Getting your web video program rolling: pun intended
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Some helpful tips on starting a web-video presence at your school from someone who has been there.
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Getting your web video program rolling: pun intended
- 1. Getting your web video program rolling: pun intended Alex Winkfield Videographer: College of Wooster @AlexWinkfield #WCS2
- 2. BACKGROUND: - I’m Alex. - I have a B.A. in Film Studies from THE Ohio State University. - I interned with the Columbus Blue Jackets doing web video in college. - I’m really into cycling. - I married WAY up. - I have been a dad for a month (book on perfect parenting drops in June).
- 6. Image credit to cxmagazine.com “It doesn’t get any easier, you just go faster.” –Greg LeMond
- 7. I. Get started Photo credit: Elca.org
- 8. A. What are you willing to spend? Photo Credit: fineartamerica.com
- 9. -Camera - Microphones - Tripod - Lighting - Editing software
- 10. Camera -Things to look for: -HD video capabilities -Audio monitoring -DSLR Canon 7D New: $1,500 (body), starter kits on www.bhphotovideo.com sub $2k (requires plug-in for audio monitoring). -Want to upgrade? 5D Mark III $3,500 (body). Photo: fdtimes.com
- 11. Microphones - Shotgun and LavalierSennheiser MKE 400 $200 -Sennheiser ew100 series lavalier $800 Photo: bhphotovideo.com
- 12. Tripod - Things to look for: -Large range of height -Leveling ball Photo: bhphotovideo.com - Magnus VT-4000 $150
- 13. Lighting -Things to look for: -Three-point lighting kit Photo: bhphotovideo.com -Lowell Basically 3 kit $934 -I have it, I don’t love it. -Lowell Blender 3 kit $1,500 -Weighs a lot less -Adjustable light settings *Chair not included
- 14. Editing Software -Things to look for: -Customizable settings -Works with multiple codecs (H.264 very important) Photo: bhphotovideo.com -Adobe Premier $750 for Mac, $734 for PC -Works very smoothly with other programs in Adobe Suite -Final Cut X :-( -It’s fancy iMovie -Apple leaving professional-grade behind
- 15. So let’s do the math -Camera: $1,500-$2k -Microphones: $1k -Tripod: $150 -Lighting: $1k -Editing Software: $750 -Other: -Computer: $2k -Employee: $30-50k/year Photo: farisyakob.typepad.com
- 16. So let’s do the math -Camera: $1,500-$2k -Microphones: $1k -Tripod: $150 -Lighting: $1k -Editing Software: $750 -Other: -Computer: $2k -Employee: $30-50k/year Photo: farisyakob.typepad.com Total: $7,000
- 17. II. I have a video, now what? Photo: commons.wikimedia.org
- 18. A. Hosting your video Photo: play.google.com
- 19. Why YouTube? -It’s free -Your audience is familiar with it -Lots of storage space -Accepts lots of file types -Easy to embed on your website -Easy to caption -Awesome analytics -It’s free
- 20. B. Sharing your video Image: esotech.org
- 21. III. How to Measure Success
- 22. A. Find the right cocktail Photo: cuhkacs.org This is the perfect cocktail. Always.
- 23. -Can you be successful without going “viral”? -How big is your target audience? -How does it compare to other projects? Things to consider…
- 24. -Can you be successful without going “viral”? -How big is your target audience? -How does it compare to other projects? Things to consider… -Average view duration -Analytics are your friend!
- 25. How to Measure Success
- 29. What Works? -We have had success with… -Videos to based on specific marketing goals -Student life -Outcome stories
- 30. What Works? -We have had success with… -Videos to based on specific marketing goals -Student life -Outcome stories -We have had less success with… -Profiling faculty -Videos about unique classes -Videos over 2:30
- 31. Resources -Bare Bones Camera Course For Film and Video by Tom Schroeppel -Covers film/video basics -Is totally awesome -Editing training books -Use programs affiliated with software company -Look at what others are doing! -Woman on Campus at Simmons
- 32. Thank you! Questions, comments, character assassinations: - awinkfield@gmail.com - @AlexWinkfield
Editor's Notes
- DOES ANY ONE KNOW WHO THIS IS? THIS IS AMERICA’S GREATEST CYCLIST
- THE WEB IS ALWAYS CHANGING, WE MUST ADAPTI have learned a lot, and I want to share it with you!
- We will discuss:EquipmentResourcesIdeasChannels for release
- Anything worth doing, is worth doing wellNot cheap, but solutions are out there
- DSLRs offer flexibility of lensesMore affordable than many HD cameras that use tapesNo buying and storing tapes!New too expensive? Look at refurbished, can save a few hundred dollarsDrawback to DSLR audio inputs
- Shotgun microphones are directionalHelp eliminate ambient noiseGreat for on the spot interviewsLavalier better for formal interviews as ambient noise is almost totally eliminated
- -Necessary for formal, sit-down style interviews-Cameras reveal flaws in lighting because they are not as adaptable as our eyes-Who decided that was a good chair to include in the promo photo?
- -This is a LOW estimate.-Wooster gave me more than that, if you need the number to take to a superior, email me
- -Where is your audience?-Embed on key pages-Prospies twitter, FB, email-Parents email-Alumni email and facebook
- -Can you be successful without going “viral”?-Clicks vs. Views-Average view duration-Analytics are your friend!
- -YouTube great for analytics
- -GO TO VIDEO BEFORE NEXT SLIDE!!
- -Use analytics to decide if videos are “successful”-Use them to help shape future projects
- -A cappella project-Scot Center-DORMS!
- -Faculty vidsunexpected benefit-Sustainable Ag at Wooster