Geweke Hospitality Management Brochure
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Geweke Hospitality has been developing and managing hotels in California since 1988. They currently manage six hotels under brands such as Hampton Inn and Suites, Hilton Garden Inn, Homewood Suites by Hilton, and Holiday Inn Express. Headquartered in Lodi, California, Geweke Hospitality has over 25 years of experience developing, owning, and managing hotels in California, with a focus on select service and extended stay properties. Their goal is to protect and enhance the investments of their hotel owners.
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Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Your Online Visibility - Fernando Angulo
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Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Pillar-Based Marketing Master Class - Ryan Brock
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In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastPickUp_conversational AI_Capex, Inc._20240611
PickUp, Improve conversions with scenario-based conversational AI.
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
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We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brandPodcast, The New Marketing Currency - Ozeal Debastos
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Journey of amplification and buzz creation through podcast marketing, appealing to brands and marketers looking to expand their reach.Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Mastering SEO for Google in the AI Era - Dennis Yu
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Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Etsy Marketing Guide - Tips For Selling Digital Products
This guide is for those who are selling digital products on Etsy platform.
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Geweke Hospitality Management Brochure
- 1. Geweke Hospitality 209.333.4565 main | 209.334.1829 fax | info@g-rem.com | www.GewekeHospitality.com
- 2. MANAGEMENT Geweke Hospitality has been developing and managing hotels in California since 1988. We currently manage a portfolio of six hotels, under the Hampton Inn and Suites, Hilton Garden Inn, Homewood Suites by Hilton, and Holiday Inn Express brands. Headquartered in Lodi, CA, with over 25 years of experience developing, owning and managing hotels in California, we have consistently outperformed our markets and exceeded our owner’s expectations. Geweke Hospitality expertise lies in managing select service and extended stay properties from an owner’s perspective. Protecting and enhancing the investment of our hotel owners has been and will continue to be Geweke Hospitality’s top priority. We use our extensive knowledge in management, sales and marketing, and asset management to operate quality hotels with an emphasis on asset preservation and the bottom line. CUSTOMIZED TO FIT YOUR NEEDS
- 3. Our Services KNOWLEDGE • SKILLS • EXPERIENCE Hotel Business Plan We provide a detailed hotel business plan for the owner to review, consisting of a sales and marketing plan, detailed budget, and capital expenditures budget. This is the hotel's road map for the future. Sales & Marketing Program We believe in a client centered sales approach. We require our sales team to be in constant communication with their clients and we use the latest technology to maximize our sales teams' efforts. Our sales team is the engine that powers our hotels. Revenue Management Our team is proficient at maximizing rate and occupancy. We do this through daily operating controls, looking at demand, pace, and our market. We expect to be the RevPAR leader in all of our markets. Financial Services Providing a full suite of accounting, financial management, and reporting services, along with regular financial reviews with the owner. Guest Service & Quality Assurance We work to build loyalty among our guests, through hiring the right people and maintaining our properties. We are consistently ranked in the top of our brands for loyalty and quality. Human Resources & Talent Management Our people are Geweke Hospitality's biggest asset. We take great care in assembling our teams and provide consistent and continual training to maximize their potential. Risk Management/ Insurance We have a comprehensive risk management and safety program, working to keep guests and team members safe, and minimizing insurance costs. Facility Maintenance Program We place great emphasis on our facilities maintenance program, using the latest technology and training, along with monthly maintenance meetings. Pre-Opening Services Geweke Hospitality has opened a number of hotels. We are experienced at working with construction companies, FF&E installers, government agencies, franchise partners, and the owner to ensure a successful opening of the hotel. Construction Management Our construction management team utilizes its years of experience to provide owners with a total solution, from the initial planning stages through the opening of the hotel, through reno- vations and FF&E replacement. With over 25 years of experience developing, owning and managing hotels we understand that each hotel is unique in its own way, and has to be managed accordingly. From the planning stages to the opening process, and throughout the life of the hotel, we work with the owners to maximize their in- vestment and exceed their expectations. We offer a full array of management services.
- 4. Our Hotels Hampton Inn & Suites - Lodi 1337 S. Beckman Road, Lodi, CA 95240 Guest Rooms: 101 | Opened: July 2008 Hilton Garden Inn - Elk Grove 9241 Laguna Springs Drive, Elk Grove, CA 95758 Guest Rooms: 116 | Opened: April 2008 Hampton Inn & Suites - Yuba City 1375 Sunsweet Boulevard, Yuba City, CA 95991 Guest Rooms: 88 | Opened: December 2006 Hampton Inn & Suites - Natomas 3021 Advantage Way, Sacramento, CA 95834 Guest Rooms: 100 | Opened: May 2006 Holiday Inn Express - Natomas 2981 Advantage Way, Sacramento, CA 95834 Guest Rooms: 100 | Opened: November 2006 Homewood Suites by Hilton 3001 Advantage Way, Sacramento, CA 95834 Guest Rooms: 123 | Opened: November 2008