The document discusses Splunk's platform for turning machine data into business outcomes. It notes that traditional approaches cannot adapt to digital evolution, as machine data is messy and unpredictable. The Splunk platform provides a holistic approach by allowing any type of machine data from any location to be accessed and used for multiple use cases in real time. It supports IT operations, security, business analytics, developers, and IoT users. The platform can help organizations gain visibility into business processes and drive business outcomes with data.

1. © 2019 SPLUNK INC.© 2019 SPLUNK INC.
Splunk
Turning Data Into Business Outcomes
Mit der Splunk Plattform Daten in Mehrwert umwandeln

2. © 2019 SPLUNK INC.
During the course of this presentation, we may make forward-looking statements regarding future events or
the expected performance of the company. We caution you that such statements reflect our current
expectations and estimates based on factors currently known to us and that actual events or results could
differ materially. For important factors that may cause actual results to differ from those contained in our
forward-looking statements, please review our filings with the SEC.
The forward-looking statements made in this presentation are being made as of the time and date of its live
presentation. If reviewed after its live presentation, this presentation may not contain current or accurate
information. We do not assume any obligation to update any forward-looking statements we may make. In
addition, any information about our roadmap outlines our general product direction and is subject to change
at any time without notice. It is for informational purposes only and shall not be incorporated into any contract
or other commitment. Splunk undertakes no obligation either to develop the features or functionality
described or to include any such feature or functionality in a future release.
Splunk, Splunk>, Listen to Your Data, The Engine for Machine Data, Splunk Cloud, Splunk Light and SPL are trademarks and registered trademarks of Splunk Inc. in
the United States and other countries. All other brand names, product names, or trademarks belong to their respective owners. © 2019 Splunk Inc. All rights reserved.
Forward-Looking Statements

3. © 2019 SPLUNK INC.
This digital evolution is changing everything
There’s an explosion of data beyond anything our world has experienced
3D PRINTING SMART
CITIES
CLOUD
DRONES
MACHINE
LEARNING
SELF-DRIVING EVERYTHING
AUTONOMOUS
EVERYTHING
SMART
PHONES
SMART
APPLIANCES
SMART
BUILDINGS

4. © 2019 SPLUNK INC.
Leading organizations are embracing digital evolution
Data is driving instant business outcomes
Transactions triggering instant
fraud alerts and freezing
suspicious activities
Delivery drivers rerouted
based on real-time traffic
updates
Retailers providing tailored
experiences based on
customer journeys

5. © 2019 SPLUNK INC.
How do you turn data from the evolving world into
MEANINGFUL BUSINESS OUTCOMES?

6. © 2019 SPLUNK INC.
The traditional approach to managing complexity
Building relational, structured databases and heavy integrations
Never Change!
(or face never-ending
integration and
MDM projects)
Hardened
systems and
databases
Attempt to gather
all present and
future requirements

7. © 2019 SPLUNK INC.
Machine data is
messy and
unpredictable
You don’t always
know which
questions to ask
Requires
massive scale
But the traditional approach can’t adapt to
digital evolution
Your structured systems miss critical business outcomes

8. © 2019 SPLUNK INC.
Logs Wired DB Mobile IoT APIMetrics
Any volume
Any location
Any type
Machine Data
Storage
Silo 1
Storage
Silo 2
Networ
k Silo
Proxy
Silo
App
Silo
VMs
Silo
SCADA
Silo
AWS
Silo
Azure
Silo
APM
Silo
more
Silos
Servers
Silo
Data sources
IT OPERATIONS SECURITY Business AnalyticsDevOps/App analytics
Use
Cases
IoT
Different people asking different questions on the same data, in real time
Splunkbase;
1600+ Free
Apps/add-ons
Splunk>
MINT
Splunk> Industrial Asset
Management
MQTT
Modular Input
Kepware
IDF to Metrics
Splunk>
App for Infrastructure
Splunk>
Stream
JMX
JAVA
Splunk>
DB Connect
Fast Time to Value
Premium
Apps
AI / Machine Learning
accelerators
30%↓ Risk* 4%↑ supply chain
throughput **
70%+↓ QA
troubleshooting*
25%+↓ power/facility***
• 3rd Party (ServiceNow, CMDB, SIEM…)
• Structured data
> Automate
> Collaborative
incident response
SAME DATA, MULTIPLE USE CASES
Splunk Platform
(Cloud / On-prem)
DATA SOURCES CORRELATION
Data to Answers
Splunk>
Machine Learning Toolkit
70% to 90%↓ MTTR*
Splunk delivers a holistic approach to turning data
into business outcomes

9. © 2019 SPLUNK INC.
Splunk supports all different
use cases and users
Starting in IT and security, but spanning across the organization
S P L U N K P L AT F O R M
SecurityIT Business
Users
DevelopersIoT

10. © 2019 SPLUNK INC.
Dubai Airports
90 Million Passengers Annually. 95% Move Through Security in
5 Minutes or Less.
Wi-Fi Network
Energy Consumption
Queue Management
150 MillionBAGS PASS SMOOTHLY THROUGH
LUGGAGE CAROUSELS EACH YEAR.
200MBFREE AND FAST WI-FI. NO BLACK
SPOTS. ZERO ROGUE NETWORKS.
$25MENERGY CONSUMPTION SAVINGS
EACH YEAR.

11. © 2019 SPLUNK INC.
DEMO
Splunk Platform

12. © 2019 SPLUNK INC.
Splunk Next

13. © 2019 SPLUNK INC.
Expanding your ability to drive
business outcomes with data
Expansive
Data Access
Empower
More Users
Actionable
Outcomes

14. © 2019 SPLUNK INC.
Splunk Connected Experiences
Bringing the power of Splunk to more users… anywhere
Cloud Gateway Splunk Mobile Splunk TV AR
Easily provision
secure, encrypted
mobile experiences.
Receive actionable
alerts and view
mobile-friendly
dashboards on
phones/tablets.
View Splunk
dashboards on any
peripheral device.
Overlay Splunk KPI
gauges on real-
world entities for an
enhanced user
experience.

15. © 2019 SPLUNK INC.
Gain visibility into business processes
Gain complete visibility by correlating machine
data streams from multiple systems
Discover issues w/ your business processes
Empower operational business professionals to
easily discover and detect high value threats to
profitability
Understand and investigate variances
Investigate potential root causes of problems
Splunk Business Flow – a Premium Solution for
Splunk Enterprise and Splunk Cloud
Splunk Business Flow
Empowers business users to optimize operational processes

16. © 2019 SPLUNK INC.
MILLISECOND LATENCY
on TRILLIONS of events
VISUAL ROUTING
AND EDITING
across all stages
of the data pipeline
Ingest 100TB+per day
Embedded
MACHINE LEARNING
Splunk Data Stream Processor
Evaluate and transform data while it is in motion

17. © 2019 SPLUNK INC.
CLOUD
MONITORING
CONTAINER
MONITORING
SERVER & OS
MONITORING
INFRASTRUCTURE
TROUBLESHOOTING
VIRTUALIZATION
TROUBLESHOOTING
EVENT
MANAGEMENT
SERVICE
INSIGHT
APPLICATION
MONITORING &
TRIAGE
COMPLIANCE
FRAUD
DETECTION
AND
ANALYTICS
SECURITY
MONITORING
ADVANCED
THREAT
DETECTION
INSIDER THREAT
DETECTION
FORENSICS
INVESTIGATION
SECURITY
ORCHESTRATION
SECURITY
INCIDENT
RESPONSE
APPLICATION
RELEASE
ANALYTICS
APPLICATION
LIFECYCLE
ANALYTICS
DEV OPS
We are all at different stages in our digital evolution
This is a journey from reactive to proactive to predictive to automated action
IT Ops
Security
Business
Analytics
IoT

18. © 2019 SPLUNK INC.
CLOUD
MONITORING
CONTAINER
MONITORING
SERVER & OS
MONITORING
INFRASTRUCTURE
TROUBLESHOOTING
VIRTUALIZATION
TROUBLESHOOTING
EVENT
MANAGEMENT
SERVICE
INSIGHT
APPLICATION
MONITORING &
TRIAGE
COMPLIANCE
FRAUD
DETECTION
AND
ANALYTICS
SECURITY
MONITORING
ADVANCED
THREAT
DETECTION
INSIDER THREAT
DETECTION
FORENSICS
INVESTIGATION
SECURITY
ORCHESTRATION
SECURITY
INCIDENT
RESPONSE
APPLICATION
RELEASE
ANALYTICS
APPLICATION
LIFECYCLE
ANALYTICS
DEV OPS
How do you turn data from the evolving world into
MEANINGFUL BUSINESS OUTCOMES?
IT Ops
Security
Business
Analytics
IoT

19. © 2019 SPLUNK INC.© 2019 SPLUNK INC.
Thank You.