Gina Poole, Vice President of Marketing & Practitioner Outreach at IBM Software, discusses IBM's efforts to engage IT practitioners through social media outreach. IBM trains its experts to participate on social networks and online forums to share knowledge. It also partners with academic institutions to provide students with skills. The goal is to build communities of practitioners, address skills gaps, and ultimately drive awareness and sales of IBM products and services.
One of three variations of social networking / social media presentations. All three are all very similar. However, each has a slightly different approach to explaining social networking.
This document discusses integrating IBM Connections with other applications and platforms. It provides examples of how Connections can be used to socialize existing business processes and applications. Specific integrations that are highlighted include integrating Connections with Lotus Notes, Microsoft Outlook, Rational Team Concert, SharePoint, mobile apps, and more. The document also discusses how Connections uses open standards like OpenSocial, ActivityStreams, and OAuth to enable integrations.
Social Business Practices shared by IBM Vice President Sandy Carteribmvietnam
This document discusses how IBM is a leader in social business. It promotes Sandy Carter as VP of Social Business Evangelism at IBM and provides her contact information. The document outlines IBM's social business agenda and how industry leaders are using social business to achieve ROI across organizations in areas like customer service, sales, and marketing. It describes IBM's market leadership in social business and expertise across industries.
Ibm learning for columbia u grad school of businessSarah Siegel
Was fortunate to be invited as a guest lecturer for Columbia's Graduate School of Business exec. ed. program, Essentials of Management, to share how using social media accelerates IBMers' up-skilling.
This document discusses IBM's strategy for social business technologies and platforms. It outlines IBM's vision of enabling social collaboration across workforces, customers, and product development. The strategy focuses on connecting people through social networks and communication channels, analyzing social data for insights, and facilitating emergent processes. IBM aims to remove barriers between people to allow them to apply expertise and insights that improve business results. The technical approach involves social business capabilities that are delivered through various access points and service models.
How can social business increase your sales ibm community meeting april 2012Friedel Jonker
The document summarizes an IBM Collaboration Solutions community meeting. It provides an agenda for discussions on how social business can increase sales. Representatives from IBM and SugarCRM discuss their social business solutions and how social selling can transform sales processes by helping salespeople discover customers, engage experts, and act on profitable opportunities. The presentation includes an example of how to calculate the business value and return on investment for social selling software.
Lotusphere/Connect 2012 - Opening SessionIBM Danmark
The document provides an agenda and overview of topics to be covered at an IBM event on social business and collaboration solutions. The agenda includes opening remarks, discussions on IBM Connections Next, IBM Lotus Notes, IBM SmartCloud, IBM Unified Communications and mobile solutions. Product releases for 2012 are also summarized, focusing on mobility, IBM Connections Next, IBM SmartCloud for Social Business, and IBM Docs. The key elements of IBM's social business strategy are outlined, including mobility, user experience, integration, social capabilities, and analytics.
The document discusses trends for the smarter workplace of the future according to an IBM presentation. It outlines key megatrends like mobility, diversity of devices, and the rise of new communication channels. The presentation discusses how these trends will change how people work, with a greater emphasis on collaboration, flexibility, and virtual work. IBM proposes that the workplace of the future will be more focused on innovation, creativity, and collective intelligence through social collaboration both internally and externally.
One of three variations of social networking / social media presentations. All three are all very similar. However, each has a slightly different approach to explaining social networking.
This document discusses integrating IBM Connections with other applications and platforms. It provides examples of how Connections can be used to socialize existing business processes and applications. Specific integrations that are highlighted include integrating Connections with Lotus Notes, Microsoft Outlook, Rational Team Concert, SharePoint, mobile apps, and more. The document also discusses how Connections uses open standards like OpenSocial, ActivityStreams, and OAuth to enable integrations.
Social Business Practices shared by IBM Vice President Sandy Carteribmvietnam
This document discusses how IBM is a leader in social business. It promotes Sandy Carter as VP of Social Business Evangelism at IBM and provides her contact information. The document outlines IBM's social business agenda and how industry leaders are using social business to achieve ROI across organizations in areas like customer service, sales, and marketing. It describes IBM's market leadership in social business and expertise across industries.
Ibm learning for columbia u grad school of businessSarah Siegel
Was fortunate to be invited as a guest lecturer for Columbia's Graduate School of Business exec. ed. program, Essentials of Management, to share how using social media accelerates IBMers' up-skilling.
This document discusses IBM's strategy for social business technologies and platforms. It outlines IBM's vision of enabling social collaboration across workforces, customers, and product development. The strategy focuses on connecting people through social networks and communication channels, analyzing social data for insights, and facilitating emergent processes. IBM aims to remove barriers between people to allow them to apply expertise and insights that improve business results. The technical approach involves social business capabilities that are delivered through various access points and service models.
How can social business increase your sales ibm community meeting april 2012Friedel Jonker
The document summarizes an IBM Collaboration Solutions community meeting. It provides an agenda for discussions on how social business can increase sales. Representatives from IBM and SugarCRM discuss their social business solutions and how social selling can transform sales processes by helping salespeople discover customers, engage experts, and act on profitable opportunities. The presentation includes an example of how to calculate the business value and return on investment for social selling software.
Lotusphere/Connect 2012 - Opening SessionIBM Danmark
The document provides an agenda and overview of topics to be covered at an IBM event on social business and collaboration solutions. The agenda includes opening remarks, discussions on IBM Connections Next, IBM Lotus Notes, IBM SmartCloud, IBM Unified Communications and mobile solutions. Product releases for 2012 are also summarized, focusing on mobility, IBM Connections Next, IBM SmartCloud for Social Business, and IBM Docs. The key elements of IBM's social business strategy are outlined, including mobility, user experience, integration, social capabilities, and analytics.
The document discusses trends for the smarter workplace of the future according to an IBM presentation. It outlines key megatrends like mobility, diversity of devices, and the rise of new communication channels. The presentation discusses how these trends will change how people work, with a greater emphasis on collaboration, flexibility, and virtual work. IBM proposes that the workplace of the future will be more focused on innovation, creativity, and collective intelligence through social collaboration both internally and externally.
APPNATION IV - IBM - Phil Buckellew KeynoteMasha Geller
Phil Buckellew discusses IBM's mobile enterprise solutions. Mobile was a key driver of online holiday shopping in 2012. CEOs prioritize customer insights over other decisions. Many CIOs plan to support BYOD and mobile apps while addressing security challenges. Enterprises lag in mobile skills. Successful mobile app development requires design, IT, and business teams to work together. IBM offers mobile solutions across application development, management, and business capabilities.
There are three key components to a social business:
1) Engaged networks of people that deeply connect employees, customers, and partners to drive business results.
2) Transparent information sharing that removes boundaries between people, helping them access experts, assets, and insights.
3) Nimble interactions and decision making that speed up business processes to anticipate and address evolving opportunities.
Implementing a social business can optimize the workforce, drive operational effectiveness, and deepen customer relationships. However, common challenges include inertia to change old habits and resistance to the idea that social tools are for personal use only.
IBM Messaging and Collaboration solutions: an introductionJacques Pavlenyi
Introduction to IBM Messaging and Collaboration solutions. Designed for businesses of all sizes, it provides for the rapid development and deployment of collaborative and workflow-driven business applications, including email, calendar, contacts, teamspaces, and much more, that bring people and ideas together in a security-rich enterprise-ready platform. Includes IBM Lotus Notes, IBM Lotus Domino, IBM Lotus Notes Traveler, IBM Lotus Protector, IBM Lotus Expeditor, and IBM Lotus Symphony. To learn more visit us at http://www.ibm.com/lotus/notesanddomino
VidenDanmark og Intra2 afholdt den 19.9.2012 seminar om socialt intranet. Ved seminaret præsenterede Kim Escherich fra IBM, hvordan IBM bruger et socialt intranet internt.
IBM @ SXSW: Giving Your Collaboration Tools a BrainJacques Pavlenyi
Despite the many recent advances in workplace collaboration tools, we're still overwhelmed with information and tasks. It's time to think differently about the way we work together. This session explores how IBM is using design thinking, and cognitive computing technologies, to reimagine the way we work with one another.
This document summarizes IBM's efforts to develop skills for the 21st century through academic partnerships. It discusses four pillars of IBM's global university programs: talent-research collaborations, talent-skills building, talent-recruiting, and infrastructure projects. It provides examples of specific programs and initiatives under each pillar, such as shared research awards, academic initiative courses, PhD fellowships, and internship programs. The document emphasizes IBM's goal of partnering with schools to educate students for the IT workforce through access to IBM technology, materials, and volunteer support from IBM employees.
Initializing and launching your social business initiatives: social from the ...Jacques Pavlenyi
An overview of IBM's transformation into a social business. Case study reviewing how IBM continues to adopt social media and collaboration technologies, and the beneficial impact it is having on the business.
Addressing Top CEO Priorities through Social Media Marketing and MetricsJacques Pavlenyi
Presented at the August 21 2012 Business Marketing Association's Southern California Chapter meeting. The world is changing - becoming more social, even in traditionally conservative B2B. B2B marketing is maturing, with social leading to more measurable successes. But taking b2b social media marketing to the next level is easier than you might think. This presentation hopes to help you:
-- Understand how to better align social media marketing with key strategic initiatives
-- Learn how to focus on the social metrics that matter
-- See applicable examples of real b2b social media marketing benefits
These views are my own and do not represent those of my employer.
The document discusses how social business is transforming traditional roles and processes across business networks. Customers now have unlimited access to information, employees are engaging externally in new ways, and partners and competitors are entering markets quickly with new models. As a result, enterprises are changing in areas like talent, digital reputation, leadership, team structures, and collective intelligence. A fifth wave of IT-enabled transformation around social business is emerging. The document outlines how social business differs from social media and is driven by corporate objectives. It also discusses foundational social business capabilities and examples of how socially enabling business processes can create value for an enterprise by harvesting insights from networks of people.
A presentation describing how IBM is transforming into a social business, inside and outside the organization, with the use of advanced technology and cultural change. This is a modification of a presentation developed originally by Ethan McCarty of IBM. It was first presented by me at the Business Marketing Association's Southern California Chapter in May 2013, and most recently presented at the Social Media Club San Diego chapter's July meeting.
This document discusses how social business is a business imperative and competitive advantage. It argues that by optimizing interactions among employees, customers, and partners through social technologies, organizations can tap into collective intelligence to drive business results. It provides examples of how core business processes like customer care, product innovation, and workforce optimization can be reinvented through social platforms. The document also outlines IBM's portfolio of social business capabilities and products that can help companies transform into social businesses.
Learn about Linux in a Private Cloud with Social Business on System z.Learn how Social Media transforms the way we live and do Business. For more information, visit http://ibm.co/PNo9Cb.
presentation about the IBM Social strategy at the 'Get Social. Social Business Roadshow' Initiative of Sugar CRM hosted by IBM at the IBM Forum Brussels
Many analysts and writers talk about the transition that is happening in today's world: from the "Information Age", dominated by "transactions and documents" to the "Conceptual Age", governed by "relations".
The Conceptual Age redefines many of the traditional patterns. Co-creation is the norm and "Sharing knowledge" becomes more important than possessing it.
Leading Companies are accompaining this transformation by redefining themselves, changing from "organizations" to "organisms", where the previous "mechanical interactions" are being replaced by "organic touches". And the way in which these Companies do Business becomes a "social activity" shaped by the rich relationships involving employees, partners and customers.
Becoming a Social Enterprise is the way these leading Companies have chosen to address the challenges of the Conceptual Age.
Track Keynote for the Enterprise Modernization Track at the IBM Rational Software Conference 2009
Everyone is well aware that we are in tough economic times right now. However, these difficult times also present opportunities for companies that can quickly adapt to these changing conditions. When you look at what inhibits companies from being as agile as they would like, IT is often cited as a problem area. While there can be many root causes, among the most important are (1) a reliance on fragile legacy applications about which companies have a limited understanding, (2) development staff that are not sufficiently productive, and (3) disconnected team infrastructures that inhibit collaboration and traceability. These problems limit your organization's flexibility. They are costing you money. And they tie up resources that could otherwise focus on new business to bring in more revenue. This track will showcase IBM Rational's Enterprise Modernization solutions that enable organizations to: reduce project risk by managing and extracting value from their application portfolio, exploit new technologies to deliver more flexible business solutions, empower new and existing IT staff to build multi-platform applications, increase productivity with a modern software delivery platform, and improve development efficiency and collaboration by unifying multiple teams.
South Florida HDI Event, Mobile Technology in Business Today, November 15, 2012Eddie Vidal
Mobile technology is not only a part of your everyday personal life but also a critical part of your business success. How are you adapting to support mobile devices from laptops to smartphones to tablets? It’s not only about tracking the device but managing and securing them as well – anywhere, anytime; on or off the network.
Key Note IBM Connect Comes To You Ron BoevinkICCTY
Lotusphere is IBM's annual conference focused on collaboration and social business. IBM Connect is aimed at business leaders looking to capitalize on opportunities in social and mobile. At Lotusphere 2012, IBM announced momentum toward taking social business to the next level with new versions of IBM Connections, Notes Domino, Social Mail, IBM Docs, a Notes browser plug-in, and capabilities for social and mobile on the IBM Smart Cloud for Social Business. Key client deliverables from workshops include developing social goals, cultural assessments, trust plans, engagement plans, and prioritizing business processes to align with goals.
The document discusses key considerations for developing interoperability testing programs for third-party solutions that work with a company's products and services. It outlines that such programs aim to validate interoperability between third-party solutions and a company's offerings in order to extract more value from the ecosystem and ensure solutions work correctly. The document provides guidance on scoping a program by considering objectives, target audience, testing scope, test plans, and execution approaches.
This document provides an overview of the mobile application development market and opportunities. It discusses the rapid growth of the mobile market in terms of users and app usage. Key points made include that the worldwide mobile market is expected to surpass 1 billion users next year. Mobile gaming is a major revenue driver, with the top 1,000 iOS games generating over $0.25 per daily active user on average. The document also profiles some of the largest mobile markets, including the US, Japan, and China, and notes the opportunities for app developers in these regions. Kii is positioned as a platform that can help developers succeed by providing investment, monetization support, and cloud technology.
The document discusses SAP's Community Advocacy Program and lessons learned from their SAP Mentor Initiative. It describes how SAP aims to build a tribe of advocates rather than just market to a crowd. The program involves local engagement events, community members who volunteer their time, and mentors who act as trusted advisors. The goal is to create brand loyalty and advocacy that leads to business results like increased sales. SAP mentors help shape company culture and co-invent products like SAP HANA.
APPNATION IV - IBM - Phil Buckellew KeynoteMasha Geller
Phil Buckellew discusses IBM's mobile enterprise solutions. Mobile was a key driver of online holiday shopping in 2012. CEOs prioritize customer insights over other decisions. Many CIOs plan to support BYOD and mobile apps while addressing security challenges. Enterprises lag in mobile skills. Successful mobile app development requires design, IT, and business teams to work together. IBM offers mobile solutions across application development, management, and business capabilities.
There are three key components to a social business:
1) Engaged networks of people that deeply connect employees, customers, and partners to drive business results.
2) Transparent information sharing that removes boundaries between people, helping them access experts, assets, and insights.
3) Nimble interactions and decision making that speed up business processes to anticipate and address evolving opportunities.
Implementing a social business can optimize the workforce, drive operational effectiveness, and deepen customer relationships. However, common challenges include inertia to change old habits and resistance to the idea that social tools are for personal use only.
IBM Messaging and Collaboration solutions: an introductionJacques Pavlenyi
Introduction to IBM Messaging and Collaboration solutions. Designed for businesses of all sizes, it provides for the rapid development and deployment of collaborative and workflow-driven business applications, including email, calendar, contacts, teamspaces, and much more, that bring people and ideas together in a security-rich enterprise-ready platform. Includes IBM Lotus Notes, IBM Lotus Domino, IBM Lotus Notes Traveler, IBM Lotus Protector, IBM Lotus Expeditor, and IBM Lotus Symphony. To learn more visit us at http://www.ibm.com/lotus/notesanddomino
VidenDanmark og Intra2 afholdt den 19.9.2012 seminar om socialt intranet. Ved seminaret præsenterede Kim Escherich fra IBM, hvordan IBM bruger et socialt intranet internt.
IBM @ SXSW: Giving Your Collaboration Tools a BrainJacques Pavlenyi
Despite the many recent advances in workplace collaboration tools, we're still overwhelmed with information and tasks. It's time to think differently about the way we work together. This session explores how IBM is using design thinking, and cognitive computing technologies, to reimagine the way we work with one another.
This document summarizes IBM's efforts to develop skills for the 21st century through academic partnerships. It discusses four pillars of IBM's global university programs: talent-research collaborations, talent-skills building, talent-recruiting, and infrastructure projects. It provides examples of specific programs and initiatives under each pillar, such as shared research awards, academic initiative courses, PhD fellowships, and internship programs. The document emphasizes IBM's goal of partnering with schools to educate students for the IT workforce through access to IBM technology, materials, and volunteer support from IBM employees.
Initializing and launching your social business initiatives: social from the ...Jacques Pavlenyi
An overview of IBM's transformation into a social business. Case study reviewing how IBM continues to adopt social media and collaboration technologies, and the beneficial impact it is having on the business.
Addressing Top CEO Priorities through Social Media Marketing and MetricsJacques Pavlenyi
Presented at the August 21 2012 Business Marketing Association's Southern California Chapter meeting. The world is changing - becoming more social, even in traditionally conservative B2B. B2B marketing is maturing, with social leading to more measurable successes. But taking b2b social media marketing to the next level is easier than you might think. This presentation hopes to help you:
-- Understand how to better align social media marketing with key strategic initiatives
-- Learn how to focus on the social metrics that matter
-- See applicable examples of real b2b social media marketing benefits
These views are my own and do not represent those of my employer.
The document discusses how social business is transforming traditional roles and processes across business networks. Customers now have unlimited access to information, employees are engaging externally in new ways, and partners and competitors are entering markets quickly with new models. As a result, enterprises are changing in areas like talent, digital reputation, leadership, team structures, and collective intelligence. A fifth wave of IT-enabled transformation around social business is emerging. The document outlines how social business differs from social media and is driven by corporate objectives. It also discusses foundational social business capabilities and examples of how socially enabling business processes can create value for an enterprise by harvesting insights from networks of people.
A presentation describing how IBM is transforming into a social business, inside and outside the organization, with the use of advanced technology and cultural change. This is a modification of a presentation developed originally by Ethan McCarty of IBM. It was first presented by me at the Business Marketing Association's Southern California Chapter in May 2013, and most recently presented at the Social Media Club San Diego chapter's July meeting.
This document discusses how social business is a business imperative and competitive advantage. It argues that by optimizing interactions among employees, customers, and partners through social technologies, organizations can tap into collective intelligence to drive business results. It provides examples of how core business processes like customer care, product innovation, and workforce optimization can be reinvented through social platforms. The document also outlines IBM's portfolio of social business capabilities and products that can help companies transform into social businesses.
Learn about Linux in a Private Cloud with Social Business on System z.Learn how Social Media transforms the way we live and do Business. For more information, visit http://ibm.co/PNo9Cb.
presentation about the IBM Social strategy at the 'Get Social. Social Business Roadshow' Initiative of Sugar CRM hosted by IBM at the IBM Forum Brussels
Many analysts and writers talk about the transition that is happening in today's world: from the "Information Age", dominated by "transactions and documents" to the "Conceptual Age", governed by "relations".
The Conceptual Age redefines many of the traditional patterns. Co-creation is the norm and "Sharing knowledge" becomes more important than possessing it.
Leading Companies are accompaining this transformation by redefining themselves, changing from "organizations" to "organisms", where the previous "mechanical interactions" are being replaced by "organic touches". And the way in which these Companies do Business becomes a "social activity" shaped by the rich relationships involving employees, partners and customers.
Becoming a Social Enterprise is the way these leading Companies have chosen to address the challenges of the Conceptual Age.
Track Keynote for the Enterprise Modernization Track at the IBM Rational Software Conference 2009
Everyone is well aware that we are in tough economic times right now. However, these difficult times also present opportunities for companies that can quickly adapt to these changing conditions. When you look at what inhibits companies from being as agile as they would like, IT is often cited as a problem area. While there can be many root causes, among the most important are (1) a reliance on fragile legacy applications about which companies have a limited understanding, (2) development staff that are not sufficiently productive, and (3) disconnected team infrastructures that inhibit collaboration and traceability. These problems limit your organization's flexibility. They are costing you money. And they tie up resources that could otherwise focus on new business to bring in more revenue. This track will showcase IBM Rational's Enterprise Modernization solutions that enable organizations to: reduce project risk by managing and extracting value from their application portfolio, exploit new technologies to deliver more flexible business solutions, empower new and existing IT staff to build multi-platform applications, increase productivity with a modern software delivery platform, and improve development efficiency and collaboration by unifying multiple teams.
South Florida HDI Event, Mobile Technology in Business Today, November 15, 2012Eddie Vidal
Mobile technology is not only a part of your everyday personal life but also a critical part of your business success. How are you adapting to support mobile devices from laptops to smartphones to tablets? It’s not only about tracking the device but managing and securing them as well – anywhere, anytime; on or off the network.
Key Note IBM Connect Comes To You Ron BoevinkICCTY
Lotusphere is IBM's annual conference focused on collaboration and social business. IBM Connect is aimed at business leaders looking to capitalize on opportunities in social and mobile. At Lotusphere 2012, IBM announced momentum toward taking social business to the next level with new versions of IBM Connections, Notes Domino, Social Mail, IBM Docs, a Notes browser plug-in, and capabilities for social and mobile on the IBM Smart Cloud for Social Business. Key client deliverables from workshops include developing social goals, cultural assessments, trust plans, engagement plans, and prioritizing business processes to align with goals.
The document discusses key considerations for developing interoperability testing programs for third-party solutions that work with a company's products and services. It outlines that such programs aim to validate interoperability between third-party solutions and a company's offerings in order to extract more value from the ecosystem and ensure solutions work correctly. The document provides guidance on scoping a program by considering objectives, target audience, testing scope, test plans, and execution approaches.
This document provides an overview of the mobile application development market and opportunities. It discusses the rapid growth of the mobile market in terms of users and app usage. Key points made include that the worldwide mobile market is expected to surpass 1 billion users next year. Mobile gaming is a major revenue driver, with the top 1,000 iOS games generating over $0.25 per daily active user on average. The document also profiles some of the largest mobile markets, including the US, Japan, and China, and notes the opportunities for app developers in these regions. Kii is positioned as a platform that can help developers succeed by providing investment, monetization support, and cloud technology.
The document discusses SAP's Community Advocacy Program and lessons learned from their SAP Mentor Initiative. It describes how SAP aims to build a tribe of advocates rather than just market to a crowd. The program involves local engagement events, community members who volunteer their time, and mentors who act as trusted advisors. The goal is to create brand loyalty and advocacy that leads to business results like increased sales. SAP mentors help shape company culture and co-invent products like SAP HANA.
Mobile application developers are increasingly targeting mobile platforms given the massive growth in the mobile market. The Kii Cloud platform provides developers with a suite of backend services including user management, data management, analytics, and monetization tools to help developers build, launch, and scale their mobile applications. By utilizing these services, developers can focus on building great user experiences rather than spending time and resources on backend infrastructure.
The document discusses key considerations for developing an interoperability testing program for third-party solutions. It addresses deciding the program's purpose and scope, such as whether it focuses on basic interfaces or full functionality. It also covers determining the target audience, testing approach, execution method, costs, and incentives for developers to participate. The document emphasizes that an interoperability program requires balancing trade-offs between different design decisions based on its goals.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like depression and anxiety.
Milton Smith, a senior principal security PM at Oracle, gave a presentation on securing Java. He discussed the challenges of securing Java given its widespread use. He outlined Oracle's security policies around communications, the development lifecycle, and ongoing remediation efforts. He also discussed mitigating security impacts and restoring confidence in communities. He ended with a call to action around vulnerability reporting and security feature suggestions.
The document discusses the importance of developers to SAP's future success. It notes that developers influence buying decisions, have many choices, and build apps that can be on SAP's platform or others. SAP wants to recruit mobile, web, and integration developers with SAP experience to fuel ecosystem growth and build platforms more quickly. However, SAP struggles to provide an amazing developer experience with engaging content and promotion at scale. The presentation outlines what developers want and what SAP currently offers, in order to improve engagement.
Developer Evangelists are a scarce resource that are commonly not self-identified. They are uniquely motivated to elevate technologies, empower communities, and generate massive web visits, leads, and opportunities. The document discusses personality types and how they relate to software development and developer evangelism. It also outlines some archetypes of developer evangelists, such as the zealot, professor, and social maven, as well as an anti-archetype of the tech trendster.
Staying Productive with Social StreamsLuis Benitez
Luis Benitez discusses how to stay focused and productive using social streams. He outlines how social media is changing how people interact and creating new relationships through social graphs. He then discusses how IBM Connections provides a social collaboration platform that integrates social capabilities into business processes and customer experiences to drive outcomes for clients. IBM Connections offers communities, profiles, microblogging and other features to foster networks and analytics.
The Role of the Social Employee - IBM & Digital Influence Group FutureM Prese...Racepoint Global
The document discusses IBM's initiative to train and enable employees to engage effectively on social media in a way that is aligned with IBM's business goals and brand. It outlines how IBM identifies subject matter experts among employees, provides tailored training based on their strengths and interests, and integrates them into marketing programs by amplifying their digital expertise. The goal is to leverage employees' online influence to help differentiate IBM as a leader in social business while reinforcing the company's values of being social, smart, and secure. Metrics show experts' digital engagement results in higher reach, conversion rates, and leads compared to traditional marketing tactics.
IBM Connect Sofia 2013, Key Note, Robert BlatnikIBS Bulgaria
IBM Connect Sofia 2013 focused on IBM's collaboration solutions strategy and keynote. The presentation highlighted IBM's Domino 9 Social Edition, Sametime, Connections, and multi-channel integration capabilities. It also discussed IBM's collaboration roadmap and how Notes/Domino is evolving with social and mobile capabilities.
Cbs social media & innovation in ibm anders quitzau Anders Quitzau
Anders Quitzau gave a presentation on social media and innovation at IBM. He discussed IBM's definition of innovation as the intersection of invention and insight that creates value. Quitzau also explained how IBM has embraced social media internally through initiatives like Innovation Jams, which involved over 500,000 employees collaborating on ideas. Externally, IBM uses social media like Twitter, Facebook, and blogs to engage with customers and partners on innovation.
Mobile trends and academic opportunities presented at Strathmore and JKUAT Un...Jeremy Siewert
This document discusses best practices for mobile application development. It recommends leveraging popular frameworks to accelerate front end development of hybrid apps. It also recommends using simulation for rapid design, development and testing to minimize risks. The document advocates adopting an integrated, collaborative mobile development environment to reduce time to customer feedback and accelerate software delivery. It provides an overview of components needed for essential development, runtime and client device services like messaging, analytics and security capabilities.
The document discusses IBM's Lotusphere 2012 conference. Some key details:
- The conference had over 5,500 participants, 11k livestream viewers, 77 journalists, and 71 analysts.
- There were 38 customer story presentations from organizations like TD Bank, Children's Hospital, and Caterpillar that highlighted benefits from social implementations.
- Analysts and commenters spoke positively about the promise of social technologies and the conference's focus on social business practices and solutions beyond traditional Lotus products.
(1) IBM is promoting the concept of social business, where social media and networking tools are integrated into core business processes.
(2) When implemented properly through aligning goals, gaining trust, engaging users, networking processes, managing reputation and risk, and analyzing data, social business can lead to benefits like increased sales, customer satisfaction, innovation, and knowledge sharing.
(3) IBM provides its own social networking platform called IBM Connections to help companies implement social business practices.
The document discusses how business ecosystems are becoming more instrumented, interconnected, and intelligent due to increasing mobile connectivity and proliferation of channels. It argues that organizations need to challenge traditional business models and urgently manage their channel mix to exploit these trends. The document provides an overview of IBM's social selling capabilities which include discovering customer insights, engaging expertise across organizations, acting on profitable opportunities, and maximizing reach through mobile devices. It describes different starting points for social selling and engaging expertise across organizations.
Social Media Strategy @ IBM: Programs & ResourcesDelaney Turner
For IBM, social goals are business goals. The IBM social strategy aims to increase employee engagement, improve the IBM client experiences and drive financial results by enabling social engagement with customers, influencers and communities of interest.
The Top Digital Marketing Trends for 2013, Jamie Brighton, Product Marketing ...TFM&A
The document discusses digital marketing trends for 2013. It notes that 2013 will be the year of content marketing and creating, optimizing, and spreading great content through social channels. Marketers will need to understand business metrics and prove the impact of digital marketing on key metrics like sales. Content marketing, social media, and mobile are top priorities for both marketers and their clients in 2013.
The Social Organization - IBM - The Business Value of Social Software CIO ForumBilal Jaffery
Presentation given at the Toronto CIO Forum Keynote. The Social Organization talks about the perfect harmony of social software adoption internally leading to a culture that brings the social culture, IBM values and ideas to the external networks. Our social software platforms are based on Lotus Connections.
Social business deepen engagement with customers partners and employeesSergio Loza
The document discusses how organizations can deepen engagement with customers, partners, and employees through social business. It summarizes findings from an IBM CEO study that found organizations labeled as "outperformers" excel at managing change, translating insights into action, and adapting to different industries. The document also outlines how social business can engage customers as individuals, empower employees, and how IBM can help organizations implement social business strategies.
IBM Connections 4.0 is a social software designed for business use. It empowers users to be more innovative and productive by helping them identify networks of subject matter experts. It facilitates the creation of communities where creative ideas can be exchanged to foster increased business growth. IBM Connections helps teams accomplish their objectives whether they are located locally or distributed globally.
The state of marketing 2012 ibm's global survey of marketers finalChris Wright
We surveyed more than 360 marketing practitioners globally to determine the adoption, market demand, spending and priority of different kinds of marketing solutions.
Cezar Taurion discusses strategies for using social media effectively. He outlines three key elements needed for a social network to deliver value: contributions, volume of interaction, and number of participants. Successful strategies drive these elements. Social media must be integrated into the overall marketing plan. A listening and competitive research phase is important to understand conversations and positioning. Goals and an action plan framework provide execution guidance.
Delivering Exceptional Web Experiences In a Social WorldLuis Benitez
Becoming a social business it's about connecting your employees, partners, and customers in a human-centered way utilizing the best Web 2.0 technologies out there.
As part of Global Entrepreneurship Week (GEW) 2017, the EdTech Network hosted Dr. Ben Amaba, IBM Worldwide Leader for Hybrid Cloud Software, for a presentation on how today’s global innovators, entrepreneurs, and leaders are changing industries, cultures, and practices through digitization. Dr. Amaba explored how IBM is tapping the cloud, mobile, and analytics technology to compete and to harness innovation and knowledge to drive the “art of the possible” in order to achieve results and target new markets in a manner never imagined.
IBM Webinar: Beyond the Hype, Using Social Media to Enhance Your Customer E...Chris Wright
Much has been said regarding the sheer volume and influence of social media on organizations' products, brands and services. Little has been said, however, on how to use social media to mine customer insight to improve and enhance consumer experiences across multiple buying channels. These slides present a point of view on how to assess your social media business requirements and determine the most effective way to measure your customers' experiences using social media.