Ágil vs Lean Startup



        Twitter: @IndustrialLogic
     Copyright (C) 2012, Industrial Logic, Inc. All Rights Reserved.
•   Senior Coach @IndustrialLogic
                   •   Agil desde 2001
                   •   fundador da AgilCoop e AgilBits
                   •   Mestrado: “Refleções sobre o
                       Ensino de Metodologias Ágeis na
                       Academia, Industria e Governo”
                   •   Experiência e successo com muitos
                       clientes: Apple Brasil, Freeddom,
@freire_da_silva       Americanas.com, Mandic Internet,
                       Ministério da Cultura, O2 Filmes,
                       Locaweb, e mais...
                   •   Gosto de nadar e construir casas
“Agile methods remove
  waste...yet those [Agile]
methods had led me down a
road in which the majority of
   my team’s efforts were
           wasted.”
          - Eric Ries
Ágil       Lean Startup

       X
Backlog
X
Visão do Produto
X
Pivot
Release Plan
1. Stories In:

2. Estimate and Prioritize:

3. Estimate Velocity:

4. Divide into Releases:
                    Int.                              Ext.      Ext.
                    Rel.                              Rel.      Rel.

      Kent Beck & Martin Fowler, Planning Extreme Programming
X
Minimum Viable Product



         Minimum   Viable


Lixo que ninguém     Tudo que você não
    quer usar          tem $ pra fazer
X
Kanban
Not started   In Dev   UAT   Done




                             (WIP
    3           2       3
                             limit)
Sprint Review
X
Pivot or Persevere?
            Produto inicial
        8




        6

                         Zoom-In
                          Pivot
Meses




        4
                                        Customer
                                        Segment
        2                                 Pivot
                                                   Platform
                                                     Pivot
        0
               1st MVP        2nd MVP    3rd MVP    4th MVP
On-Site Product Owner
X
Get Out Of The Building
User Story + Backlog
Customer saves profile during checkout

      •If any account info
       (address, etc.)
       differs from what’s on
       file, ask customer
       whether the profile should
       be updated.
      •Send a separate email
       confirmation if profile has
       changed.
X
Hypothesis + “To Learn”
          list
Definição de “pronto”
X
Validated Learning
...       Done    VALIDATED
RED              GREEN



      REFACTOR
X
MEASURE
BUILD



        LEARN
Testes de Aceitação
   Password Required         Password Format
Given First Name is       Given First Name is
“Tim_First”               “Tim_First”
And Last Name is          And Last Name is “Tim_Last”
“Tim_Last”                And Password is “foo”
And Password is “”        When you Select “Create
When you Select “Create   Account”
Account”                  Then you get a message
Then you get a message    “Password must have both
“Password is required”    letters and numbers”
X
Testes A/B
Velocity, Burndown & Vanity
           Metrics
X
AARRR & Actionable
        Metrics
• Acquisition: users come to the product/site
• Activation: users “use” the product/site
• Retention: users use the site/product multiple
  times
• Referral: users like product enough to refer
  others
• Revenue: users conduct some monetization
  behavior
                            Metrics for Pirates by Dave McClure
Mock Object
X
Laura Klein
 Lean UX            Feature Fake
  Expert
                    16 users from 4 countries
                      are online right now.
              22%         Join the chat.



    78%

       Used          Unlikely Neutral Likely
       Not Used         1       7       6
Continuous Integration
X
Continuous Delivery
Liderado por consultores


           CSM
X
Liderado por
empreendedores de sucesso
Conclusão:
   Lean Startup torna as
melhores partes de ágil mais
enxutas e as combina com o
   brilhante processo de
Desenvolvimento de Clientes.
Mas lembre-se:
contexto é tudo!

Ágil x Lean Startup no Caipira Ágil

  • 1.
    Ágil vs LeanStartup Twitter: @IndustrialLogic Copyright (C) 2012, Industrial Logic, Inc. All Rights Reserved.
  • 2.
    Senior Coach @IndustrialLogic • Agil desde 2001 • fundador da AgilCoop e AgilBits • Mestrado: “Refleções sobre o Ensino de Metodologias Ágeis na Academia, Industria e Governo” • Experiência e successo com muitos clientes: Apple Brasil, Freeddom, @freire_da_silva Americanas.com, Mandic Internet, Ministério da Cultura, O2 Filmes, Locaweb, e mais... • Gosto de nadar e construir casas
  • 4.
    “Agile methods remove waste...yet those [Agile] methods had led me down a road in which the majority of my team’s efforts were wasted.” - Eric Ries
  • 5.
    Ágil Lean Startup X
  • 6.
  • 7.
  • 9.
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    Release Plan 1. StoriesIn: 2. Estimate and Prioritize: 3. Estimate Velocity: 4. Divide into Releases: Int. Ext. Ext. Rel. Rel. Rel. Kent Beck & Martin Fowler, Planning Extreme Programming
  • 13.
  • 14.
    Minimum Viable Product Minimum Viable Lixo que ninguém Tudo que você não quer usar tem $ pra fazer
  • 16.
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    Kanban Not started In Dev UAT Done (WIP 3 2 3 limit)
  • 18.
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    Pivot or Persevere? Produto inicial 8 6 Zoom-In Pivot Meses 4 Customer Segment 2 Pivot Platform Pivot 0 1st MVP 2nd MVP 3rd MVP 4th MVP
  • 21.
  • 22.
  • 23.
    Get Out OfThe Building
  • 24.
    User Story +Backlog Customer saves profile during checkout •If any account info (address, etc.) differs from what’s on file, ask customer whether the profile should be updated. •Send a separate email confirmation if profile has changed.
  • 25.
  • 26.
    Hypothesis + “ToLearn” list
  • 27.
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    RED GREEN REFACTOR
  • 31.
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    Testes de Aceitação Password Required Password Format Given First Name is Given First Name is “Tim_First” “Tim_First” And Last Name is And Last Name is “Tim_Last” “Tim_Last” And Password is “foo” And Password is “” When you Select “Create When you Select “Create Account” Account” Then you get a message Then you get a message “Password must have both “Password is required” letters and numbers”
  • 34.
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    Velocity, Burndown &Vanity Metrics
  • 37.
  • 38.
    AARRR & Actionable Metrics • Acquisition: users come to the product/site • Activation: users “use” the product/site • Retention: users use the site/product multiple times • Referral: users like product enough to refer others • Revenue: users conduct some monetization behavior Metrics for Pirates by Dave McClure
  • 39.
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  • 41.
    Laura Klein LeanUX Feature Fake Expert 16 users from 4 countries are online right now. 22% Join the chat. 78% Used Unlikely Neutral Likely Not Used 1 7 6
  • 42.
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    Conclusão: Lean Startup torna as melhores partes de ágil mais enxutas e as combina com o brilhante processo de Desenvolvimento de Clientes.
  • 49.