Search Engine Optimisation can be time consuming and we know Accountants are busy people! So we wanted to share some quick wins to improve your search strategy.

1. Harry Ward - SEM Specialist
Gemma Comley - Marketing Executive
Get SEO Ready for 2018
The quick wins for time stretched Accountants

2. Today we will cover:
● Increase Click Through Rate
● Improve Website Experience
● Creating Focused Content
● SEO Fundamentals for 2018

3. Increasing Click Through Rate

4. Quick wins with Meta Tags
What are Meta Tags?

5. Examples of Meta Tags

6. Make Sure...
● Meta tags accurately describe and sell your landing page
● Are an optimal character length
○ 50-60 characters (Title)
○ 135-145 characters (Description)
● Use the topic keyword or phrase where possible within the title
● Include a Call to Action or prompt the user to be curious

7. Improve Website Experience

8. Look at your Google Analytics data
1. Look at your top performing landing pages
2. How are users behaving on those pages?
3. What are those pages trying to achieve?
4. What’s the bounce rate like?
5. What’s the time on page like?
6. Are visitors converting where they should be?

9. Try improving these metrics...
1. Could you add a Call to Action on the page?
2. Can you place a link in the content to some other helpful page?
3. Is the content on the page actually helpful?
4. If your page is trying to drive subscribers, could you try moving the CTA?

10. Creating Focused Content

11. Focused, Topical Content
1. Identify your Ideal Client
2. Think about their pain points
3. Identify topics from these pain points
4. How would a client search for these topics?
5. Answer these pain points in a blog article

12. Example
Identify your Ideal Client Professional services (Architects, Solicitors etc)
Think about their pain points What business status do they go for? (e.g LLP or
Partnership)
Identify topics from these pain points Advice for creating an LLP
Advice for creating a Partnership
Fundamental differences between different statuses
How would a client search for these topics? “how to set up an LLP” (or Partnership),
“who uses LLP” (or Partnership),
Advantages vs Disadvantages

13. SEO Fundamentals for 2018

14. SEO Crucials for next year...
1. Mobile friendly websites
2. Good User Experience
3. Links

15. Call 0117 915 0420
email more@practiceweb.co.uk
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