The round little nuggetsof wisdom presentedin MINDBODY Marblesare applicable to mostbusinesses, regardless ofwhat software you mayor may not be using. Butof course MINDBODYbusiness managementsoftware was developed 10 Reasons to Use an Email Marketing Servicespecifically with all of therevenue-generating and Email marketing is one of the most powerful marketing tools available developing customerbusiness improvement relationships. To do effective email marketing, you’ll need more than just an email accountfeatures described in this and some snappy prose. It may be hard to hear, but using a standard email account (e.g.article. Please contact us to Outlook®, Yahoo®, Hotmail®) to send promotional emails is not doing email marketingschedule a free demo or well. That’s because these accounts have significant limitations that can actually hurt yourto learn more. email marketing efforts. The good news is MINDBODY now includes Email Marketing by Constant Contact, giving all new MINDBODY clients the ability to send unlimited emails to up to 500 email addresses, at no cost. Here are 10 reasons to use a professional email marketing service like Constant Contact: 1. Create Great Looking Emails Constant Contact provides professional HTML templates to make great-looking emails easy by eliminating the need for any HTML skills. Templates are pre-formatted to help you organize your content. They include fonts, colors and placeholders for graphics and company logos that are easily customized to create a look that matches your company’s website or brand. 2. No Technical Skill or Support Staff Required With Constant Contact, the bandwidth, power and flexibility are built-in, saving your precious A Constant Contact time and money. You don’t have to worry about the technology required to send your email account is now included campaigns. There are no set-up costs, and Constant Contact provides free ongoing support, at no cost when you so that you can focus your dollars on your business, not on the logistics of email marketing.subscribe to MINDBODY Business Management 3. Deliver Measurable Results Software. You can Measure the results of your email campaigns by running reports to see the number of emails send emails to up to sent, opened, who opened, who clicked through, which links they clicked on, and many 500 recipients with this other statistics. Reports also show new subscribes, unsubscribes, bounces and formal spam account or upgrade for complaints. These reports help you track your success, target more effectively, determine even larger emails. warm leads, and build more effective email campaigns over time. 4. Get Higher Email Deliverability Constant Contact consistently delivers above 97% of the emails on its clients’ behalf, compared to an industry average of 81%. They monitor outgoing email to ensure that all major Internet Service Providers (ISPs) and corporate domains accept your email. If you are using your own email client, you may not know if your email is being delivered. Often ISPs will just “drop” emails without sending a bounce message. With Constant Contact, you will know which emails got delivered and why — or why not. 5. Handle Formatting Did you know that there are different email formats that could prevent your email from being delivered? If you send an HTML message and the recipient’s account only reads text, then they will get an email filled with jibberish. With Constant Contact, your message will be delivered in the correct format every time.
6. Is an Approved Bulk Mailer Many email accounts and most ISPs limit the number of emails that you can send at one time. So if you have 4,000 clients in your MINDBODY database, your email is most likely going into their spam folders, if it can even be sent at all. With Constant Contact your email will make it to where it is supposed to go. 7. Follow Professional Mailing Practices “We absolutely love Mistakes can happen with a standard email account. Perhaps the most common is exposing Constant Contact! It your entire list in the “To:” field. This violates your members’ confidentiality and exposes has made sending out their email addresses. In addition, failure to include unsubscribe instructions, an unsubscribe our monthly newsletters link, or a physical mailing address is now against the law. Constant Contact provides an and important automatic and immediate unsubscribe, and requires you to include a physical address in every email. announcements a breeze. And with all 8. Provide List Hosting and Management the updates and new Constant Contact hosts your email list and automatically performs critical list management additions, we are functions, including signup for new subscribers, editing capabilities so that subscribers can always able to keep edit their own profiles, and the ability to unsubscribe with one click. In addition, Constant our marketing emails Contact handles the bounced emails for you, differentiating between reasons for the bounce fresh and new. Very user (e.g., full mailbox, vacation message, nonexistent address or blocked). friendly and easy to use.” Kimberly Lidard, 9. Include Frequent Updates and Enhancements Revolution Fitness With email marketing, it is critical to keep up with legal compliance and new technology on the spam elimination front. Most new technologies employed by ISPs to eliminate SPAM will require changes in both how you send email, and what you send. Constant Contact provides regular updates and new features to enhance functionality, comply with the law, and optimize email delivery though ISPs. 10. Comply With Email Laws Constant Contact takes a number of steps to keep your business in compliance with U.S. laws. For example, the U.S. CAN SPAM law that went into effect in January of 2004 requires that every email campaign include the physical address of the sender, and that unsubscribes be honored within 10 days of the subscriber’s request. Constant Contact has tailored its system to provide you with the tools to stay in compliance at all times. Now Web•i•knowledgy: ATTEND OUR FREE WEBINAR yo ur for improving Learn m ore strategies business. ars e.com/webin www.m indbodyonlin FREE demo! to schedule a 21 at 888.205.99 Or, contact usCredits: This paper was edited/reprinted with the permission of Constant Contact. www.constantcontact.com888.212.8053 | WWW.MINDBODYONLINE.COM