Personalization is a hot topic. But so many hotels have put off their personalization strategy due to common misconceptions. We listed the top 6 reasons that hold hotels back from succeeding with their website personalization and used real data to put the misconceptions to rest.

1. 6
Misconceptions
of Site
Personalization

2. 1.Customers Don’t Like Sharing Info
74% of online consumers get frustrated when site
content like ads, offers, or promotions appear to have
nothing to do with their interests.

3. 1.Customers Don’t Like Sharing Info
Of people under the age of 34, 62% already say they
would be willing to share information as personal as their
geolocation to receive the most relevant content

4. 2.It’s Creepy
77% of consumers report they
would trust businesses more if they
explained how they are using
personal information to improve
their online experience.

5. 3.It Only Yields a Better UX
Businesses currently personalizing web experiences are
seeing an increase in sales of 19% on average.

6. 3.It Only Yields a Better UX
Personalized calls-to-action result in a 42%higher
conversion rate than calls-to-action that are the same for
all visitors.

7. 4. You Have to Have A LOT of Content
It’s reported that scarce resources hold back 44% of
companies from investing in, or improving their
personalization efforts.

8. 4. You Have to Have A LOT of Content
But small sites and independent properties have the
opportunity to use targeted content through real
time segmentation to provide better recommendations,
messaging, and campaigns to the right audience.

9. 5.It’s Expensive and Time Consuming
Many sites are already using basic personalization with
85% agreeing or strongly agreeing that their efforts are
based on broad segmentation and simple clustering to
execute in individual channels.

10. 5.It’s Expensive and Time Consuming
.. And 83%indicating the same for use of simple
business rules and triggers to execute across digital
channels.

11. 6.It’s Expensive and Time Consuming
94% of companies surveyed agreed
that personalization is critical to their
current and future success

12. 6.It’s Expensive and Time Consuming
60% of marketers struggle to personalize content in real
time, yet 77% believe real-time personalization is crucial

13. Technology has not only given hotels a wealth of
information on consumers’ habits and preferences; it’s
also given them the tools to turn that data into a more
personalized stay from booking to check-out.
- Samantha Shankman, Skift

14. Sources
Janrain, http://janrain.com/about/newsroom/press-releases/online-consumers-fed-up-with-irrelevant-content-on-
favorite-websites-according-to-janrain-study/
JiWire, http://www.jiwire.com/sites/default/files/JiWire_MobileAudienceInsightsReport_Q42011_2.pdf
CMO, http://www.cmo.com/articles/2015/2/18/mind-blowing-stats-personalization.html
Econsultancy, https://econsultancy.com/blog/10194-the-roi-of-personalisation-infographic