Presented at the Employee Engagement Summit in London, this deck highlights findings from Qualtrics research conducted in 2015 on different attitudes to work globally. It offers interpretations on the data for other organisations to take away and better position themselves for attracting, retaining and managing global teams.

1. SM
Getting the best out of a global
workforce

2. 2
©2015QUALTRICSLLC.
About Qualtrics

3. 3
8000+Brands &
Organizations
99Of the Top 100
Business Schools
2M+Users
90Countries
About Qualtrics

4. Overview of study
4
©2015QUALTRICSLLC.
QUESTIONS
25 RESPONSES COUNTRIES
6,369 14

5. Australia
Canada
France
Germany
Greece
Ireland
Italy
Netherlands
New Zealand
Poland
Spain
Sweden
UK
USA

6. Punctuality
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60.9
39.1
NED
53.5
46.5
NZ
56.2
43.8
POL
42.4
57.6
SPA
67.3
32.7
SWE
60.6
39.4
UK
50.649.4
USA
59.5
40.5
AUS
62.6
37.4
CAN
57.6
42.4
FRA
66.7
33.3
GER
41.2
58.7
IRL
38.6
61.4
ITA
43.4
56.6
GRE
Extremely or Very Important
How important is punctuality in your country?
Takeaway: Most countries still find being on time important, with the possible exception
of the “Southern Europeans” (Greece, Italy, Spain) and, funnily enough, the Irish. This
data gets more interesting when comparing it against another traditional corporate
tenet, shown on the next slide.

7. Dress codes
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©2015QUALTRICSLLC.
24.8
75.2
NED
22.7
77.3
NZ
34.3
65.7
POL
47.152.9
SPA
21.5
78.5
SWE
34.4
65.6
UK
26.2
73.8
USA
34.5
65.5
AUS
32.5
67.5
CAN
55.5
44.5
FRA
33
67
GER
27.2
72.8
IRL
47.152.9
ITA
21.3
78.7
GRE
Extremely or Very Important
How important is dressing formally at work?
Takeaway: Looking at another traditional corporate tenet we find a very different story.
The vast majority of countries do not feel that dressing formally at work is important,
with the exception of France, Spain and Italy (a useful takeaway for anyone wanting to
do business in those countries – wear a suit!). Interestingly, Spain and Italy are the only
two countries to score higher on this than on punctuality.

8. Productivity vs. Social Media use
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0
5
10
15
20
25
10
20
30
40
50
60
70
80
GER NED POL FRA CAN USA SWE AUS IRL NZ UK GRE SPA ITA
Minutes Spent on Personal Social Media per dayPercent of own hours worked that are productive
Takeaway: You might expect to see a
relationship between these two data
points, seeing social media use go up
as productivity goes down. In fact, our
study shows no relationship between
the two. Other factors are clearly
impacting productivity

9. Targeting, attracting, retaining talent

10. Attributes to decide where to work
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Takeaway: This is a very interesting slide. There are two clear front-runners in terms of factors people consider when deciding
where to work. Salary is clearly the hygiene factor, but the No2 factor for all countries was work-life balance.

12. Why do people work?
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©2015QUALTRICSLLC.
What motivates you to work?
0
5
10
15
20
25
30
35
40
Supporting
Self / Family
Enjoyment Saving or
Qualifying for
retirement
Building Wealth Being a
Productive
Member of
Society
Having
Something to
Do
Receiving
Healthcare
Benefits
Being with
Other People
Making a
Difference in
the World
NED
AUSSPA
USA
Takeaway: We see a similar story on this slide to the last. While the largest motivator to work is to support themselves and
their family financially, the second largest is enjoyment. Once again, there’s a hygiene factor, a hurdle organisations have to
overcome, but once that’s cleared, they’re looking at enjoyment and work-life balance

13. Appeal of different types of organisations
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0
5
10
15
20
25
30
35
40
45
AUS CAN FRA GER GRE IRL ITA NED NZ POL SPA SWE UK USA
What type of company is most appealing to work for in your country?
Start-up Large Established Co Own Your Own Business Small Established Co

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©2015QUALTRICSLLC.
Appeal of different types of organisations
Takeaway from previous slide: Large established organisations are the most appealing option for people
looking for a new place to work. However, the interesting finding here is the second most appealing option – it’s
owning your own business. It’s worth thinking about – what is appealing to people about owning their own
business? We know that not everyone actually does – the actual proportion of self-employed people in the UK
is about 15%. Rather, this finding is more about perceived qualities self-employment can give you; autonomy,
empowerment over decision making, flexibility over time-off and holidays. These are all things an organisation
can look at to make themselves more appealing.

15. Management qualities in different countries
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17. Management qualities in different countries
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Takeaway from previous slide: You’d be forgiven for expecting to see lots of differences in good management
qualities based on different cultures, but here we see huge cohesion in terms of the qualities people think are
necessary for a good manager. Three qualities come out on top regardless of country – Honesty, Competence
and Caring. Our study would suggest that these three qualities are global attributes for managers to have that
will resonate across borders.

18. Wrapping Up

19. Points to take away
1. The security of established firms is still appealing – consider where you can add flexibility and
autonomy to seal that appeal.
2. Work-life balance can be your secret weapon if you want to attract talent – but take the time to find
out what that means to different people
3. Dress codes are becoming a thing of the past, with the potential exception of Southern Europe. Think
about whether they’re still really needed in your workplace.
4. Aside from the obvious (salary) people universally want to get enjoyment out of their work. Enjoyment
of course can mean different things - Challenging and Interesting work, believing in the companies
mission and purpose, having a great team.
5. Three management qualities go a long way globally: Being good at their jobs, being transparent, and
genuinely caring about employees will provide management appeal across borders
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©2015QUALTRICSLLC.

20. Thank you!