This document provides an overview of lean planning and how agencies can adopt lean startup principles. It discusses that lean planning focuses on continuous customer interaction, establishing revenue goals from the beginning, and assuming features and customers are unknowns. Agencies are traditionally not built to be lean, focusing on large commissions and billings. The document advocates adopting lean principles like prototyping, testing hypotheses with customers, being willing to pivot ideas based on learning, and iterating campaigns based on customer feedback rather than assuming big, perfect campaigns are needed. The overall message is that lean planning prioritizes minimum viable products, continuous learning, and adapting based on discovering what customers really want rather than large pre-defined projects.
Getting A Return On Tech - 5 Ways To Make Your Real Estate Business Faster, S...Stepps
Is it all worth it? How you can ensure an ROI with Technology
In this final session for REinnovate 2015, digital specialist Josh Cobb will ensure you can apply your new-found skills and knowledge from the day’s sessions. What is the next step in your digital career? How will you take a lead in your local area through leveraging technology? This highly informative and practical discussion will allow you to apply this digital language in a clear and concise way. Moreover, we will ensure you can do this with a firm eye on how you can get a return on your investment.
Another8 Recruits Experienced Professionals to Serve Client NeedsScott Robarge
Scott Robarge founded Another8 in 2010 to help fast-growing tech startups in the Bay Area hire the right talent. Another8 understands that companies need to hire people suited for both the role and company culture. They build long-term relationships and thoroughly vet candidates' skills and cultural fit before making introductions to clients.
You As A Business - Real Estate Agent EditionMatthew Rathbun
1) The document discusses elements that are important to include when creating a business plan as an entrepreneur or real estate agent, such as developing a mission statement, vision statement, target clients, value proposition, revenue streams, costs, and SWOT analysis.
2) It emphasizes the importance of having three different bios for social media, short, and full versions.
3) The document provides examples of mission statements and vision statements and encourages drafting these statements for one's own business.
This document provides sample answers to 7 common questions entrepreneurs may receive about their business from potential investors or customers. For each question, Global TechnoPartners (GTP) provides a concise yet compelling response that highlights their services, growth, team size, funding, competitive advantages, inspiration, and future goals to expand globally and capitalize on growing technology usage.
Roy Rodenstein walks you through one of the most difficult parts of making a new company: hiring and firing cofounders. Roy helps you identify the most important aspects of your startup and guides you towards crafting the perfect team. He suggests excellent strategies to go about hiring a co-founder and lays out reasonable compensation plans to guide your business to the next level.
This content was produced for the 2010 Winter semester of the Founder Institute by Founder Institute mentor Roy Rodenstein, co-founder of MySocialMgr and SocMetrics. Follow Roy's Twitter to learn more:
https://twitter.com/royrod
Leanconf 2014: the agony of lean startup by tristan kromerLeanconf
Lean startup is slowly moving beyond the buzzwords and being codified in books, templates, and Standard Operating Procedures. We're learning how to run experiments, but our teams are failing and flailing on finding a business they can actually care about. We're staring so closely at our innovation accounting dashboard that we're not only missing out on the view, but we're driving right past our goals into the ditch. Are we taking the fun and passion out of startups?
Hiring, Firing, and Co-Founders: My Founder Institute SessionRoy Rodenstein
The document discusses how to build an effective early-stage startup team. It recommends founders identify their own strengths and weaknesses, as well as the skills the company will need over time. Short-term needs like designing a logo can often be met through freelancers, while long-term roles like product management are better filled by permanent hires. The document provides tips for finding and hiring the right people, including writing compelling job descriptions and conducting thorough interviews. It also covers typical startup compensation structures and advice for onboarding and managing new hires effectively.
This document provides an overview of lean planning and how agencies can adopt lean startup principles. It discusses that lean planning focuses on continuous customer interaction, establishing revenue goals from the beginning, and assuming features and customers are unknowns. Agencies are traditionally not built to be lean, focusing on large commissions and billings. The document advocates adopting lean principles like prototyping, testing hypotheses with customers, being willing to pivot ideas based on learning, and iterating campaigns based on customer feedback rather than assuming big, perfect campaigns are needed. The overall message is that lean planning prioritizes minimum viable products, continuous learning, and adapting based on discovering what customers really want rather than large pre-defined projects.
Getting A Return On Tech - 5 Ways To Make Your Real Estate Business Faster, S...Stepps
Is it all worth it? How you can ensure an ROI with Technology
In this final session for REinnovate 2015, digital specialist Josh Cobb will ensure you can apply your new-found skills and knowledge from the day’s sessions. What is the next step in your digital career? How will you take a lead in your local area through leveraging technology? This highly informative and practical discussion will allow you to apply this digital language in a clear and concise way. Moreover, we will ensure you can do this with a firm eye on how you can get a return on your investment.
Another8 Recruits Experienced Professionals to Serve Client NeedsScott Robarge
Scott Robarge founded Another8 in 2010 to help fast-growing tech startups in the Bay Area hire the right talent. Another8 understands that companies need to hire people suited for both the role and company culture. They build long-term relationships and thoroughly vet candidates' skills and cultural fit before making introductions to clients.
You As A Business - Real Estate Agent EditionMatthew Rathbun
1) The document discusses elements that are important to include when creating a business plan as an entrepreneur or real estate agent, such as developing a mission statement, vision statement, target clients, value proposition, revenue streams, costs, and SWOT analysis.
2) It emphasizes the importance of having three different bios for social media, short, and full versions.
3) The document provides examples of mission statements and vision statements and encourages drafting these statements for one's own business.
This document provides sample answers to 7 common questions entrepreneurs may receive about their business from potential investors or customers. For each question, Global TechnoPartners (GTP) provides a concise yet compelling response that highlights their services, growth, team size, funding, competitive advantages, inspiration, and future goals to expand globally and capitalize on growing technology usage.
Roy Rodenstein walks you through one of the most difficult parts of making a new company: hiring and firing cofounders. Roy helps you identify the most important aspects of your startup and guides you towards crafting the perfect team. He suggests excellent strategies to go about hiring a co-founder and lays out reasonable compensation plans to guide your business to the next level.
This content was produced for the 2010 Winter semester of the Founder Institute by Founder Institute mentor Roy Rodenstein, co-founder of MySocialMgr and SocMetrics. Follow Roy's Twitter to learn more:
https://twitter.com/royrod
Leanconf 2014: the agony of lean startup by tristan kromerLeanconf
Lean startup is slowly moving beyond the buzzwords and being codified in books, templates, and Standard Operating Procedures. We're learning how to run experiments, but our teams are failing and flailing on finding a business they can actually care about. We're staring so closely at our innovation accounting dashboard that we're not only missing out on the view, but we're driving right past our goals into the ditch. Are we taking the fun and passion out of startups?
Hiring, Firing, and Co-Founders: My Founder Institute SessionRoy Rodenstein
The document discusses how to build an effective early-stage startup team. It recommends founders identify their own strengths and weaknesses, as well as the skills the company will need over time. Short-term needs like designing a logo can often be met through freelancers, while long-term roles like product management are better filled by permanent hires. The document provides tips for finding and hiring the right people, including writing compelling job descriptions and conducting thorough interviews. It also covers typical startup compensation structures and advice for onboarding and managing new hires effectively.
This document discusses the importance of product design for effective branding. It explains that product design satisfies customer needs and communicates the purpose of the product. Good design leads to increased sales revenue over time, as shown by Amazon and Airbnb. The document outlines a process for product design that involves defining the problem, target users, and vision/strategy. It recommends primary and secondary research including interviews and observation. The findings are organized using affinity mapping. This informs how-might-we questions to generate ideas, which are prototyped using low-fidelity techniques like crazy 8s. The prototypes are then tested with users. The process emphasizes iteration based on changing customer needs.
The document discusses challenges that agencies face in enterprise SEO and how Linkdex can help agencies address these challenges. Some key points:
- Enterprise SEO is complex and agencies must navigate challenges to help clients grow traffic, revenues, and brand equity.
- Agencies must balance strategic, operational, and relationship considerations to effectively manage SEO campaigns.
- Winning RFP responses require understanding client needs and presenting solutions, data, and stories that excite clients.
- Proper onboarding, managing client expectations, and adapting to changes are important for ongoing client success.
- Linkdex provides data and tools to help agencies optimize processes, scale their business, and gain an unfair advantage when pitching
This was our final Series A deck. Read more about raising the round in this blog post:
https://medium.com/@DanielleMorrill/welcome-brad-feld-to-the-mattermark-team-announcing-our-6-5m-series-a-dd9532fc1b39
This document summarizes key points from a talk on applying startup thinking to mobile marketing. It discusses how startups think of mobile not just as a media channel but in terms of products, distribution, and customer experience. It advocates for mobile marketers to test, learn, and scale quickly; embrace failure as progress; and take risks in order to drive innovation. Specific strategies highlighted include creating minimum viable products, obtaining user feedback, continual refinement, and rapid testing of new ideas. Examples like Facebook, Nike+, Airbnb, and Yo are presented as illustrations of these principles.
Making a Profitable Mobile App: Simon Newstead - 20130219smecchk
The document discusses designing a profitable mobile app and provides tips for doing so. It recommends learning about target users, concept testing ideas, designing core gameplay mechanics and monetization, conducting paper prototypes and usability testing, beta testing on Android to get feedback and tune the game, and A/B testing before full launch. The overall message is the importance of user research, testing, and iteration to create a successful game that people will spend money on. The document also indicates the company Frenzoo is hiring programmers, designers, and other roles.
Startup Workshop for FITI, a government-led startup program aims for academic talent or team to join and bring the startup "From IP to IPO".
The course is about:
To lighten up the Know (Startup ABC) and the Do (Startup DNA) for the newly established startup team to transfer their mindset to their behavior in a variety of pitch scenarios. Numerous real-life examples went through for the participants to take the seat exchange from the seller to buyer, then back to the seller for shaping effective and interesting pitch points and pitch style.
Host:
FITI Program at CTSP (Central Taiwan Science Park Bureau), Taichung, Taiwan
This document provides tips for fundraising from startup founders Roland Yau and Sze Lok Chan. It discusses generating competition to create urgency for investors, fundraising in parallel rather than sequentially, having a clear fundraising narrative focused on what you do and why it's compelling, and prioritizing relationships with people over firms. It also notes how the pandemic has changed fundraising, with examples of deals done virtually during this time. The tips emphasize being fully prepared before fundraising and cultivating connections with investors in advance.
Kite was founded out of a love for fashion and eyecare, and a desire to redesign the eye care experience. They are seeking a marketing executive to join their startup and be responsible for all local and online marketing efforts including managing social media, events, the website and customer relationships. The ideal candidate will be creative, experienced in marketing, excellent with people, and comfortable with technology. They offer an exciting work environment, autonomy, training, and a salary and bonus package for the right person.
21st Century Work by Matt O'Kane | DevCon Summit 2015 #GoOpenSourcePHDEVCON
Freelancer is the world's largest freelancing marketplace in terms of total users and projects posted. It provides opportunities for freelancers and small businesses globally. Freelancer has experienced exceptional growth over time, with over 16 million registered users and over 8 million projects and contests posted as of June 2015. The marketplace is changing the global dynamics for hiring and opportunities for people worldwide.
Daniel Greenberg discusses how indie game studios can obtain SBIR funding from the US government. The Small Business Innovation Research (SBIR) program provides grants and contracts for small businesses to conduct research and development that has both commercial potential and meets federal research needs. Greenberg details the SBIR application process, including phases of funding (Phase I up to $150k, Phase II up to $1M), how indirect costs can help sustain a studio, and how games can address government research needs and qualify for funding. He encourages indie studios to view SBIR as a way to build a sustainable company through continual funding rather than seeing it as a one-time investment.
Marketers vs Creatives: Communication BreakdownVisually
This presentation takes a deep dive into our original research into how marketers and creatives come up short when it comes to working together.
In this webinar you'll learn:
- How content marketers use content
- Detailed stats on the creative-marketer relationship
- How to execute effective creative briefs and kick-offs
Ben Ryan, Head of Product at FatSecret shares his & his company's journey on using continuous discovery to understand their customers. Here are his 3 takeaways from this journey.
What comes to your mind when you hear about the accomplishments and success stories of Uber, Airbnb and more? The best thing about success is the fact that it is directly influenced by you.
Every entrepreneur wants to be an exception, but do you know what it takes to become a multi-million dollar company?
A presentation conveys information from a speaker to an audience. Presentations are typically demonstrations, introduction, lecture, or speech meant to inform, persuade, inspire, motivate, build goodwill, or present a new idea/product.
Lean Planning for Nimble Agences - Mirren New Business Conference 2012The Difference Engine
This was the talk I presented at the Mirren New Business Conference on May 2, 2012 in New York. The audience was mainly small and mid-sized agencies - and we had an excellent, engaged audience. Thanks to all who made it (or watched over the streaming service)!
This document describes an outbound contact strategy from LSI to enhance credit union communication. LSI was established in 2000 and employs trained lending professionals to provide financial counseling, build loans, cross-sell products, and provide excellent member service through various contact opportunities such as welcome calls for new members, auto loan recapture, and credit card promotions. The goals are to address members' financial needs and gain insights to better serve them. LSI representatives attempt to contact each member three times to maximize contact rates. Daily reports provide results including applications, call backs, and member insights. LSI technology like digital call recording and a predictive dialer help shorten project times and reduce costs.
Fundamentally, the traditional approaches to website design, development and management are broken. Imagine unwrapping your new website and feeling at ease that any needed adjustments could easily be made to fine-tune the result the way you would like it to be.
Missed BrightonSEO or want to catch up and look through all the awesome stuff that you've learned today? We've got exactly what you need - here are the main highlights of today's conference!
Rod Boev is a technology and strategic leadership professional with over 15 years of experience in web development. He has received glowing recommendations from over 20 former clients, partners, supervisors and team members who praise his technical skills, creative problem solving, strong work ethic, ability to collaborate, and talent for delivering high quality work on deadline. Rod is described as the complete package for any web or digital project.
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This document discusses the importance of product design for effective branding. It explains that product design satisfies customer needs and communicates the purpose of the product. Good design leads to increased sales revenue over time, as shown by Amazon and Airbnb. The document outlines a process for product design that involves defining the problem, target users, and vision/strategy. It recommends primary and secondary research including interviews and observation. The findings are organized using affinity mapping. This informs how-might-we questions to generate ideas, which are prototyped using low-fidelity techniques like crazy 8s. The prototypes are then tested with users. The process emphasizes iteration based on changing customer needs.
The document discusses challenges that agencies face in enterprise SEO and how Linkdex can help agencies address these challenges. Some key points:
- Enterprise SEO is complex and agencies must navigate challenges to help clients grow traffic, revenues, and brand equity.
- Agencies must balance strategic, operational, and relationship considerations to effectively manage SEO campaigns.
- Winning RFP responses require understanding client needs and presenting solutions, data, and stories that excite clients.
- Proper onboarding, managing client expectations, and adapting to changes are important for ongoing client success.
- Linkdex provides data and tools to help agencies optimize processes, scale their business, and gain an unfair advantage when pitching
This was our final Series A deck. Read more about raising the round in this blog post:
https://medium.com/@DanielleMorrill/welcome-brad-feld-to-the-mattermark-team-announcing-our-6-5m-series-a-dd9532fc1b39
This document summarizes key points from a talk on applying startup thinking to mobile marketing. It discusses how startups think of mobile not just as a media channel but in terms of products, distribution, and customer experience. It advocates for mobile marketers to test, learn, and scale quickly; embrace failure as progress; and take risks in order to drive innovation. Specific strategies highlighted include creating minimum viable products, obtaining user feedback, continual refinement, and rapid testing of new ideas. Examples like Facebook, Nike+, Airbnb, and Yo are presented as illustrations of these principles.
Making a Profitable Mobile App: Simon Newstead - 20130219smecchk
The document discusses designing a profitable mobile app and provides tips for doing so. It recommends learning about target users, concept testing ideas, designing core gameplay mechanics and monetization, conducting paper prototypes and usability testing, beta testing on Android to get feedback and tune the game, and A/B testing before full launch. The overall message is the importance of user research, testing, and iteration to create a successful game that people will spend money on. The document also indicates the company Frenzoo is hiring programmers, designers, and other roles.
Startup Workshop for FITI, a government-led startup program aims for academic talent or team to join and bring the startup "From IP to IPO".
The course is about:
To lighten up the Know (Startup ABC) and the Do (Startup DNA) for the newly established startup team to transfer their mindset to their behavior in a variety of pitch scenarios. Numerous real-life examples went through for the participants to take the seat exchange from the seller to buyer, then back to the seller for shaping effective and interesting pitch points and pitch style.
Host:
FITI Program at CTSP (Central Taiwan Science Park Bureau), Taichung, Taiwan
This document provides tips for fundraising from startup founders Roland Yau and Sze Lok Chan. It discusses generating competition to create urgency for investors, fundraising in parallel rather than sequentially, having a clear fundraising narrative focused on what you do and why it's compelling, and prioritizing relationships with people over firms. It also notes how the pandemic has changed fundraising, with examples of deals done virtually during this time. The tips emphasize being fully prepared before fundraising and cultivating connections with investors in advance.
Kite was founded out of a love for fashion and eyecare, and a desire to redesign the eye care experience. They are seeking a marketing executive to join their startup and be responsible for all local and online marketing efforts including managing social media, events, the website and customer relationships. The ideal candidate will be creative, experienced in marketing, excellent with people, and comfortable with technology. They offer an exciting work environment, autonomy, training, and a salary and bonus package for the right person.
21st Century Work by Matt O'Kane | DevCon Summit 2015 #GoOpenSourcePHDEVCON
Freelancer is the world's largest freelancing marketplace in terms of total users and projects posted. It provides opportunities for freelancers and small businesses globally. Freelancer has experienced exceptional growth over time, with over 16 million registered users and over 8 million projects and contests posted as of June 2015. The marketplace is changing the global dynamics for hiring and opportunities for people worldwide.
Daniel Greenberg discusses how indie game studios can obtain SBIR funding from the US government. The Small Business Innovation Research (SBIR) program provides grants and contracts for small businesses to conduct research and development that has both commercial potential and meets federal research needs. Greenberg details the SBIR application process, including phases of funding (Phase I up to $150k, Phase II up to $1M), how indirect costs can help sustain a studio, and how games can address government research needs and qualify for funding. He encourages indie studios to view SBIR as a way to build a sustainable company through continual funding rather than seeing it as a one-time investment.
Marketers vs Creatives: Communication BreakdownVisually
This presentation takes a deep dive into our original research into how marketers and creatives come up short when it comes to working together.
In this webinar you'll learn:
- How content marketers use content
- Detailed stats on the creative-marketer relationship
- How to execute effective creative briefs and kick-offs
Ben Ryan, Head of Product at FatSecret shares his & his company's journey on using continuous discovery to understand their customers. Here are his 3 takeaways from this journey.
What comes to your mind when you hear about the accomplishments and success stories of Uber, Airbnb and more? The best thing about success is the fact that it is directly influenced by you.
Every entrepreneur wants to be an exception, but do you know what it takes to become a multi-million dollar company?
A presentation conveys information from a speaker to an audience. Presentations are typically demonstrations, introduction, lecture, or speech meant to inform, persuade, inspire, motivate, build goodwill, or present a new idea/product.
Lean Planning for Nimble Agences - Mirren New Business Conference 2012The Difference Engine
This was the talk I presented at the Mirren New Business Conference on May 2, 2012 in New York. The audience was mainly small and mid-sized agencies - and we had an excellent, engaged audience. Thanks to all who made it (or watched over the streaming service)!
This document describes an outbound contact strategy from LSI to enhance credit union communication. LSI was established in 2000 and employs trained lending professionals to provide financial counseling, build loans, cross-sell products, and provide excellent member service through various contact opportunities such as welcome calls for new members, auto loan recapture, and credit card promotions. The goals are to address members' financial needs and gain insights to better serve them. LSI representatives attempt to contact each member three times to maximize contact rates. Daily reports provide results including applications, call backs, and member insights. LSI technology like digital call recording and a predictive dialer help shorten project times and reduce costs.
Fundamentally, the traditional approaches to website design, development and management are broken. Imagine unwrapping your new website and feeling at ease that any needed adjustments could easily be made to fine-tune the result the way you would like it to be.
Missed BrightonSEO or want to catch up and look through all the awesome stuff that you've learned today? We've got exactly what you need - here are the main highlights of today's conference!
Rod Boev is a technology and strategic leadership professional with over 15 years of experience in web development. He has received glowing recommendations from over 20 former clients, partners, supervisors and team members who praise his technical skills, creative problem solving, strong work ethic, ability to collaborate, and talent for delivering high quality work on deadline. Rod is described as the complete package for any web or digital project.
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