Getting Around Chicago's McCormick Place
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McCormick Place is the largest convention center in the US, located in Chicago. It consists of four main buildings - Lakeside Center, North Building, South Building, and West Building. The document provides tips for navigating and parking at each building. It notes the different exhibit halls, food courts, skywalks connecting buildings, and parking lots at each one. It also provides tips on parking rates and transportation options like shuttles, cabs, and trains for getting to and from McCormick Place.
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When exhibiting at a trade show in Chicago, exhibitors are required to use local union labor for setting up exhibits. The document describes the various unions and services provided, including electricians who handle electrical work, plumbers who provide plumbing installation and dismantling, riggers who uncrate and position machinery, material handlers who transport exhibit materials, carpenters who install and dismantle non-electrical exhibit components, and decorators who assemble overhead signs. Exhibitors are advised to provide layout plans and equipment details to speed up the setup process and save on costs.
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This document provides tips for using web2.0 tools like Facebook, Twitter, YouTube, blogs, Flickr and QR codes to promote a trade show exhibit online and engage attendees. It recommends creating social media updates, videos, photos, and a landing page about the exhibit to reach attendees before, during and after the show. The document also suggests using text messaging to connect with attendees by having them opt-in to receive texts with a keyword at the show.
AMTs - Social Media Marketing Presentation
This document discusses how to promote a trade show exhibit using free social media marketing tools. It recommends creating a company page on social networks and asks questions to consider when hiring a social media agency, such as their industry knowledge, experience, expectations, recommended networks, and handling it in-house. The advantages of an agency are that the work will get done, resources are freed up, they understand network etiquette, learning from experts, and agencies can provide additional content.
Trade Show Marketing Tips for Beginners
You have been put in charge of your company's trade shows. As this is new for you, review the presentation materials to guide you through the process. Key information to gather includes show name and dates, booth details, budget, exhibit type, staffing plan, and service due dates. Consider pop-up, inline, island or peninsula exhibit styles that can include customization options. Familiarize yourself with common trade show terms and services to avoid issues and best promote your company.
Awesome IMTS Trade Show Marketing Tips
This document provides marketing tips for promoting a trade show exhibit. It notes that traditional print and direct mail advertising was previously expensive, but now free web tools like texting and landing pages can be used instead. Specific recommendations include setting up a landing page on a company website with search engine optimized title tags related to the company name and trade show, and using texting to promote the trade show exhibit.
Weekly Social Media Marketing
Many B2B have not taken advantage of today's social media networks. This presentation shows why they should and the advantages of social networking.
Machine Shop Flyer
DG Precision Manufacturing specializes in precision abrasive waterjet machining. They serve customers throughout the United States, Canada, and Mexico with their most complex metal machining needs. Their shop uses the latest machine tool technology from leading companies like Omax, KMT, and Flow to machine most metal materials up to 6 inches thick.
Line Card
Brooks Associates provides comprehensive support for metal cutting and forming equipment from pre-purchase through installation. They represent quality products and offer expert service. For over 80 years, Brooks has served New England industries like die/mold making, aerospace, electronics, and medical, offering equipment for diverse applications.
Machine Tool Flyer - Line Card
The document discusses Brooks Associates, a company that represents quality machining and metal forming machines from several manufacturers. It provides machining solutions for industries such as medical, defense, aerospace, and energy. Brooks Associates represents manufacturers including Ganesh, Hurco, Hwacheon, Toyoda, Willemin-Macodel, Nomura, Sodick, Omax, Maxiem, and Triform that offer a variety of machines like CNC mills and lathes, multi-axis turning centers, grinding machines, EDM machines, waterjet machines, and hydroforming equipment.
What You Should Know About Trade Show Exhibit Rentals
This document discusses trade show exhibit rentals from Dimension Craft Inc. It explains that rental exhibits are a popular option for exhibitors with 10x10 or 10x20 booth spaces. Dimension Craft offers customized rental exhibits with options like pop-up displays, furniture, graphics and screens. Their rentals provide a unique look at a lower cost than custom exhibits and are a good solution for exhibitors that only exhibit once or twice per year. Dimension Craft has experience providing rental exhibits at many major trade shows across the US.
About P.J. Naughton
P.J. Naughton left a career in machine tool sales and marketing to start his own internet marketing consulting business called FusionTech Marketing. As a consultant, he helps other businesses manage their online marketing needs like search engine optimization, website design, and content creation so they can focus on running their business. Client testimonials praise P.J.'s expertise in social media, SEO, and helping companies improve their online presence and website rankings.
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What You Should Know About Trade Show Exhibit Rentals
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Story Telling Master Class - Jennifer Morilla
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In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
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We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
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How to use AI to optimize your content
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Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
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From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Mastering SEO for Google in the AI Era - Dennis Yu
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Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Mastering SEO for Google in the AI Era - Dennis Yu
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Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Evaluating the Effectiveness of Women-Focused Marketing
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How to Kickstart Content Marketing With A Small Team - Dennis Shiao
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Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
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Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
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Pillar-Based Marketing Master Class - Ryan Brock
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In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
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AI Best Practices for Marketing HUG June 2024
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在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
学校原件一模一样【微信：741003700 】《(英国UWS毕业证书)西苏格兰大学毕业证学位证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
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Growth Marketing in 2024 - Randy Rayess, Outgrow
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Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing gameINTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
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Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
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Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
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Getting Around Chicago's McCormick Place
- 1. Tips for Getting Around McCormick Place
- 2. Exhibiting at Chicago’s McCormick Place can be a bit overwhelming since it’s the largest convention center in the United States.
- 3. By reading this presentation,
- 4. you’ll become more familiar McCormick Place
- 5. ……..and more With 2.6 million feet of exhibit hall, many tradeshows take place at McCormick Place. American Beauty BIO International Cardiology FABTECH Graph Expo Housewares IFT Food Expo IMTS Kitchen & Bath ISSA IMTS NACS NRA Pack Expo RSNA Sweets & Snacks
- 6. McCormick Place is compose is composed of four buildings. #1. LakeSide Center #2.North Building #3. South Building #4. West Building
- 7. Lakeside Center Lakeside Center is composed of two exhibition levels. Level 2 called Hall E and the upper Level 3 called Hall D. Parking Tip Located just south of the LakeSide Center is Lot C. It is a two level underground lot with 1,900 available parking spaces. Be sure to note which level you have parked at and the color coded parking location. Parking is also available in the Soldier Field parking lot located on the north end of the LakeSide Center.
- 8. North Building The North Building and Lakeside Center are connected by a pedestrian bridge that stretches over Lake Shore Drive which provides a great view of downtown Chicago. The exhibition floors include Level 1 – C Hall and Level 3 – B Hall which is located on the main concourse. Level 2 contains a food court that includes a McDonalds and Connie's Pizza. Parking Tip If your exhibit is located in the North Building, park in Lot A. If possible park on level 4, since this is the exhibit level and there will be no need to use the elevators. You can also park in the Hyatt Regency Garage. It will cost a little bit more but offers a shorter walk to the North Building.
- 9. South Building The South Building Level 3 – A Hall is located on the main course across from the North Hall. It opened in 1997. Parking Tip Exhibitors with booths in the South Building can park in parking Lot A, or B. Parking in Hyatt Regency Garage will cost a little bit more but offers a shorter walk to the South building.
- 10. West Building The West Building is located on Level 3 and is the newest of the McCormick Place buildings. It opened in 2007. The West Hall has green rooftop garden available for receptions. A sky bridge connects the West building to the North and South buildings. Parking Tip Park in Lot A if your exhibit is in the West building.
- 11. More McCormick Place Parking Tips 1. parking rates are $19 for up to 16 hours & $30 from 16 to 24 hours 2. be sure to get your receipt for your business expenses 3. note your parking location on your ticket 4. there are no parking in-and-out privileges. 5. overnight parking is available in Lot A only 6. lost tickets will pay the $30 fee per day 7. if parking in lot A, carry your parking ticket with you and pay the parking fee at the automated parking machines located outside the parking exit doors
- 12. Many larger shows offer complimentary shuttle bus service from downtown hotels to the show. Getting to McCormick Place
- 13. Taxis are another option
- 14. However, the McCormick Place taxi lines can be long when leaving the show.
- 15. The Metra train stops at McCormick Place entrance – Level 2.5
- 17. McCormick Pace - Lakeside Building – East Exit
- 18. Lakeside Building - Outside As an exhibitor or show attendee, make it a point to take in the view of Lake Michigan by walking out the building’s east doors. During the warmer Chicago months, the patio is open with a seating area and places to eat. Pull up a seat and enjoy the view of the sailboats heading out onto the lake. It’s a great location to take a mental break from the trade show hustle and bustle and enjoy one Chicago’s best views.
- 19. McCormick Pace - Lakeside Building - Upper Level
- 20. Grand Concourse over Lake Shore Drive
- 21. Outside View of the Grand Concourse
- 22. Outside the Grand Concourse Looking North
- 23. Grand Concourse between the North & South Buildings
- 25. West Building
- 26. FedX Office – Lakeside Building Lower Level
- 27. for additional information visit www.mccormickplace.com/
- 28. cell: 847-532-0812 pj@fusiontechmarketing.com P.J. Naughton FusionTech Marketing Inc.
Editor's Notes
- million feet of exhibit hall, many tradeshows take