategies. Food-based approaches incorporate food fortification, dietary diversification emphasizing
HelloFresh is building the leading global online consumer food brand by disrupting the traditional food supply chain. They deliver more than 4 million meals per month to customers in several countries. Their vision is to establish a new category of home cooking delivered to customers' doorsteps. They have a subscription-based business model that is already profitable in some markets. Their just-in-time supply chain model allows them to source high quality ingredients and deliver meals with zero inventory. They see significant potential for growth by increasing penetration in current markets and expanding into new geographies.
- Diety aims to introduce a chain of diet restaurants in Egypt serving healthy meals to address the growing focus on nutrition and wellness among educated Egyptians.
- Market research found a lack of decent diet restaurants with satisfying portions and variety. Diety will offer 40 items from different cuisines in a cozy atmosphere.
- The target segment is Egyptians and foreigners aged 30-50 in cities like Mohandessien who earn over 100k annually and live active lifestyles. Meals will be customized based on individual nutrition profiles and goals.
Nongshim is a South Korean noodle company that is expanding globally. They have established operations in the US and have products available in over 80 countries. Nongshim faces competition from other instant noodle brands like Nissin, Maruchan, and local manufacturers. Indirect competitors include soup brands like Campbell's, Lipton, and Progresso. Nongshim is analyzing the Hawaiian market, which has a large Asian population and increasing spending on ready meals. To succeed in Hawaii, Nongshim's strategy includes partnering with retailers for product placement, developing specialty products, and maintaining competitive pricing.
Energy bars are supplemental food bars containing cereals and other high-energy ingredients. They were created by Pillsbury in 1960 as a space food to provide quick energy without a full meal. Energy bars contain carbohydrates, protein, fat, fiber, and calories. They are easily digestible to quickly supply energy and nutrients to the body. Common types include carbohydrate, protein, diet/weight-loss, and meal replacement bars. While energy bars provide portable energy, real meals and snacks are more nutritious sources of sustained energy.
Marketing Research Analysis--Power Bar
The objective of this report is to aid Power Bar’s management in understanding how Power Bar customers use the product; how they rate it; and what value they are getting from the product.
Any differences in attitude, usage and value perception between fitness types and those of dieters will be quantifiable and provide valuable insight on Power Bar buyers.
The document discusses energy balance and its components. It introduces energy balance, explaining that it is like a scale comparing energy intake to energy expenditure. It then covers the topics of energy intake sources from food, including macronutrients, and energy expenditure components like basal metabolic rate, physical activity, and the thermic effect of food. The document provides examples of calculating percentages of calories from macronutrients and determining daily calorie needs using formulas like the Harris Benedict equation.
This document discusses nutrition and its relationship to periodontal disease. It defines key terms like nutrition, nutrients, and diet. It explains the functions of different nutrients and a balanced diet. Specific nutrients like vitamins C and D, iron, and calcium are discussed in relation to periodontal health. The document recommends increasing intake of foods like fish, fiber, fruits and vegetables and decreasing sugar to support periodontal health. It provides guidance on nutritional counseling and pre/post-operative diets for periodontal patients.
The cereal category has seen flat sales growth in recent years due to lack of innovation and changing consumer habits. Cinnamon Toast Crunch, produced by General Mills, has been on the market since 1984 but faces challenges from more popular cereals and changing breakfast trends. Research found that while women like the taste of Cinnamon Toast Crunch, the target audience could be expanded to include busy young professionals who want a convenient breakfast. Qualitative research with women ages 25-34 found that most eat a fast breakfast on weekdays due to busy mornings.
Coca-Cola Zero, or Coke Zero, is a no-calorie variation of Coca-Cola marketed specifically to health-conscious men. It has the same taste as regular Coke but contains no sugar. Coke Zero uses digital marketing campaigns including videos on YouTube, promotions on Facebook and Twitter, mobile apps, and "drinkable" ads that allow viewers to redeem coupons for Coke Zero through their smartphones. The document provides details on Coke Zero and examples of its digital marketing strategies like the "Drinkable Commercial" during the NCAA basketball tournament.
The document discusses world hunger, its causes, effects, and historical context. It notes that poverty, conflict, natural disasters, and seasonal changes are key causes of hunger. Hundreds of millions of people in countries like India, China, and several African nations currently face hunger. Hunger has negative health effects like stunted growth and reduced lifespan. While the world currently produces enough food to feed the global population, hunger persists due to issues of poverty, distribution, waste, and conflict. Non-profits and governments work to address hunger through food aid, farming efficiency programs, and technological solutions.
Questionnaire for consumption fast food finalized 1 (2)Kiran Amin
The 15 question questionnaire surveyed students at the Institute of Hailey College of Banking and Finance at Punjab University about their consumption of fast food. The questions covered topics like gender, age, frequency of eating fast food, what items they order, factors influencing their fast food choices like price and branding, awareness of nutritional information and health effects, and predictions about future trends in fast food consumption.
This document debunks common myths about the diabetic diet and provides guidance on healthy eating for diabetes management. It discusses that a diabetic diet is not separate from a healthy diet for all, and focuses on choosing carbohydrates from whole grains, vegetables and fruits. While foods like honey and rice can be included, portion size matters and substitutes should not have more calories than sugar. The guidelines emphasize eating a variety of nutritious foods while monitoring blood sugar levels.
The document provides an overview of the fast food industry. It discusses:
1) The industry's origins after WWII and its growth to $160 billion in revenue by 2014, forecast to reach $210 billion by 2018.
2) The main segments of the industry including burgers, sandwiches, snacks, Mexican, pizza/pasta, chicken and Asian/seafood.
3) Key factors in the industry including competition between chains, regulations, and changing consumer preferences toward healthier options.
4) The industry is mature with intense competition as chains try to increase market share through customer service, costs and product lines.
Factors affecting the consurer perception towards the beverage industry in bdMd Shultanuzzaman
The beverage industry is a very large industry itself in the overall marketing industry prospect in
the context of Bangladesh. It has a huge share in the overall profitability of the market. So
satisfying the customers in that huge market is a big challenge. Alongside that there are many
problems that the industry has to face. Companies use a series of communication tools and attract
the customers in this industry. And the communication tools have their own effect on the
consumer perception towards a particular company. Here comes the use of effect of different
communication tools catching attention towards particular company. This paper aims to
investigate the effects of those communication tools that may influence the consumer
perceptions. In order to achieve this aims, I have worked consistently and visited many places
especially some beverage store to investigate the consumers buying pattern. Moreover, the survey
approach I adopted for data collection and a questionnaire was designed base on the literature
review and research model. At the end of survey, I have collected 150 valid samples for this
research. After the data analysis and discussion, the results indicates that the advertisement, sales
promotion, online promotion, perceive value, are the direct factors influence consumers‘
beverage buying behavior. Moreover, satisfaction, perception, purchase are also the factors
influenced consumers buying behavior. And from the findings from the analysis of my survey, I
can see that Advertisement as a whole has the most importance as a factor in effecting consumer
perception. So when thinking of about satisfying the customers of beverage industry the
advertisement effect needs to be considered.
This document provides a summary of trends in the bread and bakery category. It covers topics like health and wellness trends focusing on heritage grains, the growth of private label and convenience products, opportunities to leverage nostalgia and comfort foods, and the potential of emerging markets. Western bread and bakery brands looking to expand into emerging markets will need to localize their products and market effectively to overcome cultural barriers. Overall the report analyzes opportunities, weaknesses, strengths and threats across various segments in the evolving bread and bakery industry landscape.
This document discusses the economics of nutritional programs in India. It defines nutrition and describes the history and development of nutritional concepts. It then discusses nutritional development and concerns in India, focusing on malnutrition problems like deficiencies, anemia, and goiter. The document outlines an integrated multi-sector approach needed to address nutritional imbalance, including national dietary goals, preventive measures at family/community/national levels, and the need for international cooperation. It argues that improving nutrition drives economic growth by increasing productivity, and that the returns from nutritional programs far outweigh their costs.
The document summarizes a health seminar that discusses body composition analysis, obesity risks, ideal nutrition, and Herbalife products. It promotes Herbalife meal replacements for breakfast that provide protein, vitamins, and minerals to replace 1-2 meals per day at 200 calories. Clinical studies show their products help reduce weight, body fat percentage, and improve blood parameters. Testimonials from customers report weight loss success stories losing 10-60 pounds using Herbalife products and nutrition plans.
"Overview: Sustainable agriculture production and diversification for healthy...ExternalEvents
"www.fao.org/about/meetings/sustainable-food-systems-nutrition-symposium
The International Symposium on Sustainable Food Systems for Healthy Diets and Improved Nutrition was jointly held by FAO and WHO in December 2016 to explore policies and programme options for shaping the food systems in ways that deliver foods for a healthy diet, focusing on concrete country experiences and challenges. This Symposium waas the first large-scale contribution under the UN Decade of Action for Nutrition 2016-2025. This presentation was part of Parallel session 1.1: Sustainable agriculture production and diversification for healthy diets"
Worked in a team of five to design an advertising campaign for Bare Snacks. Conducted primary and secondary research to develop a big idea for our campaign based off our marketing objectives and goals. Designed creative executions for print advertisements and adaptations for television, Internet, social media, and out-of-home.
This document discusses building urban food systems for better diets, nutrition, and health in low and middle-income countries. It outlines key demand drivers like health and wellness, convenience, aging populations, and sustainable foods. Convenience foods are seeing strong growth, especially ready-to-eat and drink products. Sustainable foods like reducing food waste and alternative proteins also present commercial opportunities. Food industry executives surveyed identified lowering environmental footprints and meeting demands for healthy, sustainable foods as top innovation priorities, and costs to develop new products as a major obstacle to innovation. The document proposes Singapore's food innovation ecosystem as a model, featuring research institutes, retailers, start-up support, and co-innovation to address market gaps.
Current strategy& programme to combat public nutritionShwetaMalik22
Current strategies to combat malnutrition in children under 5 include:
1) Revitalizing community health centers and Posyandu to monitor child growth and identify malnutrition early.
2) Improving health personnel's ability to manage malnutrition.
3) Directly addressing nutritional problems through interventions like vitamin A capsules, complementary foods, and supplementary foods.
Immunization is a key health-based intervention and aims to reduce under-5 mortality by preventing vaccine-preventable diseases like tetanus, polio, diphtheria, and measles. Provision of safe drinking water and prevention of diarrheal diseases are also important strategies. Food-based approaches incorporate food fortification, dietary diversification emphasizing
HelloFresh is building the leading global online consumer food brand by disrupting the traditional food supply chain. They deliver more than 4 million meals per month to customers in several countries. Their vision is to establish a new category of home cooking delivered to customers' doorsteps. They have a subscription-based business model that is already profitable in some markets. Their just-in-time supply chain model allows them to source high quality ingredients and deliver meals with zero inventory. They see significant potential for growth by increasing penetration in current markets and expanding into new geographies.
- Diety aims to introduce a chain of diet restaurants in Egypt serving healthy meals to address the growing focus on nutrition and wellness among educated Egyptians.
- Market research found a lack of decent diet restaurants with satisfying portions and variety. Diety will offer 40 items from different cuisines in a cozy atmosphere.
- The target segment is Egyptians and foreigners aged 30-50 in cities like Mohandessien who earn over 100k annually and live active lifestyles. Meals will be customized based on individual nutrition profiles and goals.
Nongshim is a South Korean noodle company that is expanding globally. They have established operations in the US and have products available in over 80 countries. Nongshim faces competition from other instant noodle brands like Nissin, Maruchan, and local manufacturers. Indirect competitors include soup brands like Campbell's, Lipton, and Progresso. Nongshim is analyzing the Hawaiian market, which has a large Asian population and increasing spending on ready meals. To succeed in Hawaii, Nongshim's strategy includes partnering with retailers for product placement, developing specialty products, and maintaining competitive pricing.
Energy bars are supplemental food bars containing cereals and other high-energy ingredients. They were created by Pillsbury in 1960 as a space food to provide quick energy without a full meal. Energy bars contain carbohydrates, protein, fat, fiber, and calories. They are easily digestible to quickly supply energy and nutrients to the body. Common types include carbohydrate, protein, diet/weight-loss, and meal replacement bars. While energy bars provide portable energy, real meals and snacks are more nutritious sources of sustained energy.
Marketing Research Analysis--Power Bar
The objective of this report is to aid Power Bar’s management in understanding how Power Bar customers use the product; how they rate it; and what value they are getting from the product.
Any differences in attitude, usage and value perception between fitness types and those of dieters will be quantifiable and provide valuable insight on Power Bar buyers.
The document discusses energy balance and its components. It introduces energy balance, explaining that it is like a scale comparing energy intake to energy expenditure. It then covers the topics of energy intake sources from food, including macronutrients, and energy expenditure components like basal metabolic rate, physical activity, and the thermic effect of food. The document provides examples of calculating percentages of calories from macronutrients and determining daily calorie needs using formulas like the Harris Benedict equation.
This document discusses nutrition and its relationship to periodontal disease. It defines key terms like nutrition, nutrients, and diet. It explains the functions of different nutrients and a balanced diet. Specific nutrients like vitamins C and D, iron, and calcium are discussed in relation to periodontal health. The document recommends increasing intake of foods like fish, fiber, fruits and vegetables and decreasing sugar to support periodontal health. It provides guidance on nutritional counseling and pre/post-operative diets for periodontal patients.
The cereal category has seen flat sales growth in recent years due to lack of innovation and changing consumer habits. Cinnamon Toast Crunch, produced by General Mills, has been on the market since 1984 but faces challenges from more popular cereals and changing breakfast trends. Research found that while women like the taste of Cinnamon Toast Crunch, the target audience could be expanded to include busy young professionals who want a convenient breakfast. Qualitative research with women ages 25-34 found that most eat a fast breakfast on weekdays due to busy mornings.
Coca-Cola Zero, or Coke Zero, is a no-calorie variation of Coca-Cola marketed specifically to health-conscious men. It has the same taste as regular Coke but contains no sugar. Coke Zero uses digital marketing campaigns including videos on YouTube, promotions on Facebook and Twitter, mobile apps, and "drinkable" ads that allow viewers to redeem coupons for Coke Zero through their smartphones. The document provides details on Coke Zero and examples of its digital marketing strategies like the "Drinkable Commercial" during the NCAA basketball tournament.
The document discusses world hunger, its causes, effects, and historical context. It notes that poverty, conflict, natural disasters, and seasonal changes are key causes of hunger. Hundreds of millions of people in countries like India, China, and several African nations currently face hunger. Hunger has negative health effects like stunted growth and reduced lifespan. While the world currently produces enough food to feed the global population, hunger persists due to issues of poverty, distribution, waste, and conflict. Non-profits and governments work to address hunger through food aid, farming efficiency programs, and technological solutions.
Questionnaire for consumption fast food finalized 1 (2)Kiran Amin
The 15 question questionnaire surveyed students at the Institute of Hailey College of Banking and Finance at Punjab University about their consumption of fast food. The questions covered topics like gender, age, frequency of eating fast food, what items they order, factors influencing their fast food choices like price and branding, awareness of nutritional information and health effects, and predictions about future trends in fast food consumption.
This document debunks common myths about the diabetic diet and provides guidance on healthy eating for diabetes management. It discusses that a diabetic diet is not separate from a healthy diet for all, and focuses on choosing carbohydrates from whole grains, vegetables and fruits. While foods like honey and rice can be included, portion size matters and substitutes should not have more calories than sugar. The guidelines emphasize eating a variety of nutritious foods while monitoring blood sugar levels.
The document provides an overview of the fast food industry. It discusses:
1) The industry's origins after WWII and its growth to $160 billion in revenue by 2014, forecast to reach $210 billion by 2018.
2) The main segments of the industry including burgers, sandwiches, snacks, Mexican, pizza/pasta, chicken and Asian/seafood.
3) Key factors in the industry including competition between chains, regulations, and changing consumer preferences toward healthier options.
4) The industry is mature with intense competition as chains try to increase market share through customer service, costs and product lines.
Factors affecting the consurer perception towards the beverage industry in bdMd Shultanuzzaman
The beverage industry is a very large industry itself in the overall marketing industry prospect in
the context of Bangladesh. It has a huge share in the overall profitability of the market. So
satisfying the customers in that huge market is a big challenge. Alongside that there are many
problems that the industry has to face. Companies use a series of communication tools and attract
the customers in this industry. And the communication tools have their own effect on the
consumer perception towards a particular company. Here comes the use of effect of different
communication tools catching attention towards particular company. This paper aims to
investigate the effects of those communication tools that may influence the consumer
perceptions. In order to achieve this aims, I have worked consistently and visited many places
especially some beverage store to investigate the consumers buying pattern. Moreover, the survey
approach I adopted for data collection and a questionnaire was designed base on the literature
review and research model. At the end of survey, I have collected 150 valid samples for this
research. After the data analysis and discussion, the results indicates that the advertisement, sales
promotion, online promotion, perceive value, are the direct factors influence consumers‘
beverage buying behavior. Moreover, satisfaction, perception, purchase are also the factors
influenced consumers buying behavior. And from the findings from the analysis of my survey, I
can see that Advertisement as a whole has the most importance as a factor in effecting consumer
perception. So when thinking of about satisfying the customers of beverage industry the
advertisement effect needs to be considered.
This document provides a summary of trends in the bread and bakery category. It covers topics like health and wellness trends focusing on heritage grains, the growth of private label and convenience products, opportunities to leverage nostalgia and comfort foods, and the potential of emerging markets. Western bread and bakery brands looking to expand into emerging markets will need to localize their products and market effectively to overcome cultural barriers. Overall the report analyzes opportunities, weaknesses, strengths and threats across various segments in the evolving bread and bakery industry landscape.
This document discusses the economics of nutritional programs in India. It defines nutrition and describes the history and development of nutritional concepts. It then discusses nutritional development and concerns in India, focusing on malnutrition problems like deficiencies, anemia, and goiter. The document outlines an integrated multi-sector approach needed to address nutritional imbalance, including national dietary goals, preventive measures at family/community/national levels, and the need for international cooperation. It argues that improving nutrition drives economic growth by increasing productivity, and that the returns from nutritional programs far outweigh their costs.
The document summarizes a health seminar that discusses body composition analysis, obesity risks, ideal nutrition, and Herbalife products. It promotes Herbalife meal replacements for breakfast that provide protein, vitamins, and minerals to replace 1-2 meals per day at 200 calories. Clinical studies show their products help reduce weight, body fat percentage, and improve blood parameters. Testimonials from customers report weight loss success stories losing 10-60 pounds using Herbalife products and nutrition plans.
"Overview: Sustainable agriculture production and diversification for healthy...ExternalEvents
"www.fao.org/about/meetings/sustainable-food-systems-nutrition-symposium
The International Symposium on Sustainable Food Systems for Healthy Diets and Improved Nutrition was jointly held by FAO and WHO in December 2016 to explore policies and programme options for shaping the food systems in ways that deliver foods for a healthy diet, focusing on concrete country experiences and challenges. This Symposium waas the first large-scale contribution under the UN Decade of Action for Nutrition 2016-2025. This presentation was part of Parallel session 1.1: Sustainable agriculture production and diversification for healthy diets"
Worked in a team of five to design an advertising campaign for Bare Snacks. Conducted primary and secondary research to develop a big idea for our campaign based off our marketing objectives and goals. Designed creative executions for print advertisements and adaptations for television, Internet, social media, and out-of-home.
This document discusses building urban food systems for better diets, nutrition, and health in low and middle-income countries. It outlines key demand drivers like health and wellness, convenience, aging populations, and sustainable foods. Convenience foods are seeing strong growth, especially ready-to-eat and drink products. Sustainable foods like reducing food waste and alternative proteins also present commercial opportunities. Food industry executives surveyed identified lowering environmental footprints and meeting demands for healthy, sustainable foods as top innovation priorities, and costs to develop new products as a major obstacle to innovation. The document proposes Singapore's food innovation ecosystem as a model, featuring research institutes, retailers, start-up support, and co-innovation to address market gaps.
n April 2016, Singapore hosted the first ever Food Vision Asia event. Food Vision Asia focused exclusively on this high growth market and the challenges it faces as increased consumer buying power drives its consumer’s appetite for a diet predicated on ‘world food’ choice and variety.
This document provides an agenda and details for an event on sustainability in the marketplace held on July 18 at IFT 2016. The event will feature presentations on sustainable brands, retailers, and practices according to consumer perception data from IFIC. It will also include a case study on McDonald's sustainable practices and their effect on the bottom line. Finally, there will be a presentation from the United Soybean Board on insights about soy's sustainability from a farm perspective.
November 2011 ASBGC Presentation, Bakery TrendsPeter Meredith
The document summarizes food and beverage trends in the Asia Pacific region based on an analysis of over 180,000 new product launches between 2005-2010. Some key findings include:
1) "Clean label" products with no additives or preservatives have been a major trend, influenced by health and religious concerns.
2) Asian consumers are paying more attention to health and wellness but are still confused by labels.
3) The market for natural, organic and clean products is growing but faces barriers like infrastructure and costs.
4) Bakery products saw over 24,000 new launches with 10% making clean claims, especially in Japan, Australia and New Zealand.
This document summarizes market trends in Asia Pacific related to clean labelling and sugar replacement. It notes that consumers are increasingly looking for products with clean, simple ingredients lists free of artificial or unwanted ingredients. There is a lack of regulation around clean labelling claims, leaving room for interpretation. The document defines clean labelling and notes its increasing penetration in Asia Pacific product launches. It also discusses the market driver of sugar taxes and consumer demand for reduced sugar products in ASEAN countries. The document proposes how Ingredion can help companies create clean label products and reduced sugar products using their SWEETIS sweeteners.
Food and Beverage trends in China and ASEAN markets by Innova Market Insights NutriPR
ASEAN Leads Clean Label Claim
Innova Market Insights identified six top health trends in the ASEAN and China markets: clean label , digestive health, sugar reduction and replacement, protein is booming, Healthy lifestyle and Healthy aging
The pursuit of sugar reduction products is triggered by
multiple push factors. Globally, ASEAN has the second highest
incidence of diabetic populations. The implementation of
sugar tax by governments in some of the ASEAN countries
also pushes the reduction of sugar.
This document discusses trends in the milk industry from 2013. It covers topics like health and wellness, sustainability, evolving consumer landscapes, and more. Some key points include that organic milk innovation has been slow, with only 12% of new milk launches in 2012 being organic. Consumers consider premium pricing reasonable for sustainability benefits like products being natural or local. Also, aging populations around the world present opportunities to develop products catering to the needs of seniors by promoting milk's natural health benefits.
The document discusses the growing global market for dietary fibers and their increasing use in foods and beverages. It focuses on the application of dietary fibers in bubble water drinks. Bubble water sales are growing rapidly due to consumer demand for healthier options with zero calories and sugar. Many companies are launching bubble water products containing dietary fibers, which provide health benefits and help reduce sugar content. The document also reviews the dietary fiber market and regulations, as well as various case studies and potential applications in other industries.
Innovate or die: predictions for the food industry in 2017Zoë Wilkins
The document summarizes 8 key food industry trends for 2017:
1) Ongoing reformulation of products to reduce salt, sugar and artificial ingredients in response to legislation and health concerns.
2) Continued growth of the organic market, especially in Europe and North America, though production constraints will limit ubiquity.
3) Increased pressure on the meat industry from health and environmental concerns, though developing markets will drive consumption growth.
4) Emergence of "beauty foods" containing ingredients like collagen and botanicals that promise cosmetic benefits.
5) Greater focus on plant-based ingredients as alternatives to animal products and artificial ingredients.
6) Intensified scrutiny of labels to ensure transparency
Dole Food Company is looking to expand into new healthy food markets while maintaining profitability. They will introduce new organic and exotic fruit products, create an efficient carbon neutral supply chain, and build on social responsibility programs. Key markets are health conscious consumers in Europe and North America. Dole will source new products from Latin America and the Caribbean to enter these markets.
Dole Food Company is looking to expand into new healthy food markets while maintaining profitability. They will introduce new organic and exotic fruit products, create an efficient supply chain, and build on their social responsibility efforts. Key recommendations include expanding into the European organic food market through a distribution partnership in Belgium, targeting high-end nutrition retailers in the US, and improving the carbon efficiency of their supply chain.
In April 2016, Singapore hosted the first ever Food Vision Asia event. Food Vision Asia focused exclusively on this high growth market and the challenges it faces as increased consumer buying power drives its consumer’s appetite for a diet predicated on ‘world food’ choice and variety.
Our Food Future: How to Create Value from Commodities case studyCreatovate Pty Ltd
Looking out to 2050 what are some of the mega-trends that will impact on our food and beverage landscape as growers, processors, manufacturers and marketers of consumer packaged goods.
Global population growth past 9b by 2050 combined with increased urbanisation, changing diet patterns in the developing world and water shortages and climate change will impact detrimentally on food supply and exacerbate demand for protein and sugar and other soft commodities.
Food manufacturers will continue to consolidate as they attempt to extract efficiency from farm to shelf and retailers will grow globally, albeit with greater changes due to localisation challenges in global retail.
Fonterra case study on how an integrated supply chain from farm to shelf has increased returns to shareholder returns from cow to shelf using highly segmented nutritional products marketed to life stage needs segments.
2017 state of the snack food industry pdfSam Macdonald
This document summarizes key findings from a 2017 presentation on the state of the snack food industry. It finds that while daily snacking has remained steady, more consumers are snacking 5+ times per day. It also notes that snacking dollars are growing more slowly than other food categories due to slower unit sales. Premiumization and expanded product lines are helping dollars grow faster than units for some core snack categories. Indulgent snacks are outperforming healthier options. Portable healthier snacks and balanced indulgent/healthier options are among the top growing categories.
This document provides an overview of Abbott Laboratories and the infant and baby nutrition market. Abbott Laboratories generates revenue from nutritional products, diagnostic products, established pharmaceuticals, and medical devices. Their nutritional segment includes products for infants, children, and adults. The global baby food market was estimated at $53 billion in 2015 and is projected to reach $76 billion by 2018. Leading players include Abbott, Nestle, and Mead Johnson. The Pakistan baby nutrition market was worth $17 billion in 2017 and is estimated to reach $26 billion by 2022, growing at 11% annually.
Similar to Global Nutrition Bar Market Trends (20)
Heritage Conservation.Strategies and Options for Preserving India HeritageJIT KUMAR GUPTA
Presentation looks at the role , relevance and importance of built and natural heritage, issues faced by heritage in the Indian context and options which can be leveraged to preserve and conserve the heritage.It also lists the challenges faced by the heritage due to rapid urbanisation, land speculation and commercialisation in the urban areas. In addition, ppt lays down the roadmap for the preservation, conservation and making value addition to the available heritage by making it integral part of the planning , designing and management of the human settlements.
2. CLEAN SUPREME
• Clean Claims
• No additives/preservatives remains the most tracked claim
• Natural is the ultimate aim, but still lacks a clear definition
• Organic fills in the natural-gap as it is considered healthy
• Clean Implications
• Clean label ingredients like coloring foods are thriving
• Cleaner formulations result in shorter ingredient lists
• Transparency about ingredients, process and final product
• Processing technologies for clean label processing
12/6/20172
0
100
200
300
400
500
2008 2009 2010 2011 2012 2013 2014 2015 2016
EVOLUTION OF A TREND THAT
IMPACTS NPD IN F&B
Indexed growth of f&b new product launches tracked over
time with key clean label claims GLOBAL, 2008=100
Global
‘Go Natural’
‘Processed is Out’
‘From Clean to Clear Label’
Source: Innova Database 2017
3. FREE FROM CONTINUES TO TREND BASED
ON PERCEIVED DIETARY NEEDS
Gluten Free + Lactose Free Bar
12/6/20173
0%
2%
4%
6%
8%
10%
12%
14%
16%
2012 2013 2014 2015 2016
Percentageofproductlaunches
FREE FROM CONTINUES
STRONG GROWTH
Percentage of F&B new product launches tracked with a
gluten free or lactose free claim (GLOBAL, 2012-2016)
Source: Innova Database 2017
4. PROTEIN CONTINUES TO DRIVE INNOVATION
IN KEY CATEGORIES
12/6/20174
0
50
100
150
200
250
300
2012 2013 2014 2015 2016
Indexednumberofproductlaunches
PROTEIN TRENDS ON
Indexed number of F&B new product launches
tracked with protein claims* (Global, 2012=100)
*Protein claims include Added protein, high/source of protein
10%
4%
3% 3%
4%
21%
12%
7%
6%
5%
0%
5%
10%
15%
20%
25%
Cereals Dairy Ready
Meals
Snacks Meat, Fish
& Eggs
Percentageofproductlaunches
IMPACTS VISIBLE ACROSS CATEGORIES
Percentage of top 5 categories new product launches
tracked with protein claim* (Global, 2012 vs 2016)
2012 2016
Source: Innova Database 2017
6. STABLE INCREASE OF MARKET SIZE IN CEREAL & ENERGY BARS
12/6/20176
*Protein claims include Added protein, high/source of protein
164
176 182 189 195
202
209
217
225
0
50
100
150
200
250
2010 2011 2012 2013 2014 2015 2016 2017F 2018F
MillionEuros
CONTINUOUS GROWTH
OF CEREAL & ENERGY BARS
Retail market value of cereal & energy bars tracked
(China, 2010-2018)
Retail market value for cereal & energy bars is growing
continuously, taking a CAGR of +3.5% from 2012 to 2016.
40%
42%
27%
39%
0%
10%
20%
30%
40%
50%
2012 2016
Percentageofproductlaunches
INCREASE OF PENETRATION
IN CHINA MARKET
Cereal & energy bars as percentage of total cereals launches
tracked(Global vs China, 2012 vs 2016)
Global China
The penetration of cereal & energy bars in total
cereals launches scales up in China market,
increasing from 27% in 2012 to 39% in 2016
and almost reaching the global level.Source: Innova Database 2017
7. THE SAME TOP HEALTH CLAIMS AT GLOBAL
LEVEL AND IN CHINA MARKET
Over the past five years, gluten free is the leading
health claim of both markets, featuring with 31 %
of total cereal & energy bars launches tracked
globally and 14% of total bars launches tracked in
China market.
12/6/20177
TOP HEALTH
CLAIMS (2012-2016)
GLOBAL SHARE CHINA SHARE
GLUTEN FREE 31% 14%
HIGH/SOURCE OF
FIBER
28% 14%
NO ADDITIVES/
PRESERVATIVES
22% 11%
PROTEIN CLAIMS 21% 9%
ORGANIC 17% 8%
Soul Sprout Two Moms In The Raw Bring
On The Blueberry Granola Bars (United
States, Oct 2016)
• Description: 6 x 28g individually wrapped organic
granola bars made with almonds, blueberries,
and sprouted seeds and grains…
• Claims: …No artificial flavors, synthetic colors
or preservatives.…High bioavailability 3g
plant-powered protein. Blueberries a delicious
superfruit high in vitamin C hat is important for
immune function and skin health. Chia seeds,
loaded with fiber, antioxidants, protein and more
omega 3 fatty acids than a piece of salmon.
Suitable for vegans. Gluten free.
Source: Innova Database 2017
8. PROTEIN & FIBERS ARE THE IMPORTANT INGREDIENTS FOR
CEREAL & ENERGY BARS
• Protein claims +26%
• Simplyprotein Maple Pecan Protein Bar
(Canada, May 2016)
–Claims: Contains 16g protein, 150 calories and 7g fiber. Improved:
Only 1g sugar. Gluten free. Non GMO soy. The most protein for the
least calories. Non GMO Project Verified. Satisfies for over 3 hours.
Suitable for vegan. Certified kosher dairy. Low GI. Low
carbohydrates.
12/6/20178
• High/Source of fibers claims +24%
• Kellogg’s CoCo Pops Chocolate Flavor Toasted Rice Cereal
and Milk Bar
(United Kingdom, Jul 2017)
–Claims: Source of calcium, vitamin D and fiber. Free from artificial
colors and preservatives. Tasty milk layer. Suitable for vegetarians. HFA
Approved.
Source: Innova Database 2017
9. CLEAN LABEL CLAIMS ARE PREVALENT
FOR CEREAL & ENERGY FORMULAS
12/6/20179 *No additives/preservatives
No additives/preservatives is the top clean label claim for last five
years, while the fastest growth claim is the GMO Free, which is
driven by North America market. The product launches tracked with
this claim witnesses a CAGR of +50% during the same period.
20%
8%
18%
14%
24% 23%
19%
12%
0%
10%
20%
30%
No Additives* GMO Free Organic Natural
Percentageofproductlaunches
NO ADDITIVES* + GMO FREE
CLAIMS LEADING IN 2016
Percentage of cereal & energy bars launches tracked with
clean label claims (Global, 2012 vs 2016)
2012 2016
1/5 OF PRODUCTS IN CHINA ARE CLEAN LABELED
• NPD of cereal & energy bars tracked with clean label claims in
China market shows a rapid growth, taking a CAGR of +27%
during the same period.
• Ellevita Nutrition Rice Cereal Bars With Oats And Almond
(China, Dec 2016)
–Claims: Rich in Supro protein. Rich in Litesse dietary fiber. No added
artificial colors and preservatives. Almonds from America.
Source: Innova Database 2017
10. BOOMING OF PLANT-BASED CEREAL
& ENERGY BARS IN 2016
12/6/201710
100
913
0
200
400
600
800
1,000
2012 2016
Indexednumberofproductlaunches
RAPID GROWTH OF
PLANT BASED IN 2016
Indexed number of cereal & energy bars launches
tracked with plant-based claims (Global, 2012-2016)
• Compared to that of 2012, the NPL of plant-
based cereal & energy bars in 2016 is eight
times higher, which is mainly contributed by
America market.
Soul Sprout Nut Bar: Goldenberry
(United States, Aug 2016)
Source: Innova Database 2017
11. BOOMING OF PLANT-BASED CEREAL
& ENERGY BARS IN 2016
12/6/201711
• Around 80% of cereal & energy bars launches
feature with plant-based claims are tracked in
America market for the past five years.
• The most active company launching the plant-
based products in America market is Health
Warrior, followed by the Vega company
79%
6%
5%
3%
7%
US DOMINATES THE
PLANT-BASED MARKET
Top countries (in%) of cereal & energy bars launches tracked
with plant-based claims (Global, 2012-2016)
United States Australia Canada China Others
Source: Innova Database 2017
12. DIFFERENCES BETWEEN GLOBAL
AND CHINA MARKET IN FLAVOR
• Almond & chocolate leading in flavors
• Almond is leading in top flavors and has been increasing for the
recent five years, while chocolate is the top flavor in 2012, but
last year it is replaced by Almond.
• Nu3 Smart Nuts Organic Almonds Bar
(Switzerland, Jul 2017)
• Personnelle Supple Go Protein Bar With Cranberry
Chocolate Flavor
(Canada, Jun 2017)
12
• Peanut & sesame are the key flavors
• Peanut is the top flavor in 2016 while that of 2012 is sesame.
• Bai Fang Zhai Swelled Rice Candy Bar With Peanut, Sesame
Seeds, Walnut, Cashew And Almond
(China, Nov 2016)
12/6/2017
Source: Innova Database 2017
14. STRONG GROWTH OF SPORTS BARS
SHOWING AT GLOBAL LEVEL
• Activity of sports bars NPL are stable in the first
three years, while it shows a rapid increase in the
last two years.
• Compared to that of 2014, the NPL of sports bars
almost doubled in 2016. NPL of sports bars take
a CAGR of +18% during recent five years.
12/6/201714
100 102 99
134
194
0
50
100
150
200
250
2012 2013 2014 2015 2016
Indexednumberofproductlaunches
RAPID GROWTH IN LAST TWO YEARS
Indexed number of sports bars launches tracked
(Global, 2012-2016)
Source: Innova Database 2017
15. STRONG GROWTH OF SPORTS BARS
SHOWING AT GLOBAL LEVEL
12/6/201715
3.5%
3.3%
3.1%
2.3%
2.2%
0.0%
0.5%
1.0%
1.5%
2.0%
2.5%
3.0%
3.5%
4.0%
Quest Nutrition Clif Bar Myprotein Premier
Nutrition
Weider
Percentageofproductlaunces
A FRAGMENTED MARKET WITH MULTIPLE PLAYERS
Percentage of sports bars launches tracked by top 5 companies
(Global, 2012-2016)
Source: Innova Database 2017
16. PENETRATION OF SPORTS BARS INCREASE
IN SPORTS NUTRITION
12/6/201716
SUB-CATEGORY
PENETRATION IN
2012
PENETRATION IN
2016
SPORTS POWDER 49% 53%
SPORTS BARS 11% 13%
SPORTS DRINKS RTD 12% 9%
STABLE INCREASE OF SPORTS BARS
AT GLOBAL LEVEL
Nutramino Protein Bar: Sweet Coconut Flavour
(Finland, Jul 2017)
SUB-CATEGORY
PENETRATION IN
2012
PENETRATION IN
2016
SPORTS POWDER 36% 48%
SPORTS BARS 41% 19%
SPORTS DRINKS RTD 5% 10%
SHARE OF SPORTS BARS
DOUBLED IN ASIA
Powerbar Energize C2 Max Bar with Chocolate Flavour
(Japan, Jun 2017)
Source: Innova Database 2017
17. CHINESE CONSUMERS ARE MORE CONCERNED ABOUT
PRODUCT HEALTH CLAIMS
12/6/201717
22%
22%
21%
20%
17%
16%
13%
19%
18%
14%
24%
8%
16%
6%
0% 5% 10% 15% 20% 25% 30%
Made with real ingredients you can pronounce
Less sugar
No artifical colours, flavours, or preservatives
It's natural
Low in fat
High-protein
Great source of fiber
The factors that most influence your purchasing decision when purchasing sports nutrition
(up to three factors)(China vs United States, 2017)
China United States
Source: Innova Database 2017
18. PROTEIN + SPORTS & RECOVERY CLAIMS CONTINUE
TO LEAD THE MARKET
• Over the past five years, the top two health claims of sports bars are focusing on protein and sports
& recovery and the penetration of them are around 80% and 60%, respectively.
• NPD of the diverse health claims is witnessed in 2016, providing consumers with multiple functional benefits
to active their lifestyles.
12/6/201718
78%
60%
20%
33%
14%
21%
7% 6% 8% 12%
82%
58%
44%
29% 26% 25% 22% 21%
15% 11%
0%
20%
40%
60%
80%
100%
Percentageofproductlaunches
Top health claims (in %) of sports bars launches tracked (Global, 2012 vs 2016)
2012 2016
Source: Innova Database 2017
19. SOY + WHEY ARE THE KEY PROTEIN APPLIED
IN SPORTS BARS
• Protein claims +26%
• Powerbar 30%Protein Plus Bar With Vanilla-Coconut
Flavour
(New Zealand, Jun 2017)
–Claims: High in protein. Protein supports muscle growth and
maintenance. Contains Trisource Protein, which is a special
mix of casein, whey and soy protein. Free from collagen
protein and aspartame. Delicious taste- fluffy texture. Suitable
for vegetarians.
12/6/201719
43%
25%
25%
22%
13%
19%
22%
7%
15%
15%
29%
26%
25%
22%
15%
14%
11%
11%
10%
10%
0% 10% 20% 30% 40% 50%
Soy Protein Isolate
Whey Protein Isolate
Milk Protein
Whey Protein Concentrate
Milk Protein Isolate
Protein Crisps
Soy Protein Nuggets
Whey Protein
Soy Protein
Casein Protein
Top protein ingredients (in %) of sports bars launches tracked
(Global, 2012 vs 2016)
2012 2016
Source: Innova Database 2017
20. STRONG GROWTH OF LOW/NO/REDUCED CLAIMS IN
SPORTS BARS
12/6/201720
Low Sugar +64% No Trans Fats +6%Low Carb +23%
Multipower 53% Protein Bar
With Coconut Flavour
(Denmark, Jun 2017)
Description: Without aspartame. Without
preservatives. Low sugar. No colorings.
Low carb and low fat. Without sugar substitute.
Without yeast.27g of protein per bar. Only 1g of
sugar per bar.
Myprotein My Bar Zero Protein Bar
With Almond Vanilla Flavor
(United Kingdom, Jun 2017)
Claims: Zero added sugar. Each bar provides 20g
of protein per serving which will contribute to the
growth and maintenance of muscle mass. MyBar
Zeros are low in saturated fat and provide 90%
less carbohydrates than a standard protein
bar, making them the ideal snack to increase your
protein intake….
Hammer Nutrition Raw Energy Hammer
Bar With Almond And Raisin
(Denmark, Jun 2017)
Description:…Hammer Bar is loaded with healthy,
non-GMO, energy-producing organic ingredients.
It's a convenient, highly nutritious meal
replacement or snack, with no preservatives,
trans fats, additives, soy, peanuts, refined
sugars, or dairy.
Source: Innova Database 2017
21. CHOCOLATE DOMINATING IN SPORTS BARS FLAVORS
12/6/201721
20%
8%
7%
7%
7%
7%
7%
6%
5%
5%
0% 5% 10% 15% 20% 25%
Chocolate
Chocolate, Milk
Chocolate, Dark
Nut, Almond
Nut, Peanut
Caramel
Peanut Butter
Vanilla
Coconut
Cookies & Cream
Top flavor (in %) of sports bars launches tracked
(Global, 2016)
29%
15%
13%
10%
10%
8%
6%
4%
4%
4%
0% 10% 20% 30% 40%
Chocolate
Peanut Butter
Chocolate,
Dark
Caramel
Chocolate Chip
Cookies &
Cream
Nut, Peanut
Chocolate, Mint
Chocolate,
White
Cinnamon
Top flavor (in %) of sports bars launches tracked
(Asia, 2016)
Muscletech Mission 1 Clean Protein
Bar With Chocolate Brownie Flavor
(Mexico, Jun 2017)
Xs Protein Bar With Chocolate
Fudge Flavour
(Mexico, Jun 2017)
Delicate flavor to provide
maximum indulgence
Source: Innova Database 2017
22. STRONG GROWTH OF LOW/NO/REDUCED CLAIMS
IN SPORTS BARS
12/6/201722
Exercise GirlActive Lifestyle
Myprotein Pro Bar Elite: Caramel Hazelnut
Flavour
(Netherlands, Apr 2017)
Claims:…Elite bars undergoes rigorous testing to
provide the highest level of assurance that
they are safe for athletes to use…
Muscle Milk Protein Bar With Chocolate
Peanut Butter Flavour
(United States, May 2017)
Claims:…made with high quality protein and
nutrients for your active lifestyle demands.…
Luna High Protein Bar With Chocolate
Salted Caramel Flavor
(United States, Jan 2017)
Claims:…Clif Bar created Luna, the first
nutrition bar for women.…
MAINSTREAM
NICHE
Athletes
Source: Innova Database 2017
23. BARS, CEREALS & SNACKS
12/6/201723
MAKE THE HEALTHY, DELICIOUS PRODUCTS
THAT CONSUMERS DEMAND
We can help enhance the
nutrition, taste, texture and
appearance of your products so
you can offer the healthy, on-the-
go snacks consumers want.
BIOACTIVES CUSTOM NUTRIENT
PREMIXES
FLAVORS
GRAINS & SEEDS MICRONUTRIENT
STRAIGHTS
PROTEIN
OUR SOLUTIONS:
CHEESE
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With in-demand ingredients and the most functional formulations, our innovations help customers consistently lead the market. Our functional ingredients and extensive portfolio of non-GMO, allergen- and gluten-free grains help our customers meet the ever-growing demand for healthy, on-the-go snack options.
Bioactives - We use advanced processing technologies to make bioactive ingredients that improve cell, organ and overall body function. Our science-based formulations target specific health benefits, including bone health, probiotics and heart health.
Proteins - Formulated for bars but applicable in a variety of snack formats, our portfolio of dairy-based, plant-based and functional proteins enhance texture, taste and nutrition.
Grains & Seeds- Our non-GMO Grain & Seed solutions are minimally processed and free of chemicals, allergens and gluten. MicroSure™ Plus heat treatment eliminates pathogens, making them the safest grain solutions on the market.
Custom Premixes - We combine the highest quality ingredients to create custom premixes that improve the functional performance of products and fortify them with nutrients necessary for overall health and wellness.
Micronutrients - Our complete lines of vitamins, minerals, amino acids, botanicals & herbs provide a wide spectrum of health benefits and are ideally suited for many different applications.
Flavors - Whether you want to select from our extensive library, make something completely new, or create a precisely flavored blend of ingredients, we can give your products a flavor that people will absolutely love.