The Public Insight Network (PIN) Bureau at the Walter Cronkite School of Journalism connects journalists to over 220,000 knowledgeable sources to find unexpected stories, broaden sources, personalize stories, and build audience relationships. Students in the PIN Bureau learn how to engage audiences, ask thoughtful questions of sources, communicate with journalists, understand different reporting approaches, and manage workflow as they help launch the startup bureau. Recent examples show sources provided by the PIN Bureau included bankers, small business owners, and people affected by gun violence and the Columbine shooting.