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Cision - How Social Media Is Changing the Face of PR

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It is safe to say that the new way of word of mouth marketing is social media marketing. But why do companies engage in social media marketing? Most would say it is to connect to their consumers, to have a relationship with them in order to keep their products and company top of mind and viewed in the best and most positive light. But hold up, isn’t that the job of public relations?

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Cision - How Social Media Is Changing the Face of PR

  1. 1. 1 Miracles come in moments. Be ready and willing Wayne Dyer Alexander Mason Commercial Manager Cision Nordics November 14th, 2019
  2. 2. 2 Services Research Extensive research tools that lets you listen to the conversations that your most interesting influencers are leading Press releases Companies have the opportunity to disseminate press releases locally and globally in different kinds of channels. Analysis/Insights To better understand the impact companies use external parties to get independent, in depth, insight on their media impact. Monitoring Cision provides monitoring services to measure and keep track of the impact of PR and IR activities. ~4,000 Employees 75,000+ Customers $700M+ Annual revenue
  3. 3. 3 Gartner hype curve Time Expectations
  4. 4. 4 Paid/Owned/Earned PAID OWNED EARNED
  5. 5. 5 Traditional media vs Influencers Engagement Reach
  6. 6. 6 Case study – See the children
  7. 7. 7 Owned/Earned - See the children OWNED EARNED
  8. 8. 8 What I hope you remember Set your targets Plan your distribution Create brilliant content Measure, analyze and evolve

It is safe to say that the new way of word of mouth marketing is social media marketing. But why do companies engage in social media marketing? Most would say it is to connect to their consumers, to have a relationship with them in order to keep their products and company top of mind and viewed in the best and most positive light. But hold up, isn’t that the job of public relations?

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