1. The document discusses GfK's design thinking process, which involves bringing together client teams, researchers, designers, and end-users in a co-creative workshop session to explore problems, generate solutions, and test new ideas. 2. The one-day workshop session aims to fully immerse participants in the design process to define, ideate, prototype, and test new ideas while taking into account different needs and perspectives. 3. Through this collective creativity process with clients, GfK aims to efficiently produce new ideas that are in line with brand values and feasibility from a production cost perspective.