Competitor and SWOT Analysis
MKT/711 v7 Page 2 of 8
Competitor and SWOT Analysis
MKT/711 v7 Page 2 of 8
MKT/711 v7
Competitor and SWOT AnalysisIntroduction
Before a company commits any funds, resources, or capital to any project, market expansion, or research and development, it needs to have a good handle on the potential market outlook as well as risks.Competitor Analysis
Identify key competitors in the market and
list sales and market shares of competitors for the past 5 years.
Identify strengths of competitors in terms of product features and benefits, advertising, promotion, salesforce, research and development, supply chain, manufacturing operations, attractive pricing and discounts, financial strengths, etc.
Discuss competitors’ intelligence regarding legal and ethical issues, and tracking and analysis of the total range of competitive activity, including competitors' capabilities and vulnerabilities concerning sources of supply, technology, marketing, financial strength, manufacturing capacities and qualities, and target markets.
Note: See Table 1 for an example of how you might format this information.
Table 1: Competitor Analysis
Factor
Company Selected
Competitor A
Competitor B
Competitor C
Types of products and services
Apple Inc.
iPhone, Mac, iPad, AirPods, Apple T.V., Apple Watch, Beats products, HomePod, iPod touch, MacBook, iCloud, iLife. iMessage, iMovie, iTunes, and accessories.
Samsung
Phones.
TV & Home Theater.
Appliances.
Kitchen Packages.
Audio, Watches & Accessories.
Tablets & Computing.
Monitor, Memory & Storage
(Samsung.com, 2022). Consumer electronics, data tech and portable communications, and device solutions industries international.
(Preimesberger, 2019).
Microsoft
· Devices
· Software
· Apps
· Games
· Entertainment
(Shastri, 2022)
· Windows OS
for laptops and mobile technology
· Xbox
· Microsoft
accessories
&band
· Microsoft dynamics
CRM
solutions, servers
· Microsoft
Office for
Dell
Lenovo, HP, Personal
Computers &
Notebooks, Servers,
Monitors,
Workstations, and accessories.
personal use and businesses
· Personal Computer
Games
· Movies and TV, Groove
Music
· Outlook Email and Skype
· Developer
tools
· Cloud and
Online services
· Microsoft
edge, Internet Explorer, Bing,
and MSN
· (Pratap, 2017)
(Startuptalky.com, 2021).
Services targeted to:
· Gender
· Age
groups
The solitude age group is 22-55. This group is conveniently a market for the company. But with different products, the age dimension varies. Such as the smart, compact devices are more used by people of the 20-45 age group. Where iTunes, Apple Pay, app store and iTunes store are used by the age range 18-30. And finally, the apple watch, tv apple and accessories users are from 20-45+ age. (Andrew, 2022)
Age s from 15 to 45 who are techsavvy students and young professionals, managers, and executives. driven by substantial
consumption digital mass media,
(MMAGlobal. ...
Entrepreneurship Mishaps
For an entrepreneurial idea to remain relevant in society, and maintain market value, constant innovation to improve and enhance the idea is a must. Innovation involves adding some new features to the already existing business model. Change is inevitable, therefore, entrepreneurs have to adjust to the changes that occur in markets, and plan in anticipation of changes to come in the near future. Failure to adjust to the changes in the markets could be detrimental to the success of any brand or entrepreneurial venture. Many business organizations have crashed out of the market due to their failure to constantly innovate and add new features to match the new market demands. Also, technology has advanced so much in the current world. Any organization that forfeits an opportunity to embrace technology will probably fade out of business in the near future. Some of the great entrepreneurial giants that have failed due to lack of innovation include; Polaroid, Blackberry, Nokia, Blockbusters, and Kodak.
Kodak, a giant in the photography industry, and was established in the 1880s. Kodak was the leading company in photography for many decades with its sales records surpassing ten billion dollars in 1981. However, the name has faded away from the industry with the company filing for bankruptcy in 2012. The failure of this giant can be attributed to a lack of innovation that matches the digital world demands. Despite Kodak’s management being aware of the need to embrace digital photography, they failed to capitalize on the opportunity. Fuji, a Japanese firm, introduced a colored camera which was cheaper than Kodak's cameras. Fuji also incorporated digital features in its devices hence attracting more customers. Kodak’s sales started dropping gradually as the market shifted from analog to digital. Due to the slow initiative to embrace digital photography Kodak finally went out of business, (Yuzawa, 2018).
Blockbuster was a leading movie and film store, a giant in the entertainment industry. The company had successfully survived the shift from VHS to DVD. That was one good strategy that kept the company ahead in the film entertainment industry. More innovations such as the introduction of internet services provided an avenue through which film entertainment could be scaled up to a notch higher. Blockbuster was, however, not much embracing of internet innovation. The company turned down a partnership deal with Netflix, in which Blockbusters would promote Netflix in its stores and Netflix would air Blockbuster’s content on the internet platforms, (Ciccone, 2017). Currently, Netflix is the leading film entertainment organization on Livestream media via the internet while Blockbusters is history.
Both Kodak and Blockbusters were the leading organizations in the film photography and entertainment industries respectively. The two giants failed to capitalize on the opportunity available to advance their market leadership. Kodak was not s ...
Maximizing mobile's impact in the marketing mix. ana webinar.24.10.2014Irene Ventayol
Measuring the impact of mobile in the marketing mix is an issue most marketers have struggled with.
The results from the Mobile Marketing Association's SMoX research study reveal how marketers can measure the impact of their mobile spend.
Initial results from the first study conducted with AT&T deliver real, actionable and practical insights for marketers on how to integrate mobile and make their other media work harder.
Consumer Electronics Show (CES) 2015 marketing trends for brands and marketersJack Morton Worldwide
A fresh, no gadget take on the 2015 International CES, this report covers the top trends marketers and brands need to know as they enter 2015. Based on the evolution of the CES show over the last several years, the report also documents the rising in notoriety and popularity of CES within the marketing and advertising industry, now rivaling events like the Cannes Lions International Festival of Creativity and SXSW Interactive.
After 48 years in existence, the event shows no signs of slowing down. 2015 marked the largest CES in history, with over 170,000 industry professionals in attendance and more than 2.2 million net square feet of exhibit space occupied by exhibitors. Today, the show sits comfortably at, as the Consumer Electronics Association (CEA) has dubbed it, “the center of convergence among content, services and products.”
Gafanomics - The Quarterly - Episode 2 (Q2FY19)Fabernovel
Financial analysis of some of the most disruptive Tech companies in the world. This document aims to provide you with some major insights concerning the financial markets and the most disruptive innovations for the second quarter of the financial year 2019.
Social Media can be crucial for digital business success if used strategically in a consumer-oriented way.
With increasing digitization in our lives, Digital Marketing becomes a key success factor for companies. Social Media occupies a very important place in this area as billions of customers use it to connect with each other and with companies.
To exploit the vast potential of Social Media for your business, it is not enough to simply engage. You have to proceed strategically as well.
A.T. Kearney’s Social Media Strategy Execution is part of the 10 Steps Digital Series. As a comprehensive how-to guide, this publication will lead your company to higher return rates in 10 strategic steps that cover all aspects of digital business success with Social Media.
You can order a free printed and bounded copy under the following link:
http://bit.ly/Social-Media-Strategy-Execution
Entrepreneurship Mishaps
For an entrepreneurial idea to remain relevant in society, and maintain market value, constant innovation to improve and enhance the idea is a must. Innovation involves adding some new features to the already existing business model. Change is inevitable, therefore, entrepreneurs have to adjust to the changes that occur in markets, and plan in anticipation of changes to come in the near future. Failure to adjust to the changes in the markets could be detrimental to the success of any brand or entrepreneurial venture. Many business organizations have crashed out of the market due to their failure to constantly innovate and add new features to match the new market demands. Also, technology has advanced so much in the current world. Any organization that forfeits an opportunity to embrace technology will probably fade out of business in the near future. Some of the great entrepreneurial giants that have failed due to lack of innovation include; Polaroid, Blackberry, Nokia, Blockbusters, and Kodak.
Kodak, a giant in the photography industry, and was established in the 1880s. Kodak was the leading company in photography for many decades with its sales records surpassing ten billion dollars in 1981. However, the name has faded away from the industry with the company filing for bankruptcy in 2012. The failure of this giant can be attributed to a lack of innovation that matches the digital world demands. Despite Kodak’s management being aware of the need to embrace digital photography, they failed to capitalize on the opportunity. Fuji, a Japanese firm, introduced a colored camera which was cheaper than Kodak's cameras. Fuji also incorporated digital features in its devices hence attracting more customers. Kodak’s sales started dropping gradually as the market shifted from analog to digital. Due to the slow initiative to embrace digital photography Kodak finally went out of business, (Yuzawa, 2018).
Blockbuster was a leading movie and film store, a giant in the entertainment industry. The company had successfully survived the shift from VHS to DVD. That was one good strategy that kept the company ahead in the film entertainment industry. More innovations such as the introduction of internet services provided an avenue through which film entertainment could be scaled up to a notch higher. Blockbuster was, however, not much embracing of internet innovation. The company turned down a partnership deal with Netflix, in which Blockbusters would promote Netflix in its stores and Netflix would air Blockbuster’s content on the internet platforms, (Ciccone, 2017). Currently, Netflix is the leading film entertainment organization on Livestream media via the internet while Blockbusters is history.
Both Kodak and Blockbusters were the leading organizations in the film photography and entertainment industries respectively. The two giants failed to capitalize on the opportunity available to advance their market leadership. Kodak was not s ...
Maximizing mobile's impact in the marketing mix. ana webinar.24.10.2014Irene Ventayol
Measuring the impact of mobile in the marketing mix is an issue most marketers have struggled with.
The results from the Mobile Marketing Association's SMoX research study reveal how marketers can measure the impact of their mobile spend.
Initial results from the first study conducted with AT&T deliver real, actionable and practical insights for marketers on how to integrate mobile and make their other media work harder.
Consumer Electronics Show (CES) 2015 marketing trends for brands and marketersJack Morton Worldwide
A fresh, no gadget take on the 2015 International CES, this report covers the top trends marketers and brands need to know as they enter 2015. Based on the evolution of the CES show over the last several years, the report also documents the rising in notoriety and popularity of CES within the marketing and advertising industry, now rivaling events like the Cannes Lions International Festival of Creativity and SXSW Interactive.
After 48 years in existence, the event shows no signs of slowing down. 2015 marked the largest CES in history, with over 170,000 industry professionals in attendance and more than 2.2 million net square feet of exhibit space occupied by exhibitors. Today, the show sits comfortably at, as the Consumer Electronics Association (CEA) has dubbed it, “the center of convergence among content, services and products.”
Gafanomics - The Quarterly - Episode 2 (Q2FY19)Fabernovel
Financial analysis of some of the most disruptive Tech companies in the world. This document aims to provide you with some major insights concerning the financial markets and the most disruptive innovations for the second quarter of the financial year 2019.
Social Media can be crucial for digital business success if used strategically in a consumer-oriented way.
With increasing digitization in our lives, Digital Marketing becomes a key success factor for companies. Social Media occupies a very important place in this area as billions of customers use it to connect with each other and with companies.
To exploit the vast potential of Social Media for your business, it is not enough to simply engage. You have to proceed strategically as well.
A.T. Kearney’s Social Media Strategy Execution is part of the 10 Steps Digital Series. As a comprehensive how-to guide, this publication will lead your company to higher return rates in 10 strategic steps that cover all aspects of digital business success with Social Media.
You can order a free printed and bounded copy under the following link:
http://bit.ly/Social-Media-Strategy-Execution
In this presentation, Arpit introduces the topic of SMAC and associated trends. Arpit's interest area lies in Predictive Analytics where he is fascinated by how past data can be used to predict the future.
Generative AI will transform how people access information, from search engines to commerce platforms. Growth in the next year will not only be about hard economics; it will also be about brands’ sustainable contributions to society.
The industry disruptors redefining innovation in 2020 september 2020; Insights Success published magazine The industry disruptors redefining innovation in 2020 september 2020.
Phase 1
CSE 171A
Authors:
Alena Fernandez
Ashwin Chidambaram
Brittany Cook
Christopher Chiang
Conrad Pereira
Shen Cheng
Sunny Chaubey
Vaughn Fisher
Professor:
Subhas DesaContents
About Theia 3
Theia’s Core Competencies 3
Problem Statement 3
Company Vision 4
Company Mission 4
Business Goals: 4
Annual Sales Revenue 4
Technology Strategy: 5
General Competitive Strategy 5
Objectives 5
Design Philosophy 5
Technical Areas of Interest 5
Technical Liability to Address 6
Proposed Technical Product 6
Related Technologies Functional Maps 7
Interest in ML technologies from 2004 to present utilizing Google Keyword Trends: Interest over time x percentage of interest 7
Product/Marketing Strategy: 8
Marketing Strategy 8
Plan of Action: 8
Target Demographic 8
Primary Target Market: B2C 8
Tech-Savvy & Lifestyle Consumers 8
Secondary Target Market: B2B 9
Industrial Applications Consumers 9
Product Planning 9
In House Development: 9
OEM: 9
Product Feature Offerings: 9
Product Packaging: 9
Sales/Advertising Channels 10
Developmental Goals: 10
Proposed Hardware 10
Proposed Software 11
Competitive Analysis: 12
Market Sizing: 14
Market Need Analysis 15
Product Benefits/Value 15
Proposed Product Features & Needs 15
Market (customer) Needs Analysis 15
About Theia
Theia is an intelligent technologies company that focuses on wearable tech oriented towards removing the distractions of daily living to live a safer, happier, and healthier life. Theia’s Core Competencies
· Marketing
· Strong Customer Service
· Rapid R&D
· Subtle & Simple Design
· Machine Learning & Dataset Analysis
· Market Awareness Problem Statement
As the needs of people and the use of technologies grow, people began to focus less on the world around them and move towards the world at their fingertips. This increase in lifestyle distractions sometimes leads to dangerous situations such as distracted driving and lowered spatial awareness in very active environments. We, at Theia, hope to develop an ergonomic product that enables users to be functional but less distracted in situations that have a higher risk of environmental dangers.
---------
Functional Maps Needed:
· Bluetooth audio (wearable)
· Smart Watch
· Augmented Reality
· Smart Glasses
For any diagram/picture need to add an explanation of what it is.
Need to add Apple related items for comparison.
Need financials for Theia
Company Vision
At Theia, our products are built with one simple phrase in mind. Simplicity is beauty. We see a future where the lines between reality and technology blur to deliver a more interconnected global platform on which people will be able to communicate and thrive. We aspire to bring the ability to see into this fantastical world with the aid of simple, and elegant wearable technology that you won’t even realize is there. Company Mission
Theia designs the most stylish, and easiest to use wearable technology that leads the present into a future blended with Augmented Reality. We aspire to be the example of ...
1 Outline for Completing the Marketing Plan Assignment .docxfelicidaddinwoodie
1
Outline for Completing the Marketing Plan Assignment
MKT501– Strategic Marketing
Use this format to plan your research and complete the SLP assignments. Your final paper in
module 4 SLP should follow this outline. Note that the letters “a, b, c…” and the numbers “i, ii,
iii, iv…” in the outline below are used to show the major issues you need to include in your
paper and you should not use these letters and numbers to organize your paper.
Cover Page (1 page)
a. Marketing plan title
b. Course title and number
c. Your name and date
d. Name of Instructor
e. Executive Summary (2 pages maximum)
f. Summary of what plan is designed to achieve
g. Summary of key elements of internal environment and external environment
analysis (only points that are relevant to understanding the action plan, only the
point, not the analysis)
h. Summary of prescribed goals and strategic approach to achieving them.
i. Summary of key actions that are outlined.
Table of Contents (as many pages as needed)
I. Product Statement (2 pages maximum)
j. Describe the company/organization
k. Provide brief background of the organization
l. Describe charge you have for this marketing plan
m. Provide a brief overview of what issue you are studying, and how a marketing
perspective can help address the issue.
II. Situation Analysis (3‐6 pages)
NOTE: only include sections which are relevant to your charge. The relevance of
each section of analysis should be clear to the reader.
a. External Environment Analysis
i. Context Analysis
Industry forces that might impact success of any actions taken
ii. Competitor Analysis
Any organization or message which may prevent any actions
taken from being successful
iii. Technological and Economical situation Analysis
iv. Political, legal and cultural Analysis
2
b. Customer Environment Analysis
i. Customer Analysis
ii. Collaborator Analysis
c. Internal Environment Analysis
i. Company Analysis
III. SWOT Analysis (3‐6 pages)
a. Strengths and Weaknesses(Internal)
i. Strengths
ii. Weaknesses
b. Opportunities and Threats (External)
i. Opportunities
ii. Threats
c. SWOT Table
IV. Issues Analysis (2 pages maximum)
a. Given your complete marketing analysis, what are the key issues which the
company/organization must understand in order to address the charge that is
being considered?
i. NOTE: This section concisely identifies the most important issues and
decisions that the organization is likely to face when trying to promote
the product in your charge
Bullet points (or numbered statements) are acceptable.
V. Goals and Objectives (2 pages maximum)
a. The goals and objectives should be stated clearly and concisely
i. (Think S.M.A.R.T.).
b. Do not “Discuss” the goals/objectives. Just present them.
i. Each goal/objective should be easily understood given your ...
According to a new market report pertaining to the global chatbot market published by Transparency Market Research the global chatbot market was valued at US$ 274.5 Mn in 2019 and is projected to reach US$ 2,358.2 Mn by 2027, at a CAGR of 31.3% during the forecast period from 2020 to 2027. The adoption of the chatbot system is expected to increase due to increasing adoption of artificial intelligence technology in services sector.
This paper is the result of the information which has been acquired from the case file. We attempted our level most suitable to prepare this case solution.
The new report, 'Lights, Camera, Action…and the Show Goes On' by Boston Consulting Group (BCG) and Confederation of Indian Industry (CII) seeks to evaluate the impact of the pandemic on M & E Industry and more.
The first objective of this report is to
pinpoint exactly what we mean by ‘digital
transformation’ and understand the reasons
why it is often misunderstood.
With a clear definition in mind, we move
forward to reveal the ways in which
digital transformation is changing modern
businesses. These changes run the full
spectrum from the conceptual to the
practical, in line with the broad range of
changes we are seeing.
Key findings:
Only 53% of businesses
have a formalized digital
transformation plan.
72% of employees are not
satisfied with the digital
training they receive.
44% of survey respondents
cited data analysis as the
most important skill to
invest in.
64% of respondents say
their role has changed
considerably in the last
5 years.
Only 35% say there is a
plan in place to help them
develop the skills they
need.
Building a cross-device audience picture in the travel industry is tougher than it seems. Currently, the ability to create a comprehensive user picture is an uphill technical battle.
The Most Prominent Digital Media Agency for Manufacturers to Watch-2023.pdfCIOLOOKIndia
This edition features a handful of The Most Prominent Digital Media Agency for Manufacturers to Watch-2023 in India that are leading us into a digital future.
Reflection essay should be at least 350-400 words.Student resp.docxsimisterchristen
Reflection essay should be at least
350-400 words.
Student responses should reflect critical consideration of the question and interaction with material from the Bible, the textbooks, and other related materials.
APA 6th ed cover page 12 font
Write a reflective essay on how do Bible stories from the past such as those about Samuel, Saul, David, and Solomon help us to understand God today?
.
Reflection is no less than one page, but no more than two pages. (2..docxsimisterchristen
Reflection is no less than one page, but no more than two pages. (2.5 points)
Reflection uses Times New Roman font; 1" margins (2.5 points)
Reflection describes the following:
Key lesson(s) that you learned (individually) as you completed the simulation (10 points)
What you would have done differently had you been the sole decision maker for each of the functional areas. (10 points)
How do you think this would have contributed to the success of your company? In other words, what do think would have been the effects of your decisions?
company : baldwin
finance part of the company
.
More Related Content
Similar to Competitor and SWOT AnalysisMKT711 v7 Page 2 of 8Competitor
In this presentation, Arpit introduces the topic of SMAC and associated trends. Arpit's interest area lies in Predictive Analytics where he is fascinated by how past data can be used to predict the future.
Generative AI will transform how people access information, from search engines to commerce platforms. Growth in the next year will not only be about hard economics; it will also be about brands’ sustainable contributions to society.
The industry disruptors redefining innovation in 2020 september 2020; Insights Success published magazine The industry disruptors redefining innovation in 2020 september 2020.
Phase 1
CSE 171A
Authors:
Alena Fernandez
Ashwin Chidambaram
Brittany Cook
Christopher Chiang
Conrad Pereira
Shen Cheng
Sunny Chaubey
Vaughn Fisher
Professor:
Subhas DesaContents
About Theia 3
Theia’s Core Competencies 3
Problem Statement 3
Company Vision 4
Company Mission 4
Business Goals: 4
Annual Sales Revenue 4
Technology Strategy: 5
General Competitive Strategy 5
Objectives 5
Design Philosophy 5
Technical Areas of Interest 5
Technical Liability to Address 6
Proposed Technical Product 6
Related Technologies Functional Maps 7
Interest in ML technologies from 2004 to present utilizing Google Keyword Trends: Interest over time x percentage of interest 7
Product/Marketing Strategy: 8
Marketing Strategy 8
Plan of Action: 8
Target Demographic 8
Primary Target Market: B2C 8
Tech-Savvy & Lifestyle Consumers 8
Secondary Target Market: B2B 9
Industrial Applications Consumers 9
Product Planning 9
In House Development: 9
OEM: 9
Product Feature Offerings: 9
Product Packaging: 9
Sales/Advertising Channels 10
Developmental Goals: 10
Proposed Hardware 10
Proposed Software 11
Competitive Analysis: 12
Market Sizing: 14
Market Need Analysis 15
Product Benefits/Value 15
Proposed Product Features & Needs 15
Market (customer) Needs Analysis 15
About Theia
Theia is an intelligent technologies company that focuses on wearable tech oriented towards removing the distractions of daily living to live a safer, happier, and healthier life. Theia’s Core Competencies
· Marketing
· Strong Customer Service
· Rapid R&D
· Subtle & Simple Design
· Machine Learning & Dataset Analysis
· Market Awareness Problem Statement
As the needs of people and the use of technologies grow, people began to focus less on the world around them and move towards the world at their fingertips. This increase in lifestyle distractions sometimes leads to dangerous situations such as distracted driving and lowered spatial awareness in very active environments. We, at Theia, hope to develop an ergonomic product that enables users to be functional but less distracted in situations that have a higher risk of environmental dangers.
---------
Functional Maps Needed:
· Bluetooth audio (wearable)
· Smart Watch
· Augmented Reality
· Smart Glasses
For any diagram/picture need to add an explanation of what it is.
Need to add Apple related items for comparison.
Need financials for Theia
Company Vision
At Theia, our products are built with one simple phrase in mind. Simplicity is beauty. We see a future where the lines between reality and technology blur to deliver a more interconnected global platform on which people will be able to communicate and thrive. We aspire to bring the ability to see into this fantastical world with the aid of simple, and elegant wearable technology that you won’t even realize is there. Company Mission
Theia designs the most stylish, and easiest to use wearable technology that leads the present into a future blended with Augmented Reality. We aspire to be the example of ...
1 Outline for Completing the Marketing Plan Assignment .docxfelicidaddinwoodie
1
Outline for Completing the Marketing Plan Assignment
MKT501– Strategic Marketing
Use this format to plan your research and complete the SLP assignments. Your final paper in
module 4 SLP should follow this outline. Note that the letters “a, b, c…” and the numbers “i, ii,
iii, iv…” in the outline below are used to show the major issues you need to include in your
paper and you should not use these letters and numbers to organize your paper.
Cover Page (1 page)
a. Marketing plan title
b. Course title and number
c. Your name and date
d. Name of Instructor
e. Executive Summary (2 pages maximum)
f. Summary of what plan is designed to achieve
g. Summary of key elements of internal environment and external environment
analysis (only points that are relevant to understanding the action plan, only the
point, not the analysis)
h. Summary of prescribed goals and strategic approach to achieving them.
i. Summary of key actions that are outlined.
Table of Contents (as many pages as needed)
I. Product Statement (2 pages maximum)
j. Describe the company/organization
k. Provide brief background of the organization
l. Describe charge you have for this marketing plan
m. Provide a brief overview of what issue you are studying, and how a marketing
perspective can help address the issue.
II. Situation Analysis (3‐6 pages)
NOTE: only include sections which are relevant to your charge. The relevance of
each section of analysis should be clear to the reader.
a. External Environment Analysis
i. Context Analysis
Industry forces that might impact success of any actions taken
ii. Competitor Analysis
Any organization or message which may prevent any actions
taken from being successful
iii. Technological and Economical situation Analysis
iv. Political, legal and cultural Analysis
2
b. Customer Environment Analysis
i. Customer Analysis
ii. Collaborator Analysis
c. Internal Environment Analysis
i. Company Analysis
III. SWOT Analysis (3‐6 pages)
a. Strengths and Weaknesses(Internal)
i. Strengths
ii. Weaknesses
b. Opportunities and Threats (External)
i. Opportunities
ii. Threats
c. SWOT Table
IV. Issues Analysis (2 pages maximum)
a. Given your complete marketing analysis, what are the key issues which the
company/organization must understand in order to address the charge that is
being considered?
i. NOTE: This section concisely identifies the most important issues and
decisions that the organization is likely to face when trying to promote
the product in your charge
Bullet points (or numbered statements) are acceptable.
V. Goals and Objectives (2 pages maximum)
a. The goals and objectives should be stated clearly and concisely
i. (Think S.M.A.R.T.).
b. Do not “Discuss” the goals/objectives. Just present them.
i. Each goal/objective should be easily understood given your ...
According to a new market report pertaining to the global chatbot market published by Transparency Market Research the global chatbot market was valued at US$ 274.5 Mn in 2019 and is projected to reach US$ 2,358.2 Mn by 2027, at a CAGR of 31.3% during the forecast period from 2020 to 2027. The adoption of the chatbot system is expected to increase due to increasing adoption of artificial intelligence technology in services sector.
This paper is the result of the information which has been acquired from the case file. We attempted our level most suitable to prepare this case solution.
The new report, 'Lights, Camera, Action…and the Show Goes On' by Boston Consulting Group (BCG) and Confederation of Indian Industry (CII) seeks to evaluate the impact of the pandemic on M & E Industry and more.
The first objective of this report is to
pinpoint exactly what we mean by ‘digital
transformation’ and understand the reasons
why it is often misunderstood.
With a clear definition in mind, we move
forward to reveal the ways in which
digital transformation is changing modern
businesses. These changes run the full
spectrum from the conceptual to the
practical, in line with the broad range of
changes we are seeing.
Key findings:
Only 53% of businesses
have a formalized digital
transformation plan.
72% of employees are not
satisfied with the digital
training they receive.
44% of survey respondents
cited data analysis as the
most important skill to
invest in.
64% of respondents say
their role has changed
considerably in the last
5 years.
Only 35% say there is a
plan in place to help them
develop the skills they
need.
Building a cross-device audience picture in the travel industry is tougher than it seems. Currently, the ability to create a comprehensive user picture is an uphill technical battle.
The Most Prominent Digital Media Agency for Manufacturers to Watch-2023.pdfCIOLOOKIndia
This edition features a handful of The Most Prominent Digital Media Agency for Manufacturers to Watch-2023 in India that are leading us into a digital future.
Similar to Competitor and SWOT AnalysisMKT711 v7 Page 2 of 8Competitor (20)
Reflection essay should be at least 350-400 words.Student resp.docxsimisterchristen
Reflection essay should be at least
350-400 words.
Student responses should reflect critical consideration of the question and interaction with material from the Bible, the textbooks, and other related materials.
APA 6th ed cover page 12 font
Write a reflective essay on how do Bible stories from the past such as those about Samuel, Saul, David, and Solomon help us to understand God today?
.
Reflection is no less than one page, but no more than two pages. (2..docxsimisterchristen
Reflection is no less than one page, but no more than two pages. (2.5 points)
Reflection uses Times New Roman font; 1" margins (2.5 points)
Reflection describes the following:
Key lesson(s) that you learned (individually) as you completed the simulation (10 points)
What you would have done differently had you been the sole decision maker for each of the functional areas. (10 points)
How do you think this would have contributed to the success of your company? In other words, what do think would have been the effects of your decisions?
company : baldwin
finance part of the company
.
Reflecting on Personal Identity and Global CitizenshipReview the .docxsimisterchristen
Reflecting on Personal Identity and Global Citizenship
Review the
Global Education and Global Citizenship
video and read the article “
A Model of Global Citizenship: Antecedents and Outcomes
” by Stephen Reysen and Iva Katzarska-Miller. Please take some time to reflect on how the concept of global citizenship has shaped your identity and respond to the following prompts:
Based on the video, explain the importance of educating others on global citizenship.
Address each of the following outcomes of global citizenship as they pertain to the development of your own identity: intergroup empathy, valuing diversity, social justice, environmental sustainability, intergroup helping, and the level of responsibility to act for the betterment of this world (found in the article). Explain how your environment influences these outcomes.
Provide at least two personal examples or events in your life that illustrate the development of global citizenship based on the outcomes.
Analyze how your general education courses influenced you to become a global citizen.
Demonstrate critical thinking by accurately interpreting the evidence (scholarly sources) provided.
Your paper
Must be 750 – 1,000 words in length (excluding title and reference pages) and formatted according to APA style as outlined in the
Ashford Writing Center
.
Must include a separate title page with the following:
Title of paper
Student’s name
Course name and number
Instructor’s name
Date submitted
Must cite at least the two sources used for this assignment.
Must document all sources in APA style as outlined in the Ashford Writing Center.
Must include a separate reference page that is formatted according to APA style as outlined in the Ashford Writing Center.
Required Resources
Articles
Austin, M. W. (2011, April 13).
The value of general education
[Blog post]. Retrieved from https://www.psychologytoday.com/blog/ethics-everyone/201104/the-value-general-education
In this article, the author gives some reasons that support the importance of general education courses. The reasons for general education courses include: helping a student become a better citizen; increasing critical thinking skills; and providing students with a broad and deep education.
Dowd, M. (2015).
What is the purpose of taking general classes for a college degree?
Retrieved from http://education.seattlepi.com/purpose-taking-general-classes-college-degree-1876.html
In this article, the author explains the importance of breadth of learning. General education courses encompass several areas of study (social sciences, math, science, humanities and nature), which will help prepare students to think more analytically, consider many views on a topic and value cultural differences when they begin their advanced study courses.
Lewis, H. R. (2008).
A core curriculum for tomorrow's citizens
.
Education Digest
,
73
(5), 47-50. Retrieved from https://www.eddigest.com/
The full-text version of this article can be accessed through the.
Reflecting on Personal Identity and Global CitizenshipReview the.docxsimisterchristen
Reflecting on Personal Identity and Global Citizenship
Review the
Global Education and Global Citizenship
video and read the article “
A Model of Global Citizenship: Antecedents and Outcomes
” by Stephen Reysen and Iva Katzarska-Miller. Please take some time to reflect on how the concept of global citizenship has shaped your identity and respond to the following prompts:
Based on the video, explain the importance of educating others on global citizenship.
Address each of the following outcomes of global citizenship as they pertain to the development of your own identity: intergroup empathy, valuing diversity, social justice, environmental sustainability, intergroup helping, and the level of responsibility to act for the betterment of this world (found in the article). Explain how your environment influences these outcomes.
Provide at least two personal examples or events in your life that illustrate the development of global citizenship based on the outcomes.
Analyze how your general education courses influenced you to become a global citizen.
Demonstrate critical thinking by accurately interpreting the evidence (scholarly sources) provided.
Your paper
Must be 750 – 1,000 words in length (excluding title and reference pages) and formatted according to APA style as outlined in the
Ashford Writing Center
.
Must include a separate title page with the following:
Title of paper
Student’s name
Course name and number
Instructor’s name
Date submitted
Must cite at least the two sources used for this assignment.
Must document all sources in APA style as outlined in the Ashford Writing Center.
Must include a separate reference page that is formatted according to APA style as outlined in the Ashford Writing Center.
.
Reflecting on the movie we watched in class, 12 Angry Men, please ad.docxsimisterchristen
Reflecting on the movie we watched in class, 12 Angry Men, please address the following prompts:
1. Summarize the nature of the conflict between the jurors.
2. Describe the TRIP goals exhibited by the various jurors during the conflict.
TRIP goals: Topic goals-emerge as different ideas about what to do, what decisiond to make, where to go, how to allocate resources, or other externally objectifiable issues.
Relational goals-how each party wants to be treated by the other and the amout of interdependece they desire.
Identity goals-face saving, the key question is who am I in this particular interaction. As conflct increase in intensity, the parties shift to face saving as a key goal.
Process goals- The key question is what commmunication process would work best? Many times people disagree about how to formally or informally conduct a conflict.
3. What were some of the barriers to reaching a verdict/resolving the conflict?
4. How were the jurors ultimately able to move past those barriers?
The paper should be a minimum of three pages long and apply the theories we have covered in class.
.
Reflect on your understanding of the relationship between thinking a.docxsimisterchristen
Reflect on your understanding of the relationship between thinking and language.
Answer the following questions in 100 words each:
How do individuals acquire and develop language?
How do you personally communicate your thoughts and how did you learn to do so?
Based on your own experiences, what are some symbols (e.g., letters of the alphabet) people use to communicate?
Explain how you think these symbols are related to critical thinking?
The assignment will be graded according to the following criteria:
Clarity: The intent of the writer is clear.
Logic: The answer makes sense.
Answers question: The questions are addressed fully.
Mechanics: Answers contain proper punctuation and grammar.
.
Reflect on your experiences during research processes and MLA style.docxsimisterchristen
Reflect on your experiences during research processes and MLA style
Topic:
MLA Research Style
Write a two page essay to address the following elements:
Briefly discuss your experiences in completing research assignments prior to taking this course.
Discuss your understanding and the challenges of the research process this term.
Discuss your understanding and the challenges of researching a topic, creating works cited entries, and creating in-text citations.
Discuss your concerns about the research process as you prepare for your next Composition course.
Format:
2 pages
Size 12 print
Times New Roman font
Double space (all lines)
Heading in top left corner (double spaced)--your name, course name, my name, date
Effective and original title (five words or more)
No bold print, italics, underlining, or quotation marks for emphasis
Use essay format (introduction, body, and conclusion).
Use paragraph format and complete sentences.
NO PLAGIARISM
.
Reflect on what you learned in regards to mission statements.1) Di.docxsimisterchristen
Reflect on what you learned in regards to mission statements.
1) Discuss the importance of a mission statement. Imagine that you just opened a Human Services program for the homeless population in your community. Write a mission statement with goals and objectives that would explain the purpose of your program.
2) Discuss how your mission will assist your organization in achieving their goals and objectives.
(Remember to support your statements with appropriate scholarly resources)
.
Reflect on the following for your 1-page journal reflection. As a ma.docxsimisterchristen
Reflect on the following for your 1-page journal reflection. As a manager, you may encounter people from many different countries, each of whom have different perspectives based on their own unique combination of characteristics. Think about a culture from outside of the United States that you may have encountered, and that you would like to learn more about. What are some strategies you can use to learn more about this culture?
.
Reflect on what you have learned in this course.What future concer.docxsimisterchristen
Reflect on what you have learned in this course.
What future concerns are likely to impact public health?
How do you see global health concerns impacting your community?
How can you apply what you have learned in this course to your current practice?
APA Format
Nies, M. A., & McEwen, M. (2015).
Community/Public health nursing: Promoting the health of populations
(6th ed.). St. Louis, MO: Saunders/Elsevier.
Chapter 15: Globalization and International Health
Kulbok, P. A., Thatcher, E., Park, E., & Meszaros, P. S. (2012). Evolving public health nursing roles: Focus on community participatory health promotion and prevention.
Online Journal of Issues in Nursing, 17
(2), 1. doi:10.3912/OJIN.Vol17No02Man01.
Click here to retrieve.
:
.
Reflect on this semester as it is coming to an end. Please summariz.docxsimisterchristen
Reflect on this semester as it is coming to an end. Please summarize in complete detailed paragraphs how your semester went looking at the context of your classes, your social life, and the things you have accomplished. Also reflect on what you plan to do next semester to improve your situation or to fully engage as a college student.
.
Reflect on the University Personal Development. What impediments.docxsimisterchristen
Reflect on the University
Personal Development
. What impediments to personal development do criminal and immoral acts cause against individuals? What impediments to personal development do criminal and immoral acts cause against societal development?
Personal Development.The University
stresses the development of every person's mind, spirit, and body for a balanced life. All members of the University community must demonstrate their commitment to personal development to help strengthen the character of our community.
.
Reflect on an experience when you interacted with someone from anoth.docxsimisterchristen
Reflect on an experience when you interacted with someone from another nation, ethnicity, religious affiliation, or political affiliation and you detected deep, underlying assumptions that were different from your own. Describe that interaction. Through what clues did the individual's deep, underlying assumptions become apparent to you? How did you react? In retrospect, what does that experience reveal to you about your own deeply held assumptions? (125 Words)
.
ReferencesAssignment Submit a reference list showing your r.docxsimisterchristen
References
Assignment:
Submit a reference list showing your research for the Environmental Issues Project
(My topic is to drill or not to drill
). The reference list should have a minimum of 6 sources and follow the APA format. You reference list can include citations from articles, your textbook, books, magazines, interviews, the Internet, etc. Make sure that the list is in alphabetical order.
Here is my submission for the project:
Pollution has been a major factor to the surrounding because most of the time many hazards such as; health problems, global warming, soil erosion among others have resulted due to the same fact. However, several factors cause the stated problems, and these include: noise, cutting down on trees, oil or chemical spills, wastes (Whitacre, 2012) Therefore, the following paper will put the focus on oil spills and the effect on the environment.
Oil spills may take place as a result of the bursting of the pipes that transport oil or spills from the oil tanks. Spillage might end up on water bodies being used by the marine animals and even on land leading to great destructions. For that reason, inspections are always being done each and every day on the tanks and pipes containing oil so as to make sure that no leakage is reported.
·
Alphabetize your sources. Make sure there are sources representing both sides of the issue.
Your references must match your intext citations
Examples of how I want your references done
Lamb, G
. (
2005, September 27
).
Science and politics: a dangerous mix.
Christian Science Monitor
,
97
(213
), 11-13.
Retrieved April 10, 2016
,
from Academic Search Premier database.
Link to article
Pielke Jr., R. (2006, Spring2006). When Scientists Politicize Science.
Regulation
,
29
(1), 28-34. Retrieved April 10, 2016, from Business Source Complete database.
Link to article
Author last name is always
first (this is how they are put in order)
Date of publication
Name of article and publication
DATE IT WAS RETRIEVED BY YOU
From where it was retrieved and the link
.
Referenced from American Literature Since the Civil War. Create.docxsimisterchristen
Referenced from:
American Literature Since the Civil War
. Create ed. McGraw-Hill, 2015. E-book.
Ernest Hemingway: Author Bio
Ernest Hemingway: Big Two-Hearted River: Part I and Part II
ee cummings:
I carry your heart with me ( I carry it in my heart)
ee cummings
:
Buffalo Bill's defunct
ee cummings
:
In just spring
T. S. Eliot: Author Bio
T. S. Eliot: The Love Song of J. Alfred Prufrock
TS Eliot:
The Hollow Men
Part I:
Identify three symbols in the readings from this week and discuss what you think those symbols mean in the context of the story or poem in which they are found.
Part II:
Based on Hemingway and TS Eliot, what are your impressions of the "Modern Man"?
Part III:
Share a web-based resource that you located that gave you more information about one of our readings this week, about Modernism, about WWI or about a specific author we covered. It could be a video or a website with text. Explain how the source contributed to your understanding. Is it the kind of source you could use in a literary essay, or is it better for 'preliminary research' and overall understanding, but not appropriate for academic use? Why?
Initial discussion should be at least 200 words. It must include MLA citations – both in-text and an end citation.
Citations are not counted as part of your 200 word count requirement
.
Refer to the project from your local community or state that you des.docxsimisterchristen
Refer to the project from your local community or state that you described in Week 8, Discussion 1. You have learned that the unk-unk mind-set necessitates team management and creates a culture of encouraging problem reporting, valuing diversity, and utilizing social cohesion.
Write a one to two (1-2) page paper in which you:
Describe to your project sponsor how you intend to develop and implement an infrastructure of your project's management systems, focusing on at least two (2) significant unk-unks.
Prepare a communication on how your project team uses social cohesion as it implements an infrastructure of one (1) of the five (5) areas of management systems.
Use at least two (2) quality resources in this assignment. Note: Wikipedia and similar Websites do not qualify as quality resources.
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
.
Recruitment Methods  Please respond to the followingDevelop a b.docxsimisterchristen
Recruitment Methods" Â Please respond to the following:
Develop a brief plan to recruit for 20 nursing positions for your organization, using both internal and external recruiting sources. Justify the different resources you will use for this plan. Provide specific examples to support your rationale.
Analyze two ethical and legal considerations in using standardized interviews or employment tests that assess aptitude, attitude, honesty, and personality during the selection process. Provide specific examples to support your rationale.
.
Recommended Pages 5Style MLACitations Have a works cited page.docxsimisterchristen
Recommended Pages: 5
Style: MLA
Citations: Have a works cited page at the end of your essay and at least three citations.
Thesis: For this essay the general statement and the specificity will be chosen for you, but you will
need to find the depth on your own.
Scenario:
You are the foreman of a large nuclear bomb shelter that can sustain 100 people for 100 years. A
nuclear war has begun and 97 of the people who were supposed to come to this bomb shelter have
come, but three slots remain open. There are a number of people on the waiting list to be allowed
admittance into the bomb shelter. You will be given which three to save and you must write an essay
explaining why these three people were allowed into the shelter. You will research every factor of your
people including their jobs, diseases, social circumstances, and anything else that will add weight to
your argument. You will also spend some time explaining why you did not choose other more obvious
choices. You may assume your shelter has 10 million dollars in resources.
Bios
A.
Bradley Stevens
Age: 36
Sex: M
Occupation: HVAC Repairs
Family: Henry Stevens (son), Emily Stevens (Ex-wife)
In addition to his air conditioning mechanics, Bradley also has basic carpentry skills and has a
beginner’s pilot license. He completed an associate’s degree in Air conditioning repair at Denver
community college. He no longer lives with his son but is willing to raise him if the two are
admitted into the shelter. Bradley has one domestic battery conviction and served six months in
prison and two years of probation. He is mildly overweight, wears corrective lenses, but is in
good health.
B.
Emily Stevens
Age: 32
Sex: F
Occupation: None
Family: Henry Stevens (son), Bradley Stevens (Ex-husband)
Emily has some amateur gardening skills. She dropped out of college after two years. She has
five years of experience as an administrator’s assistant but has not worked for three years. Emily
lives with her son, Henry, and would prefer to live with him. Emily has no criminal record. She is
in good physical shape, and in good health. She has been diagnosed with severe depression
three years ago and takes anti-depressant medication.
C.
Henry Stevens
Age: 12
Sex: M
Occupation: None
Family: Bradley Stevens (Father), Emily Stevens (mother)
Henry is a grade school student. His aptitude tests are average and his grades are usually below average. He has two years of experience as a cub scout and has learned several camping and survival tactics. Henry will have to live with a guardian and prefers his mother, but will not require as many meals as a full grown adult. Henry has been diagnosed with ADD and has had
difficulty with his schoolwork. He has no other illnesses or diseases.
D.
Geoffrey Augustus
Age: 34
Sex: M
Occupation: Physics Instructor
Family: None
Geoffrey has advanced knowledge of physics and has a five year background as an engineer. He has a Masters in Science for engineering and a Bachelor’s degree in physics. He h.
Reducing Communication BarriersIdentify what techniques you can im.docxsimisterchristen
Reducing Communication Barriers
Identify what techniques you can implement to improve the likelihood that your communications will be received and understood as you intended. Can you identify and reduce the likelihood of barriers interfering with the communication? Give examples. Use at least one resource to support your key points.
Intercultural Communication Competence
Critically examine your personal level of intercultural communication competence. Is it important for you to achieve a certain level of intercultural communication competence? Would enhanced intercultural communication competence help you personally? Professionally? Academically? Include examples in your submission and use at least one resource to support your key points.
.
Red-green color blindness in humans is an example of __________..docxsimisterchristen
Red-green color blindness in humans is an example of __________.
Incomplete dominance
Codominance
Polygenic traits
Pedigree
Human Genome Project
SCID
Cloning
Therapeutic cloning
GMO
Codon
A.
Determined nucleotide base sequence and location of genes
B.
Determines bone size and structure
C.
Two different alleles of a gene are expressed
D.
Immune disorder being treated with gene therapy
E.
Sequence of mRNA that codes for an amino acid
F.
Family tree that allows inheritance of traits
G.
Using stem cells to produce healthy tissues to treat degenerative diseases
H.
Flower color of snapdragons
I.
Nucleotide sequence of tRNA
J.
Transgenic organism
K.
Making an exact copy of an organism
What are the chances that a hemophiliac male and an unaffected, non-carrier female could have a baby that is a hemophiliac male?
.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Competitor and SWOT AnalysisMKT711 v7 Page 2 of 8Competitor
1. Competitor and SWOT Analysis
MKT/711 v7 Page 2 of 8
Competitor and SWOT Analysis
MKT/711 v7 Page 2 of 8
MKT/711 v7
Competitor and SWOT AnalysisIntroduction
Before a company commits any funds, resources, or capital to
any project, market expansion, or research and development, it
needs to have a good handle on the potential market outlook as
well as risks.Competitor Analysis
Identify key competitors in the market and
list sales and market shares of competitors for the past
5 years.
Identify strengths of competitors in terms of product features
and benefits, advertising, promotion, salesforce, research and
development, supply chain, manufacturing operations, attractive
pricing and discounts, financial strengths, etc.
Discuss competitors’ intelligence regarding legal and ethical
issues, and tracking and analysis of the total range of
competitive activity, including competitors' capabilities and
vulnerabilities concerning sources of supply, technology,
marketing, financial strength, manufacturing capacities and
qualities, and target markets.
Note: See Table 1 for an example of how you might format this
information.
Table 1: Competitor Analysis
Factor
2. Company Selected
Competitor A
Competitor B
Competitor C
Types of products and services
Apple Inc.
iPhone, Mac, iPad, AirPods, Apple T.V., Apple Watch, Beats
products, HomePod, iPod touch, MacBook, iCloud, iLife.
iMessage, iMovie, iTunes, and accessories.
Samsung
Phones.
TV & Home Theater.
Appliances.
Kitchen Packages.
Audio, Watches & Accessories.
Tablets & Computing.
Monitor, Memory & Storage
(Samsung.com, 2022). Consumer electronics, data tech and
portable communications, and device solutions industries
international.
(Preimesberger, 2019).
Microsoft
· Devices
· Software
· Apps
· Games
· Entertainment
(Shastri, 2022)
· Windows OS
for laptops and mobile technology
· Xbox
· Microsoft
accessories
&band
· Microsoft dynamics
CRM
3. solutions, servers
· Microsoft
Office for
Dell
Lenovo, HP, Personal
Computers &
Notebooks, Servers,
Monitors,
Workstations, and accessories.
personal use and businesses
· Personal Computer
Games
· Movies and TV, Groove
Music
· Outlook Email and Skype
· Developer
tools
· Cloud and
Online services
· Microsoft
edge, Internet Explorer, Bing,
and MSN
· (Pratap, 2017)
(Startuptalky.com, 2021).
Services targeted to:
· Gender
· Age
groups
The solitude age group is 22-55. This group is conveniently a
market for the company. But with different products, the age
dimension varies. Such as the smart, compact devices are more
4. used by people of the 20-45 age group. Where iTunes, Apple
Pay, app store and iTunes store are used by the age range 18-30.
And finally, the apple watch, tv apple and accessories users are
from 20-45+ age. (Andrew, 2022)
Age s from 15 to 45 who are techsavvy students and young
professionals, managers, and executives. driven by substantial
consumption digital mass media,
(MMAGlobal.com
Ages from of 22 to 55 years old. Males more prominent than
female user ratio is 60.8% to 39.2% indicating an expansion in
the male market. Additionally, targets are young students,
workforces and professionals loyal to the Microsoft brand
(Startuptalky.com, 2021).
Large corporate (Relationship) customers. Home and small
business (Transaction) customers. Public sector (government
and educational) customers (Bhasin,
2018)
Revenue generated over the past 2 years
· Brand
revenue
· Other
products
$387.542B, a 11.63% increase yearover-year
$365.817B, a 33.26% increase from
2020
(Macrotrends.com, 2022)
· $365B in 2021, 52% just from iPhone revenue
· Services was the second rendering 18% of revenue
Samsung's current revenue is
$250.21 B. In 2021 revenue was $240.71 B an increase over
2020 revenue which was $203.43 B proceeds generated from
sale of goods or services.
(Companies Market Cap.com, 2022)
(Byford, 2022).
In the fiscal year 2022, Microsoft net income was over 72
billion, which increased from its 2021 number, and a record
5. sales revenue in 2022 of 198 billion
(Statista.com, 2022)
Dell revenue for the quarter ending April 30, 2022 was
$26.116B, a 15.61% increase year-overyear.
Dell revenue for the twelve months ending April 30, 2022 was
$104.723B, a 19.87% increase year-over-
· 230M iPhones, 71M iPads and 20M Mac and
MacBook units sold in
2020
· Apple’s home and
wearables division grew
25% in 2021
· It sold 110 million AirPods and 43 million Apple Watches in
2020
· Apple Music has 72 million subscribers, Apple TV+ has over
40 million
(Curry, 2022).
year.
Dell annual revenue for 2022 was
$101.197B, a 16.76% increase from 2021.
Dell annual revenue for 2021 was $86.67B, a 2.19% increase
from 2020
(Microtrends.com,
2022)
Years in operation
Apple Inc., has been in operation for
46 years since its founding in 1976
(Busines-Standard.com, 2022)
Samsung has been in operation for
84years since its founding in 1928 Samsung entered the
personal electronic sector in 1980.
(Samsung.com, 2022).
6. Microsoft has been in operation for fortyseven years since its
founding in 1975 (History.com, 2022)
Dell has been in operation since 1984 (Britannica, 2020).
Mission/vision
Apple’s mission is “to bring the best personal computing
products and support to students, educators, designers,
scientists, engineers, businesspersons and consumers in over
140 countries around the world.” (Rowland, 2022). According
to Rowland (2022), “Apple Inc.’s corporate vision is “to make
the best products on earth, and to leave the world better than we
found it (Para 5).
Samsung’s mission statement is “We will devote our human
resources and technology to create superior products and
services, thereby contributing to a better global society.”
(Samsung, 2020)
Samsung’s vision statement is “to inspire the world with our
innovative technologies, products, and design that enrich
people’s lives and contribute to social prosperity by creating a
new future.” (Mission Statement.com, 2022)
Microsoft’s corporate mission is “to empower every person and
every organization on the planet to achieve more.” (Gregory,
2022)
Microsoft’s corporate vision is “to help people and businesses
throughout the world realize their full potential.” (Gregory,
2022)
Dell's mission statement is “to be the most successful computer
company in the world at delivering the best customer experience
in markets we serve.
(Mission Statement.com, 2022).
Dell’s vision statement is “It’s the way we do business. It’s the
way we interact with the community. It’s the way we interpret
the world around us– our customers’ needs, the future of
technology, and the global business climate. Whatever changes
the future may bring our vision “(Mission Statement.com,
2022).
7. Advertising
Apple business approach focuses on design and user experience
and outsources manufacturing fundamentals (Ross, 2021).
Apple utilizes commercials and print ads, concentrating on how
their products are differ from competitors. and will run
advertisements
throughout the product's life. (Titan
Digital.com, 2022)
Samsung's business model emphases vertically integrating
supply chains and enhancing
production capacity. (Ross, 2021)
Samsung basically uses their advertising method in two ways,
direct 7 indirect methods. The indirect method, they advertise
their products through television, internet, and other media. And
in the indirect method, Samsung let their customers know that
the new products are good to use
(Shastri, 2022)
Broad Match
Mobile Ad Targeting
Audience Networking
Display Advertising
Google Ads
Microsoft promotes utilizing media networks and media
releases. its authorized retail stores Microsoft utilizes various
channels to reach its patrons and promote its products
(Pratap, 2017)
The direct model allows Dell to build its scheme to deliver
influential, and better constructed systems at competitive prices.
using direct selling, that eliminates the need for resellers and
channels of retail
(MBaknol.com, 2022)
Promotion
Promotional mix
· Product
· place, price
· promotion
8. · process
· people
· physical evidence.
(Dudovskiy, 2021)
https://titandigital.com/4-powerfulps-need-know-apples-
marketingmix/
Promotional mix:
· Print media
· Social media
· Digital media
(Shastri, 2022)
To promote their devices, Samsung has teamed up with
celebrities. Through this relationship, celebrities were able to
promote their phones and other businesses across a variety of
social media platforms. Collaborations with Alist celebrities can
guarantee a rise in brand exposure due to their large fan base.
Microsoft promotional mix consist of:
· Direct Marketing
· Advertising
· Sales
Promotions
· Personal
Selling
· Public
Relations
(Shastri, 2022)
Dell utilizes numerous promotional methods to reach out to its
potential buyers. The marketing mix strategy emphasizes 360
branding using television, print media, among other aspects
such as newspapers, e.g.
(MBA Skool.com,
2022)
Positioning
Apple has a 15.6 percent share of the marketplace
21.8 percent. share of the market
Windows has a 73 percent market share, (Hughes, 2022)
9. MBaknol.com, 2022)
Brand image
Apple is a strong brand and consistent with brand values
(Simplified, 2022)
Has incorporated elements of apple business model
Company’s strengths
One of the world’s strongest brands
High profit margins based on premium pricing
Effective rapid innovation processes based on a long
1. Dominates the Smartphone Market
2. Research and Development
3. Award Winning Brand
4. Ecologically Friendly
1. Brand loyalty
2. Brand reputation
3. Easy to use software
4. Strong distribution
channels
1. Brand name
valued at $7.5 billion
2. Product customization 3. Environmental
history of technological innovation (Smithson, 2022).
Innovations
5. Samsung overtakes
Intel as biggest chip seller
6. Stronghold in the Asian Markets
7. Diversified Portfolio
(Business Strategy
Hub.com, 2022)
5. Robust financial performance
(Jurevicius, 2022).
record
4. Competency in mergers and acquisitions
10. 5. Direct selling business model (Jurevicius, 2022)
Company’s weaknesses
its highly-priced products, entering areas of higher competition,
and incompatibility with other software. (Beattie, 2022)
· Extremely reliant on U.S. markets, and estimated that both
Apple and Samsung combined sold at least 74% of smartphones
in the USA market. ...
· Decline in
Smartphone Sales. ...
· Product Failures. ...
· Dependence on Lowend Smartphones. ...
· Hereditary
Leadership. ...
· Bribery Scandal.
Business Strategy Hub.com,
2022)
1. Poor acquisitions and investments
2. Dependence on hardware manufacturers
3. Criticism over security flaws
4. Mature PC markets
5. Slow to innovate
(Jurevicius, 2022)
1. Commodity (computer hardware) products
2. Poor customer services
3. Low investments in
R&D
4. Weak patents portfolio
5. Too few retail locations
6. Low differentiation
(Jurevicius, 2022)
SWOT Analysis
Use what you have learned from an understanding of the
industry, competitors, and customer segments to
discuss the strengths, weaknesses, opportunities, and
threats that exist for the brand:
11. ·
Strengths capture the positive aspects internal to your
brand that add value or offer you a competitive advantage. This
is your opportunity to remind yourself of the value existing
within your brand. Discuss which brand attributes make it
stronger than its competitors.
·
Weaknesses capture the negative aspects internal to
your brand that detract from the value you offer or place you at
a competitive disadvantage. Discuss which brand attributes
make it weaker than its competitors. These are areas you need
to enhance to compete with your best competitor. The more
accurately you identify your weaknesses, the more valuable the
SWOT will be for your assessment.
·
Opportunities are external to your brand. Discuss what
opportunities exist due to industry or consumer trends. If you
have identified opportunities that are internal to the brand and
within your control, you will want to classify them as strengths.
· The better you are at identifying potential
threats, the more likely you can position yourself to
proactively plan for and respond to them. You will be looking
back at these threats when you consider your contingency plans.
Note: See Table 2 for an example of how you might format this
information.
Table 2: SWOT Analysis
Internal Strengths
· Most Valuable Brand
· Globally Iconic
12. · Top Technology
· Brand of Choice
· Proficient Research & Development
· Expansion in services
· Sustainability made Possible through Liam
Internal Weaknesses
· High Priced Products
· Limited Advertisement & Promotions
· Entering into Area of Non-Competency
· Incompatibility With Other Software
· Allegations of Tracking
· Unfair Business Practices
· Integrate Stronger Parental Control Software
External Opportunities
· Consistent Customer Growth
· Qualified Professionals
· Expansive Distribution Network
· Lack of Green Technology
· Expand Music Streaming Services
· Deliver Self-Driving Software Technology
· Expanding into Chip Manufacturing
External Threats
· No Effective Countermeasure for Air Tags
· Apple Bullied by Counterfeits
· Increasing Competition
· Market Penetration
· China Tariffs
· Lawsuits
· Backdoor Mechanism
· Mark Zuckerberg criticized monopoly of iPhone’s app store
https://bstrategyhub.com/swot-analysis-of-apple-apple-swot/
Image retrieved from
https://money.cnn.com/2015/10/29/technology/apple-
customers/index.html
13. Image retrieved from
https://money.cnn.com/2015/10/29/technology/apple-
customers/index.html
Copyright 2022 by University of Phoenix. All rights reserved.
Copyright 2022 by University of Phoenix. All rights reserved.
Copyright 2022 by University of Phoenix. All rights reserved.
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Marketing Plan: Product or Service: Apple Inc.
Gabrielle A. Miliner
College of Doctoral Studies University of Phoenix
MKT/711: Marketing and Managing the Customer Relationship
Dr. Scott Goldberg
August 22, 2022
Product or ServiceSummary
Apple Inc., located in Cupertino (Silicon Valley), California, is
a top multinational technology corporation well known for its
consumer electronics such as iPhones, iPads, Apple
Watch, Apple TV, iOS, and Macintosh, among other well-
known brand subsidiaries (Levy, 2022). The product segment of
Apple regarding its iPhone and iPad contains a total of $47.29
billion as of the third quarter of 2022 (Rossolillo, 2022). With
demand remaining high for its iPhone products incorporating
new advanced eye retinal recognition to complement its facial
recognition security into its product line will propel Apple Inc.
to stay ahead of its competition (Pocket-lint.com, 2022).
This new service will appeal to tech-savvy buyers as a direct
sales company.
14. Internet-based gadgets place a viable objective intercession to
offer comfort correspondence with Apple gadgets such as new
age retinal recognition security measures (Pocketlint.com,
2022). This IT setting begins more handle procedures, and this
has made stunning entryways for them to join the market stage.
This entryway becomes stacked with multi-layered as a rule of
Apple showcasing. Using the latest documentation techniques
benefits clients from the best open entryways in dealing with
the favorable spot and cost for rental work environments.
Concerning institutional ground, promoting motivation for
social settings does not continue in the long run. The parts of
the morally based Apple working environment will illuminate
the sales cast in all course parts headway for iPhone. This
association has offered more endeavors in the USA and various
countries. When determining its marketing objectives, Apple
should follow the SMART framework—specific, measurable,
achievable, applicable, longevity, and time-based objectives
(Peter, 2018).
Therefore, to attain the viability of the intended market
strategy, various aspects such as research of market trends, size,
growth potential, and how the customers are segmented. A
target audience leads to intensive marketing determination and
higher conversion when utilizing a direct sales model. By
creating buyer persona outlines with characteristics mutual to
its target audience, the business can define data such as
demographics, location, interests, purchase intent, and other
applicable material for its target audience (Wright, 2017).
According to Allen (2022), "Integrated Marketing is a strategic
approach to integrating communications and interactive
experiences targeting defined audiences and individuals which
coordinates all aspects of marketing of a brand, including paid,
earned, and owned media" (para 2). Additionally, integrated
market research must also concentrate on more younger
individuals craving new technology. Apple's new retinal
recognition security will accompany its facial recognition
application becoming a successful and profitable venture to
15. keep Apple ahead of its competitors.
References
Allen, R. (2022). What is integrated marketing?
https://www.smartinsights.com/traffic-
buildingstrategy/integrated-marketing-communications/what-is-
integrated-marketing/
Levy, S. (2022). Apple Inc. American company.
https://www.britannica.com/topic/Apple-Inc
Peter, J. P. (2018).
A preface to marketing management, 15e (15th ed.).
McGraw-Hill Higher
Education.
Pocket-lint.com. (2022). What is Apple Face ID and how does it
work? https://www.pocketlint.com/phones/news/apple/142207-
what-is-apple-face-id-and-how-does-it-work
Rossolillo, N. (2022). Apple loses steam, but iPhone demand
remains strong -- Is the stock a buy?
https://www.fool.com/investing/2022/07/29/apple-loses-steam-
but-iphone-demandremains-strong/
Wright, A. (2017). What is a ‘buyer persona’ and why is it
important?
https://www.socialmediatoday.com/news/what-is-a-buyer-
persona-and-why-is-itimportant/507404/
Summative Assessment: Ethics and Social Responsibility in
Marketing- Apple Inc.
Gabrielle A. Miliner
College of Doctoral Studies University of Phoenix
MKT/711: Marketing and Managing the Customer Relationship
Dr. Scott Goldberg
September 19, 2022Introduction
Apple has captivated the market with its ethical and social
assistance in selling personal computers, workstations, iTunes,
iPods, the iOS operating system X framework, the iPad, and the
iPhone. Apple has been in the ethical business for a while now,
16. and they must be sure of detailed extraordinary achievements. It
is one of the prominent organizations in the tech world, and its
items are developing in fame as time passes (Kundu, 2020). For
one to associate with the digital ideas named Steve Jobs created
PCs, they needed to battle with long stretches of perplexing
setups. Apple acquired the recognition that permitted one to
associate with the internet connection in only ten minutes. It
was apparent to Steve Jobs that he expected to focus on
addressing the client's social requirements and giving them
precisely what they needed. If they somehow spend quality
money, it should be worth spending their cash on Apple
products (Bingyan, 2022). Assuming our opportunity to
investigate every one of the shots recorded above exclusively,
one will find that
Apple is, without a doubt, the leading organization in its
industry that sustains the ethical barrier.Product planning
Apple's product planning shows that Apple is undoubtedly
perhaps the world's most potent social business contributor. The
following are several critical methodologies that can gain from
what Apple has had the option to do and accomplish in product
designing (Kundu, 2020). Taking into account the past principal
keeping watch, they have obtained the data to control individual
things with the quickest and most secure association point. The
systems of iPhone smartphones are of the quality thing over the
elements inside them. Apple has made its clients stay for a more
extensive period through product aspects and software tools. It
appears that Apple is on the verge of promoting its products to
international modules through its pattern of significant features
(Bingyan, 2022). They are doing this by making changed forms
and changes to gadgets that enormously achieve the quality
standards set by Steve. It appears to be that very soon. We will
observe another period of light changes towards taking special
care of market drifts and enhancing item suitability.
Pricing
Steve priced iPhone with a financial exchange cap of $702
billion from a simple 43 billion.
17. This pricing is more than Google, which has $218 billion, and
Microsoft, which has 4226 billion.
Steve has ethically made it possible to communicate and deliver
prices to potential customers (Bingyan, 2022). To assess the
customer, he had the option to do all that in only a decade.
Apple then achieved a $5.9 billion profit through pricing
strategies.
Limited time systems are at the expense of social
responsibilities in the market assessment. There is a different
standard for the turn of events and related reasons for better
pricing. The primary highlight gives the iPhone a better turn of
features and good headway from Steve's limited-time strategic
action, thereby affording advancement and associations that
gave publicizing subsidies after that occasion. Promotion and
sales
Where advertisers are concerned, Apple has also figured out
how to set up an imposing presence that has allowed it to equal
Google's advertising. Ethical and promotional strategies
transpire through Apple networking and its business
applications; A 'cell phone organization' is the depiction that
the fellow benefactor of Apple, Steve, has successfully grabbed
the social network's attention. It is the most outstanding
achievement in terms of promotional function as its continuous
output is higher than those of Sony, Samsung, and Nokia
(Kundu, 2020
).
Sales of Apple have sabotaged its standing and validity, and it
makes even a tiny endeavor to convey a substitute product. At
the same time, the attempt to give clients offerings that conflict
with what they were at first contributing will adversely
influence the essential place of the organization.
Steve has created a critical number of the working edges that
have fallen, with the exemption being Samsung, who has
figured out how to tie down an unassuming increment.
Because of its rising reliance on cell phones, promotions have
become more manageable (Meihan, 2021). This increment is not
18. near the level of the others. In any case, Apple can expand its
image mindfulness by cooperating with brand powerhouses or
superstars. These individuals have a laidout crowd and can
advance the organization's items and administrations to another
level.Distribution and supply chain management
Apple has bewildering finishing costs per thing, keeping a
sustained distribution with social responsibility. Competitive
organizations like Huawei, Samsung, Sony, and Xiaomi
experience all parts of the distribution assessment frameworks.
Advancements in the ethical supply chain made it easier for
customers to get their products from the organization's outlet.
Apple advances its items and administrations through many
distributional channels, including stock movement and
individual selling. Concerning personal selling, respectful,
enthusiastic, and profoundly enlightening agents in Apple stores
furnish clients with all the fundamental data about the
organization's items and ethical policies. These agents likewise
convince possible clients to purchase Apple items with complete
distribution setups.Communication
Apple has made massive progress over these years by advancing
phones and better contraptions. None of these associations
needs to entangle what they deal with various competitors as
they have an exciting extent of things and development
viewpoints (Chakraborti, 2020). Apple and its social
communication arranged a fundamental perception of public
interest and worth frameworks to ensure thing quality.
Compassion is just the capacity to figure out another person, to
have the option to interface with them at a more profound level.
It profounds into their deepest longing and needs to give them a
product that enormously helps them to the point that they
cannot survive without it (Meihan, 2021). Apple decided to get
their clients a product that is socially helpful to them in
communication before there might be going for its substitute.
They picked quality products that are not difficult to utilize,
perfect, and easy to guarantee that their clients were getting
what they need without investing much energy into it.
19. Conclusion
To conclude Apple's marketing strategies, regardless of the
brilliant degree of 33% distribution, there are more propositions
for making customer change for adjusted features. They could
have financially solidified quality and the best brand for
distribution reasons in regular purchaser dedication. The
affiliation plan when the advantages were selling of a thing is
the standard subject for Apple to survey limit. Apple has made
history with product planning to procedure execution. As such,
Apple Inc. corporation widely understood that a famous firm for
conveying a particular worth would, in the end, attract clients
for future leadership. For countless years, the product
utilization by Apple was basically about creating imaginative
administrations and prices following the 'computerized center
point' system globally.
References
Kundu, S., & Chakraborti, S. (2020, July 18).
A comparative study of online consumer reviews of
Apple iPhone across Amazon, Twitter, and Mouth Shut
platforms. Electronic Commerce
Research. https://link.springer.com/article/10.1007/s10660-020-
09429-w.
Vliert, D. V. D. (2021, April 18).
Apple iPhone: A Market Case Study. MacEwan
University
Student eJournal.
https://journals.macewan.ca/muse/article/view/2010.
He Meihan, (2021, March 22).
Analysis of iPhone's marketing strategy. Analysis of
iPhone's Marketing Strategy | Atlantis Press. Retrieved August
21, 2022, from
https://www.atlantispress.com/proceedings/icfied-21/125954341
Lu, Bingyan. (2022, March 26).
20. The market strategies of Apple in China. The Market
Strategies of Apple in China | Atlantis Press. Retrieved August
21, 2022, from
https://www.atlantispress.com/proceedings/icfied-22/125971966
