Global 500

Global 500 .2014
Computers ,office Equipment
Prepare by Hatem mostafa Hassan
Program 007

• Agenda .
Report consist of for each company.
1- company mission
2-product mix for each company
3-strategies

• According to fortune 500 in 2014 we select the first five
company in computer and office equipment this companies
are.
• Apple.
• Hewlett-Packard.
• Fujitsu
• Lenovo Group
• Canon

• Apple mission statement
• Apple designs Macs, the best personal computers in the
world, along with OS X, iLife, iWork and professional
software. Apple leads the digital music revolution with its
iPods and iTunes online store. Apple has reinvented the
mobile phone with its revolutionary iPhone and App Store,
and is defining the future of mobile media and computing
devices with IPad.”

• Apple product mix.
When we talk about Apple product mix we can divided to
sex main part .
1. I phone 56.72% from all revenue.
2. I pad 18.48% from all revenue.
3. Macintosh 11.54%from all revenue.
4. I pod 1.39% from all revenue.
5. It 8.69%from all revenue.
6. Accessories 3.18 %from all revenue

• Apple strategies.
• Apple’s premium pricing strategy and product differentiation
• Differentiation
Apple attempts to increase market demand for its products
through differentiation, which entails making its products
unique and attractive to consumers. The company’s products
have always been designed to be ahead of the curve compared
to its peers. Despite high competition, Apple has succeeded in
creating demand for its products, giving the company power
over prices through product differentiation, innovative
advertising, ensured brand loyalty, and hype around the launch
of new products. By focusing on customers willing to pay more
and maintaining a premium price at the cost of unit volume,
Apple also set up an artificial entry barrier to competitors

• HP MISION STATMENT
HP doesn’t have an official mission statement but it’s
expressed through “The HP Way”, which states company’s
values and objectives.
HP value and objective.
I. Customer loyalty We earn customer respect and loyalty by
consistently providing the highest quality and value.
II. Profit We achieve sufficient profit to finance growth,
create value for our shareholders and achieve our
corporate objectives.
III. Growth. We recognize and seize opportunities for growth
that builds upon our strengths and competencies.

HP value and objective.
4-Market leadership We lead in the marketplace by developing
and delivering useful and innovative products, services and
solutions.
5-Commitment to employees We demonstrate our
commitment to employees by promoting and rewarding based
on performance and by creating a work environment that
reflects our values.
6-Leadership capability We develop leaders at all levels who
achieve business results, exemplify our values and lead us to
grow and win.
7-Global citizenship. We fulfill our responsibility to society by
being an economic, intellectual and social asset to each country
and community where we do business.

HP Strategies.
The company is positioned to extend its leadership into the
major trends driving IT investment—cloud computing,
information optimization and data security. In May, HP
initiated a multiyear restructuring designed to realign its cost
structure and create investment capacity to drive innovation
against its strategic priorities, strengthen market leadership
and rebuild its balance sheet while returning capital to
shareholders. Despite the challenging environment, the
company has maintained research and development (R&D)
spending, along with a steady focus on preserving the long-
term health of the business. The company is on track to
deliver on its savings targets and complete the restructuring
by the end of fiscal 2014.

HP Strategies.
• Business segment strategies
• Throughout the day, HP’s management team will lay out
specific plans and goals for the company’s turnaround,
including
1-HP Enterprise Services.
2-HP Printing and Personal Systems.
3-HP Enterprise Group.
4-HP Software.
5-HP Converged Cloud update.
6-Webcast details.
7-Use of non-GAAP financial information.
8-Forward-looking statements

• Mission Statement of Fujitsu
• " Foster greater opportunities for inclusion that result in long-
term business relationships and increased volume of
participation "

• Fujitsu product mix and stratigy .
1-Product Support Services
In addition to cutting-edge products, Fujitsu delivers worldwide
Product Support Services. A comprehensive product support
portfolio containing standard break/fix services as well as proactive
support helps our customers to save time and money and reduces
the burden on internal IT staff.
Fujitsu delivers Product Support Services through certified support
engineers for individual products as well as for IT infrastructures as
a “one stop shop” support offering. The services range from
installing new products to providing fast and responsive support
for Fujitsu hardware, software and IT infrastructures for solution
business.
The right mix of Product Support Services from Fujitsu enables
optimal early planning for the availability of our customers’ IT
systems required for their state-of-the art business operation

• Fujitsu product mix.
2- Managed Maintenance
Managed Maintenance from Fujitsu simplifies your heterogeneous ICT
infrastructure providing a single point of contact and accountability for your
multi-vendor maintenance, be it your mission-critical enterprise infrastructure,
client computing devices, retail and network & communication infrastructures
as well as ATMs. It is a comprehensive program built upon experience and
knowledge gained from years of working in multi-vendor, mission-critical ICT
environments.
At its most basic, Managed Maintenance is hardware break/fix. However, we
have gone beyond the traditional reactive service to a solution that embodies a
number of proactive features that allow Fujitsu to meet and exceed your
service level requirements for any hardware product from Fujitsu or any other
vendor. These features, coupled with our proven support processes, create a
firm foundation for improved hardware availability over time.
Fujitsu can serve as a single service provider which offers one contract, one
invoice and one phone number to call for your multi-vendor support – for
hardware from Fujitsu or any other manufacturer. Our customers save the time
needed to coordinate IT support service providers

3-Global Onsite Support
Fujitsu’s Global Program Management Office (GPMO) is an integrated
global service delivery center, managing and driving global on-site support
services.
Global service delivery management can be provided in over 188 countries
on a 24x7 basis via our 3 hub structure covering Americas, Asia Pacific and
Europe. Through the global onsite support IT system, onsite support
interventions are dispatched into the local countries, where they are
fulfilled by local field engineers.
Global service delivery management and governance is driven in all the
phases of the contract lifecycle, in accordance with ITIL standards, to
ensure consistent global processes and delivery management. During
ongoing service operations, GPMO dispatches and proactively follow-up
onsite support tickets to ensure the field engineers perform the activities
assigned and resolve the problems of the end user, or equipment, within
the agreed SLA target. Local service delivery is accomplished through
either our own Fujitsu engineers or via our qualified service partner
network.

5-Rollout and Project Management
Fujitsu recognizes that each customer’s rollout and installation
needs are special. The key to success of using these services in any
project is great project management — to recognize and mitigate
the risks and ensure a comprehensive practical plan is built and
executed on time and to budget.
The services include global rollout concepts for Fujitsu products
and the corresponding software, plus the project management for
their installation within an existing customer infrastructure.
Fujitsu offers an end-to-end service chain from site survey and
customization through installation and end-user training to on-site
data migration. Our Rollout and Project Management Services,
coupled with our integration and installation services for Fujitsu
systems, provide a genuine single vendor to manage all your needs

6-System Lifecycle Management
System Lifecycle Management covers the services Install, Move,
Add, Change and Dispose (IMAC/D) that become necessary
after new Fujitsu systems are successfully rolled out and in use,
either in the data center or by the single employees.
Ongoing update and upgrades are included. Enterprise
products previously in use before the new systems are installed
can be moved to another location to be used for other, less
mission-critical tasks. And in case the hardware is out of date
Fujitsu takes care of the refurbishment.
Fujitsu provides System Lifecycle Management services for the
IT infrastructure with a minimum of data center or end-user
interruptions. Fujitsu is the one-stop resource and takes over
the complete responsibility to ensure the seamless and ongoing
successful use of the new systems and the eco-friendly
recycling of old devices.

• Lenovo Group Ltd. is a Chinese
multinational computer technology
company with headquarters in Beijing,
China, and Morrisville, North Carolina,
United States. It designs, develops,
manufactures and sells personal computers,
tablet compute.

• Lenovo mission statement
• Our mission is to become one of the world’s great personal
technology companies. We aspire to achieve this objective by
leading in three key areas.
• Personal Computers: Lead in PCs and be respected for our
product innovation and quality.
• Convergence: Lead the industry with an ecosystem of
devices, services, applications and content for people to
seamlessly connect to people and web content.
• Culture: Become recognized as one of the best, most trusted
and most well-respected companies to work for and do
business with.”

• Lenovo product mix.
We built our reputation making PCs, but we’re building our
future on a whole lot more. The value, reliability and rugged
durability you expect from Lenovo personal computers are now
available in everything from the latest and lightest in tablets to
the powerhouse servers already hard at work in agencies
around the world.
1- Tablets: Any Task, Any Place, Any Reason.
2- Laptops: Mobile Productivity Starts Here.
3- Desktops: A Machine for Every Job.
4- Workstations: Heavy Lifting in Progress.
5- Servers: Managing Your Mission

• Lenovo product mix.
6-ThinkVision: See How They Succeed.
7-Accessories: Little Things Make a Big Difference

• Lenovo strategy
• Through it is become global and depends on many factors.
• 1-The Networked Enterprise.
Lenovo is publicly listed in Hong Kong, ensuring that it operates
with a degree of transparency that many other Chinese companies
do not have. Its board has international representatives and
operates on the basis of global management principles. The
company’s top management committee consists of nine people
(including Qiao) from six different countries, who all have extensive
international experience with the company’s products, markets,
and functions. Below them is a leadership team of 100 “high
potential” executives, representing 17 countries. Because its
footprint is so big, the company has developed human resources
practices that apply uniformly regardless of market (including
China). Pay scales have been standardized as well; there is little
difference in working for Lenovo in China or Switzerland or the
United States.

• Lenovo strategy
2-Supply Chain: The Best of All Worlds.
3-Technology Development: The Innovation Triangle.
4-Marketing to “Those Who Do.
5-Taking on the World
And many strategies effects on Lenovo succeed.

• Mission Statement.
Cannon Electric Co. has a priority to deliver quality, service, design
and installation at a cost-effective price and to provide a
personalized and innovative service to fulfill our client’s specific
requirements at all times. We strive to continually ensure that we
maintain our name as an ethical and well respected contractor
within the electrical, security, and building industries.
Our current clients are our greatest assets, and we continuously
strive to enhance our strong relationships with them. On all our
projects, we strive to become partners with our clients through
teamwork, support, and friendly service for the long term.
Cannon Electric Co. takes pride in providing our customers with top
quality workmanship, safe working standards, and personal
customer service, using modern technologies.

Canon product mix.
Applications that are migrating from traditional printing techniques
to digital technology are a key driver for inkjet technology growth.
Production color inkjet volume is increasing at an astounding rate.
According to Info Trends’ Global Production Printing & Copying
Market Forecast, production color volumes totaled about 310
billion impressions in 2012 and will grow to nearly 720 billion by
2017. By 2016, production color inkjet volume will exceed that
produced by toner. Production color inkjet accounted for 31% of
the total production digital color volume in 2012, which is all the
more impressive when you consider that there was hardly any
production color inkjet volume prior to 2008. By 2017, Info Trends
believes that production color inkjet will account for 58% of
volume—and all of this is happening while color toner is also
growing at a healthy rate.

Canon strategies .
Canon's Six Key Strategies Targeting Transformation and the
Achievement of Continued Growth
Seeking to become a truly excellent global company that is
admired and respected around the world, in 1996 Canon
launched the medium- to long-term Excellent Global
Corporation Plan. Having successfully completed the first three
phases of the Plan, we embarked on Phase IV in 2011. Guided
by six key strategies, we are carrying out a range of initiatives
aimed at achieving our goals for 2015.
1-Realizing the World's No. 1 Products through Innovation.
2-Globalizing Innovative Technologies.
3-Pursuing the World's Best Manufacturing

Canon strategies .
4-Striving to Deliver the Highest Value.
5-In Pursuit of a Sustainable Society.
6-Training the Leaders of Tomorrow

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