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Generation Y
…is in the House
BM2B-MatchingTalenttoNeed
1
BM2B-MatchingTalenttoNeed
2
5%
Traditionalists
25% - GenX
30% - GenY
BM2B-MatchingTalenttoNeed
3
40% Boomers
the way We are
BM2B-MatchingTalenttoNeed
4
Boomer
GenY@
2x
what We want
BM2B-MatchingTalenttoNeed
5
Traditionalist Boomer Gen X Gen Y
Loyalty
Respect for authority
Sacrifice for others
Company loyalty
Competition
Self reliance
Independence
Community loyalty
Equity
Company goals Team & personal
goals
Career goals Learning and growth
Relevance
Company performance Personal &
company
performance
Personal results &
amount of fun
Learning
opportunities
Speed of career
movement
For doing the job Reward for results,
recognition for
contribution
Reward for
outcomes
Rewarded for learning
and knowledge
acquisition.
Job security
Company success
Live to work.
Work defines self
worth and others’
worth. Live to
work.
Work/life balance
Work to live.
Lines between
personal and work
blurred. Pack
orientation.
are We different?
BM2B-MatchingTalenttoNeed
6
I was visiting my son-in-law and daughter
last night when I asked them if I could
borrow a newspaper.
“This is the 21st century, old man,” he said. “We don’t waste
money on newspapers. Here, you can borrow my iPad.”
I can tell you, that fly never knew what hit it…
are We different?
BM2B-MatchingTalenttoNeed
7
Traditionalist Boomer Gen X
Gen Y
Boomer – 22%
Gen X – 28%
Gen Y – 27%
why We clash
BM2B-MatchingTalenttoNeed
8
They need to understand that we have a lot of
experience, that we have knowledge.
What can You do?
BM2B-MatchingTalenttoNeed
9
Play to their strengths…
• Their goals and needs
• What they need to achieve
• Their interests
Research
Educate to Learn
BM2B-MatchingTalenttoNeed
10
Digital Immigrants
Digital Natives
Your Brand
Market and Sell
• online and off line
• focus your search
• think about your customer
BM2B-MatchingTalenttoNeed
11
Your Brand
Communicate but…
Mind your & ‘s
BM2B-MatchingTalenttoNeed
12
The Next Generation
BM2B-MatchingTalenttoNeed
13
• Future skills
• Leadership competency
• Social technical mentoring
Generation Y
…is in the House
BM2B-MatchingTalenttoNeed
14

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Generation Y is in the House