The Go Green Initiative is the largest environmental education program in the world. See growth stats as of Oct. 2008

1. Go Green Initiative
21st Century Environmental Leadership…
Everlasting Results.

2. How the GGI Began…
o Naval Officer
o Mom
o PTA President
o Founder, Go Green
Initiative
o Concern for children’s
health, now & in the
future
o Desire to teach kids good
environmental behavior
o Create change without
legislation/taxation – no
government impact

3. The Five GGI Principles
• Generate compost
• Recycle
• Educate
• Evaluate environmental
impact
• Nationalize principles of
responsible paper
consumption

4. GGI Partners
· Office of the Federal
Environmental Executive
· National School Boards
Association
· National Recycling Coalition &
state affiliates
· National Audubon Society
Science Div.
· American Forest & Paper Assoc.
· PTA’s
· And many more…

5. Why a Schools Program?
· More people = fewer natural
resources
· Schools are a significant source of
waste generation in most
communities
· Schools can have a long-term
impact
· Schools act as a catalyst

6. What Makes the GGI
Unique…
·Child-centric
·Market Driven
·Measurable Environmental
Benefits
·Great Customer Satisfaction
·The Source of our Funding
·Media Relations

7. Market Share
Date Countries U.S. States Schools Students Teachers
11/2/2007 8 46 850 1,061,071 75,439
1/23/2008 10 46 1112 1,167,770 94,223
6/2/2008 13 49 1371 1,442,909 113,273
10/21/2008 13 50 1,590 1,693,860 129,514
•All 50 U.S. states
•13 Countries U.S.; Canada; Mexico; Bosnia; Cameroon; Greece; India; Indonesia; Macedonia;
Netherlands; Philippines; Uganda; UK

8. Increase in # of GGI
Schools
1600 1590
1400 1324
1200
1000
850
800
GGI Schools
600
400
270
200 170
0
2005 2006 2007 Jun-08 8-Oct

9. Increase in # of GGI
Students
1,800,000 1,693,860
1,600,000
1,442,909
1,400,000
1,200,000
1,061,071
1,000,000
800,000 GGI Students
600,000
400,000
230,000
200,000 125,000
0
2005 2006 2007 Jun-08 8-Oct

10. Increase in # of GGI
Teachers
140000
129,514
120000 113,273
100000
80000 75,439
60000 Teachers
40000
20000 14000
9000
0
2005 2006 2007 Jun-08 8-Oct

11. Key Performance
Indicators (KPI’s)
Waste Diversion since June 2005
• Over 5.3 million pounds of paper
• More than 530,000 pounds of cardboard
• 60,000 pounds of aluminum
• 109,000 pounds of plastic beverage containers
• Nearly 15,000 cellular phones
• 11,000 printer cartridges
• More than 435,000 pounds of mixed recyclables
• 80,000 pounds of food waste

12. Key Performance
Indicators (KPI’s)
Environmental Impact – GGI schools
avoided the following…
• 44 billion BTUs of energy use
• 2,604 metric tons of greenhouse gas
emissions
• 18,606,000 gallons of water
• 1 million gallons of oil
• 9,653 cubic yards of landfill space, due
to paper recycling alone

13. PR &Media
•Website
•Receives over 2 million hits /mo.
•200,000+ unique visitors/mo.
•75,000 page views/mo.
•Go Green Radio airs weekly on www.VoiceAmerica.com
•Check our “Pressroom” on the website for weekly press hits
•Web upgrades coming soon…
oBlogs and Vlogs with comments section
oUpdated home page
oImproved online giving capability
oPrivate pages for registered schools only

14. Key Sponsors
Wells Fargo
Pacific Gas & Electric
Nature’s Bounty
Target Marketing
Grow Kids
Giftberry.com