This document discusses the challenges and opportunities of molecular diagnostics and personalized medicine. It defines personalized medicine as using a patient's genetic information to tailor their medical care. The two key components are pharmaceuticals and molecular diagnostics. Existing business models for pharma focus on high volume and high margins, while molecular diagnostics focuses on high volume and low margins. Standardization of molecular diagnostic assays is challenging under the current system. Reimbursement is also a major challenge for widespread adoption of molecular diagnostics. The document suggests government reforms are needed to address reimbursement issues and help realize the potential of personalized medicine.