A gentle reminder for those that don't know it already.

1. WAYS MAIL CAN HELP YOU
PROSPER IN A GDPR WORLD
YOU WONT NEED CONSENT FOR
POSTAL MARKETING
10
1
Quoting from the ICO website, ‘You won’t need
consent for postals marketing but you will need
consent for some calls and for texts and emails
under PECR’. This means that your business may
have some customers which can only be reached
by mail as mail is subject to fewer regulations than
electronic communications.
MAIL IS RECOMMENDED BY THE
DIRECT MARKETING ASSOCIATION TO
GET CONSENT
3
Mail is recommended as the channel to use to get
consent by the DMA. Some businesses will choose
to repermission some customer segments, and
mail is well suited to this. Businesses have been
fined for contacting customers by email who had
previously opted out of email communication..
MAIL OFFERS HIGHER RESPONSE
RATES THAN EMAIL4
In a world where trust and frequency of
communications are increasingly important to
manage, mail is welcomed by recipients and offers
a higher response rate than email.*
Consumers recognise that mail takes more effort
than email. So when it is used, it reassures them
that organisations recognise and value them - they
cared enough to send mail.
BUSINESSES WILL HAVE FEWER
REGULATORY UNKOWNS2
Businesses will have fewer regulatory unknowns
when contacting customers by mail than by
electronic channels. Mail is not materially
impacted by the proposed ePrivacy Regulation,
whereas electronic are.
NO FINES YET FOR USING MAIL FOR
MARKETING5
No one has been fined by the ICO for using mail for
marketing. According to the ICO website, seventeen
penalties were issued in 2017 for other channels
such as text, phone calls and email.

2. IT'S EASY TO STAY IN TOUCH VIA
MAIL6
While people are more likely to have multiple
email addresses, including ghost ones they do not
check, people generally only have one residential
postal address.
DON'T FORGET THE POWER OF
UNADDRESSED MAIL7
Not everyone will grant consent via a
repermissioning exercise. Our Door to Door service
enables you to re-engage with these audiences
without using personal data by delivering to
households with their addressed mail. Research
shows unaddressed items stay in the home for an
average of 38 days and are frequently revisited. Be
sure to talk to our sales team about how we can
help you reach every residential and business
address Island-wide.
MAIL PRIMES OTHER MEDIA
8 Email and other electronic communications may be
better recognised and received (and perhaps
unsubscribe rates to be lower) if the recipient has
been mailed in the weeks before.
MAIL HAS EVOLVED
9 It may be over 500 years old, but mail continues to
evolve.Through our 360 Mailing Solutions we offer
end to end communication services including
data processing, print, dispatch, response,
handling all under one roof. This was the service of
choice when the isle of Man Government
undertook their 2016 Census.
WE CAN HELP YOU DEPLOY YOUR NEXT
MAIL CAMPAIGN10
Isle of Man Post Office has a dedicated team of
experts who can advise on communication
solutions that result in enhanced customer
experience, added value and ultimately greater
return on investments for your business.
Adapted from Royal Mail's, 'The GDPR Opportunity with Mail' .
Find out how IMS, the specialist business communication
division of Isle of Man Post Office, can help you maintain
contact with your customers in a compliant way by calling
+44 (0)1624 698444 or email sales@iompost.com.