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Genre research
Genre definition 
Genre is the term for any category of literature or other forms of art/culture, 
for example: music, films or even games. Genres are formed by conventions 
that change over time as new genres are invented and the use of old ones 
were discontinued. Often, works fit into multiple genres by the way of 
recombining these conventions. Audiences recognise these features and 
therefore expect certain things. For example, at the end of a romantic 
comedy film the two lead characters will realise they are in love. Audiences 
may even select a text on the basis of its genre. Producers market texts 
according to genre because a niche audience has already been identified 
as taking pleasure in that type of text.
Urban drama examples 
 Boyz N the hood 
 Above The Rim 
 Victim 
 Ill Manors 
 Top Boy (TV series) 
 Kidulthood 
 Adulthood 
 Bullet Boy
Narrative Structure 
The protagonist is illustrated with their environment/social class. Also, the 
protagonist family and friends are shown as well so that the audience is 
aware with his/hers relationships with other characters. Then a distribution of 
the equilibrium is situated, founded by the environment or the antagonist 
which brings upon issues for the protagonist.
Why is genre important to audiences? 
 Genre creates familiarity amongst audiences so that they know what type 
of film they like to watch and what to expect from a certain film genre. 
Audiences are the main influence on genre in terms of how they’re 
created and distributed in order to make them appealing upon their 
release at multiplexes as well disc and digital formats. By including typical 
key conventions within a film that are linked to a genre, a film will become 
more appealing to an audience as well being more to recognise which 
will ultimately mean they will end up watching it. If a film was not to have 
any clear genre to it, it’s likely that few people will even watch the film in 
the first place.
User and gratifications 
 Recognising iconographies and conventions due to recurring familiarity 
 Emotional and physical pleasures in response to certain film genres 
 Character judging and relation 
 A sense of community when watching and enjoying films with others 
 Shifting expectations via manipulated genres 
 Predictions and expectations being met
Sub-Genres 
 Sub-Genres are categories of films which originate from a main key film 
genre such as Horror, Comedy or Action. They use conventions from a 
mixture of genres so they can’t be branded as on in particular. 
 Comedy/Action/Adventure – Road Films 
 Romance/Dramas/Comedy – Chick Flicks 
 Horror/Comedy/Science Fiction – Supernatural 
 Action/Fantasy – Superheroes 
 Drama – Biopics 
 Science Fiction/Horror - Fantasy
Genre theories 
 “Conventional definitions of genre are based on the idea that they share 
particular convention of content e.g. Themes or setting” – David Chandler 
 “Genres are instances of repetition and difference; this is what pleasure 
for the audience is derived from” - Steve Neale 
 “The same text can belong to different genres in different countries or 
times” – John Hartley 
 “Genre is a constant process of negotiation and change” – David 
Buckingham
Urban drama – Definition 
As a sub-genre of ‘drama’ urban drama is known for it’s illustration of a realistic outlook in 
society and expressing social issues. Urban drama films began in the late 1980s to 90s and 
currently hitting mainstream in the 00s. In a explicit manor ‘hood films’ often show aspects of 
urban ‘black culture’ such as rap, gangs, drugs, racism and murders. The protagonist in 
urban dramas films tend to be a reflection of where he/she originates from, almost building 
them as a ‘product of the environment’. Films that portray this prominent role is ‘Ill Manors’ 
and ‘Kidulthood’.
Urban drama – Narrative Structure 
The protagonist (main character) is illustrated with their environment/social 
class. Also, the protagonists, family and friends are shown as well so that the 
audience is aware with his/hers relationships with other characters. Then a 
distribution of the equilibrium is situated, founded by the environment or the 
antagonist (rival – main character) which brings upon issues for the 
protagonist. Protagonist undergoes through life-threatening encounters or 
chooses a decision to even issues out. For example: Seeking revenge.
Urban drama – Archetypes 
Protagonist: 
Main character or plot based character, either in a group or as single person. 
Tends to be more serious or sensible than his/her friends. From a dysfunctional 
home. E.g. No father figure. Possibly in a current relationship. 
Antagonist: 
Considered the rival of the protagonist or a trouble-maker/dangerous person. 
Traitor or an ex friend, rival gang member or a possibly a sibling. 
Environment: 
Urban deprived areas/inner-city/ghetto area that contains negative aspects, that 
the protagonist tries to overcome or survive in. E.g. Council estates, cages or 
parks.
Comedy – definition 
Comedies are light-hearted plots consistently and deliberately designed to 
amuse and provoke laughter (with one-liners, jokes, etc.) by exaggerating 
the situation, the language, action, relationships and characters. 
There are sub categories of comedy films such as slapstick, screwball, spoofs 
and parodies, romantic comedies, black comedy/dark satirical comedy and 
more.
Comedy – Setting 
Comedy films can be set almost anywhere, however the most typical setting 
for comedy films is suburban areas in places such as high schools and bars. 
The areas that they are set in are usually happy, sunny town s or 
neighbourhoods. These areas could also be slightly more rural and have nice, 
large houses.
Comedy - Examples
Urban-comedy 
 An urban comedy is a comedy using the urban genre conventions, this 
means that the demographics is usually lower-middle class teens. The 
typical conventions would include, an estate, a protagonist, police, a 
disturbance of the equilibrium and young characters. The costume would 
probably consist of hoodies, jeans and trainers. The comedic genre usually 
includes Strauss’ theory of binary opposites which also links in to the film 
‘Anuvahood’. Urban comedies will also usually include a bully who plays a 
big part in the way the film is played out. 
 For my film I’ll be looking to attempt to include all key conventions 
expected from a urban-comedy, things like the theme would be similar, 
characters, equipment, clothing and also a soundtrack with same genre 
that most urban films would use.

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Genre Research

  • 2. Genre definition Genre is the term for any category of literature or other forms of art/culture, for example: music, films or even games. Genres are formed by conventions that change over time as new genres are invented and the use of old ones were discontinued. Often, works fit into multiple genres by the way of recombining these conventions. Audiences recognise these features and therefore expect certain things. For example, at the end of a romantic comedy film the two lead characters will realise they are in love. Audiences may even select a text on the basis of its genre. Producers market texts according to genre because a niche audience has already been identified as taking pleasure in that type of text.
  • 3. Urban drama examples  Boyz N the hood  Above The Rim  Victim  Ill Manors  Top Boy (TV series)  Kidulthood  Adulthood  Bullet Boy
  • 4. Narrative Structure The protagonist is illustrated with their environment/social class. Also, the protagonist family and friends are shown as well so that the audience is aware with his/hers relationships with other characters. Then a distribution of the equilibrium is situated, founded by the environment or the antagonist which brings upon issues for the protagonist.
  • 5. Why is genre important to audiences?  Genre creates familiarity amongst audiences so that they know what type of film they like to watch and what to expect from a certain film genre. Audiences are the main influence on genre in terms of how they’re created and distributed in order to make them appealing upon their release at multiplexes as well disc and digital formats. By including typical key conventions within a film that are linked to a genre, a film will become more appealing to an audience as well being more to recognise which will ultimately mean they will end up watching it. If a film was not to have any clear genre to it, it’s likely that few people will even watch the film in the first place.
  • 6. User and gratifications  Recognising iconographies and conventions due to recurring familiarity  Emotional and physical pleasures in response to certain film genres  Character judging and relation  A sense of community when watching and enjoying films with others  Shifting expectations via manipulated genres  Predictions and expectations being met
  • 7. Sub-Genres  Sub-Genres are categories of films which originate from a main key film genre such as Horror, Comedy or Action. They use conventions from a mixture of genres so they can’t be branded as on in particular.  Comedy/Action/Adventure – Road Films  Romance/Dramas/Comedy – Chick Flicks  Horror/Comedy/Science Fiction – Supernatural  Action/Fantasy – Superheroes  Drama – Biopics  Science Fiction/Horror - Fantasy
  • 8. Genre theories  “Conventional definitions of genre are based on the idea that they share particular convention of content e.g. Themes or setting” – David Chandler  “Genres are instances of repetition and difference; this is what pleasure for the audience is derived from” - Steve Neale  “The same text can belong to different genres in different countries or times” – John Hartley  “Genre is a constant process of negotiation and change” – David Buckingham
  • 9. Urban drama – Definition As a sub-genre of ‘drama’ urban drama is known for it’s illustration of a realistic outlook in society and expressing social issues. Urban drama films began in the late 1980s to 90s and currently hitting mainstream in the 00s. In a explicit manor ‘hood films’ often show aspects of urban ‘black culture’ such as rap, gangs, drugs, racism and murders. The protagonist in urban dramas films tend to be a reflection of where he/she originates from, almost building them as a ‘product of the environment’. Films that portray this prominent role is ‘Ill Manors’ and ‘Kidulthood’.
  • 10. Urban drama – Narrative Structure The protagonist (main character) is illustrated with their environment/social class. Also, the protagonists, family and friends are shown as well so that the audience is aware with his/hers relationships with other characters. Then a distribution of the equilibrium is situated, founded by the environment or the antagonist (rival – main character) which brings upon issues for the protagonist. Protagonist undergoes through life-threatening encounters or chooses a decision to even issues out. For example: Seeking revenge.
  • 11. Urban drama – Archetypes Protagonist: Main character or plot based character, either in a group or as single person. Tends to be more serious or sensible than his/her friends. From a dysfunctional home. E.g. No father figure. Possibly in a current relationship. Antagonist: Considered the rival of the protagonist or a trouble-maker/dangerous person. Traitor or an ex friend, rival gang member or a possibly a sibling. Environment: Urban deprived areas/inner-city/ghetto area that contains negative aspects, that the protagonist tries to overcome or survive in. E.g. Council estates, cages or parks.
  • 12. Comedy – definition Comedies are light-hearted plots consistently and deliberately designed to amuse and provoke laughter (with one-liners, jokes, etc.) by exaggerating the situation, the language, action, relationships and characters. There are sub categories of comedy films such as slapstick, screwball, spoofs and parodies, romantic comedies, black comedy/dark satirical comedy and more.
  • 13. Comedy – Setting Comedy films can be set almost anywhere, however the most typical setting for comedy films is suburban areas in places such as high schools and bars. The areas that they are set in are usually happy, sunny town s or neighbourhoods. These areas could also be slightly more rural and have nice, large houses.
  • 15. Urban-comedy  An urban comedy is a comedy using the urban genre conventions, this means that the demographics is usually lower-middle class teens. The typical conventions would include, an estate, a protagonist, police, a disturbance of the equilibrium and young characters. The costume would probably consist of hoodies, jeans and trainers. The comedic genre usually includes Strauss’ theory of binary opposites which also links in to the film ‘Anuvahood’. Urban comedies will also usually include a bully who plays a big part in the way the film is played out.  For my film I’ll be looking to attempt to include all key conventions expected from a urban-comedy, things like the theme would be similar, characters, equipment, clothing and also a soundtrack with same genre that most urban films would use.