1) The document discusses how machine learning and artificial intelligence can help organizations gain more insights from their machine data. It highlights common uses of AI and ML in both personal and business contexts. 2) It provides an overview of the relationship between AI, machine learning, and deep learning, and how Splunk's Machine Learning Toolkit can help users build custom analytics solutions. 3) The presentation demonstrates several examples of how organizations are using ML and the Toolkit to solve problems like predictive maintenance, anomaly detection, forecasting, and more.

1. © 2019 SPLUNK INC.© 2019 SPLUNK INC.
Get More From Your
Machine Data with
Splunk AI & ML

2. © 2019 SPLUNK INC.
During the course of this presentation, we may make forward-looking statements regarding future events or
the expected performance of the company. We caution you that such statements reflect our current
expectations and estimates based on factors currently known to us and that actual events or results could
differ materially. For important factors that may cause actual results to differ from those contained in our
forward-looking statements, please review our filings with the SEC.
The forward-looking statements made in this presentation are being made as of the time and date of its live
presentation. If reviewed after its live presentation, this presentation may not contain current or accurate
information. We do not assume any obligation to update any forward-looking statements we may make. In
addition, any information about our roadmap outlines our general product direction and is subject to change
at any time without notice. It is for informational purposes only and shall not be incorporated into any contract
or other commitment. Splunk undertakes no obligation either to develop the features or functionality
described or to include any such feature or functionality in a future release.
Splunk, Splunk>, Listen to Your Data, The Engine for Machine Data, Splunk Cloud, Splunk Light and SPL are trademarks and registered trademarks of Splunk Inc. in
the United States and other countries. All other brand names, product names, or trademarks belong to their respective owners. © 2019 Splunk Inc. All rights reserved.
Forward-Looking Statements

3. © 2019 SPLUNK INC.
Why do we need
Artificial Intelligence
& Machine Learning?

4. © 2019 SPLUNK INC.
big data
predictive
maintenance
neuronal network
data analytics
outlier detection
statistical analysis
machine learning
artificial intelligence
deep learning
regression
classification
data science
natural language processing

5. © 2019 SPLUNK INC.
What’s the relationship between AI & ML?
Artificial
Intelligence
Machine
Learning
Deep
Learning
► Artificial Intelligence (AI)
the self driving car
robot vacuum cleaner
► Machine Learning (ML)
predicting car demand
based on past history
► example given by BMW
(.conf18)
► Deep Learning (DL)
available e.g. with
MLTK Container for
TensorFlow

6. © 2019 SPLUNK INC.
Personal Lives
► Shopping recommendations: predict what customers would like to buy
► Fraud detection: identify fraudulent credit card transactions
► Weather forecast: predict if it will rain or shine tomorrow; estimate daily
max/min
ML In Our Personal and Professional Lives
Business Lives
► IT Operations: forecast future outages
► User Behavior: identify anomalous activities
► IoT: predict future maintenance needs

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Humans are good at
learning, but we get lost
in volume and details…

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► Improve decision-making
► Uncover hidden trends or relationships
► Alert on deviations
► Forecast or anticipate incidents
All of this requires diverse data,
from across many silos, and often
happening in real time.
AI & Machine Learning

9. © 2019 SPLUNK INC.
Run Your Organization in Real Time
Data From the Past Real-Time Data Statistical Forecast
T – a few days T + a few days
Security Operations Center
IT Operations Center
Business Operations Center
Predictive
(Models)
Historical Reporting
(BI Tools, Data Lakes) Grey space

10. © 2019 SPLUNK INC.
MACHINE LEARNING
TOOLKIT

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The ML Process
Access and
explore data
Select and fit an
algorithm,
generating a model
Apply and
validate models
Surface model to
consumers to
solve problems
Operationalize

12. © 2019 SPLUNK INC.
Splunk Machine
Learning Tour

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o Predict Service Health Score
Predicting Churn
o Predicting Events
o Trend Forecasting
o Detecting influencing entities
o Early warning of failure
Anomaly detection Predictive Analytics Clustering
Splunk Customers Want Answers from their Data
o Deviation from past behavior
o Deviation from peers
o (aka Multivariate AD or
Cohesive AD)
o Unusual change in features
o ITSI MAD Anomaly Detection
o Identify peer groups
o Event Correlation
o Reduce alert noise
o Behavioral Analytics
o ITSI Event Analytics

14. © 2019 SPLUNK INC.
Search
Third-Party
Applications
Smartphones
and Devices
Tickets
Email
Send an
email
File a
ticket
Send a text
Flash lights
Trigger
process flow
Sense and Respond
Search Can Use
Machine Learning
OT
Industrial Assets
Consumer and
Mobile Devices
Alert
IT
Real Time

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► Assistants: Guided model building, testing
and deployment
► Showcases: Interactive examples for typical
IT, security, business and IoT use cases
► Algorithms: 30+ standard algorithms
included with the Toolkit
► ML Commands: New SPL commands to fit,
test and operationalize models
► Python for Scientific Computing Library:
Access to 300+ open source algorithms
Splunk Machine Learning Toolkit
Extends Splunk functionality and provides a guided modeling environment
Build custom analytics for any use case

16. © 2019 SPLUNK INC.
Custom Machine Learning – Success Formula
Identify use cases
Drive decisions
Set business/ops priorities
SPL
Data prep
Statistics/math background
Algorithm selection
Model building
Splunk ML Toolkit
facilitates and simplifies
via examples and guidance
Operational success
Data
Science
Expertise
Splunk
Expertise
Domain
Expertise
(IT, Security…)

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Splunk AI Powered by ML
PLATFORM SEARCH PACKAGED SPLUNK
PREMIUM SOLUTIONS
SPLUNK MACHINE
LEARNING TOOLKIT

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Platform Search Includes Machine Learning
Search is a powerful and highly flexible interface built with ML

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Splunk IT Service Intelligence
Get Data
Define services,
entities and KPIs
Monitor and
troubleshoot
Analyze
and detect
Data-Defined, Data-Driven Service Insights
Adaptive Thresholds and Anomaly Detection

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Splunk IT Service Intelligence

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Anomalous Behavior Risky Users Unknown Threats
Splunk User Behavior Analytics
An out-of-the-box solution that helps organizations find
with the use of machine learning

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Splunk User Behavior Analytics

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Example of MLTK powered DGA App for Splunk
Detect Malicious Domain Names using Machine Learning

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Improve Scale and
Performance
Enhanced
Collaboration
Easier Exploration and
Experimentation
New Splunk MLTK
Container for TensorFlow
New Splunk MLTK
Connector for Apache Spark
New Splunk Community for
MLTK Algorithms on GitHub
ANNOUNCING
Splunk Machine Learning Toolkit 4.0

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Demo

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Use Case and
Customer Story

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Zero to ML in One Month
Using Splunk MLTK to predict traffic
patterns for tomorrow…or next week
Voice or Text?
Conducting intuitive data querying
with Splunk Natural Language Search
Predicting Machine
Maintenance Before
Incidents
Streamlining plant-floor operations
with Splunk IoT
BMW
Pursuing a Path of Digital Innovation with Splunk
Visualizing Plant
Floor Operations
Predictive Maintenance
Forecasting Traffic

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Wrap Up

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1. Growing data volume and complexity
2. ML improves decision making and can
uncover hidden trends
3. Free MLTK brings the world of data
science and its huge potential to Splunk
Key
Takeaways

30. © 2018 SPLUNK INC.
4 Days of Innovation 350 Education Sessions 20 Hours of Networking
“Hands down the most beneficial and attendee focused conference
I have attended!”
– Michael Mills, Senior Consultant, Booz Allen Hamilton
sign up for notifications @ conf.splunk.com
.conf19
October 21-24, 2019
Splunk University
October 19-21, 2019
Las Vegas, NV
The Venetian Sands
Expo

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Thank You.
Thank You.