INTERACTION DESIGN
1 LAB PRESENTATION   /   Carla Felicetti, Taja Luxa,
                         Elena Principato




Final project:
Generated Logotype
Develop a new approach to the corporate design
for www.interaction-venice.com
with a processing program.
INTERACTION DESIGN
1 LAB PRESENTATION   /   Carla Felicetti, Taja Luxa,
                         Elena Principato




What we want to do?
Create an interactive identity with different logos.

Every student compose his own logo.
The sum of each one logo generates
the macro identity of Interaction Venice.
INTERACTION DESIGN
1 LAB PRESENTATION   /   Carla Felicetti, Taja Luxa,
                         Elena Principato




Two parts of the project.
Our project could be divided in two parts:

1) Create an application that allows studets to compose
their own logo.

2) Assemble the main logo using personal shapes.

3) Show interaction between students while they are working
in group.
INTERACTION DESIGN
1 LAB PRESENTATION   /   Carla Felicetti, Taja Luxa,
                         Elena Principato




Create a Grid.
The first step was to create
a grid that is the start point
to design a logo.




                                                       80
INTERACTION DESIGN
1 LAB PRESENTATION   /   Carla Felicetti, Taja Luxa,
                         Elena Principato




                                                                2        4         6         8         10

                                                       1            3         5         7         9
                                                            12           14        16        18        20
Create a Grid.
                                                       11           13        15        17        19
                                                            22           24        26        28        30
The first step was to create
a grid that is the start point                         21           23        25        27        29
to design a logo.                                           32           34        36        38        40

                                                       31           33        35        37        39
                                                            42           44        46        48        50

                                                       41           43        45        47        49

                                                           80
INTERACTION DESIGN
1 LAB PRESENTATION   /   Carla Felicetti, Taja Luxa,
                         Elena Principato
INTERACTION DESIGN
1 LAB PRESENTATION   /   Carla Felicetti, Taja Luxa,
                         Elena Principato




1. Sketch
	 Randomly merge points into shape
INTERACTION DESIGN
1 LAB PRESENTATION   /   Carla Felicetti, Taja Luxa,
                         Elena Principato




1.
INTERACTION DESIGN
1 LAB PRESENTATION   /   Carla Felicetti, Taja Luxa,
                         Elena Principato




1.
The variable is the sum of the last numbers
of the birth year.

Shapes are generated from a regular grid.
However their random creation doesen’t
permitt to have 45° angles (expecially when
the vertex are closing).
INTERACTION DESIGN
1 LAB PRESENTATION   /   Carla Felicetti, Taja Luxa,
                         Elena Principato




2. Sketch
	 Slide your variables into lines.
INTERACTION DESIGN
1 LAB PRESENTATION   /   Carla Felicetti, Taja Luxa,
                         Elena Principato




2.
INTERACTION DESIGN
1 LAB PRESENTATION   /   Carla Felicetti, Taja Luxa,
                         Elena Principato




2.
In this sketch we tried to create
more regular shapes, but the
logos are similar to each other,
as they start from the same
position.
INTERACTION DESIGN
1 LAB PRESENTATION   /   Carla Felicetti, Taja Luxa,
                         Elena Principato




3. Sketch
	 Triangle grid.
INTERACTION DESIGN
1 LAB PRESENTATION   /   Carla Felicetti, Taja Luxa,
                         Elena Principato




3.
INTERACTION DESIGN
1 LAB PRESENTATION   /   Carla Felicetti, Taja Luxa,
                         Elena Principato




3.
INTERACTION DESIGN
1 LAB PRESENTATION   /   Carla Felicetti, Taja Luxa,
                         Elena Principato




3.
INTERACTION DESIGN
1 LAB PRESENTATION   /   Carla Felicetti, Taja Luxa,
                         Elena Principato




3.
INTERACTION DESIGN
1 LAB PRESENTATION   /   Carla Felicetti, Taja Luxa,
                         Elena Principato




3.
           Group 6                   Group 3
           Massimo Chirico           Laura Addari
           Laura Pison               Nicola Leone
           Mariano Viola             Martina Maltan




           Group 3
           Laura Addari
                                     Group 10
                                     Valerio Calmici   Interaction
           Nicola Leone
           Martina Maltan
                                     Matteo Marcato
                                     Luca Migliore     Venice
INTERACTION DESIGN
1 LAB PRESENTATION   /   Carla Felicetti, Taja Luxa,
                         Elena Principato




Next Step
- Project an application that combine each student logos.


- Create a dynamic visulalization of the logo combination.

Generative logo

  • 1.
    INTERACTION DESIGN 1 LABPRESENTATION / Carla Felicetti, Taja Luxa, Elena Principato Final project: Generated Logotype Develop a new approach to the corporate design for www.interaction-venice.com with a processing program.
  • 2.
    INTERACTION DESIGN 1 LABPRESENTATION / Carla Felicetti, Taja Luxa, Elena Principato What we want to do? Create an interactive identity with different logos. Every student compose his own logo. The sum of each one logo generates the macro identity of Interaction Venice.
  • 3.
    INTERACTION DESIGN 1 LABPRESENTATION / Carla Felicetti, Taja Luxa, Elena Principato Two parts of the project. Our project could be divided in two parts: 1) Create an application that allows studets to compose their own logo. 2) Assemble the main logo using personal shapes. 3) Show interaction between students while they are working in group.
  • 4.
    INTERACTION DESIGN 1 LABPRESENTATION / Carla Felicetti, Taja Luxa, Elena Principato Create a Grid. The first step was to create a grid that is the start point to design a logo. 80
  • 5.
    INTERACTION DESIGN 1 LABPRESENTATION / Carla Felicetti, Taja Luxa, Elena Principato 2 4 6 8 10 1 3 5 7 9 12 14 16 18 20 Create a Grid. 11 13 15 17 19 22 24 26 28 30 The first step was to create a grid that is the start point 21 23 25 27 29 to design a logo. 32 34 36 38 40 31 33 35 37 39 42 44 46 48 50 41 43 45 47 49 80
  • 6.
    INTERACTION DESIGN 1 LABPRESENTATION / Carla Felicetti, Taja Luxa, Elena Principato
  • 7.
    INTERACTION DESIGN 1 LABPRESENTATION / Carla Felicetti, Taja Luxa, Elena Principato 1. Sketch Randomly merge points into shape
  • 8.
    INTERACTION DESIGN 1 LABPRESENTATION / Carla Felicetti, Taja Luxa, Elena Principato 1.
  • 9.
    INTERACTION DESIGN 1 LABPRESENTATION / Carla Felicetti, Taja Luxa, Elena Principato 1. The variable is the sum of the last numbers of the birth year. Shapes are generated from a regular grid. However their random creation doesen’t permitt to have 45° angles (expecially when the vertex are closing).
  • 10.
    INTERACTION DESIGN 1 LABPRESENTATION / Carla Felicetti, Taja Luxa, Elena Principato 2. Sketch Slide your variables into lines.
  • 11.
    INTERACTION DESIGN 1 LABPRESENTATION / Carla Felicetti, Taja Luxa, Elena Principato 2.
  • 12.
    INTERACTION DESIGN 1 LABPRESENTATION / Carla Felicetti, Taja Luxa, Elena Principato 2. In this sketch we tried to create more regular shapes, but the logos are similar to each other, as they start from the same position.
  • 13.
    INTERACTION DESIGN 1 LABPRESENTATION / Carla Felicetti, Taja Luxa, Elena Principato 3. Sketch Triangle grid.
  • 14.
    INTERACTION DESIGN 1 LABPRESENTATION / Carla Felicetti, Taja Luxa, Elena Principato 3.
  • 15.
    INTERACTION DESIGN 1 LABPRESENTATION / Carla Felicetti, Taja Luxa, Elena Principato 3.
  • 16.
    INTERACTION DESIGN 1 LABPRESENTATION / Carla Felicetti, Taja Luxa, Elena Principato 3.
  • 17.
    INTERACTION DESIGN 1 LABPRESENTATION / Carla Felicetti, Taja Luxa, Elena Principato 3.
  • 18.
    INTERACTION DESIGN 1 LABPRESENTATION / Carla Felicetti, Taja Luxa, Elena Principato 3. Group 6 Group 3 Massimo Chirico Laura Addari Laura Pison Nicola Leone Mariano Viola Martina Maltan Group 3 Laura Addari Group 10 Valerio Calmici Interaction Nicola Leone Martina Maltan Matteo Marcato Luca Migliore Venice
  • 19.
    INTERACTION DESIGN 1 LABPRESENTATION / Carla Felicetti, Taja Luxa, Elena Principato Next Step - Project an application that combine each student logos. - Create a dynamic visulalization of the logo combination.