This document discusses email marketing strategies for reaching four generations: Greatest Generation, Baby Boomers, Generation X, and Millennials. Each generation has different characteristics and preferences that should be considered. Millennials prefer instant communication and sharing via social media. Generation X values time and convenience. Baby Boomers are regular online shoppers who respond well to recognition and discounts. The Greatest Generation relies mainly on email and wants to discuss interests. Across generations, people increasingly use various media like the internet, TV, and mobile devices for recipes, entertainment and shopping.