The document discusses barriers to getting started with the xAPI specification and proposes solutions to address these barriers. It notes that many organizations feel pressure to measure learning but lack tools to do so using learning analytics. Common complaints about xAPI include that it requires a developer, lacks off-the-shelf tools, is too expensive, and is too complex. The document promotes Watershed tools like Essentials, which allow getting started with xAPI at a low cost and without needing development resources by offering features like data import, activity definition editing, and integrated data sources.