Ghost pepper
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The document outlines a marketing plan for a new organic chili sauce and chocolate brand called "Spirit of India". It identifies the target market as people aged 20-50 with interests in health, fair trade, and organics. The branding and logo connect to the name, which translates to "Ghost Chili". Marketing strategies include an website, social media, email newsletter, and in-store demonstrations. Objectives are to increase brand visibility, website visits, and conversion rates over 3 months. Progress will be measured using analytics and metrics from online and offline campaigns.
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MARKETING ANALYSI1
The document provides a marketing analysis of The Body Shop, a cosmetics company known for cruelty-free products made from natural ingredients. It discusses The Body Shop's target demographics of women aged 18-55, geographic targets of urban areas, and competitors like Bath & Body Works. The analysis also examines The Body Shop's marketing mix, including similar product packaging, middle-end pricing, and promotion through word-of-mouth. In conclusion, the author reflects on learning about The Body Shop's business through this assignment.
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The document discusses green marketing and consumer acceptance of green products. It provides an overview of The Body Shop, including its founding, social activism, and product positioning as organic and against animal testing. Research gaps are identified around the link between green attitudes and purchase behavior. A study was conducted with 102 respondents through online forms and interviews at stores. Key findings include that over half consider environmental friendliness when buying cosmetics but it may not determine purchase. The Body Shop has strong brand recall and is seen as premium but expensive. While animal testing is a preference, quality is the primary purchase driver.
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Bath & Body Works scored a B+ for the effectiveness of their website marketing. While their homepage is attractive and easy to navigate, their social media presence is lacking. They only link to Facebook from their site. Two main competitors, The Body Shop and Crabtree & Evelyn, scored higher with an A- for their websites. Both competitors link to multiple social media platforms and maintain them better than Bath & Body Works. To improve, Bath & Body Works proposed an internet marketing plan with objectives to build long-term customer relationships and increase sales. Their action plan includes starting an email newsletter, creating a blog, and developing a mobile site.
“A DESCRIPTIVE STUDY OF BRAND IMAGE AND CONSUMER PERCEPTION ON CONSUMER LOYAL...
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Presentation2 laikou
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boots : hair care sales promotion
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Member Area
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The document outlines a digital marketing plan for an e-commerce brand selling Bohemian home decor products in Brazil. The plan includes developing a clean and functional website, blog, and mobile site. It also discusses building traffic through search engine optimization, social media advertising, partnerships with bloggers, and buzz marketing. Key actions include launching advertising campaigns, integrating online and offline promotions, email marketing, and monitoring brand metrics over time.
The grandma box
Digital Marketing presentation - City University, London - food - Teach Digital - www.teachdigital.uk
Tutorland
Digital Marketing presentation, City University London - lifestyle - Teach Digital - www.teachdigital.uk
Tiedup
Digital Marketing presentation - City University, London - fashion - Teach Digital - www.teachdigital.uk
The DM's
Digital Marketing presentation, City University, London - lifestyle - Teach Digital - www.teachdigital.uk
The Blue
Digital Marketing presentation, City University, London - Leisure - Teach Digital, www.teachdigital.uk
Social hook
Digital Marketing presentation, City University, London - lifestyle - Teach Digital - www.teachdigital.uk
Suite spot
Digital Marketing presentation, City University, London - lifestyle - Teach Digital, www.teachdigital.uk
Studentsdigitalcompany
This document outlines an SEO strategy with on-page and off-page elements. On-page includes optimizing content, meta tags, keywords, and images. Content should engage readers and increase traffic through placement on relevant pages. Meta tags and keywords should match content and user searches. Off-page focuses on backlinks, social media, blogging, and quality link building through press releases, articles, and contacting relevant bloggers monthly.
Student lifestyle
Digital Marketing presentation, City University, London - lifestyle - Teach Digital, www.teachdigital.uk
Sproggs
This document provides information about the marketing strategy and activities of Sprogs Inc, a company that sells clothes, toys, and gifts for babies and kids. It discusses their website, marketing channels like affiliate marketing, SEO, social media, Google and Facebook advertising, offline marketing, and marketing statistics. It also includes details about their Facebook page and analytics data. The overall document outlines the multi-channel approach Sprogs Inc takes to marketing their products online and offline.
Splendid wedding
Splendid Wedding provides tailored wedding packages in the UK and Italy. They deal with all aspects of wedding planning to ensure clients have their dream wedding. Packages include options for country, urban, and luxury weddings. The company's website will provide inspiration, wedding advice and galleries to engage visitors. Splendid Wedding will promote through social media, advertisements, events and affiliate marketing partnerships. They will use search engine optimization and Google AdWords to target relevant keywords and drive traffic to their website, which will be tracked using Google Analytics.
erendipity vintage final
Digital Marketing presentation, City University London - fashion - Teach Digital, www.teachdigital.uk
Venus fitness club
Venus Fitness club is a women's only fitness club in London that offers a comprehensive range of fitness classes, personal training, spa treatments, and outdoor activities. The club caters to professional women ages 18-45 with busy schedules by having classes throughout the day and on weekends. Membership options include pay-as-you-go and different contract lengths. The document outlines the club's services, target audience, and marketing strategy which includes social media, email campaigns, and pop-up outdoor classes to promote the club.
Pathway you
This document discusses using Meetup to host career coaching events and lists some pros and cons of the Meetup platform. It encourages professionals to sign up for free coaching tips and content. The events aim to help attendees make positive changes in their careers by addressing issues like lack of self-esteem, worries about the future, and being confused about career direction through interaction and building relationships. Keywords covered include satisfaction, progression, success, training, motivation and courage.
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How to Generate Add to Calendar Link using Cal.et
Cal.et is a free tool that helps you create “Add to Calendar” links for your events. It supports popular calendar platforms like Google, Apple, Outlook, Yahoo, and Office365. Users can generate short, shareable URLs, customize event details, and even create QR codes for easy access. It’s ideal for embedding event links in emails, websites, and social media, making it easier for participants to save event information directly to their calendars.
Top 10 AI Trends to Watch in 2024 with Intelisync
As we advance further into the digital age, artificial intelligence (AI) continues to evolve, shaping various industries and aspects of our daily lives. The advancements in AI for 2024 promise significant transformations across multiple sectors. From agentic AI and open-source AI to AI-powered cybersecurity and sustainability, these trends highlight the growing influence of AI on our world. By staying informed and embracing these trends, businesses and individuals can harness the power of AI to innovate and thrive.
This article explores the top 10 AI trends to watch in 2024, providing an overview, impact, and examples of each trend.
Top 10 AI Trends to Watch in 2024
Trend 1: Agentic AI
Overview of Agentic AI
Agentic AI represents a fundamental shift in artificial intelligence. These AI systems are designed to comprehend complex workflows and pursue difficult objectives autonomously, with minimal human assistance. Essentially, agentic AI functions similarly to human employees, understanding intricate contexts and instructions in normal language, defining goals, deducing subtasks, and adapting actions to changing circumstances.
Impact of Agentic AI
Agentic AI has the potential to drastically alter organizational roles, procedures, and relationships. AI assistants with advanced thinking and planning capabilities can perform tasks previously managed by humans. This shift enhances productivity by fully automating complex processes, freeing workers from repetitive tasks to focus on more critical activities. The ability to adapt quickly to changing circumstances ensures continuous operational improvements.
Examples and Use Cases of Agentic AI
Autonomous Vehicles: Self-driving cars use agentic AI to navigate roads, interpret traffic signals, and make real-time decisions to ensure passenger safety.
Smart Home Devices: AI-powered home assistants, like smart thermostats and security systems, operate autonomously to optimize energy usage and enhance security.
Customer Service Bots: Advanced chatbots handle complex customer queries, provide solutions, and escalate issues to human agents when necessary.
Trend 2: Open Source AI
Overview of Open Source AI
Open-source AI involves freely available source code, encouraging developers to collaborate, use, adapt, and share AI technology. This openness fosters innovation and speeds up the development of practical AI solutions across various sectors, including healthcare, finance, and education.
Impact of Open Source AI
The collaborative nature of open-source AI promotes transparency and facilitates continuous improvement, leading to feature-rich, reliable, and modular solutions. These platforms enable the creation of applications such as real-time fraud detection, medical image analysis, personalized recommendations, and customized learning experiences.
Examples and Use Cases of Open Source AI
TensorFlow: An open-source machine learning framework by Google, widely used for building and deploying AI models.
Customer relationship management notes for Bcom students
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Advertising and Promotion of whisper by Sakthi Sundar
This presentation is an invaluable resource for marketing professionals, students, and anyone interested in understanding the dynamics of effective advertising and promotion in the feminine hygiene sector. Explore how Whisper maintains its brand leadership and continues to innovate in a competitive market.
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TAM AdEx-Quarterly Report on Television Advertising_2024.pdf
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2024 Trend Updates: What Really Works In SEO & Content Marketing
The future of SEO is trending toward a more human-first and user-centric approach, powered by AI intelligence and collaboration. Are you ready?
Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. We’ll dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust.
You’ll hear:
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2024 case study-SHEIN Analysis-Final.pdf
A brief analysis of SHEIN's digital transformation.
SHEIN’s business model:
1. D2C cross-border ecommerce: SHEIN integrate the manufactures from Guanzhou to make clothes and deliver direct to customers.
2. Digital marketing: Data driven online marketing for user acquisition.
3. Digital transforming vendor chain: the most core of the revolution to shorten the innovation and lead time.
4. Outstanding user experience: International delivery in high efficiency
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• Keeping utilizing data in all process is another core capability. From the page click, sales metrics, fabric sourcing to manufacturing time, all data is integrated for decision making, leading an upward customer preference and much efficient business decision making process.
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The Power of Digital Marketing in the Modern Age.pdf
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DTA Promotion - Marketing Specialist Assignment
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E-learning and traditional learning are two distinct approaches to education, each offering unique advantages and facing specific challenges. E-learning provides flexibility and convenience, allowing students to access materials and complete assignments at their own pace and schedule. Traditional learning fosters direct, face-to-face interaction between students and instructors, which can enhance communication, immediate feedback, and a sense of community.
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The lines between PR and SEO are blurring. SEOs are increasingly winning PR briefs by leveraging data and content to secure high-value placements. In this presentation, I explore the merging of PR and SEO, highlighting why SEO specialists are increasingly taking ‘PR’ business. I uncover the hidden SEO potential using PR tactics and discuss how to identify missed opportunities. I'll also offer insights into strategies for converting PR initiatives into successful link-building campaigns.
Premium Graphic Design Templates | Brochures Design Templates
Explore Premium Graphic Design Templates for versatile use.
Discover Endless Possibilities with Our costume design template. Download Templates or customise them with an easy-to-excess policy. Let’s transform Your Ideas into Masterpieces!
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Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
As a digital marketer, I am thrilled to see Meta revolutionizing product promotion with its new automated video catalog ads. This innovative feature allows anyone to seamlessly integrate dynamic video content into my catalog product ads, enhancing the visual appeal and engagement of campaigns. By leveraging Meta's advanced AI and machine learning capabilities, one can automatically deliver tailored video ads to the most interested users, boosting traffic and conversions. This new approach not only simplifies the ad creation process but also significantly improves performance and ROI.
3 Best “Add to Calendar” Link Generator Tools (2024)
“Add to Calendar” link generator tools allow users to create links that add events directly to digital calendars like Google Calendar, Apple Calendar, and Outlook.
These tools simplify event scheduling by generating short URLs or QR codes that, when clicked or scanned, automatically insert event details into a user’s calendar.
They are ideal for streamlining the promotion of events in emails, websites, and social media, enhancing engagement and ensuring attendees don’t miss important dates.
These tools are designed to cater to diverse needs, from personal event planning to professional event promotion, ensuring your attendees can easily add events to their preferred calendar.
Cal.et is a versatile and user-friendly tool that allows you to create “Add to Calendar” links for seamless event scheduling and promotion.
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Ghost pepper
- 1. The spirit of India
- 2. 1. Identify a gap in the market and solve a specific problem 2. Target customer 3. Branding 4. Marketing Strategies (On-line and Off-line) 5. Objectives 6. How they will be measured Building up our business
- 3. 1. Identify a gap in the market and solve any specific problem Introduction of Fair Trade Chili products •Lack of Organic & Fair Trade Chili products in the market •Provide the products: no other companies provide organic Chili Naga Sauces and Chocolate
- 4. 2. Target Customers AGE: From 20 to 50 years old GENDER: Men/Women INCOME: £30,000 to £50,000 (Middle-class average income) BUYING HABITS: How do they find the product and how do they make decisions about it INTERESTS: Health, Fair trade & Organic Lovers
- 5. NAME: Translation from Indian word “Naga Bhut Jolokia”, meaning “Ghost Chili”, because anyone who has tried it, they say, could end up an “apparition”. It’s so hot, it’s like “dying”. LOGO: Connection with the name. The letter “G” fades from the bottom COLOURS: Palette used Spirit of India – Recall the Chili colour & Really visible SLOGAN: “The Spirit of India”. Connections between Spirit & Ghost 3. Branding
- 6. Sauces: We created three different types of heat Chili Flakes: £1.99 each Mild Medium £4.99 each Hot Our Products: We offer a range of 100% organic chili sauces & products Chili Chocolate £1.99
- 7. On-Line Marketing Strategies: •Website: Using relevant meta title & key phrases to make our site “Search Engine friendly” •On-line PR: Blog and Social Media to interact with our customers •Scanning the barcode on the bottle with a smart phone, the customer will have access to the most voted recipes on the website •Opt In E-mail: Build a responsive database by having people registration to the website and voting for the best recipe. The winner will get a basket with samples of our products •Opt In E-mail: E-Newsletter –Tips about diets & wellness, as well as the monthly update on the sponsored charity projects in India 4. Marketing Strategies
- 8. Off-line Marketing Strategy: Customer Sales Promotions •Collecting two vouchers from used bottles: 30% discount on the third •Sending back two empty bottles: 50% discount on the third (Aware of the importance of recycling) 4. Marketing Strategies •Demonstration in organic supermarkets & shops (Can you handle it? Campaign)
- 10. Home Page
- 11. About Us
- 12. Our Vision
- 13. Competitions
- 14. The Blog
- 15. E-Newsletter
- 16. Contact Us
- 17. Facebook Page
- 18. Twitter Account
- 19. Pinterest Page
- 20. 5. Objectives • Increase brand visibility in the UK market within age bracket of 20-50 by 70% for our list of Products from January 2013 through to April 2013. • Increase visits to our website by 50% during the same period. • Increase our conversion rate by 20%. • Reduce packaging costs by 10%.
- 21. 6. How will they be measured? • Measure the number of brand searches through Google Analytics, survey results, social media metrics such as likes and retweets of the brand. Newsletters and email campaigns will include specific promotional urls to measure effective performance of these tactics. • Monitor number of visits on a daily basis throughout the three month campaign • Measure product sales per visits daily an adjust our campaigns tactics accordingly, to drive customers more effectively through the conversion funnel. • Monitor our bottle recycling scheme weekly.