designed by rikard.andresen@gmail.com


                                                                                                                                                                                                                           Russia
                                                                                                                                                  The Netherlands                                                          26.06m
                                                                                                                                                  6.30m
                                                                                                                                                                                                                           56%
                                                                                                                                                  45%
                                                                                                                                                                                                                           62%
                                                                                                                                                  42%
                                                                                                                                                                                                                           46%
                               Canada                                                                                                             18%
                                11.72m
                                                                                                 UK                                                                          Poland                                                                                Japan
                                54%                                                                                                                                          12.03m
                                                                                                 19.27m                                                                                                                                                              13.66m
                                43%                                                                                                                                          48%
                                                                                                 44%                                                                                                                                                                 16%
                                26%                                                                                                                                          46%
                                                                                                 40%                                                                                                                                                                 16%
                                                                                                 28%                                                                         26%                                                                                     8%


                                                                                                                                         Germany                                                                             China
                                                                                                                                                                                                                              155.29m
                                                                                                                                         18.81m
                                                                                                                                                                                                                              47%
                                                         USA                                                                             47%
                                                           114.55m                                                                                                                                                            53%
                                                                                                                                         38%
                                                                                                                                                                                                                              34%
                                                                                                                                                                                                                                                              South Korea
                                                           51%                                                                           32%                                                                                                                   10.93m
                                                           51%
                                                                                                                                                                                                                                                               23%
                                                           20%                                                                                                  Italy
                                                                                                                                                                                                                                                               33%
                                                                                         France                                                                     12.66m
                                                                                          15.92m                                                                    38%                                                                                        11%

                                                                                          57%                                                                       49%
                                                                                                                                                                                                                Hong Kong
                                                                                          45%                                                                       36%                                         2.56m
                                                                                          28%
                                                                                                                                                                                                                39%
                                                                                                                                                                                                                                                   Philippines
                                                                                                                                                                                                                56%
                                                                                                                                                                                                                                                    14.43m
                                                  Mexico                                                  Spain                                                                                                 33%
                                                                                                          10.10m                                                                      India                                                         60%
                                                  12.80m                                                                                                                              35.08m                                                        73%
                                                                                                          47%
                                                  52%                                                                                                                                 50%                                                           46%
                                                                                                          45%
                                                  63%                                                                                                                                 64%
                                                  37%
                                                                                                          36%                                                                                                   Malaysia
                                                                                                                                                                                      49%
                                                                                                                                                                                                                11.50m                                          Indonesia
                                                                                                                                                                                                                                                                 18.93m
                                                                                        Brazil                                                                                                                  54%
                                                                                                                                                                                                                                                                 57%
                                                                                        33.49m                                                                                                                  63%
                                                                                                                                                                                                                                                                 66%
                                                                                        54%                                                                                                                     41%
                                                                                                                                                                                                                                                                 52%
                                                                                        51%
                                                                                        34%                                                                                                             Singapore
                                                                                                                                                                                                        1.96m
                                                                                                                                                                                                                                                Australia
                                                                                                                                                                                                        48%
                                                                                                                                                                                                                                                 7.05m
                                                                                                                                                                                                        57%

Global Map of Social Networking 2011
                                                                                                                                                                                                                                                50%
                                                                                                                                                                                                        32%
                                                                                                                                                                                                                                                48%
                                                                                                                                                                                                                                                27%
About the Map                                                                                                                            Global Social Network Penetration
This shows the universe size of active
social networkers for each market and
                                                                                                                                   80%
then segments users into three behaviour
types: Messagers, Groupers and Content
Sharers. This behavioural data is based                                                                                            70%

on a number of detailed questions we
conduct into the way that consumers use
                                                                                                           % Active Online Users




                                                                                                                                   60%
social     networks.     Because     social
networking is now so big and touches
                                                                                                                                   50%
every aspect of our internet experience,
this detail is essential for the effective    Behaviour Types:
planning      and      implementation    of                                                                                        40%

marketing       activity   across    social       active social networkers (millions)
                                                                                                                                                                                                                                        The most detailed study on the consumer adoption of the
networks. This data reveals that users                                                                                             30%                                                                                                  internet ever compiled:
across the world are very different in how        messagers and mailers
they utilise their network, with more focus                                                                                                                                                                                             PC /// Mobile /// Tablets /// TV sets /// Gaming
on messaging and less on content                                                                                                   20%                                                                                                  100K+ surveys a year /// 3 waves a year /// 36 markets
sharing in established markets like the           content sharers
US and UK but more focus on content
and groups in fast growing markets like
                                                                                                                                   10%
                                                                                                                                                                                                                                        Find out more /// www.globalwebindex.net/
                                                  joiners and creators of groups                                                                                                                                                        mail /// globalwebindex@trendstream.net
Indonesia and China.                                                                                                               0%
                                                                                                                                                do s
                                                                                                                                               M sia




                                                                                                                                                           ia

                                                                                                                                               ng a




                                                                                                                                                                                                 ut any

                                                                                                                                                                                                             a
                                                                                                                                                  Po e




                                                                                                                                                                                                             n
                                                                                                                                              th UK
                                                                                                                                                  M d
                                                                                                                                               ng co




                                                                                                                                                         ds



                                                                                                                                                                                                          ain

                                                                                                                                                                                                 G nce
                                                                                                                                                         ng

                                                                                                                                                 ve A

                                                                                                                                                Ca e
                                                                                                                                                         da

                                                                                                                                               Au ina
                                                                                                                                                          lia




                                                                                                                                                                                                            ly
                                                                                                                                                   Ru il
                                                                                                                                                           ia
                                                                                                                                                        az
                                                                                                                                                        ne




                                                                                                                                                        or
                                                                                                                                            Si ndi




                                                                                                                                                                                                          re
                                                                                                                                                                                                        pa
                                                                                                                                                      lan




                                                                                                                                                         g
                                                                                                                                            l A US




                                                                                                                                                                                                        Ita
                                                                                                                                                       ss
                                                                                                                                                       ys




                                                                                                                                                       ra


                                                                                                                                                    lan
                                                                                                                                          Ho exi
                                                                                                                                                    Ko




                                                                                                                                                     na
                                                                                                                                                     ne




                                                                                                                                                     ra




                                                                                                                                                                                                     Sp
                                                                                                                                                    Ch




                                                                                                                                                                                                     Ko
                                                                                                                                                    ap
                                                                                                                                                    Br
                                                                                                                                                     pi




                                                                                                                                                                                               So rm
                                                                                                                                                                                                       a




                                                                                                                                                                                                     Ja
                                                                                                                                                  ala




                                                                                                                                                    st
                                                                                                                                                     I




                                                                                                                                                                                                    Fr
                                                                                                                                                ilip




                                                                                                                                                 er




                                                                                                                                                                                                   e

                                                                                                                                                                                                   h
                                                                                                                                         In
                                                                                                                                   Ph




                                                                                                                                          Ne
                                                                                                                                         ba
                                                                                                                                      lo
                                                                                                                                    G

Global map-of-social-networking-global webindex-june-20112

  • 1.
    designed by rikard.andresen@gmail.com Russia The Netherlands 26.06m 6.30m 56% 45% 62% 42% 46% Canada 18% 11.72m UK Poland Japan 54% 12.03m 19.27m 13.66m 43% 48% 44% 16% 26% 46% 40% 16% 28% 26% 8% Germany China 155.29m 18.81m 47% USA 47% 114.55m 53% 38% 34% South Korea 51% 32% 10.93m 51% 23% 20% Italy 33% France 12.66m 15.92m 38% 11% 57% 49% Hong Kong 45% 36% 2.56m 28% 39% Philippines 56% 14.43m Mexico Spain 33% 10.10m India 60% 12.80m 35.08m 73% 47% 52% 50% 46% 45% 63% 64% 37% 36% Malaysia 49% 11.50m Indonesia 18.93m Brazil 54% 57% 33.49m 63% 66% 54% 41% 52% 51% 34% Singapore 1.96m Australia 48% 7.05m 57% Global Map of Social Networking 2011 50% 32% 48% 27% About the Map Global Social Network Penetration This shows the universe size of active social networkers for each market and 80% then segments users into three behaviour types: Messagers, Groupers and Content Sharers. This behavioural data is based 70% on a number of detailed questions we conduct into the way that consumers use % Active Online Users 60% social networks. Because social networking is now so big and touches 50% every aspect of our internet experience, this detail is essential for the effective Behaviour Types: planning and implementation of 40% marketing activity across social active social networkers (millions) The most detailed study on the consumer adoption of the networks. This data reveals that users 30% internet ever compiled: across the world are very different in how messagers and mailers they utilise their network, with more focus PC /// Mobile /// Tablets /// TV sets /// Gaming on messaging and less on content 20% 100K+ surveys a year /// 3 waves a year /// 36 markets sharing in established markets like the content sharers US and UK but more focus on content and groups in fast growing markets like 10% Find out more /// www.globalwebindex.net/ joiners and creators of groups mail /// globalwebindex@trendstream.net Indonesia and China. 0% do s M sia ia ng a ut any a Po e n th UK M d ng co ds ain G nce ng ve A Ca e da Au ina lia ly Ru il ia az ne or Si ndi re pa lan g l A US Ita ss ys ra lan Ho exi Ko na ne ra Sp Ch Ko ap Br pi So rm a Ja ala st I Fr ilip er e h In Ph Ne ba lo G