World Expo for Animal Husbandry & Processing
Come to Utrecht in 2014
and connect to all players
in today’s complete meat
May 20-22, 2014 | Utrecht, the Netherlands
visit our website
VNU13-0083 adv VIV Europe 2014 210x297 tbv Europa 08-2013.indd 1 20-08-13 15:51
THIS EXHIBITION IS HELD WITH THE PERMISSION OF THE UNION OF CHAMBERS AND COMMODITY
EXCHANGES OF TURKEY (TOBB) PURSUANT TO THE LAW NUMBERED AS 5174
Istanbul Expo Center Halls: 1-2-3 Estambul Expo Center , Salas 1-2-3
23-26 April - de Abril 2015
LA PUERTA DEL MOLINERO
QUE SE ABRE AL MUNDO
TO THE WORLD
International Flour, Semolina, Rice, Corn, Bulghur, Feed Milling Machinery & Pulse,
Pasta, Biscuit Technologies Exhibition
6a Feria Internacional de Maquinaria para Molinos de Trigo, Harina, Sémola, Arroz, Maíz y
Alimentos para Animales & Exhibición de Tecnologías para Legumbres, Pastas y Galletitas
VIV special supplement | IIIGRAIN&FEED MILLING TECHNOLOGY
urope-2014.indd 1 07-03-11 11:32
IV Europe 2014 will be back to
business when the world expo for
poultry and livestock husbandry
and processing returns in May. It feels
wonderful to have the opportunity again
of hosting the best business event in animal
agriculture for poultry and feed industry
leaders from around the world.
With 20,000 key players from 140 countries expected to attend,
this edition of VIV Europe is set to be bigger than ever. In addition
to the grand amount of visitors from within the industry, there will be
visits by entire diplomatic delegations as well. They will be coming to
take a look at the world premieres on display or taking part in a series
of scientific congresses that are being organised parallel to the show.
Six hundred exhibitors from 45 countries have their latest products
ready for the long awaited world expo. Complete cattle farm com-
plexes and systems which cannot be exhibited because of their size,
will be visited via special field-trips. Foreign governments will also be in
attendance, taking a look behind the scenes at hands-on farms in the
Netherlands via exclusive VIP programmes. After all, together with the
United States, the Netherlands has a worldwide reputation in the field
of innovative livestock, meat and egg production.
Complete & Compact
VIV Europe 2014 means business, in fact it is an excluxive Business-
to-Business show for professionals in the production and processing
of poultry meat and eggs and other animal proteins. Its watchwords
are that it will be complete and compact. Complete in the pure sense
that all global leaders from feed to meat and eggs will be at the show.
We have a full week of business opportunities lined up for them,
built around the three days of the VIV Europe 2014 exhibition itself
which runs from Tuesday May 20th to Thursday May 22nd. Compact
refers to the fact that the VIV Europe showground in the Dutch city
of Utrecht offers all the facilities in which to do business, but in an
environment that is comfortable for every visitor. Our visitors will not
need shuttle buses to move between the exhibition halls.
The last four years have been spent working on the return of VIV
Europe to Utrecht, the ‘mother show’ of what has now become a
thriving, worldwide network. The birth of successful VIVs around the
world has also allowed us to expand our network, make contact with
new partners, visit government ministries and establish relationships with
livestock breeding organisations, which has of course helped us promote
VIV Europe. Last year we held roadshows in 20 countries. We attended
shows organised by others, where we arranged congresses, organised
seminars and held workshops in order to demonstrate that we wanted
to share knowledge and tell the world that it had to come to Utrecht
since that is the essence of this event – assisting the worldwide industry:
building relationships and sharing knowledge. More than ever before,
people from foreign government departments are welcomed as if it
was a state visit, and everything humanly possible is brought to the plate
to ensure every single visitor is in the most comfortable state to do
business and expand their individual network. In addition Utrecht and
Amsterdam have a great deal to offer as well. The world premieres, the
diverse programme of conferences and activities, the atmosphere, the
farm visits and the scientific programme, and the people – that is what
makes this edition of VIV Europe unique.
Now the moment is almost here. The most prestigious trade
show for innovative poultry and livestock husbandry and processing
is back in the Netherlands for the world to see: VIV Europe 2014.
We are ready. Are you?
International Market Manager VIV
CropTech-FeedTech debate: Wed 21 May 2014 11.00 – 12.30
Adifo Flexible feed formulation and production
Dinnissen Processing & upgrading of (new) raw materials;
How feed insects, algae and fruits sustainable and
safe to animals
Wenger Inline product analysis control of the extrusion line
Jan Swiers and Thomas Jørgensen
Muyang Input not yet available
Nutreco Additives to enhance Feed mill efficiency
Chemoforma Feed additives for livestock and aquaculture,
Feed returns to its favourite showplace
Feed forms a focal point of VIV Europe 2014, exhibition manager
Ruwan Berculo confirms. International developments in the compo-
sition and manufacturing of feeds will feature strongly on the agenda.
“We always cover the agribusiness spectrum from feed to meat in
every VIV event. But Utrecht in May will underline the feed aspect in
several ways. For example, when our visitors arrive at the show they
will find that a hall near to the main entrance contains displays by all the
leading suppliers of feed manufacturing technology as well as for com-
panies marketing ingredients and additives. A second hall only about
a minute away on foot will have more nutritional products on show.
“By our preliminary calculation there will be more than 40 exhibi-
tors with machinery or equipment for feed mills. In addition to that,
about 15 companies supplying feed manufacturing systems will be
represented on the stands forming a special CropTech-FeedTech
Ruwan also explains that a debate on digital engineering at the
heart of feed production has been arranged for the CropTech-
FeedTech conference taking place on Wednesday 21 May. Before
the conference launches an open discussion involving all of the
participants, it will begin with short presentations on the digital engi-
neering theme by six global suppliers who will address automation in
all parts of the feed manufacturing chain, from mixing and conveying
to pelleting and extrusion.
“Their comments are sure to be highly relevant to the profit-
ability and competitiveness of every feed manufacturer, by offering a
view of how automation can be extended further into the processes
of the mill,” Ruwan continues. “Everyone in the feed business can
gain from the knowledge transfer sessions available to our visitors as
well as from seeing the displays of our exhibitors.
“It is something that we have emphasised repeatedly in the series
of VIV Europe Roadshows which we have been taking around the
world to promote the 2014 event. The people attending these
Roadshows have included the directors and managers of feed manu-
facturing companies. They have made clear that they plan to attend
the show in May, because of its strong feed flavour and it is being
held in Utrecht, their favourite place for a professional business show!”
Facts & Figures
- 43 exhibitors
- 19 exhibitors located in the CropTech-FeedTech pavilion
- A total of 1443 sq.m. CropTech-FeedTecj knowledge
- Exhibitor from 15 countries
- Complete turnkey solutions, logistics/handling/transport,storage,
A Summary of the activities and special delegations scheduled as
part of VIV Europe 2014, Utrecht, The Netherlands.
• VIV Europe 2014 Innovations Gallery
The State-of-the-Art circle, located in the Centre Court, is a
prime location for exhibitors to Introduce new innovations.
Hostesses will be pleased to guide any interested visitors to
the exhibitors’ stand.
• VIV Europe 2014 Dutch Excellence Field Trips
Reed Business has organized a series of Field Trips in The
Netherlands on Monday 19th May (the day before the trade
show VIV Europe 2014 starts). The following Field Trips are
- Broiler production & processing
- Table egg production & processing
- Pig farming
- Feed mill technology & practice
VIPs have free access to one of the tours.
Conferences & Seminars
Monday 19th May
• Incubation 2014
Positive Action Publications will host a pre-show conference
at the Mitland Hotel in Utrecht on Monday 19th May (the day
before the trade show VIV Europe 2014 starts).
Tuesday 20th May
• Biosecurity Academy by Kiotechagil
On Tuesday 20th May, 13:30 hrs to 15:50 hrs, Kiotechagil will
present the latest trends in biosecurity.
• CropTech-FeedTech debate-conference by VIV
On Tuesday 20th May, 11:00 hrs to 12:30 hrs, VIV and
Perendale Publishers will address the subject Digital
Engineering in Feed Manufacturing.
• GMP+ Conference
On Tuesday 20th May, 14:00 hrs to 15:00 hrs, a GMP and
conference will be held on trends & developments in Feed
• Invest in Africa
A series of round table discussions regarding investment
opportunities in Northern African countries on Tuesday 20th
• Romijn-Conference: Feeding, and not eating the world
An English-language series of lectures by WPSA, NL-branch
addressing sustainable intensification in relation to organic
produce and related challenges in food security, Tuesday 20th
May from 14:30 hrs to 17:00 hrs.
• Seminars by exhibitors
A series of 1-hour seminars presented by exhibitors
• VIV Europe 2014 Opening
The official Trade Show-opening, taking place on Tuesday
20th May, 10:30 hrs.
Key note address by:
• Ruud Tijssens, President of the European Feed Manufacturers’
• Anastasia Alieva, Global Head of Fresh Food Research at
• Ben Dellaert, Vice-Chair of the International Egg Commission
The winners of the Personality Awards will be announced dur-
ing the VIV Europe 2014 Opening.
Wednesday 21st May1
• Animal Health Summit by VIV
An extensive two-part program (morning and afternoon):
1. Seminars by exhibitors addressing technical best practices
on the subject of Animal Health on Wednesday 21st May,
10:30 hrs to 13:30 hrs
2. WVPA Conference “Poultry Health Threats” on
Wednesday 21st May, 13:30 hrs to 16:30 hrs.
A seminar on latest findings of the Biomin research study
focusing Poultry Health & Nutrition on Wednesday 21st May,
14:00 hrs to 15:30 hrs.
• Early-feeding Conference by VIV
This conference will cover technical topics with regard to
feeding new born chicks. Date to be announced.
• Poultry Drinking Technology Conference by VIV
A conference focusing on best practices in drinking
technology, discussing topics related to hygiene and
equipment. Date to be announced.
• Invest in Africa
A series of round table discussions regarding investment
opportunities in Northern African countries on Wednesday
• Invest in Russia
A series of Round table discussions regarding investment
opportunities in Russia on Wednesday 21st May, 15:15 hrs to
• Seminars by exhibitors
A series of 1 hour seminars presented by exhibitors
• WATT Global Media Animal Welfare Conference
A conference developed by WATT Global Media addressing
welfare issues in Animal husbandry, Wednesday 21st May,
10:30 hrs to11:30 hrs.
• WPC2016 Conference
A Poultry conference introducing topics that will be
discussed in more depth during WPC 2016 in Beijing, China,
Wednesday 21st May, 12:00 hrs to 13:30 hrs.
VIV Europe 2014
Summary of activities
IV | VIV special supplement GRAIN&FEED MILLING TECHNOLOGYF
Monday 19th May
• VIV Europe 2014 & Rabobank Grand Eve
An invitation-only network evening starting at 17:00 hrs on
Monday 19th May, will be held at the Rabobank Global
Headquarters in Utrecht. Open to 400 VIP relations of VIV &
• Dr. A.A. (Aalt) Dijkhuizen, Chairman Topteam Dutch
Topsector Agri&Food, presents his vision on sustainable
• Mr. Adjiej Bakas, Trend Watcher
This enterprise supports BIG CHALLENGE. This is an initiative led
by a series of other Dutch industry players collecting donations
within our industry for KWF Cancer Foundation (a Dutch organi-
zation funding cancer research).
Access to the Grand Eve requires a fee of EUR 50,- p.p. to
ensure the attendance of registrations.
These fees will be collected and paid in full to BIG CHALLENGE,
a certified association. The number of invitations is limited.
Tuesday 20th May
DPC Network Cocktail - 17h00-19h00
A cocktail event, hosted by the Dutch Poultry Centre at the
Centre Court, enabling VIPs and special international delegations
to network with DPC members. Tuesday 20th May, by invitation
VIV Trade Dinner Africa - 19h00-20h30
Networking dinner enabling the investors and decision makers
from Africa (mainly the invited delegations from Algeria, Egypt,
Libya, Morocco, Nigeria, South Africa and Tunisia) to network
with exhibitors. This event is open to exhibitors upon paid regis-
tration (EUR 85,- p.p.). Free of charge for African attendees.
Wednesday 21st May
VIV Spanish Network Cocktail - 17h30-18h30
A cocktail event, hosted by VIV at the Centre Court, enabling
VIPs, exhibitors and special international delegations within the
Spanishspeaking countries to network. Wednesday 21st May, by
• Poultry Veterinary Science Group
A group of Poultry experts committed to advance poultry
veterinary science in Europe.
• ENAJ European National Agriculture Journalists
The ENAJ Federation of European Agriculture Journalists will
visit VIV Europe with some 30 editors.
• Eurasco 2014-AGM
Annual General Meeting of Eurasco, the network of Directors
and Representatives of European Animal and Agriculture fairs
(Sunday 18th May to Tuesday 20th May).
• Special international delegations arranged and co-ordinated by VIV:
- China (in co-operation with Beijing Tech & DPC)
- Central America (in co-operation with RN-Embassy)
- Ethiopia (in co-operation with NABC)
- India (in co-operation with DPC & InterAds)
- Iran (in co-operation with Sunsafa & IAHPG)
- Mexico (in co-operation with UNA and RN-Embassy)
- Nigeria (in co-operation with PAN, RN-Embassy and Nate
- North Africa => Algeria, Egypt, Libya, Morocco, Tunisia
(in co-operation with BOI France)
- Poland (in co-operation with the Polish Embassy in NL)
- Russia (in co-operation with Asti Group & DPC)
- Saudi Arabia (in co-operation with DPC)
- Southeast Asia => Indonesia, Myanmar, Thailand, Vietnam
(in co-operation with VNUE AP)
- Sudan (in co-operation with BOI France)
VIV Europe 2014 RoadShow
The RoadShow activities to promote VIV Europe 2014 include
round table meetings, conferences, master classes and other net-
work opportunities taking place in Myanmar, China (twice), Saudi
Arabia, Russia, North Africa, Iran, Southeast Asia, Vietnam and
Other special promotion highlights will be the VIV International
Nigeria Summit, the VIV International Pork Production Summit
2014 USA (in co-operation with IPPE2014 Atlanta) as well as the
International India Summit as part of VIV India 2014.
VIV Europe 2014 Press Conferences
A wide range of press conferences will run from February 2014 in
Asia, Europe and Russia.
VIV special supplement | VGRAIN&FEED MILLING TECHNOLOGY
Successfully introduced in
other VIV shows this theme
will be further extended at VIV
At VIV Europe experts and
exhibitors will be presenting their best knowledge and
techniques in the field of feed production. Animal feed
is also the theme of the opening congress on Tuesday
May 20th. Exhibitors will be presenting all of the latest
techniques and animal feed will be examined in depth.
This will also cover topics such as ingredients, additives
and veterinary medication – the latter also being of major
importance since there is a direct relationship between
food quality and food safety.
The VIV Animal Health
Summit starts of with a series
of seminars in co-operation
with the WVPA.
For special theme Animal
Health, VIV Europe organises several activities, for
instance the Animal Health Summit. The WVPA (World
Veterinary Poultry Association) will co-host the Animal
Health Summit with their Animal Health Conference on
Wednesday May 21st. Please find below a selection of
the Animal Health programme.
MeatTech is a brand new
theme for VIV events. Each
year the supply chain for
meat, poultry and aquacul-
ture is getting further integrated. VIV has a long history
with top decision makers in the bigger integrations and
producers of poultry and pigs. Therefore VIV recognizes
a growing interest from visitors in meat slaughtering and
further meat processing. This growing interest is the
starting point for the specialized MeatTech them at the
larger VIV trade shows.
VIP Europe Roadshow
unning up to the main trade show
in Utrecht, The Netherlands, VIV
Europe organised a global tour:
the VIV Europe Roadshow. Take a look
inside this 8 month roadshow, consist-
ing of master classes, summits, pavilions and
more unique networking opportunities for
professionals to connect worldwide.
Utrecht – "Interacting directly and on a
personal level with governments, the top of the
business world, decision-makers in the animal
production chain and showing them what we
can do. And immediately inviting all these people
to come to VIV Europe in Utrecht in May 2014.
That is the purpose of our North African mis-
sion", says Didier Nech from BOI, agent and pro-
moter of the international event for the livestock,
meat, poultry and egg sector since 2000. This
new approach, in which a travelling networking
event with master classes and a preview of the
exhibition visits five countries, puts VIV Europe
2014 prominently on the agenda. It marks the
return of VIV Europe to the place where the
organisation, which now operates on a global
scale, started initially.
175 million consumers
"The reason we are paying so much attention
to North Africa is because these countries are
on the threshold or in the middle of a major
turnaround; and in some cases this turnaround
is already complete. Although in some cases
there is still political instability, we expect that
our exhibitors and knowledge specialists can help
these countries to develop or build their animal
protein sector. These are countries with a total
of around 175 million consumers, where a lot of
investments will be made in the coming years in
response to the growth requirement. Especially
for the poultry sector, but for the production
chains of cattle, goats and sheep there are also
enormous opportunities", Didier Nech sum-
At the end of November the roadshow
travelled to Morocco, Algeria, Libya, Tunisia
and Egypt. The approach differed per country.
"In most countries we had to work extremely
circumspectly and comply with the formal pro-
cedures, so in those countries we had direct
contact with the government. Through Ministers
and other highly placed government officials we
also had better access to the top people. That
put us in contact with the big animal husbandry
organisations, leading producers, managers in
the processing industry and research institutes.
We have mapped out everyone who matters.
Around a thousand prominent individuals were
invited to our roadshows, followed by a personal
invitation to visit Utrecht in May 2014", says the
French partner of VIV Europe.
More than just attracting visitors
The roadshows are about much more than
just attracting visitors, says Didier Nech. "Of
course we try to reach and interest as many
potential visitors as possible. In addition we help
put together VIP delegations at the same time,
because VIV has earned a lot of goodwill around
the world with that approach. These VIPs are
then welcomed to Utrecht and shown around
whilst being showered with every attention. We
also start sharing our substantive knowledge
already during the VIV Europe roadshow, by
means of master classes. Everything is aimed
at enabling us to support the development in
these countries, together with our exhibitors and
scientists. All the links in the production chain are
represented, so the VIV Europe Roadshow is a
representation of what people can expect at VIV
Europe", is the promise.
Morocco, November 26-29
The VIV representatives visited the Dawajine
exhibition, devoted to poultry breeding, which is
considered an important exhibition in Morocco
(around 350 exhibitors, including 100 from
other countries). Nech: "We systematically vis-
ited the stands of all the national companies.
We were in touch with the FISA (Federation
Interprofessionnelle du Secteur Avicole), an effi-
cient organisation with several departments for
animal feed, for eggs and for slaughter practices.
In addition we organised individual meetings with
important visitors to the exhibition."
Algeria, November 29 - December 4
In Algeria the mission was organised in con-
junction with the Ministry of Agriculture. "In this
country," explains Didier Nech, "it is advisable to
take the official approach alongside the business
approach. In this country there are many operators
in the poultry section, both public companies and
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“I feel the Iranian feed industry is hungry for
new technology. This exhibition is an excellent
venue to accomplish this.”
- Michael Cody – Vice President DPI Global
"It was a very successful and educative semi-
nar." - Elizabeth O. Igbo, Animal Scientist,
Federal Min. of Agric. & Rural Dev. Abuja.
"The Nigeria Summit proofed to be an excel-
lent opportunity for many of the veterinarians
involved in poultry health in Nigeria to get
together and we were able to exchange ideas
as to how they can organise themselves as
a special interest group of their veterinary
association, which in turn could affiliate with
the WVPA." - Dr. Hannes Swart, Currently
CEO of Deltamune, Director of Avimune and
Managing Director of Avi-Farms.
"I congratulate VIV on hosting a good
first event in Nigeria." - Michael Pretorius,
Regional Sales Manager Africa/Middle East
"It made a lot of impact on the Aqua and
Poultry world in Nigeria." - Daisy Eruvbetine,
Member of African Poultry Network
Steering Committee and member of WPSA
big private players. We were working together
with the Chamber of Agriculture, the Algerian
animal husbandry institute, CNIFA (National
Poultry Business Association) and a group of
approximately twenty key producers in food
processing and marketing (CEVITAL). The
main slaughterhouses were also involved." VIV
organised round tables meetings with groups
of participants in the capital and in some of
the important regions like Biskra, Tlemcen
and Tizi Ouzou.
Libya, December 14 - 17
In Libya not all the target regions could
be visited, for security reasons due to the
political situation. "We organised meetings
in Tripoli where we invited companies from
Benghazi and other places to reach us
there. In conjunction with the Vice-Minister
of Agriculture, we organised round table
meetings with the Directorate of Animal
Husbandry, the Veterinarian Network
(National Center of Animal Health), business
associations (Libyan Union of Veterinary
Product Importers) and various operators in
the animal feed and poultry sectors. Also in
Libya, we organised a VIP delegation that will
be visiting VIV Europe," says Didier Nech.
17 – 21
organisation for poul-
try is very well organ-
ised and connected
des produits avicoles
et cunicoles). Nech:
"We have a good
them and our mission
was organised jointly.
Round table confer-
ences with companies
took place in Tunis.
We also visited Sfax in the south of the
country, where round table meetings were
organised. With GIPAC we discussed the
possibility of building a "Tunisia stand" at
VIV Europe, to support the Tunisian poultry
business and to create a meeting point for
Tunisian visitors and representatives from
the poultry sector. GIPAC is in charge of this
activity, coordinates the VIP delegation and
ensures that conferences can be held during
Egypt, January 11 – 14
In Egypt the approach was
more or less the same as in
Tunisia, including meetings with
institutions, business associations
and private companies. Round
table conferences were organised
in Cairo. "In Egypt we worked
closely with the WPSA. They
organised an important forum,
the 7th international Poultry
Conference (March 24-27 2014)."
VIV Expo Pavilion Iran
From 20-22 February we went
to the beautiful Kish island, Iran.
We had the pleasure to support
the first edition of the International
Kish Poultry & Livestock Expo by
organising the first international
VIV pavilion. A modest number
of companies joined the pavilion.
Due to some international restric-
tions (or hesitations) a consider-
able number of companies par-
ticipated via their local distributor.
Despite the challenges everyone
agrees that Iran is a country with a lot
of potential. It is expected that the
newly installed Government will follow a
modern course. At this moment Iran uses
only 1/3 of the total agricultural capac-
ity, which makes this country definitely
an upcoming location to monitor very
K.P.L.E 2014 brought together 5,000
key-players from 20 provinces. From poul-
try producers and layer or broiler farmers
to technicians and local equipment dealers,
they all attended. International exhibitors
rated the exhibition with a 7.4 on average.
Mr Carlos Garimartin – Area Sales Manager
Exafan said: “Iran is a very important market
where we had some customers but never
found a good trade fair to extend our con-
tacts. Finally we have a place to meet the
people in the business in Iran.”
VIV International Nigeria Summit
The VIV International Nigeria Summit
on January 15th was a tremendous suc-
cess. Over 260 professionals attended this
summit, which consisted of several pres-
entations focussing on Feed & Nutrition,
Breeding & Hatching, Aqua Culture and
Farm Management. Looking back almost
every visitor had just one conclusive ques-
tion: ‘Why just one day?’ A major compli-
ment for this very first VIV Roadshow event
To warmly accommodate our African
visitors, VIV Europe will have a very special
VIV African Trade Dinner on Tuesday May
VIV special supplement | VIIGRAIN&FEED MILLING TECHNOLOGY F
VIII | VIV special supplement GRAIN&FEED MILLING TECHNOLOGY
18-19 June 2014
the launch of the Risks in Agriculture: Emerging Markets last November in
Ghana, IRN is bringing you the Risks in Agri Trading: Emerging Markets
2014 Summit which will strengthen your knowledge on emerging
markets and help you develop your risk management strategies when
trading in those regions.
Experts speakers from:
Olam International Ltd, Export Trading Group, Louis Dreyfus Commodities,
ADM Cocoa, Cargill, Ecom Agro industrial Corporation Ltd, Vivescia Group,
Biosev, Barry Callebaut
Want to know more? Please contact:
Jessica Jonah | Marketing Manager
T: +44 (0) 207 111 16 15
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