This document provides an overview and discussion of getting started with mobile web technologies for libraries. It discusses examining community needs, identifying appropriate content, developing a mobile-optimized website, getting buy-in from staff, and marketing strategies. Tips are provided on assessing technical skills and resources as well as leveraging existing services to build a mobile presence. Examples from various libraries that have implemented mobile sites and services are also shared.

1. Getting Started WithTheMobileWebCourtney Greene, Missy Roser, Beth Ruane ACRL e-LearningApril 15, 2010a_kep

2. Hi! Nice to meet you! Beth Missy Courtney

3. Today we’ll discuss…a brief overview of the current state of mobile technologies both within and outside of librariestips on getting buy-in from administration and staff, and on marketing your mobile-optimized site strategies for identifying appropriate content by examining the needs of your community and building from existing services pointers on developing a mobile-optimized library website, approached from varying levels of technical skill

4. Your mobile site is: Primarily theoretical at this point. In the planning stages. Ready or nearly ready for primetime.mass distraction

5. Mobile adoption in your community You see a few early adopters, but it’s not widespread. A mixed bag, but starting to pick up some steam. Your campus is lousy with smartphones. 5jonjon2k8

6. From those “in the know”…Deloitte telecom forecast 2010:smartphone sales expected to exceed sales of all PCscombined (including netbooks, laptops, and desktops ) within a yearECAR Study of Undergraduate Students and Information Technology, 2009:73.7% who currently own/use web on handheld devices expect use to increase or greatly increase in next three years44.5% agree or strongly agreed that they’ll do many things on a mobile device they currently do on laptops

7. Going MobileEole

8. billshrink

9. Personalizationchrisblakeley

10. Is Your Community Ready?

11. Customize the mobile experience for your usersPersonalizationchrisblakeley

12. Getting your Staff InvolvedNYPL

13. Getting buy-in

14. Effectively leverage an internal launch

15. Word of mouth marketingGetting your Staff InvolvedNYPL

16. Mobile web: how about you?White African

17. Mobile web: how about you?Connected, but primarily via a landline and a desktop or laptop.Not really. The mobile web is not a place I’ve tried yet.Sometimes, when away from home or the office from long periods.Often on. I like it, but it’s not essential to my routine.Extremely mobile-oriented. It changed my life.White African

18. Sister72Modeling Tech Behavior

19. Sister72Using mobile technologies in your own shop

20. Librarians as enthusiastic users Modeling Tech Behavior

21. Ready Or Not…shaunamariexx

22. Ready Or Not… Why DePaul chose a silent launch

23. Protecting the user experience shaunamariexx

24. Getting the word outState Library of New South Wales

25. Getting the word outWhat has been your single most successful marketing technique or campaign?State Library of New South Wales

26. Define your termslizzie_anne

27. Define your terms app vs. sitelizzie_anne

28. If there’s an app for that, what’s your favorite?23Erik Mallenson

29. Needs assessmentidovermani

30. Needs assessmentStart the conversation, set priorities, find gaps

31. Some data (primary, secondary) is better than noneidovermani

32. Key web content for you is:26darcy mccarty

33. Key web content for you is: Research guides (LibGuides, pathfinders, etc) Basic information about your library (locations, hours, computers, FAQ) Course reserves Email/IM/text reference Other (tell us in the chat window)27darcy mccarty

34. Where’s the overlap?servicesmobilityconnectivity

35. Optimizationgenbug

36. Optimization Not just converting or translating

37. Curation, selection, mediation

38. AEIOU

39. Expensive? Known? Intuitive? Free?genbug

40. Build it, buy it, point to it: your recommendations31hugo90

41. Comparison Shoppingcorey templeton

42. Comparison Shopping Imitation is the sincerest form of flattery

43. The commercial world has a lot to offer uscorey templeton

44. Libraries

45. Libraries

46. Libraries

47. Libraries

48. State of the UnionWe have a systems/IT department internally in the library.There is a single web person, who may or may not have help from staff.Tech development happens in teams, on top of other job duties. Our IT has been entirely outsourced to the campus. Scott Ableman

49. Make it happen, then make it betterletmehearyousaydeskomdeskom

50. Make it happen, then make it better Thinking about ROI

51. Do No Harmletmehearyousaydeskomdeskom

52. This is how we did it.chrisphoto

53. Going mobile in 1 … 2 … 3 …

54. Going mobile in 1 … 2 … 3 … IT overlords/super friends?Talk to them.Right away.Yes

55. Going mobile in 1 … 2 … 3 … IT overlords/super friends?Talk to them.Right away.YesBig budget?Yes

56. Going mobile in 1 … 2 … 3 … IT overlords/super friends?Talk to them.Right away.YesBig budget?First, congrats.Second, as Mom said, while money won’t make you happy, it can make life easier.Yes