1. Genre Theory
Buckingham(1993)- “Genre is not simply given by the culture: rather, it is in a constant
process of negotiation and change” this means that as time goes on and society changes,
genre will change also.
Altman(1999)- “There is no such thing as pure genre anymore. Genre is progressive, in that
it will always change” he came up with the concept of hybridisation of a genre eg romantic
comedy, action adventure. Shaun of the dead is a hybrid (Rom Com Zom).
“The word genre means type or category. To study a film as a genre involves treating it,
not as a unique entity, but as a member of a general category, as a certain type of film.
The aim is therefore to classify, or organise, a large number of films to a small number of
groups.”
Genre helps both audiences and institutions to make decisions about what they want to
see and what they want to make to supply that demand
