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1©GfKMarch3,2017|Titleofpresentation
Designthinking
Diveinco-creativitywithGfK
2©GfKMarch3,2017|Titleofpresentation
Fullintegrationof
teams
Short,timesaving
process
Gatheringexploration
andcreation
Clientteam
permanentlyinvolved
Toexploretheproblemand
generatesolutionstogether
withclientstakeholders,
researchers,designers,
andend-users
Takingintoaccounttheir
differentneeds,andpointsof
view.
Formaximum
efficaciousness
Aone-dayworkshop
sessiontodefine,ideate,
prototypeandtestnewideas
Fullimmersionand
consumerknowledge
+Newideasproduction
processthroughcollective
creativity
Bothsidescoveredin
asingleprocess
Toguaranteepackdesigns
inlinewithbrandsvalues
Tomonitorfeasibilityas
regardswithcoststhatmay
beincurredatthe
productionphase.
ThebenefitsoftheCo-CreationApproach
3©GfKMarch3,2017|Titleofpresentation
Specialagendaforaspecialday
4©GfKMarch3,2017|Titleofpresentation
ContactDESIGNTHINKING
AnneLerner
+3317418-6728
anne.lerner@gfk.com
AboutGfK
GfKisthetrustedsourceofrelevantmarketandconsumerinformationthatenablesitsclientstomakesmarterdecisions.
Morethan13,000marketresearchexpertscombinetheirpassionwithGfK’slong-standingdatascienceexperience.ThisallowsGfKtodelivervitalglobalinsightsmatchedwithlocalmarketintelligencefrommorethan100countries.
Byusinginnovativetechnologiesanddatasciences,GfKturnsbigdataintosmartdata,enablingitsclientstoimprovetheircompetitiveedgeandenrichconsumers’experiencesandchoices.
GfKFrance
0174186000
40ruePasteur
92156SuresnesFrance
Pourensavoirplus,visitezwww.gfk.com/fretsuiveznoussurwww.twitter.com/GfK

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