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GETTING STARTED:
COMPANY CULTURE
An introductory guide to create & grow
your company culture.
DEFINE YOUR PURPOSE
If you are not able to clearly define and articulate your company's
mission, you will not be able to create a workplace culture that
embodies what your company believes in and stands for.
DECIDE ON YOUR COMPANY'S
VALUES & STANDARDS
In order for employees to understand each other as co-workers, your
culture needs to use common language. This includes common core
values or the principles of your organization along with standards to
measure how well your organization adheres to its values. 
SET A GOOD EXAMPLE
If you expect your employees to embody your company's
culture, your company's leaders must act in a way that
reflects your firm's values and standards. Model the behavior
you wish to see in your employees. 
EMBRACE & RECOGNIZE
CULTURAL ROLE MODELS
It is likely that a select number of employees truly love your
company, its purpose, and its culture. These individuals serve as your
cultural cheerleaders spreading your brand and its message to co-
workers, friends, family, and others outside of your organization. Be
sure to thank, reward or recognize these role models to maintain
your culture. 
BE OPEN TO CHANGE
Building, evolving, and transforming cultures cannot be done simply
or overnight. It is a process that takes time and hard work.
Remaining open to change will allow you to recognize when there
are issues that need to be addressed with your culture. This is
especially important in today's culture where change is inevitable. 
BE INCLUSIVE
If individuals feel that they cannot be themselves at work, they are
less likely to engage fully with your company or their team. If
employees feel like the workplace culture is not "open" or
"accepting", your organization may face decreased morale and
productivity, increased absenteeism and retention difficulties. 
HIRE THE RIGHT PEOPLE -
AND TREAT THEM PROPERLY
Poor hiring decisions can be extremely costly. While skills can be
learned, it is much harder to teach and cultivate attitude and
character. When you find those who fit your culture, treat them right
so they are motivated to stay with your company.
COMMUNICATE REGULARLY
Effective communication is essential for establishing a positive
culture in the workplace. Being transparent in your communications
can promote a better understanding of work expectations and
encourage bonding among co-workers.
For more about how Austin is Simplifying HR, contact us today!
248.594.5550 | austinbenefits.com |

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Getting Started: Company Culture Infographic

  • 1. GETTING STARTED: COMPANY CULTURE An introductory guide to create & grow your company culture. DEFINE YOUR PURPOSE If you are not able to clearly define and articulate your company's mission, you will not be able to create a workplace culture that embodies what your company believes in and stands for. DECIDE ON YOUR COMPANY'S VALUES & STANDARDS In order for employees to understand each other as co-workers, your culture needs to use common language. This includes common core values or the principles of your organization along with standards to measure how well your organization adheres to its values.  SET A GOOD EXAMPLE If you expect your employees to embody your company's culture, your company's leaders must act in a way that reflects your firm's values and standards. Model the behavior you wish to see in your employees.  EMBRACE & RECOGNIZE CULTURAL ROLE MODELS It is likely that a select number of employees truly love your company, its purpose, and its culture. These individuals serve as your cultural cheerleaders spreading your brand and its message to co- workers, friends, family, and others outside of your organization. Be sure to thank, reward or recognize these role models to maintain your culture.  BE OPEN TO CHANGE Building, evolving, and transforming cultures cannot be done simply or overnight. It is a process that takes time and hard work. Remaining open to change will allow you to recognize when there are issues that need to be addressed with your culture. This is especially important in today's culture where change is inevitable.  BE INCLUSIVE If individuals feel that they cannot be themselves at work, they are less likely to engage fully with your company or their team. If employees feel like the workplace culture is not "open" or "accepting", your organization may face decreased morale and productivity, increased absenteeism and retention difficulties.  HIRE THE RIGHT PEOPLE - AND TREAT THEM PROPERLY Poor hiring decisions can be extremely costly. While skills can be learned, it is much harder to teach and cultivate attitude and character. When you find those who fit your culture, treat them right so they are motivated to stay with your company. COMMUNICATE REGULARLY Effective communication is essential for establishing a positive culture in the workplace. Being transparent in your communications can promote a better understanding of work expectations and encourage bonding among co-workers. For more about how Austin is Simplifying HR, contact us today! 248.594.5550 | austinbenefits.com |