This document outlines a reward program to connect offline and online customers. It involves a 4 step process: 1) Customers buy a product offline and get a unique code, 2) They sign up online linking their purchase, 3) They enter the code to earn points, 4) They can redeem points for rewards and earn more points through online activities. The program is administered through an online portal that allows tracking customer data and activity across online platforms.

2. GIMMIE BRANDS
Reward Program for connecting offline to online
customers

3. Customer Offline Flow
STEP 1:
Customer buys Brands Product and get points through unique codes
or from
Retailer.
Where can codes be found?
OPTION A: get code from
product
OPTION B: get code from
retailer

4. Customer goes Online to Sign up
STEP 2:
Users sign up at Brands site, FB app & Mobile apps
•
•
•
name, email & mobile no.
optional sign-up with Facebook
Create a custom sign up or
registration, synced to an online
database

5. Reward Customer for Online
Referrals
FRIEND INVITE:
-Referral
through email
-Get points for
each friend who
joins the
membership
-Option to
track completed
customer
purchases
with codes

6. Offline Customer enters Code Online
STEP 3:
Enter Codes to get points
Different ways to enter codes
• campaign site
• campaign mobile app,
• SMS text codes to
campaign number.
(Requires the optional code
generation module )

7. Online Customer Earning Points
STEP 4: Reward yourself
4.1 Earn additional points
through social media sharing,
participating in online &
offline campaign activities e.g.
check-in to a match, upload
photo of Brand Product,
contests, or any
custom online digital
action(event)
4.2 Gamification
• Badges
• Player Level
• Leaderboard
• ‘Top Fan’/Mayorship

8. Online Rewards Catalog
4.3 Rewards catalog
(Redemption)
• enter lucky draw contests
• instant win coupons
• Get physical Brand samples
• Option to get 3rd party
Rewards
from Gimmie Network.
5. Track the results
• activity
• purchase
• points balance
• redemption
• virtual rewards
• player level accomplished
• leaderboard (ranking)

9. ADMIN PORTAL and CRM
1. Create
a custom online portal to manage the program e.g.
brand.gimmieworld.com -> mybrandrewardsmanager.com
•
Access to all campaign markets, data and userbase, as well as program setup
2. Create individual sub account for each platform
•
•
Facebook, Web, Mobile can all have unique points/rewards if desired
Access can be granted for each: codes, points, user data, rewards
3. Loyalty CRM Set up
•
Each sub account can have their own custom virtual currency
allocation, distribution, gamification and redemption methods.
4. Track the results
Master account will be able to track and aggregate all campaign markets data
on the following:
• activity
• purchase
• points balance
• redemption
• virtual rewards
• player level accomplished
• leaderboard (ranking)
*Each sub account will be able to track their individual data.

10. Code Generation Admin
1.Create one master account for new code system hosted by Gimmie
2. Generate random codes with option to link to Brands products
(unique code for each type of product)
3. Export the .csv file
4. Printing of the codes to be inserted in product packaging or given
to Retailers