Georgian Show-Full-p3

THELARGESTOUTDOORSTUDENT-RUNAUTOSHOWINNORTHAMERICA
SUPPORTED BY:
AutoShow
pg.19Wina
$100GASCARD!
New CarPreviews
PFAFFAutocrossTrack
AwardsandScholarships
JUNE5,6,7,2015
Celebrating
30years

Georgian College’s Automotive Business School of Canada (ABSC) — formerly the Canadian
Automotive Institute (CAI) — was forged by a $5 million donation raised by Canada’s auto dealers.
The program itself was developed by the college and backed by the national association that
represents dealers, the Canadian Automobile Dealers Association (CADA).Canadian Automobile Dealers Association
Congratulations from CADA, and here’s to the next 30 years
of making automotive industry dreams come true!
Fuelling
bigdreams
Thirty years ago, a handful of people shared a vision. They
imagined a college program where young Canadians from every walk
of life could pursue their dreams of getting a specialized education that
would lead to fulﬁlling careers in Canada’s automotive industry. Thirty
years later, that dream has exceeded all expectations.
The innovation continues this fall, as the new Automotive
Management Graduate Certiﬁcate Program launches.
AD{TS3941750}

www.GeorgianCollegeAutoShow.ca JUNE 2015 | GEORGIAN COLLEGE AUTO SHOW 3
4............. President & Dean’s Messages
5............. Welcome to the Auto Show
6............. For the Driven
7............. Schedule of events
8............. Auto Show Student Committee
9............. Jon Montgomery
10........... Accelerate your success
11............. Show sponsors
12............ Distracted driving
13............ Site map
14........... 30 Years in photos
15............ History of ABSC
16 - 18.... Featured vehicles
19........... Show Passport
20.......... 2015 Subaru Legacy
21............ Show contributors
22........... Thank you
23........... Captain and co-captain List
571 Bayfield St. N., Barrie, ON L4M 4Z9
Phone: 705.726.6537 Fax: 705.726.5148
Director of Advertising: Sandy Davies
Senior Graphic Designer: Omar Cushnie
Managing Editor: Brian Rodnick
Publication Coordinator: Kayla McCarville
Advertising Staff: Mark Carpenter,
Amanda Babineau, Jennifer Gruer, Kim Black
THE BARRIE EXAMINER IS A MEMBER OF
One Georgian Dr., Barrie, Ontario L4M 3X9
Phone: 705.722.5161 Fax: 705.722.5176

Georgian College President and CEO: Dr. MaryLynn West-Moynes
Automotive Business School of Canada Dean: Dr. Marie-Noëlle Bonicalzi

AUTO SHOW COMMITTEE
Student team: Katheryn Abou-Chakra, Michael Anderson,
Matt Garwood, Ashley Schneider, Michael Vander Heyden
Auto Show Manager: Sara Tuck
Auto Show Assistant: Katherina Symes

AUTOMOTIVE BUSINESS SCHOOL OF CANADA
Faculty: Jim Smith
Employer Development Officer: June Martin
Dean’s Assistant: Veronique Delaunois
Program Manager, OMVIC: Sebrina Westbrooke
GEORGIANAUTOSHOW2015
18
5
9

4 GEORGIAN COLLEGE AUTO SHOW | JUNE 2015 www.GeorgianCollegeAutoShow.ca
W
elcome to the Georgian College Auto
Show – a 100 per cent student-driven
event and a live learning lab unlike any
other.We are proud to celebrate our 30th
anniversary and to be one of the largest
outdoor auto shows in North America.
Our students have been hard at work this year,
accelerating the show to a whole new level.
They’ve done an exceptional job strengthening
industry connections and organizing a wide array
of activities and exhibits for you and your family
to explore. You can expect show favourites such
as the Brampton Batman, KidZone, electric vehicle
O
n behalf of staff and students at Georgian
College, I am delighted to welcome you to
the Automotive Business School of Canada
and the Georgian College Auto Show.
For the past 30 years the Auto Show has played an
integral role in the Automotive Business diploma
program and has also become a large component of
theBachelorofBusiness–AutomotiveManagement
program. We are extremely proud of the show’s
continued success. We are particularly thankful to
the manufacturers, dealers and to all of the other
participants in the show. Without their generosity
and support this opportunity for our students would
nothavebeenpossible.
This continued support is what makes the
Automotive Business School of Canada the best
school for the industry and provides our students
MESSAGEFROMTHEDEAN
MESSAGEFROMTHEPRESIDENT
Dr. Marie-Noëlle Bonicalzi
Dean, Automotive Business School
of Canada
Dr. MaryLynn West-Moynes
President and CEO
withgreatopportunitiessuchasco-opplacements,excellentgraduate
placement rates and scholarships, just to name a few.
While you are touring the Auto Show, please be sure to stop and
ask our students about the new vehicles and products that are on
display. Take advantage of getting this information in a sales-free
environment! Our students have worked extremely hard, faced some
challengesinorganizingthiseventandarelookingforwardtoputting
their skills and knowledge to work.
IwouldliketoextendaspecialthankyoutothemembersoftheBoard
of Directors and Program Advisory Committees who have provided
vision and guidance to the Automotive Business School of Canada for
the last 30 years.
Enjoythis2015AutoShow,AccelerateYourSuccess!
Marie-Noëlle Bonicalzi
Dean, Automotive Business School of Canada
experience and Pfaff Porsche autocross track. Our students have also
revved up a few new initiatives like a partnership with Spinal Cord
Injury Ontario which brings with it a full complement of accessible
vehicles on site.
As community members, college partners and industry leaders,
you play an integral role in the continued success of the show and
our students. Thanks to each and every one of you for your ongoing
support.
Enjoy the show!
MaryLynnWest-Moynes
President and CEO

WELCOMETOTHEAUTOSHOW
Congratulations to the 2015 Georgian College Auto Show Directors – Ashley, Matt, Michael, Katheryn and Michael. These
outstanding students have demonstrated their passion, leadership and professionalism throughout the planning process.
Theirdedicationandcommitmenttotheorganizationandexecutionofoneofthelargestoutdoorstudent-runautoshowsin
NorthAmericahasbeenremarkable.Aftermorethanayearofpreciseplanning,weareexcitedtoshareourfinishedproduct.
IthasbeenmypleasuretoworkwithsuchadynamicteamwhoexemplifythemottotoACCELERATEyoursuccess.
— SaraTuck, Auto Show Manager
Welcome to the Georgian College Auto
Show. The show’s theme, ACCELERATE
your success, reflects the new Georgian
College brand and the Automotive Business
School of Canada. We aspire to set goals that
exceed past expectations and build a bright future
for the auto show. We believe that our mental,
physical and emotional capabilities will provide
the tools required to exceed the goals we have
set for ourselves. As part of the 2015 show, we
are pleased to offer a compliment of five student
director positions which will provide even more
opportunities for student experiential learning.
The event is recognized for showcasing Canada’s
automotive retail industry in a no-pressure, sales-
freeenvironment.Manufacturersareprovidedwith
the unique opportunity to demonstrate the latest
developments in the automotive industry with the
helpofitsfutureleaders–ourAutomotiveBusiness
School of Canada students.
Since 1985, Georgian College has worked closely
with the automotive industry and other exhibitors
to grow the Auto Show into the success it is today.
As a result, this tremendous event has grown to
be an accomplishment of which everyone can be
proud. With your continued support, our staff and
studentspromisetobuildonthe show’slegacyand
continue to deliver an exceptional event each June.
We would like to thank staff, students, industry partners and everyone else who has
contributed countless hours of work to the show. This year promises to be even more
exciting than ever with unique attractions and exhibits. It’s guaranteed to thrill both
visitors and participating students. Don’t forget to visit all of the exhibitor booths, the
performance area, the electric vehicle experience, our culinary village prepared by
Georgian College students, and the exhilarating Pfaff test track.
Thank you for visiting and for your ongoing support.
2015 Georgian College Auto Show Director Committee

Unique programs.Georgian College offers the
only Bachelor of Business Automotive Management
degree in Canada and the only Automotive Business
diploma in Eastern Canada. Students receive a business
education specializing in the automotive industry
delivered by industry professionals. With over a 90 per
cent graduate placement rate, our graduates find work
throughout many sectors of the automotive industry.
Paid co-op work terms.Our programs include
up to one year of paid co-op work experience in the
automotive industry. This provides students not
only with qualified work experience but also the
opportunity to connect with the industry and guide
their career path. Over 90 per cent of our graduates
gain full-time employment through one of their co-op
employers.
Industry support. Established in 1985 in
collaboration with the automotive industry, the
Automotive Business School of Canada has over
30 years of experience producing leaders in the
automotive industry. Through industry support, we
offer over $130,000 in scholarships and awards to
our students annually. Our students also have the
opportunity to network and experience the industry
through guest speakers, conferences, class trips,
and events.
FORTHEDRIVEN
Joe Lauzon – Marketing Specialist
Automotive Business School of Canada – Georgian College
Makecarsmorethanapassion,makethemacareerandlearnfromthebest.
Largest outdoor student-run auto show in North
America.Each year, more than 10,000 guests attend the
student-run Auto Show at the Barrie Campus. The show
provides hands-on learning at its finest for our students.
The students work directly with manufacturers and industry
professionals to create a professional Auto Show.
NETWORK.EXPERIENCE.ARRIVE.
ARE YOU DRIVEN?Tofindoutmore,visitAutomotiveBusinessSchoolofCanada.caorcall705.728.1968,ext.1234.

DESIGN | CREATE
PLAN | RENTALS | TENTS
| DIRECT
AUTO SHOW PARTNERS 30 YEARS
CONGRATULATIONS
for
PROUD to be part of your SUCCESS
!
INFO@JJLEVENTS.COM
416.281.5147
AD{TS3941938}
SCHEDULEOFEVENTS
FRIDAY,JUNE5
11 a.m. Opening ceremonies – main stage
Noon Show opens
Electric Vehicle Experience – Charging Station/Lot 5
Spinal Cord Injury of Ontario Accessible Vehicle Display
6 p.m. Show closes
SATURDAY,JUNE6
10 a.m. Show Opens
All Day Electric Vehicle Experience – Charging Station/Lot 5
Pfaff Autocross Track
Noon Show and Shine – Classic Saturday
Registration for auction – main stage
1 p.m. Auction – main stage
3 p.m. Show and Shine people’s choice awards announcement –
main stage
6 p.m. Show closes
SUNDAY,JUNE7
10 a.m. Show opens
All Day Electric Vehicle Experience – Charging Station/Lot 5
Pfaff Autocross Track
Noon Show and Shine – Car Club Sunday
3 p.m. Show and Shine people’s choice awards announcement –
main stage
6 p.m. Show closes
SPECIALATTRACTIONSINCLUDE:
» Batman and Batmobile – main stage
» Culinary Village featuring local fare prepared by Georgian
culinary students
» Distracted driver displays – performance area
» Grand Touring Automobiles exotic car display – main stage
» KidZone – lower field
» Performance area
» Racing exhibits – performance area
Please note events are subject to change without notice

Ashley Schneider
Born and raised within the
automotive industry, and never
looked back! I started washing
cars from a young age and have
worked my way up through various positions gaining
as much experience as possible. When it came time to
choose a career path it was our dealer rep at the time
that had spoken strongly of the Automotive Business
School of Canada and strongly advised me to attend.
After completing my first two years, I do not have a
single regret and I love the industry more than ever.
Now into my third year of schooling along side this role,
it has provided me with many opportunities to bring
my insight on marketing into the show. I hope some of
the changes we have made this year will reach as many
people within the community of Barrie and surrounding
communities to bring them together for a weekend of
experience like no other! I hope to see you all out there
on the weekend of the show, I know it will be the best
one yet – happy 30th anniversary!
Michael Anderson
I am currently a fourth-year
degree student and couldn’t
be happier to finish off my ABSC
career as a member of the Auto
Show Student Director Committee. I started at the ABSC
in the diploma program, from which I graduated and
then transferred to the degree program.
I joined the automotive industry while I was on a
grade 12 co-op placement, I was in the body shop at
my local Ford dealership in Midland, ON. A few years
later, I realized that the ABSC was where I needed to
be. It was the best decision I could have made, and I
haven’t looked back since. My first college co-op was as
a service adviser for a Chrysler dealer in my hometown;
the second was at SCI MarketView in Markham, ON as a
dealer support specialist; and for the third I was back to
SCI MarketView as an account coordinator.
I have participated in the Auto Show every year and
it is shaping up to be the best one yet! I cannot wait to
watch it all unfold!
MattGarwood
It became very clear at an
early age, that cars and the
automotive industry would be
part of my life for a long time to
come. I wanted to turn my passion in to a hobby and
started Karting in high school; from there my love of
cars grew.
When it became time for me to choose a path I
would follow, it was a natural decision to enroll in the
Automotive Business School of Canada.
Over the past three years I have been a driver in
the Formula 1200 Championship Series racing across
various locations within the province. I have been able
to take my experience and success from my motorsports
program and use what I have learned to focus on
making the 30th Anniversary Auto Show the best year
yet. Over the past summer I had the opportunity to
work with an automotive event planning company, this
has provided me with the knowledge and tools to be
successful. The possibilities are endless
I was thrilled to be the Sponsorship and
Performance Director for the 2015 Georgian college
Auto Show. Being a part of a energetic team and
to learn a greater knowledge of the automotive
marketing and sponsorship sector within the industry
has been a experience I will cherish for the rest of
my life. Meeting various people throughout the year
who help put the show on and representing Georgian
college truly is an honour.
I hope you all enjoy the 2015 Georgian College Auto
Show!
KatherynAbou
Chakra
TheAutomotiveBusinessSchool
ofCanadahassofarbeenan
incredibleexperience.Iamathird-
yeardegreestudentattheABSCandIchosethispath
becauseIhaveapassionforbusinessandaninterestin
theautomotiveindustry.Theenthusiasmandpassion
thatcanbefoundinthisprogramissostrong;thiscanbe
seenbyhowalltheautomotivestudentsaresoexcitedto
partakeinthisyear’sautoshow.Ihavebeeninvolvedin
theautoshowforeveryyearthatIhavebeenatABSC;one
yearasaco-captainandthesecondasanambassador.
Thisyear,Idecidedtotakeonabiggerroleattheauto
showasoneofthedirectorsbecauseIwantedtolearn
howalargeeventisplannedandgainmoreexperience
intheautomotiveindustry.Thisalsoprovidedmewithan
opportunitytobecomemoreinvolvedwithmyschooland
meetmorestudentsintheprogram.Ihadthe privilegeto
bechosenforthisroleandconsiderthistobeoneofthe
mostrewardingexperiences.Therehas definitely been
challengingtimesduringthispositionbutIhadthe
supportofmyteamtoturnthingsfromnegativeto
positive.IhopeeveryoneenjoystheGeorgianCollege
AutoShowasmuchasweenjoyedorganizingit.
Michael Vander
Heyden
Since a very young age, I have
always had a strong passion for
cars. As I got older, it became clear
that I wanted to match my passion for cars with future
career opportunities. I found out about the Automotive
Business School of Canada through a family friend.
Through getting more information, I realized that this
was the perfect program for me matching my passion
for cars with my interest in business. Within less than
a year of finding out about ABSC, I had made the
decision to move all the way to Barrie from Montreal.
During my first year at ABSC I had the opportunity to
participate in the Georgian College Auto Show as a
product ambassador. During this position I realized
that one day becoming a director of the Auto Show
MEETTHE
AUTOSHOWSTUDENTCOMMITTEE
was something I truly wanted to achieve. Fast forward
to present day, I consider myself grateful to have the
opportunity to fulfill this goal. Being on the 2015 Auto
Show committee has enabled me to try out new ideas
and introduce innovative technologies causing an
increase in efficiency. This role is provided to students
as a blank canvas with free range to enhance and add
new ideas making every year consistently better.

• EXCEPTIONAL FLEET REMARKETING
• DEALER ONLY AUCTIONS EVERY
OTHER FRIDAY
• GOVERNMENT MUNICIPAL
AUCTIONS
• PUBLIC AUCTIONS EVERY 2 WEEKS
• EQUIPMENT, RECREATIONAL
VEHICLE AUCTIONS
• INTERNET REMARKETING
• BUY OR SELL IN ONTARIO’S
LARGEST MARKET
• EXPEDIENT TRANSPORT
PROFESSIONAL RECONDITIONING
• CANADA’S LARGEST INDEPENDENT
VEHICLE AUCTION
• AFFILIATE LOCATIONS
ACROSS CANADA
AD{TS3941629}
Ashost of the Amazing Race Canada, CTV’s top regularly
scheduledTVprogramin2013,JonMontgomeryhasbecomea
belovedCanadianicon.Hiscontagiouspatriotismanddynamic
public presence was noticed by the world in 2010 during a now-famous
victory walk through Whistler Village after winning the Olympic gold
medal in skeleton racing.
Jon graduated from Georgian’s Business Administration – Automotive
Marketing program in 2000. It was during his return visit to Barrie for
his graduation that Jon saw the 2000 Olympics on television and told his
friendsthathewantedtocompetewhenthegamescametoVancouver. The
fact that he was not involved in any eligible winter sport did not keep him
from his dream.
A little more than two years would go by before he would discover how
he might get there...on a skeleton sled. His subsequent hard work and
dedication helped make his dream become a reality.
JONMONTGOMERY
BUSINESSADMINISTRATION
–AUTOMOTIVEMARKETING
The car auctioneer/salesman now uses his marketing,
public speaking and people skills honed during his time at
Georgian’s Automotive Business School of Canada at every
turn, including while appearing on Oprah, the Juno Awards,
as a television host and through his many professional
speaking engagements.
Georgian College. Be here, and see what you can do.

10 GEORGIAN COLLEGE AUTO SHOW | JUNE 2015 www.georgiancollegeautoshow.ca
PERFORMANCE
ACCELERATEYOURSUCCESS
When you celebrate a 30-year anniversary,
you make sure that you have some pizzazz.
For Matt Garwood, director of
performance and sponsorship, and a second-year
automotivemarketingdiplomastudentatGeorgian
College, it means that you stage a show that will
make everyone come back again and again.
For the 30th anniversary of the Georgian College
Auto Show, Garwood and friends have put together
a program that should keep everyone interested.
“Wehaveencouragedexhibitorstohostinteractive
displaystoshowattendeeshowdifferentelementsof
theautomobileworldworks,”Garwoodsaid.
Mario Design, a local company that specializes
in the design, production and installation of large-
format digital graphics, will be demonstrating their
techniques in customizing your ride to make it an
L
indsay Rice isn’t too sure right now about
where her career will end up.
Two things that have always interested her are
cars, fast cars, probably race cars and business.
What she sees, as a second-year student in the
Automotive Marketing program at Georgian
College, is an opportunity to be able to marry her
two interests.
affordable marketing machine on wheels or a public expression of your passions.
Fordriverswhomayhavecrimpedtheirfenderinanill-advisedparkingmanoeuvreor
been victim to one of this past winter’s driving challenges, Zenetec and 3M Canada and
theirtechnicianswillbeonsiteforthreedays,turningvehiclesthathavebeeninvolvedin
a collision back to being safety tested and roadworthy right before your eyes.
Organizers want to make sure there is something for everyone.
“Wedon’twantit(theAutoShow)tobesomethingjustforanolderdemographicwho
are looking to buy a car,”Garwood said.
After staging the Auto Show at Georgian for 30 years, the students know they are
part of a large, dynamic industry and a large part of the economy and there is always
something to learn.
To keep you safe, Drivesafe will be on hand with their distracted driving simulator to
showdrivers,youngandold,exactlywhatthedangersareifyouarenotpayingattention
when you are behind the wheel.
And in keeping with the idea of both hands on the wheel, local drivers and owners of
area sport cars will be on hand to answer questions and show off their rides.
And finally there is Kidzone, lots of fun for all ages with the biggest treat of all for kids
big and small is the chance to meet Batman and check out the wicked Batmobile. The
caped crusader has taken time out his crime-fighting schedule to spend the weekend
at the event.
“We want this as a day for the whole family to come out and enjoy and we made
sure there is something for all ages,”Garwood said.“This is our 30th anniversary, so we
definitely want to make a splash.”
By J.T. McVeigh
By J.T. McVeigh
“Inallhonesty,Icameintotheprogramwithanopenmind.Iknewatsomepointthat
IwantedtoracewhetherornotitwouldleadtoanythingIdon’tknow,butwhenIstarted
going to Georgian I was just excited that I was going to sit in class and learn about the
automotive industry,”Rice said on her Bluetooth device while driving back from a day at
Mosport race park.
“It’s just a starting point for me and the business side is a plus, because you get the
fundamental business knowledge that you need in order to be in the business world,”
she added.
Rice knows she has a lot of opportunities to investigate before she is prepared to just
settle. She appreciates that opportunities could take her anywhere, but if it came down
to a dream job, she is pretty much open to a where she would like to end up.
Motorsports tops the list at the moment, but Rice recognizes that there are a number
of jobs that she would like to try first.
Perhaps even opening up her own business, maybe market a product, a project that
she could see all the way through.
Rice is realistic enough to realize that the industry has a lot of doors that she has the
chance to open.
“There are many jobs that I would like to try before I get to that point of selecting a
dream job,”Rice said,“but I want to be able to fully understand how it all works.”

www.georgiancollegeautoshow.ca JUNE 2015 | GEORGIAN COLLEGE AUTO SHOW 11
The Subaru Legacy; Canadian Car of the Year 2015.
BARRIE SUBARU
2454 Doral Drive Innisﬁl, Ontario
400 at Innisﬁl Beach Road
866.728.5361
705.431.1AWD (1293)
www.barriesubaru.com
DAVENPORT
SUBARU OF ORILLIA
385 West Street South, Orillia, Ontario L3V 6H2
705.329.2477 | 888.719.9994
www.davenportsubaru.com
AD{TS3941901}
THE2015AUTOSHOWCOMMITTEEWOULDLIKETOTHANKTHEFOLLOWING
FORTHEIRGENEROUSCONTRIBUTIONTOTHISYEAR’SSHOW.

DISTRACTEDDRIVINGSIMULATOR
In
the blink of an eye, the vehicle in
front of you can suddenly stop,
the weather can take a nasty turn
or an animal can dart in front of you.
Ifyou’realertandtrainedinsafe
drivingtechniques,thesechallengescanbejust
that:problemstoovercome.Butifyou’redistracted
–talkingonyourcellphonewithouthands-free
technology,textingoreating–thatsudden
adversitycanturntotragedy.
With that in mind, Allstate Insurance and Pixel
Media Communications will unveil its unique
distracted driving simulator at this year’s Georgian
College Auto Show.
“This simulator really gives you a sense of the
perils of distracted driving,” said David Ng of Pixel.
“Distracted driving has become a huge problem
and this really helps people understand how
dangerous it is.”
Dave Dawson, Special to The Examiner
Onceapersonissituatedbehindthewheel,heorsheisgivenacellphoneandaskedto
negotiatethesimulatoronavirtualcourse.Thedriverisfilmedsotheycangetafirst-hand
lookattheobviousdistractionthatoccurswhen,forexample,they’retryingtoreadatext.
“People are often very surprised to see their reactions, to see how their eyes – and
their attention – are focused on the cellphone and not on driving,” said Ng.
“The message we’re trying to get out is that it’s a dangerous practice,” said Ng.
“Is that text message really that important? The answer is obvious: it isn’t worth
someone’s life.”
And while drivers now face fines if they’re caught driving while distracted, many
still do not consider it dangerous, said Ng. That became obvious at the Canadian
International Auto Show in Toronto where the simulator was a popular attraction.
“Over the course of 10 days, we had about 10,000 people try the simulator,” said
Ng. “Only a handful of people refused to accept the cellphone that we asked them to
use. They simply said they would never use a cellphone while driving. The rest – about
9,990 people – didn’t think twice about accepting the phone and that is telling.”
This is the first time the simulator will be part of the Georgian College Auto Show.
There is no charge to take a spin in the unique simulator and free prizes will be given to
participants.
The exhibit will be in the performance area all weekend.
PROUDLY SUPPORTING THE
AUTOMOTIVE BUSINESS
SCHOOL OF CANADA
FROM THE BEGINNING.
510 - 1131A LESLIE STREET M3C 3L8
PHONE: 416-380-3500 FAX: 416-751-4924
WWW.ROWNTREE.CA
AD{TS3952004}

Admission Gates
MAINENTRANCE
SPINAL CORD INJURY OF ONTARIO
ACCESSIBLE VEHICLE DISPLAY
(FRIDAY)
–––
PFAFF AUTOCROSS TRACK
(SATURDAY AND SUNDAY)
CULINARY
VILLAGE
Governors’Drive LEGEND
Washroom
Security
TOYOTA/SCION
HONDA
NISSAN
Residence Road
MeterParking
KIAMAZDA FORD
Grizzlies Way
DOCK 3
CENOTAPH
VOLVO
SHOW
AND
SHINE
FIRST AID TENT
BMW
CHEVROLET,
BUICK,
GMC
SUBARU
PERFORMANCE AREA
PORSCHE
LINCOLN
LEXUS
VOLKSWAGENMITSUBISHI
ACURA
SITE MAP
FIAT CHRYSLER
AUTOMOBILES
ELECTRIC
VEHICLE
EXPERIENCE* MAP NOT TO SCALE *
Quench Buggy
Water Refill Station
Dolcella Gelato
CADILLAC
HYUNDAI
JAGUAR LAND ROVER
MAIN
STAGE
AUDI MERCEDES
BENZ
BATMOBILE
AND EXOTICS
KidZone

HISTORYOFABSC1985TO20151985 CanadianAutomotiveInstitutewelcomes
itsfirstBusinessAdministration –Auto-
motiveMarketingdiplomastudents.
Student and faculty delegation visit
Northwood University in Michigan to
begin development of Georgian College
Auto Show.
1986 AdministrationdesAffairesMarketing
AutomobileProgramofferedtofrench-
speakingstudents.
CAIcelebratesfirstshovelfullofsoilwith
groundbreakingceremony.
FirstAutoShowisheldatGeorgianCollege.
1987 TimeCapsuleisplacedinwestwall
cornerstone.
ConstructionbeginsonCanadian
AutomotiveInstituteBuilding(HBuilding).
1988 Firstgraduatingclass–thisclasswas
madeupof30students,with14students
pursuingvariousBusinessdegrees.
AutomotiveSatelliteTelevisionNetworkin
attendancetocreatefeaturestoryshow-
casingtheGeorgianCollegeAutoShow.
1989 ADPinvestsinCAILaboratoryoffering
latestDealershipManagementSoftware.
1990 CAIoffersContinuingEducationcertificate
programs.
1992 BachelorofCommercedegreeprogram
offeredtoCAIHonoursStudentsthrough
UniversityofWindsor.
CAIbeginscomputertrainingand
DealershipManagementSoftware
partnershipwithReynoldsandReynolds.
1994 4x4TestTrackExperienceofferedatAuto
Show1994
1995 RandyOwenscommemorates10-year
anniversarywithexclusiveAutoShow
painting.
BryanRowntreeacceptedintoFellowship
ofGeorgianCollegeforhishighdegreeof
financialsupport.
1997 Marie-NoëlleBonicalziappointed
asDirector(Dean)oftheCanadian
AutomotiveInstitute
1998 SouthernAlbertaInstituteofTechnology
andCAIenteragreementallowing
firstyearofBusinessAdministration–
AutomotiveMarketingdiplomatobe
completedinWesternCanada.
1999 CAIandOMVICbeginuniquetrainingand
certificationpartnershipforAutomotive
Salespeople.
2001 CAIHostsNUCARSforthefirsttime.
StudentsfromacrossCanada,theUnited
States,theNetherlands,Denmark,France
andGermanycompeteinthisrealistic
businesssimulation.
2003 BachelorofAppliedBusiness–Automotive
Managementdegreeoffered.Students
enrolledinthisprogramnolongerneed
tocontinuetheirundergraduatestudiesat
otherPost-SecondaryCampuses.
2005 GeorgianCollegepartnerswithGMDealers
infundraisingcampaign,raising$306,000
towardsthenewLibraryCommonsand
TechnologyCentre.
CAICelebrates20years.Uniquedisplays
werecreatedforthe2005AutoShow.
2005 PastBoardofDirectorsChairpersons
grantedhonouraryBusinessAdministration
–AutomotiveMarketingdiplomasand
BachelorofAppliedBusiness-Automotive
ManagementDegrees.
2006 CAIoffersAutomotiveQualifyingBridgefor
thefirsttimeallowingBusinessAdminis-
tration–AutomotiveMarketingstudents
tocompletedegreestudiesattheCAI.
2007 CAIhostsNUCARSforthesecondtime.
2008 GeorgianCollegeAutoShowshowcases
alternativetransportationandGasElectric
HybridsinuniqueGreenZone.
2010 CAIcelebrates25yearsofautomotive
businessexcellence.Alumnireturnfor
theGeorgianCollegeAutoShowand
attendspecialgaladinnerheldAutoShow
weekend.
2011 Launchofthetwo-yeardiploma–
AutomotiveBusiness.
2012 CAIrebrandstoAutomotiveBusiness
SchoolofCanada(ABSC)
2013 OnNov.282013,theABSCandGeorgian
CollegesignapartnershipwithADP. ADP
donatesitsdealershipmanagement
systemssoftwaretosupportcourses
taughttostudentsintheAutomotive
BusinessandBachelorofBusiness–
AutomotiveManagementprograms.
2015 TheABSCdevelopstheAutomotiveDealer-
shipManagementgraduatecertificate.
Theprogramwascreatedtohelpworking
professionalsstaycompetitiveina
demandingCanadianmarketplace.
Continued

V
isitors to this year’s Georgian College Auto Show are going to
have the chance to experience two entirely different automotive
experiences.
Pfaff Auto, a longtime partner with the Auto Show and Georgian
College, has always been raising eyebrows with their Pfaff Porsche
test track.
What a lot of people may not know is that the Pfaff family extends
beyond Porsche, but also six other highly desirable manufacturers
including Volkswagen, BMW, Toyota, Audi and the more exotic
McLaren and Pagani at specific dealerships throughout the Greater
Toronto Area.
This year, Pfaff has offered to bring large trailer with a number of
different cars from their other dealerships and offer the same experi-
ence, but this time on a tight autocross track.
“In the past, we have had the Pfaff fast track where the cars would
drift around the course that we had wetted down, we met with Pfaff
earlier in the year to discuss the possibility of them bringing a num-
ber of the different cars they represent,” said Katheryn Abou-Chakra,
director of community and show events.
Instead of just drifting around in a circle, an auto-cross track is
a little more structured, shows how the
cars perform and Pfaff gets
to show more of their
brand.
By J.T. McVeigh
PFAFFAUTOCROSSTRACKAND
ELECTRICVEHICLEEXPERIENCE
On the other side of the automotive world is the electric car.
Plug ‘n Drive is a non-profit organization, based in Ontario commit-
ted to promoting the adoption of electric cars to emphasize their
environmental and economic benefits.
“Visitors to the show will have a chance to test drive an electric
car, but what Plug ‘n Drive does is contacts a number of the different
manufacturers and they ask if they can borrow an electric vehicle for
the weekend,” Abou-Chakra said.
This year, visitors can expect have a chance to drive Nissan’s Leaf,
Chevrolet’s Volt and Mitsubishi’s i-MiEV among others.
The college has asked Georgian automotive students and the
college’s own Research Analyst students who are working with
the Plug ‘n Drive volunteers, test drivers’ attitudes by taking
surveys before and after the road test drive to see how the
opinions may change.
Other electric vehicles owners will be on site to answer questions,
including members of the Tesla owners group.
Abou-Chakra had a chance to sit in a Tesla and said it is like a
computer on wheels.
“WehaveachargingstationhubattheBarriecampusand that’s
wherePlug‘nDrivewillbe,”Abou-Chakrasaid.“Itisjustagood pro-
motionforgreendrivingandachancetoprovethatelectric
vehiclesareinnowayworseorweakerfordrivingthan
gaspoweredones.
“It’s just promoting a healthy environment.”

AD{TS3942028}
TESLAMODELS
D
ETROIT, April 8 (Reuters) - Tesla Motors Inc began taking orders earlier
this year for a new base version of its Model S electric sedan that is $5,000
more expensive than its predecessor, but offers better performance,
longer range and more features, including all-wheel drive.
The Model S 70D is priced from $76,070 and will begin shipping to
customers in late May.
The 70D is so named because it has a 70kWh battery pack and dual electric
motors rated at a combined 514 horsepower. Driving range between charges
is 240 miles.
All are improvements over the outgoing Model S 60, which was priced
from $71,070 and was equipped with a single 380hp electric motor and a
60kWh battery pack with a range of 208 miles.
TheModelS70Dgets“aslightpriceincrease,butit’sahugevalueincrease,”
Tesla’schiefexecutive,ElonMusk,saidinaninterview.“Customerswanted
somethingthathadmorerangeandtheyreallywantedall-wheeldrive.”
Demand for the two single-motor cars - the Model S 60 and the $81,070
Model S 80 - has declined since Tesla last year introduced the dual-motor
85D and its high-performance sibling, the P85D, whose sticker price starts at
$105,670 and ranges up to $135,000.
Musk said fewer than 10 percent of Tesla buyers opted for the rear-wheel-
drive Model S 60. For now, the company will continue selling the single-
engine Model S 80, even though the lower-priced 70D has more power,
quicker acceleration and a higher top speed.
“But we think that all-wheel drive is what most customers want so that’s
our focus,” Musk said.
Tesla is phasing in these revisions of the Model S, its only product, several
months ahead of the launch of the Model X crossover.
By Paul Lienert editing by Leslie Adler
Tesla’s new base Model S costs more, but adds features and power
The Model X will be offered only with dual electric motors
and an 85kWh battery pack. Musk indicated the Model X also
may be available with a smaller battery pack, at a lower price
point, similar to the Model S 70D.
Like the Model S sedan, the Model X crossover will come
with a package of semi-automatic “autopilot” driving
features, including hands-free steering.
The company said last week that it delivered a record
10,030 Model S sedans to customers in the first quarter and
expects to deliver 55,000 vehicles, including the Model X,
globally this year.
Tesla stock closed Tuesday at $203.25 on the Nasdaq.

S
AN JOSE, Ca.-- Jeep is set to bring the brand’s legendary ruggedness to the global
small vehicle market with the launch of Renegade, the newest member of the family
and the company’s first entry in the small SUV segment.
Built on a new platform, the 2015 Renegade comes in three models, Sport, North and
Trailhawk in 4x4 and front-wheel drive. The new Jeep was designed and engineered in
North America and is being built in Italy for markets in 100 countries.
Two engine/transmission combinations handle the power demands: a turbocharged
1.4L four cylinder turbo linked to a six-speed manual transmission is standard in Sport
and North models while a 2.4L four cylinder with nine-speed automatic is standard in
Trailhawk and optional in North.
The exterior design leaves no doubt that this is a Jeep but the tiny details are
impressive, like tail lights inspired by military jerry cans but with a centre graphic of
the front of a Willys Jeep, a unique little indent on the gas filler door that indicates
where to push to open it and the Jeep-on-a-hill profile in the moulding on the right
side of the windshield.
Interior design chief Klaus Busse said “we took our youngest designers and told them
to have fun and design something attractive to them.”
The Renegade’s tachometer is a classic example. Instead of the regular redline, max
revs are indicated by a splash of colour.
“We had gone paint-balling,” says Busse. “I got hit on the face shield right in front
Provided by TheAutoNet.com written by Harry Pegg
Jeep is set to bring the brand’s legendary
ruggedness to the global small vehicle market
with the launch of Renegade, the newest
member of the family and the company’s first
entry in the small SUV segment.
of my right eye. That indicator is inspired by the
splash of colour on the shield.”
Overhead,Renegadecanbeequippedwithone
oftwoclass-exclusiveMySkyopen-airroofsystems.
Removablepanels,whichweightjust10lb.,are
storedundertherearloadfloor.
Given the length of the Renegade, there’s a
surprisingly large cargo area behind the rear seat,
which becomes downright huge when the seats
are folded.
The San Jose area is ideal for testing the abilities
of the rugged little SUV. There’s a wide variety
of road surfaces, from smooth freeway to broken
back-road pavement. Those narrow roads with
their twists, turns and hills are an ideal playground
for the Renegade.
Limited time, a large contingent of writers and
a finite number of vehicles mean I don’t get to try
the 1.4L powertrain or all the models in the lineup
but my time in Limited and North editions with the
2.4 and 9-speed automatic was an eye-opener.
Off-the-line power is impressive and the
Renegade is happy to cruise at freeway speeds.
More importantly, it’s more than ready to play in
the corners. Steering response is quick and the
little ute hangs onto the pavement even when
pushed hard in the corners.
The fully independent suspension soaks up
humps and hollows with ease as frequency
selective damping (FSD) prevents bouncing.
So the trip to the off-road area has been a
pleasant, quiet, smooth yet fun experience, but
now we’re where things get rugged as we take to
the Trailhawk to take on water holes, big, humps,
rocks, steep rises and even steeper declines.
Trailhawk is standard with 2.4L engine and
9-speed automatic along with Jeep Active Drive
Low with a 20:1 crawl ratio and Selec-Terrain with
added Rock mode. The off-road course uses it all,
including the 30.5-degree approach, 25.7-degree
breakover and 34.3-degree departure angles and
capability to wade through 19 inches of water.
If things get a little tough Trailhawk’s skid
plates protect the undersides.
The little ute easily climbs a steep twisting
dirt trail and hill descent control handles the
10% downhill grade so well, I feel I should step
on the gas.
The trip back to San Jose sticks mainly to
major routes. It’s quiet. Wind and road noise
are effectively muted. It’s smooth and the North
model I’m driving maintains directional stability
even in a brisk crosswind.
FIRSTDRIVE:
2015JEEPRENEGADE

www.georgiancollegeautoshow.ca JUNE 2015 | GEORGIAN COLLEGE AUTO SHOW 19

T
he Subaru Legacy sedan was in a tough
category – Family Car Under $30k – at the
Canadian Car of the Year competition, recently
staged in Niagara Falls by the Automobile
Journalists Association of Canada (AJAC).
But it had a couple of things going for it that its
opposition – the new Toyota Camry and Chrysler
200 – couldn’t match.
And they were big things: Subaru’s standard
symmetrical all-wheel drive and EyeSight
technology, which includes pre-collision braking,
brake assist and throttle management, adaptive
cruise control, lane departure warning and lane
swap warning. Pretty amazing for a car priced at
$28,955.
EyeSight, which has earned praise from the
Insurance Institute for Highway Safety, processes
stereo images of vehicles travelling in front, as well
as obstacles, traffic lanes, etc. This information is
relayed to the EyeSight computer, which networks
with the car’s braking system and electronic
throttle control. The system also is capable of
detecting pedestrians in the Legacy’s path and
can activate in order to mitigate or even avoid a
collision. Under certain circumstances, EyeSight is
able to bring the car to a complete stop.
Provided by TheAutoNet.com
Written by Glen Woodcock
Legacy has an edge on its rivals in two
key areas - symmetrical all-wheel drive
and exclusive EyeSight technology
The 2015 Legacy starts at $23,495, but even with its as-tested price it still was
cheaper than either of its rivals. Standard equipment in the base model includes heated
front seats, power glass sunroof, 10-way power driver’s seat, automatic dual-zone
climate control, active torque vectoring, an infotainment system with 6.2-inch display
and 4-wheel anti-lock disc brakes.
Like many Subarus, Legacy is powered by a 2.5L horizontally opposed engine
that makes 175 hp and 174 lb.-ft. of torque. This “boxer” engine is connected to a
continuously variable transmission with paddle shifters and burns regular 87 octane
gasoline. Predicted fuel economy is 9.0L/100 km city and 6.5L/100 km highway – both
numbers better than those of Camry or 200.
In AJAC’s acceleration tests, Legacy was slower than either of its rivals, sprinting
from 0-100 km/h in 10.0 seconds and from 80-120 km/h in 7.0 seconds. (The 200, with
its 295-hp V6 and 9-speed automatic was easily the quickest off the line.)
As an AJAC judge, Family Car Under $30k was one of my assigned categories. I rated
Legacy best for driver position, occupant environment, vehicle dynamics, handling and
price/value.
It may not come out on top (category winners will be announced Dec. 2), but it sure
is worth a look if you’re shopping for a new family sedan.
QUICKLOOK:2015SUBARULEGACY

B101
CorusEntertainment
DealerLogic
EnvisageEngagementTechnologies
FordMotorCompanyofCanada
GeorgianCollegeStudentAssociation
GlobalAutomakersofCanada
HighTechTintPlus
InsuranceBureauofCanada
JJLEvents
KICX/TheDock
KoolFM
Life100.3
MarioDesign
OntarioMotorVehicleIndustryCouncil
(OMVIC)
PfaffAutomotivePartners
PlugnDriveCanada
QuenchBuggy
Rock95
SCIMarketview
TelequipWirelessCommunications
TheBarrieExaminer
TheMooseFM99.5
TricorAutomotiveGroupInc.
TrilliumAutomobileDealers
Association
AutoShowAdvisory
CommitteeMembers
DavidAdams,
JenniferSteeves,CanadianVehicle
Manufacturers’Association(CVMA)
JeremyWyant,SCIMarketView
JimScott,GeneralMotorsofCanada
JimSmith,Faculty
JuneMartin,Co-operativeEducation
Consultant-EmployerDevelopment
KatherinaSymes,Coordinator
ConferenceandEventServices
MarkNantais,CanadianVehicle
Manufacturers’Association(CVMA)
MelyndaLee,JJLEvents
MichaelStollery,MJSHoldings
Management
MikeElliott,BustardChrysler
RoseErnjakovic,MacLarenMomentum
SaraTuck,ShowManager
SebrinaWestbrooke,OMVICManager
SteveThomason,
InsuranceBureauofCanada
VeroniqueDelaunois,Dean’sAssistant
2015FoodVendors
GeorgianCollegeculinarystudents
DolcellaGelato
2015PerformanceExhibitors
AutomotiveBusinessSchoolofCanada
ChemicalGuysCanada
BarriePolice
DriveWise
ElmvaleLionsClub
F1200DriversAssociation
GeorgianCollegeMotorcycleTraining
MarioDesign
MoveMotorsportsManagement
(F1600F2000RacingSeries)
OntarioMotorVehicleIndustryCouncil
(OMVIC)
RadicalCanada
SpinalCordInjuryofOntario
St.OngeRecreation
TrilliumAutomobileDealers
Association
Zenetec/3M
ContributorstoAutoShow2015
ATouchofClassAuctioneers
AcuraCanada
Audi
BoardofDirectors
facultyandstaff
BarrieCityPolice
BMWCanada
BearEssentials
BelcroftTreeFarm
Cadillac
CanadianVehicleManufacturers’
Association(CVMA)
CityofBarrie(FireandBuildingService
departments)
CRSContractorsRentalSupply
Curbex
CynthiaHeath–McCabePromotional
ElectricalSafetyAuthority
FiatChryslerAutomobiles
FordMotorCompanyofCanada
GeneralMotorsofCanada
GeorgianCollegeAlumniAssociation
GeorgianCollegeAthleticAssociation
GeorgianCollegeBoardofDirectors
GeorgianCollegeConferenceandEvent
Servicesstaff
GeorgianCollegeFinanceand
Accountingstaff
GeorgianCollegeMarketingand
Communicationsstaff
GeorgianCollege
PhysicalResourcesstaff
GeorgianCollegeStudentAssociation
GeorgianDiningRoom
GlennHreljac/DesignChoice
GrandTouringAutomobiles
GrenvillePrinting
HondaCanada
HyundaiAutoCorp.Canada
JaguarLandRoverCanada
JJLEventsInc.
K.WinterSanitation
KiaCanada
KinsmenClubofBarrie
KuttingEdge–StuParnham
LexusCanada
Lincoln
LindsayPrest
MazdaCanada
MercedesBenzCanada
MetrocomAudioVisualLtd.
MitsubishiMotorsCanada
NissanCanada
OFSFirePreventionService
PfaffAutomotivePartners
Plug’nDrive
PorscheCanada
ResearchAnalystprogram
SimcoeCommunityServices
SkywaysCarts
St.OngeRecreation
StephenDMichaelLtd.
SubaruCanada
TheLastClass
Toyota/ScionCanada
VolvoCanada
VWGroupCanada
WMWasteManagement
The 2015 auto show committee would like to thank the following for their
GENEROUSCONTRIBUTIONTOTHISYEAR’SSHOW
Thank you to everyone who donated items for our live auction as well as anyone else who contributed to the show.
We apologize if we’ve missed anyone due to our printing deadline.

ADESA Automotive Services LP
ADP Dealer Services Ltd.
Automotive Dealers Association of
Newfoundland
Canadian Association of Japanese
Automotive Dealers
Canadian Automobile Dealers Association
Canadian Black Book
CarProof
Central Ontario GM Dealers Association
Citiwest Motors Inc.
Davis Automotive Group
DesRosiers Automotive Consultants Inc.
Donnelly Automotive Group
Ford Dealer Performance Group
Frank Gallant and Family
General Motors of Canada Limited
Gerd Reisenecker
GM Dealers Association (GMDA)
GM Women’s Retail Network
Honda Canada Inc.
K.W. Harrigan
Manheim Canada
Manitoba Motors Dealers Association Inc.
Massie Family
Michael Claener
Michael Ebanks
Motor Dealers Association of Alberta
New Brunswick Automobile Dealers
Association
New Car Dealers Foundation of BC
Nissan Canada Inc.
Northern GM Dealers Association
Nova Scotia Automobile Dealers
Association
Ontario Motor Vehicle Industry Council
Ottawa New Car Dealers Association
Pfaff Porsche
Porshe Club of America – Upper Canada Region
Purling Holdings Limited
Quebec Automobile Dealers Association
Rowntree Enterprises Inc.
Scotiabank
TD Auto Finance
Tenneco Automotive
The Used Car Dealers Association of Toronto
Toronto Area Custom Ford Dealers Inc.
Toyota Canada Foundation
Trillium Automobile Dealers Association
Various donors in memory of Fred Endley
Volkswagen Canada Inc.
WALKAWAY Canada Incorporated
Wasaga Beach Corvette Club
Whiteoak Ford Lincoln
SUPPORT STUDENT SUCCESS WITH
AWARDS AND SCHOLARSHIPS
If you would like information about awards and scholarships for Georgian College students please contact:
Liam Squires, Awards Officer
Advancement and Community Development
705.728.1968, ext. 1211
william.squires@georgiancollege.ca
GeorgianCollege.ca/awards
Charitable registration no.: 11893 7283 RR0001
THANKYOU for supporting student scholarships for the
Automotive Business School of Canada

AD{TS3943278}
CAPTAINANDCO-CAPTAINLIST
Acura
Peter Confortti
Michael Schlueter

Audi
Sean Kessler
Demi Butler

BMW
Shannon Douglas
Zach Bissette

Cadillac
Cody Price
Gabriel Tremblay

Chevrolet, Buick, GMC
Ryan Li
Cameron Fairbrass

Fiat Chrysler Automobiles
Francis Botko
Ian Meckenna

Ford
Bill Banting
Ross Vinskas

Grand Touring
Valarie Rivest
Arsalan Siddiqui

Honda
George Foster
Dan Moore

Hyundai
Chris Anderson
Bogdan Tofan-Petre

Jaguar Land Rover
Chanelle Gonthier
Serge Decublis

KIA
Victor Oporta
Josie Duguay

Lexus
Olivier Martel
Sandeep Jassal

Lincoln
Jacob Reimer
Lin Ken

Mazda
Jackson White
Ryan Kiesewetter

Mercedes Benz
Joseph Miller
Emily Xang

Mitsubishi
Brandon Chagnon
Ian Madeiros

Nissan
Nathan Jones
Josh Novakowski

Porsche
Laurence Desaulniers
Bryce Green

Subaru
Reid Williams
Dana Churchill

Toyota/Scion
Nick Patton
Patrick Saunders

Volkswagen
Anthony Simms
Daniel Montesanti

Volvo
Riley Nicholson
Steve VanVught

Physical Resources
Mike Maternicki
Cole Watkins

Special Events
Binay Batra
Parth Ghandi

Proud to be serving Barrie and the surrounding area for over
44 years with great quality new and pre-owned vehicles.
As a proud supporter of Georgian College I would like to congratulate the students
for putting on another incredible show this year.

Georgian Show-Full-p3

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