1. Ágil vs Lean Startup
Twitter: @IndustrialLogic
Copyright (C) 2012, Industrial Logic, Inc. All Rights Reserved.
2. • Senior Coach @IndustrialLogic
• Agil desde 2001
• fundador da AgilCoop e AgilBits
• Mestrado: “Refleções sobre o
Ensino de Metodologias Ágeis na
Academia, Industria e Governo”
• Experiência e successo com muitos
clientes: Apple Brasil, Freeddom,
@freire_da_silva Americanas.com, Mandic Internet,
Ministério da Cultura, O2 Filmes,
Locaweb, e mais...
• Gosto de nadar e construir casas
3.
4. “Agile methods remove
waste...yet those [Agile]
methods had led me down a
road in which the majority of
my team’s efforts were
wasted.”
- Eric Ries
24. User Story + Backlog
Customer saves profile during checkout
•If any account info
(address, etc.)
differs from what’s on
file, ask customer
whether the profile should
be updated.
•Send a separate email
confirmation if profile has
changed.
33. Testes de Aceitação
Password Required Password Format
Given First Name is Given First Name is
“Tim_First” “Tim_First”
And Last Name is And Last Name is “Tim_Last”
“Tim_Last” And Password is “foo”
And Password is “” When you Select “Create
When you Select “Create Account”
Account” Then you get a message
Then you get a message “Password must have both
“Password is required” letters and numbers”
38. AARRR & Actionable
Metrics
• Acquisition: users come to the product/site
• Activation: users “use” the product/site
• Retention: users use the site/product multiple
times
• Referral: users like product enough to refer
others
• Revenue: users conduct some monetization
behavior
Metrics for Pirates by Dave McClure
41. Laura Klein
Lean UX Feature Fake
Expert
16 users from 4 countries
are online right now.
22% Join the chat.
78%
Used Unlikely Neutral Likely
Not Used 1 7 6
