Mapping Experiences for Product InnovationBrian Sullivan
Product innovation requires a thorough understanding of how an experience works (or does not work) for a customer. It is important to understand the person and their journey. In this presentation, I share with you my thoughts on personas and jounrey maps.
The document provides an overview of experience mapping and how to initiate, investigate, illustrate, and align an experience mapping project. It discusses starting with the customer experience rather than the technology, and using various diagramming techniques like customer journey maps, experience maps, and service blueprints to visualize different experiences. The document outlines an agenda for a mapping workshop and provides guidance on defining the mapping effort, gathering research through interviews and existing sources, analyzing data, and workshopping opportunities to make the map actionable.
How we got everyone at MYOB hooked on UX, and how we're managing their addict...Megan Dell
MYOB hasn't been known for its usability and design. In the past 12 months, a UX team has been growing, and their influence on product design and development is continually growing. As User Experience designers and managers of a UX team, getting buy-in from your stakeholders and peers is awesome - especially when you're all new to the company. But what happens when you've increased the interest and buy-in so much that it turns into a monster to manage? You could double the size or your team, or you could do what we're doing - educating the rest of the company about good design and user experience and letting go of the reins a little. Scary? Yes. Learn how we're doing things at MYOB and the exponential change we are seeing in the company culture.
How to build, inspire and keep a successful design teamMobileUXLondon
This document discusses how to build, inspire, and keep design teams happy. It explores different team structures like centralized, decentralized, and centralized partnership models. It then outlines steps to build the right design team, including roles like UX designers, visual designers, and user researchers. Key qualities for successful design teams are discussed like having a shared sense of purpose, authentic user empathy, quality output, and effective management. The presentation emphasizes establishing standards, valuing delivery over perfection, creating a supportive culture, and fostering collaboration.
Want to foster a culture of innovation at work? Here are 3 tips to be an effective agent of change. We will share a framework to assess your organizational readiness for innovation and offer strategies to help you in your journey.
Visit: http://fosterinnovationculture.com/
Mapping Experiences for Product InnovationBrian Sullivan
Product innovation requires a thorough understanding of how an experience works (or does not work) for a customer. It is important to understand the person and their journey. In this presentation, I share with you my thoughts on personas and jounrey maps.
The document provides an overview of experience mapping and how to initiate, investigate, illustrate, and align an experience mapping project. It discusses starting with the customer experience rather than the technology, and using various diagramming techniques like customer journey maps, experience maps, and service blueprints to visualize different experiences. The document outlines an agenda for a mapping workshop and provides guidance on defining the mapping effort, gathering research through interviews and existing sources, analyzing data, and workshopping opportunities to make the map actionable.
How we got everyone at MYOB hooked on UX, and how we're managing their addict...Megan Dell
MYOB hasn't been known for its usability and design. In the past 12 months, a UX team has been growing, and their influence on product design and development is continually growing. As User Experience designers and managers of a UX team, getting buy-in from your stakeholders and peers is awesome - especially when you're all new to the company. But what happens when you've increased the interest and buy-in so much that it turns into a monster to manage? You could double the size or your team, or you could do what we're doing - educating the rest of the company about good design and user experience and letting go of the reins a little. Scary? Yes. Learn how we're doing things at MYOB and the exponential change we are seeing in the company culture.
How to build, inspire and keep a successful design teamMobileUXLondon
This document discusses how to build, inspire, and keep design teams happy. It explores different team structures like centralized, decentralized, and centralized partnership models. It then outlines steps to build the right design team, including roles like UX designers, visual designers, and user researchers. Key qualities for successful design teams are discussed like having a shared sense of purpose, authentic user empathy, quality output, and effective management. The presentation emphasizes establishing standards, valuing delivery over perfection, creating a supportive culture, and fostering collaboration.
Want to foster a culture of innovation at work? Here are 3 tips to be an effective agent of change. We will share a framework to assess your organizational readiness for innovation and offer strategies to help you in your journey.
Visit: http://fosterinnovationculture.com/
The pursuit for the perfect synchrony between software development and IT operations is still ongoing, and striking the balance won’t happen any time soon. Understand and address these 5 common DevOps challenges to achieve a higher- functioning and collaborative organization.
Knowing that a problem exists is one thing. Knowing how to solve it efficiently and cost-effectively is another. Discover the core foundational requirements in UX and Design Thinking that are vital to the success of an application that gets optimal buy-in from your users. If you're looking to optimize data visualizations, dashboards, and reports for effective communication of key business metrics, this will put you on the right track.
Designing a Sustainable Enterprise UX Processuxpin
You'll learn:
- How to select the right UX activities and plan resources appropriately.
- How to evolve your process as you grow.
- How to conduct proper discovery, transition from waterfall to Agile UX, and more.
Julie Kennedy - UX Director Saint Gobain - Keeping Digital Teams HappyHallam
An effective design team requires a multitude of diverse skills, and it’s impossible for any one individual to possess them all. How do you go about putting together a team that’s balanced, powerful and can work effectively with other teams? What is the right size and mixture of junior and senior practitioners? What skills, soft and hard, do you need to design and deliver outstanding products and services that support meaningful outcomes? Hear how to assess the skills of our colleagues (as well as our own) to best shape, inspire and lead a design team that works together (and stays together). A team where more experienced practitioners thrive and more junior ones are supported, mentored and enabled to grow, and where complementarity and teamwork are the foundations of success. You will leave this talk with tips on design leadership, and how to build, motivate, grow and keep your design teams happy.
Ux & Why Your Business Needs It (3Leaf Consulting)Thomas Watkins
User experience (UX) design focuses on optimizing usability, enjoyment and task efficiency for customers. UX reduces development costs by catching problems early and increases revenue through higher conversion rates and customer retention. Case studies show how UX redesigns helped Walmart increase online visitors 214%, saved GE $30 million annually, and nearly doubled conversions for Bank of America's online enrollment. Implementing UX best practices from the start could have helped Airbnb avoid bankruptcy in its early stages. The document promotes 3Leaf Consulting's UX services which include research, iterative design, specifications and a style guide to streamline development.
Costanoa Expert Series: What Business Leaders Should Know About Design- Order 4Costanoa Ventures
What do you measure to make sure your user experience improvements move the needle for your product and go to market strategies? How do you invest in UX wisely?
Audrey Crane from DesignMap presents the last of the four orders of design: Value, Vision, and Hiring.
UXPA 2023: The Report is Dead, Long Live the Report! How to Communicate Usabi...UXPA International
The best way to improve products is to have people use them, but researchers struggle to share what they’ve learned in a way that has immediate and long-lasting impact. How do we keep the design process moving while grounding it thoroughly in research? This talk will present evidence for and against reports, and explore characteristics of reports that make them more and less successful at effecting change. We will describe where approaches like debriefs, co-design, and video have succeeded and fallen short. Based on survey data from UX practitioners and experiences in the field, we’ll address these questions: Is it worth it to write a report? Are there quicker, more engaging alternatives? What makes a compelling report? How do we make usability research usable? We’ll offer a framework for choosing the best reporting approach, and share best practices for determining what to communicate, and how.
The Report is Dead, Long Live the Report! How to Communicate UX Research Find...Kathi Kaiser
The best way to improve products is to have people use them, but researchers struggle to share what they’ve learned in a way that has immediate and long-lasting impact. How do we keep the design process moving while grounding it thoroughly in research? This talk will present evidence for and against reports, and explore characteristics of reports that make them more and less successful at effecting change. We will describe where approaches like debriefs, co-design, and video have succeeded and fallen short. Based on interviews and survey data from UX practitioners, as well as our experiences in the field, we’ll address these questions:
Is it worth it to write a report?
Are there quicker, more engaging alternatives?
What makes a compelling report?
How do we make usability research usable?
We’ll offer a framework for choosing the best reporting approach, and share best practices for determining what to communicate, and how.
The Report is Dead, Long Live the Report ! Communicating Usability Research F...Centralis
The best way to improve products is to have people use them, but UX researchers struggle to share what they’ve learned in a way that has immediate and long-lasting impact. How do we keep the design process moving while grounding it thoroughly in research? This talk presents evidence for and against reports, and explores characteristics of reports that make them more and less successful at effecting change. We describe where approaches like debriefs, co-design, and video have succeeded and fallen short. Based on survey data from UX practitioners and experiences in the field, we address these questions: Is it worth it to write a report? Are there quicker, more engaging alternatives? What makes a compelling report? How do we make usability research usable? We offer a framework for choosing the best reporting approach, and share best practices for determining what to communicate, and how.
The document provides an overview of Agile product management. It discusses the problems with traditional waterfall methodology, introduces Agile concepts like short iterations and frequent reassessment. It outlines Agile roles like product owner, scrum master, and product manager. It also discusses characteristics of effective product managers, including being customer-driven, responsible for product success, and having a positive reputation among coworkers. The document aims to educate others on fundamentals of Agile product management.
FXD 2018: Jen Cardello, Fidelity InvestmentsMad*Pow
This document discusses how to ensure successful business transformation by keeping the user experience at the center. It acknowledges common challenges that teams face when adopting new frameworks like agile, such as not adding up to big value, solving the wrong problems, and lack of user insights. It then proposes several solutions to address these challenges, such as designing at multiple levels of the organization, making user problem identification a core competence, ideating broadly and measuring perceived usefulness, establishing a standard product development lifecycle, connecting design to business outcomes, and building a structured research engagement model to democratize research. The key message is that user experience is not just the responsibility of one department, but of the entire organization, and transforming mindsets is required to empower
What makes websites a strong channel for the company? Is it the visuals or what it does for its customers? As success is increasingly fought at the experience level, can design help you build websites that people truly value? And if so, how?
This presentation is about good design discovery by way of effective User Experience research. It's a set of methods you can mix and match to truly understand who you're designing for, according to what the medium is and what your business needs.
If you've ever wondered how to conduct good UX research or what's going on in that designer's mind (again), look no further.
Presented at DrupalNorth Regional Summit (August 2018)
In November 2014, I was invited back to MMU to talk about how UX activities can be integrated with Agile software development approaches.
The talk touched on what Agile is, why it exists, and why there's potential for conflict with UX activities. I then talked about the opportunities for getting along with each other to make better products, and practical tips that students might be able to use when working in Agile projects.
Julie Grundy gives an overview of user experience Design, why it's important, guiding principles, UX research overview, and tactics used by UX professionals. November 2015.
Huan Ho discusses applying agile principles across different domains. He explains why agile is beneficial, focusing on quickly adapting to changing conditions. Key agile principles include understanding requirements, planning tasks, executing work, providing feedback, and refining processes. Examples are provided of applying agile to improve products using a sample product roadmap, to develop teams using goal setting and skills development, and to build flexible "elastic" teams. Other areas like marketing, sales, and support are mentioned where agile could be useful.
We focused on four key areas - Product, Process, People, and Technology - to find our lost mojo and transform our digital capabilities. For Product, we defined a mobile-first, video, data-driven, audio, and AI-focused strategy. For Process, we established an Agile product lifecycle and roadmapping process. For People, we attracted new talent and created high-performing delivery squads. For Technology, we introduced a flexible infrastructure to rapidly develop and deliver products. As a result, we released engaging digital products, established clear roadmaps, created a high-performing team, and built a scalable platform.
Our fifth CWP Meetup looks at All of Government (AOG) design (shared design across the different government agencies). Looking at government as a digital service from a user point of view, one could argue it is disjointed in parts, and consequently does not inspire trust in terms of consistency in experience across its many use cases.
Content Strategy - UX class - Talent Bandung 2017 by @daengdoangDaeng Muhammad Feisal
Content Strategy
=====
Disampaikan pada materi kelas UX/UI batch 1
event Talent Bandung 2017
Sabtu, 4 November 2017
=====
by Daeng Muhammad Feisal (@daengdoang)
UXiD chapter Bandung
Extreme Collaboration: Getting Stuff Done with People You Don't Trust, Respec...Brian Sullivan
Imagine you need to get a project done with someone that you do not trust, respect, or like. In this talk, I break down how you can work with almost anyone.
Executive leaders speak a different language. In these slides, I review how to structure your slides to maximize their impact. Plus, I give tips for overcoming resistance and how to structure your stories.
The pursuit for the perfect synchrony between software development and IT operations is still ongoing, and striking the balance won’t happen any time soon. Understand and address these 5 common DevOps challenges to achieve a higher- functioning and collaborative organization.
Knowing that a problem exists is one thing. Knowing how to solve it efficiently and cost-effectively is another. Discover the core foundational requirements in UX and Design Thinking that are vital to the success of an application that gets optimal buy-in from your users. If you're looking to optimize data visualizations, dashboards, and reports for effective communication of key business metrics, this will put you on the right track.
Designing a Sustainable Enterprise UX Processuxpin
You'll learn:
- How to select the right UX activities and plan resources appropriately.
- How to evolve your process as you grow.
- How to conduct proper discovery, transition from waterfall to Agile UX, and more.
Julie Kennedy - UX Director Saint Gobain - Keeping Digital Teams HappyHallam
An effective design team requires a multitude of diverse skills, and it’s impossible for any one individual to possess them all. How do you go about putting together a team that’s balanced, powerful and can work effectively with other teams? What is the right size and mixture of junior and senior practitioners? What skills, soft and hard, do you need to design and deliver outstanding products and services that support meaningful outcomes? Hear how to assess the skills of our colleagues (as well as our own) to best shape, inspire and lead a design team that works together (and stays together). A team where more experienced practitioners thrive and more junior ones are supported, mentored and enabled to grow, and where complementarity and teamwork are the foundations of success. You will leave this talk with tips on design leadership, and how to build, motivate, grow and keep your design teams happy.
Ux & Why Your Business Needs It (3Leaf Consulting)Thomas Watkins
User experience (UX) design focuses on optimizing usability, enjoyment and task efficiency for customers. UX reduces development costs by catching problems early and increases revenue through higher conversion rates and customer retention. Case studies show how UX redesigns helped Walmart increase online visitors 214%, saved GE $30 million annually, and nearly doubled conversions for Bank of America's online enrollment. Implementing UX best practices from the start could have helped Airbnb avoid bankruptcy in its early stages. The document promotes 3Leaf Consulting's UX services which include research, iterative design, specifications and a style guide to streamline development.
Costanoa Expert Series: What Business Leaders Should Know About Design- Order 4Costanoa Ventures
What do you measure to make sure your user experience improvements move the needle for your product and go to market strategies? How do you invest in UX wisely?
Audrey Crane from DesignMap presents the last of the four orders of design: Value, Vision, and Hiring.
UXPA 2023: The Report is Dead, Long Live the Report! How to Communicate Usabi...UXPA International
The best way to improve products is to have people use them, but researchers struggle to share what they’ve learned in a way that has immediate and long-lasting impact. How do we keep the design process moving while grounding it thoroughly in research? This talk will present evidence for and against reports, and explore characteristics of reports that make them more and less successful at effecting change. We will describe where approaches like debriefs, co-design, and video have succeeded and fallen short. Based on survey data from UX practitioners and experiences in the field, we’ll address these questions: Is it worth it to write a report? Are there quicker, more engaging alternatives? What makes a compelling report? How do we make usability research usable? We’ll offer a framework for choosing the best reporting approach, and share best practices for determining what to communicate, and how.
The Report is Dead, Long Live the Report! How to Communicate UX Research Find...Kathi Kaiser
The best way to improve products is to have people use them, but researchers struggle to share what they’ve learned in a way that has immediate and long-lasting impact. How do we keep the design process moving while grounding it thoroughly in research? This talk will present evidence for and against reports, and explore characteristics of reports that make them more and less successful at effecting change. We will describe where approaches like debriefs, co-design, and video have succeeded and fallen short. Based on interviews and survey data from UX practitioners, as well as our experiences in the field, we’ll address these questions:
Is it worth it to write a report?
Are there quicker, more engaging alternatives?
What makes a compelling report?
How do we make usability research usable?
We’ll offer a framework for choosing the best reporting approach, and share best practices for determining what to communicate, and how.
The Report is Dead, Long Live the Report ! Communicating Usability Research F...Centralis
The best way to improve products is to have people use them, but UX researchers struggle to share what they’ve learned in a way that has immediate and long-lasting impact. How do we keep the design process moving while grounding it thoroughly in research? This talk presents evidence for and against reports, and explores characteristics of reports that make them more and less successful at effecting change. We describe where approaches like debriefs, co-design, and video have succeeded and fallen short. Based on survey data from UX practitioners and experiences in the field, we address these questions: Is it worth it to write a report? Are there quicker, more engaging alternatives? What makes a compelling report? How do we make usability research usable? We offer a framework for choosing the best reporting approach, and share best practices for determining what to communicate, and how.
The document provides an overview of Agile product management. It discusses the problems with traditional waterfall methodology, introduces Agile concepts like short iterations and frequent reassessment. It outlines Agile roles like product owner, scrum master, and product manager. It also discusses characteristics of effective product managers, including being customer-driven, responsible for product success, and having a positive reputation among coworkers. The document aims to educate others on fundamentals of Agile product management.
FXD 2018: Jen Cardello, Fidelity InvestmentsMad*Pow
This document discusses how to ensure successful business transformation by keeping the user experience at the center. It acknowledges common challenges that teams face when adopting new frameworks like agile, such as not adding up to big value, solving the wrong problems, and lack of user insights. It then proposes several solutions to address these challenges, such as designing at multiple levels of the organization, making user problem identification a core competence, ideating broadly and measuring perceived usefulness, establishing a standard product development lifecycle, connecting design to business outcomes, and building a structured research engagement model to democratize research. The key message is that user experience is not just the responsibility of one department, but of the entire organization, and transforming mindsets is required to empower
What makes websites a strong channel for the company? Is it the visuals or what it does for its customers? As success is increasingly fought at the experience level, can design help you build websites that people truly value? And if so, how?
This presentation is about good design discovery by way of effective User Experience research. It's a set of methods you can mix and match to truly understand who you're designing for, according to what the medium is and what your business needs.
If you've ever wondered how to conduct good UX research or what's going on in that designer's mind (again), look no further.
Presented at DrupalNorth Regional Summit (August 2018)
In November 2014, I was invited back to MMU to talk about how UX activities can be integrated with Agile software development approaches.
The talk touched on what Agile is, why it exists, and why there's potential for conflict with UX activities. I then talked about the opportunities for getting along with each other to make better products, and practical tips that students might be able to use when working in Agile projects.
Julie Grundy gives an overview of user experience Design, why it's important, guiding principles, UX research overview, and tactics used by UX professionals. November 2015.
Huan Ho discusses applying agile principles across different domains. He explains why agile is beneficial, focusing on quickly adapting to changing conditions. Key agile principles include understanding requirements, planning tasks, executing work, providing feedback, and refining processes. Examples are provided of applying agile to improve products using a sample product roadmap, to develop teams using goal setting and skills development, and to build flexible "elastic" teams. Other areas like marketing, sales, and support are mentioned where agile could be useful.
We focused on four key areas - Product, Process, People, and Technology - to find our lost mojo and transform our digital capabilities. For Product, we defined a mobile-first, video, data-driven, audio, and AI-focused strategy. For Process, we established an Agile product lifecycle and roadmapping process. For People, we attracted new talent and created high-performing delivery squads. For Technology, we introduced a flexible infrastructure to rapidly develop and deliver products. As a result, we released engaging digital products, established clear roadmaps, created a high-performing team, and built a scalable platform.
Our fifth CWP Meetup looks at All of Government (AOG) design (shared design across the different government agencies). Looking at government as a digital service from a user point of view, one could argue it is disjointed in parts, and consequently does not inspire trust in terms of consistency in experience across its many use cases.
Content Strategy - UX class - Talent Bandung 2017 by @daengdoangDaeng Muhammad Feisal
Content Strategy
=====
Disampaikan pada materi kelas UX/UI batch 1
event Talent Bandung 2017
Sabtu, 4 November 2017
=====
by Daeng Muhammad Feisal (@daengdoang)
UXiD chapter Bandung
Similar to Getting Design in Your Company's DNA (20)
Extreme Collaboration: Getting Stuff Done with People You Don't Trust, Respec...Brian Sullivan
Imagine you need to get a project done with someone that you do not trust, respect, or like. In this talk, I break down how you can work with almost anyone.
Executive leaders speak a different language. In these slides, I review how to structure your slides to maximize their impact. Plus, I give tips for overcoming resistance and how to structure your stories.
The secret to success in the gig economy is to successfully onboard customers and employees. Gig customers want a quick.seamless way to get into a marketplace in the gig/share economy. Workers in the gig economy want to be quickly onboarded, so they can start performing right away.
When you look at the greatest design thinkers in history, you will see that they all worked in a deliberate fashion. They would research, practice, and network in a deliberate and calculated fashion. These slides show how Pablo Picasso, Agatha Christie, Thomas Edison, Hedy Lamarr, Leonardo Da Vinci, and Sherry Turkle perform deliberate research, deliberate practice, and deliberate networking.
Top 20 Things Successful People Do All the TimeBrian Sullivan
Successful people have a certain mindset. They develop specific habits to tackle problems and everyday life. After 50 years and many hard lessons, I decided to share 20 things successful people in my life have done.
As a designer, you will have to go through rough times. In this presentation, I review how you can get through those rough times by avoiding the seven deadly sins that appear in Design Hell.
This document provides tips for creating effective presentations using slideware. It begins with an introduction of the author and his experience creating popular presentations. The bulk of the document then outlines 10 tips for crafting presentations with stories that engage audiences, such as using visually appealing first slides, building credibility within slides, changing topics every 8-10 minutes, and ending with a clear call to action. The goal is to share stories and insights that resonate with audiences and encourage them to share content.
Pixel Perfect: Strategies for Overcoming PerfectionismBrian Sullivan
We work, live, and play with perfectionists. Yet, we do not know what really makes them tick. In this presentation, you will learn how to overcome the different barriers produced by perfectionists and coping strategies for dealing with them.
I work with alot of web designers, who continually talk about pixel perfect designs and bulletproof work. The presentation is based upon the works of Donna Hicks and Brene Brown. It was given as a workshop at SxSW 2015 by Brian Sullivan and J. Schuh.
Seven Deadly Sins and Seven Heavenly VirtuesBrian Sullivan
People usually remember the seven deadly sins, but they forget the seven Heavenly virtues. The seven virtues actually deflate the seven sins. It is about balance with your family, friends, and work. Enjoy.
With more people building their own blogs, learn how to create more usable blogs and content for your audience. We will review 10 usability guidelines to help you create and manage your blog.
You can create contagious content, if you understand what make things go viral online. In this presentation, I will share three stories I wrote that went viral online. I will share some secrets I learned along the way, too.
Resumes, Portfolios, and Networking can be a daunting task for design professionals. In this presentation, I break down how you can do all three of them better.
Produce Like Picasso: Mastering Design Delivery #sxswBrian Sullivan
Audio available at: https://soundcloud.com/officialsxsw/produce-like-picasso-mastering
Pablo Picasso was a prolific artist. He produced over 147,800 pieces of art, which equates to delivering seven finished pieces of art each day of his career. Picasso also delivered in different mediums: paintings, sculptures, ceramics, architecture, and more. What was Picasso’s mindset? What methods did he use? How did Picasso move from concept to production so quickly?
In this talk, you will learn how to produce Picasso and avoid the pitfalls of production. We will review Picasso's production principles with examples from his life. By applying the principles of Picasso, designers can create more effectively and quickly.
This is a follow-up to Design Like da Vinci:
http://www.slideshare.net/bunky34/design-like-davinci-sxsw-2013
Leonardo da Vinci's sketching process and techniques provide valuable lessons for designers today. He would sketch prolifically by hand on separate sheets of paper, doing initial sketches alone before reviewing them with others later. His sketches included annotations, arrows and labels for clarity. Da Vinci stored his sketches and would revisit them later, demonstrating the value of saving early ideas. His prolific sketching led to masterpieces and innovations by striving for quantity, deferring judgment, seeking new combinations and using imagination during ideation. When refining ideas, Da Vinci's approach was to use positive judgment first, consider novelty, stay focused, and be able to redirect himself if needed.
This document discusses Leonardo da Vinci's journaling process and provides examples from his journals. Some key points:
- Da Vinci wrote over 13,000 pages of notes and diagrams in his journals, clustering ideas and observations. He made drawings of topics like the human arm without outlines or lists.
- His journal pages were always fully used, with ideas revisited and refined over time. Da Vinci would add detailed text notes and observations to his drawings.
- Da Vinci's journaling method resembled an early form of the Cornell note-taking system, with distinct areas for notes, references, and summaries.
Designing for Awareness in the Attention EconomyBrian Sullivan
Your customers have a finite set of awareness as they are trying to sift through competing messages in multiple channels. Marketers and designers that understand the various levels of human attention and how you can design more effectively for attention will reach their audience.
Taylor Cowan and Brian Sullivan presented this presentation at SxSW 2012 to a standing room only crowd.
The document discusses how attention is a scarce resource in the modern information economy and proposes strategies for designing user interfaces and digital experiences that raise user awareness through both user-driven and system-driven approaches, including techniques like notifications, interruptions, training, checklists, and multi-modal design which engages multiple senses.
Da Vinci wrote over 13,000 pages of journals where he clustered ideas and observations through drawings and notes. He would sketch topics in the center of pages and add detailed text descriptions in different colors. Da Vinci's journal pages were always fully used as he revisited and refined ideas. He employed an early version of the Cornell note-taking method with distinct areas for notes, references, and summaries. Da Vinci anticipated many modern inventions through his idea journals that worked like mind maps, capturing ideas in an unstructured yet scalable manner.
This document provides examples of oddly specific bad signs. It lists the 2010 theme of World Usability Day as "Communication" and encourages enjoying examples from the Oddly Specific website, including signs related to clowning, being too specific, horses, apologies, obviousness, threats, days, abstraction, zombies, toilets, anger issues, and a person named Lonnie.
International Upcycling Research Network advisory board meeting 4Kyungeun Sung
Slides used for the International Upcycling Research Network advisory board 4 (last one). The project is based at De Montfort University in Leicester, UK, and funded by the Arts and Humanities Research Council.
Discovering the Best Indian Architects A Spotlight on Design Forum Internatio...Designforuminternational
India’s architectural landscape is a vibrant tapestry that weaves together the country's rich cultural heritage and its modern aspirations. From majestic historical structures to cutting-edge contemporary designs, the work of Indian architects is celebrated worldwide. Among the many firms shaping this dynamic field, Design Forum International stands out as a leader in innovative and sustainable architecture. This blog explores some of the best Indian architects, highlighting their contributions and showcasing the most famous architects in India.
Best Digital Marketing Strategy Build Your Online Presence 2024.pptxpavankumarpayexelsol
This presentation provides a comprehensive guide to the best digital marketing strategies for 2024, focusing on enhancing your online presence. Key topics include understanding and targeting your audience, building a user-friendly and mobile-responsive website, leveraging the power of social media platforms, optimizing content for search engines, and using email marketing to foster direct engagement. By adopting these strategies, you can increase brand visibility, drive traffic, generate leads, and ultimately boost sales, ensuring your business thrives in the competitive digital landscape.
5. 5
Cheese made from cow’s milk in the
spring and summer has a more
buttery hue to it because the herd is
out grazing on grass rather than
chomping on hay. Cheese produced
in the winter basically looked white. It
tastes the same. Consumers felt that
the buttery color meant higher quality.
6. 6
Applying a colorant helped farmers
even out the appearance of their
cheeses over the course of the year. It
was all pretty much the same quality,
so farmers were able to satisy
customers’ concerns over the varying
hue.
Annatto seeds used
to add orange hue.
7. 7
Today’s cattle farming looks very
similar on the surface. Like the past,
large barns are erected with a
middle lane to quickly feed both
sides of the barn.
8. 8
On my cattle farms,
cattle are fed food
pellets which are
fortified with extracts
from Annatto seeds to
get the right color of
yellow or orange.
9. 9
The National Institute of Cheese has
established a color wheel for
cheese, which breaks down specific
hues based on the type of cheese –
cow, sheep, or goat.
10. 10
Spectrophotometer for that Perfect Orange Hue
The National Cheese Institute (NCI) recommends the use of this scientific
instrument to ensure their color standards are met by cheese manufacturers.
15. 15
My Education
Formal Education:
• BA in Political Science
• MA in English
• MBA in MIS
Certifications:
• Usability Analyst
• Design Thinking Facilitator
16. 16
User Researcher
• Conducted 400+ studies
• Introduced new methods
• Built labs, studios, & suites
• Manage up to 30 experts
22. 22
SMU UX Certificate
• Founder of the program
• Teach 2 of 4 classes
• Over 300 students, so far
• Tech Titans Finalist (2017)
• Top 50 UX Design Program
23. 23
Keynote Author
• Top 1% of SlideShare Content
• #1 Slides at SxSW 2013
• #1 Workshop at SxSW 2015
• Top 10 Slides at SxSW 2017
24. 24
Wrote a Design Book
• Published book in 2016
• Based on 10 years of research
• From DaVinci talk from SxSW
• Cover article on UX Magazine
• Dallas Morning News Feature
30. 30
1. Onboarding
You can immediately orient new employees to
UX by getting involved on their first day.
The Approach
Get 15-20 minutes in the onboarding session to talk to
new employees about UX.
• Review your UX process and why it’s important
• Show success stories of UX implementations
• Give handouts of key contacts for new hires
• Use quotes from other people to show your impact
4K+ 15 10
Employees Minutes Slides
31. 31
2. Training Programs
Partner with your HR team to building training
programs for your UX initiatives.
Training with a Purpose
HR helped us to identify the key people, worked on
promotions, and tracked completion of training
• UI training to expand adoption of the design library
• Accessibility training to help with compliance
• Usability classes to teach people how to critique
2K+ 40+ 8
Employees Classes Teachers
“The key to keeping millennial workers is
training, They want to feel growth.”
32. 32
3. Recruiting
UX jobs are in high-demand. We simply do not
have enough people to fill the open slots.
Partner on Recruiting Efforts
HR needs your help to attract talent, sell your team,
and understand what you need.
• Update all job descriptions to match your needs
• Develop a talent pipeline with your HR partner
• Establish a farm system at local colleges
500 9 5
Pipeline Job Descriptions HR People
34. 34
1. IT Standards
IT spends much of its time in the development
and governance of corporate standards.
Standards Workshop
As standards continue to evolve, perform a workshop
to help establish and govern standards.
• Determine the standards and governance process
• Ask for a workshop when you can
• Build a service design blueprint for governance
• Use designers to help sell standards for IT
3 12 20
Workshops Employees Hours
35. 35
2. Company Tools
IT recommends on corporate tools for security
and compliance reasons. Be a part of it.
Tools Committee
The UX team established a Tools Committee to help
standardize tools and create a tool sandbox.
• UX created the committee (we work with teams)
• Collaboration tools are needed for UX
• Usability team inspects all IT tools (some UTs)
• UX has its own sandbox to play with new tools
9 1 42
People Meeting/Month Tools Evaluated
36. 36
3. Procurement
UX teams need preferred vendors for staff
augmentation and special projects.
Procurement Meetings
Procurement wants to connect the right vendors to fit
your needs. They do not know who to contact.
• Develop your own list of preferred vendors
• Review existing vendor list with Procurement
• Annual meeting to review/update the vendor list
• Streamline the SOW process with Procurement
1 10 SOW
Annual Review Top 10 List Streamline
41. 41
1. Get UX into the Process
If UX is not part of the process, you will need to work with the right people to get it into your
operating model. UX is a key differentiator for almost any company.
• Find opportunities for Design Strategy, User Research, Design, Prototyping, and Usability at each stage.
• Ensure these insertion points get documented into the Operating Model, so people actually do it.
42. 42
2. Use Design Thinking for Corporate Strategy
Design Thinking is crucial to your corporate strategy. New products and key differentiators
are frequently uncovered through design thinking.
• Develop core curriculum and toolkits for people who want to learn more about design thinking
• Perform train-the-trainer (T3) training classes with key people
• Focus on pilot projects to help build momentum (ex: one project capture two big fishes for me)
43. 43
3. Kano = Strategy
Product Managers often just want to keep up
with the competition. Parity is a losing strategy.
The Approach
In strategy workshops, I like to show personas and
build a journey map. I use Kano to talk strategy:
• After brainstorming opportunities, use Kano
• Tell people to put ideas into three Kano buckets
• Explain how to use Kano in their Elevator Pitch
and Sales Strategy
115 12 2M
Pain Points Differentiators Investment
44. 44
3. Kano for Sales Pitches
Look, we listened to you.
(List your basic expectations.)
Plus, you’re faster and more efficient.
(List your performance payoffs.)
Here’s how we beat the snot out of
all of our competitors.
(List the differentiators.)
47. 47
2. UI Sync-Ups
UI sync-ups ensure a design is coded correctly.
A designer sits with a developer during a build.
Case Study
We established UI sync-ups as a normal sprint routine
to make sure things were implemented correctly.
• Designer sits with a developer during a build
• Frequency can be daily, if needed
• On one project, a designer went to another country
2 12 28
Designers Developers Pages
48. 48
3. HTML Prototypes
Meet developers with HTML code to ensure
your vision. Code is the best handoff to them.
Case Study
We produced a HTML-ready site based on discussions
with the product team. We saw these results:
• We realized design issues right away with the code
• The team could quickly tweak the HTML
• After sign-off, usability testing within 5 days
• Less UI sync ups were needed on the project
2 6 54
Designers Pages Micro-Interactions
50. 50
1. UX Client Checklist
The easiest thing to say to a client is “Yes!” Use
a client checklist to control the UX decisions.
Case Study
We worked with the Implementations teams to create
a checklist for our customers.
• We updated the data collector for configurations.
• We put notes in the checklist to answer questions.
• Best practices written for certain pages/flows.
• Usability reviews each implementation.
6 8 14
Designers Pages People
51. 51
2. UX Inspection
To help with the launch, the UX team provides
inspections to ensure smooth releases.
Best Practice
We established ways to involve the UX team as a
product gets launched.
• One month before launch, two inspectors review.
• Quick report is turned within 3 days.
• Two weeks are given to fix identified issues.
• Customer satisfaction scores are very high.
2 1 2
Inspectors Month Weeks to Fix
52. 52
3. Instrument Analytics
We all know analytics are important. UX can
help with the instrumentation of analytics.
Best Practices
UX can work to help ensure the right user analytics
get captured beyond basic system-level data.
• See what’s important to the Product Managers
• Determine key business goals and metrics
• Create/update your own user metrics
• Work with the analytics team to capture them