The document analyzes advertisements in Cosmopolitan, Shape, and Men's Health magazines over three weeks. The analysis finds that ads predominantly focus on weight loss, fitness goals, and celebrity/model influences. Specifically, 40% of ads relate to weight loss, fitness, and body image, while 25% are for retail/fashion and 20% about plastic surgery. Both male and female magazines emphasize beauty through controlling perceptions of body image and self-esteem. The constant focus on a singular definition of beauty allows it to dictate perceptions of worth and identity.
The document discusses the negative impacts of unrealistic body images promoted in fashion magazines. It proposes creating an editorial feature for Cosmopolitan magazine with non-model women of various ages, sizes, and backgrounds to explore their perspectives on how media images affect women's body image. Conducting photo shoots and interviews, the feature aims to convey that all women are beautiful and promote acceptance of different body types to improve women's self-esteem and magazine sales.
The document discusses body image issues faced by many women. It notes that only 5 in 100 women are satisfied with their bodies. Media plays a strong role in promoting thin ideals and unrealistic standards of beauty that negatively impact women's self-esteem and mental health. Rates of eating disorders are rising as many resort to unhealthy dieting or exercise to achieve the body types portrayed in media. The document suggests focusing on internal beauty and health over weight and accepting one's body as a way to improve body image.
Influence of Mass Media on Female Body ImageTala Bash
This document discusses the influence of mass media on female body image. It contains several sections analyzing how television, magazines, advertising and digital media promote unrealistic body standards that can lead to body image issues and eating disorders in women. The presentation also examines how celebrities and photoshopping distort perceptions of beauty. It concludes by emphasizing that the media should not dictate body image and that everyone has the right to feel comfortable in their own skin.
The document discusses how unrealistic photoshopping of models and celebrities in media affects body image. Most photos are altered to make skin flawless and bodies thinner. However, the average American woman weighs 35 pounds more and is 6 inches shorter than models. Constant exposure to these fake images sets unattainable standards and increases risk of eating disorders. While media aims to sell an ideal, photoshopping creates physically impossible bodies and distorts our view of beauty. This connection between unrealistic media portrayals and negative self-perception can have serious consequences for mental and physical health.
This document discusses body image issues faced by plus-sized women. It begins by noting that the average American woman is a size 14, but plus-sized clothing starts at that size. The literature review then explores factors that can influence poor body image in plus-sized women, such as social comparison theories and discrepancies between actual body size and thin media ideals. Clothing fit and media images are also discussed as influencing body satisfaction. The document concludes by calling for more inclusion of diverse sizes, skin colors and ethnicities in fashion to promote positive body image.
This document discusses how body image and beauty standards have evolved over time and their impact on society. In the past, curvier body types were accepted but today's standards promote thin, toned figures. This pressure has led to increased eating disorders among models. However, movements promoting body positivity and acceptance of diverse body types are helping redefine standards to be more inclusive and realistic. Younger generations feel pressure to meet idealized standards but learning to accept individual uniqueness is important.
The document summarizes the BYoutiful campaign, which aims to raise awareness about body shaming and negative representations of women in media. The campaign will target 17-26 year old females through events at universities in London and social media platforms like Facebook, Instagram, and Snapchat. A survey found that over half of the target audience is only moderately happy with their body image. The goal of the campaign is to empower women to feel confident in themselves rather than how media portrays them. BYoutiful will use positive messaging and quotes on social media to promote body positivity.
The document discusses the negative impacts of unrealistic body images promoted in fashion magazines. It proposes creating an editorial feature for Cosmopolitan magazine with non-model women of various ages, sizes, and backgrounds to explore their perspectives on how media images affect women's body image. Conducting photo shoots and interviews, the feature aims to convey that all women are beautiful and promote acceptance of different body types to improve women's self-esteem and magazine sales.
The document discusses body image issues faced by many women. It notes that only 5 in 100 women are satisfied with their bodies. Media plays a strong role in promoting thin ideals and unrealistic standards of beauty that negatively impact women's self-esteem and mental health. Rates of eating disorders are rising as many resort to unhealthy dieting or exercise to achieve the body types portrayed in media. The document suggests focusing on internal beauty and health over weight and accepting one's body as a way to improve body image.
Influence of Mass Media on Female Body ImageTala Bash
This document discusses the influence of mass media on female body image. It contains several sections analyzing how television, magazines, advertising and digital media promote unrealistic body standards that can lead to body image issues and eating disorders in women. The presentation also examines how celebrities and photoshopping distort perceptions of beauty. It concludes by emphasizing that the media should not dictate body image and that everyone has the right to feel comfortable in their own skin.
The document discusses how unrealistic photoshopping of models and celebrities in media affects body image. Most photos are altered to make skin flawless and bodies thinner. However, the average American woman weighs 35 pounds more and is 6 inches shorter than models. Constant exposure to these fake images sets unattainable standards and increases risk of eating disorders. While media aims to sell an ideal, photoshopping creates physically impossible bodies and distorts our view of beauty. This connection between unrealistic media portrayals and negative self-perception can have serious consequences for mental and physical health.
This document discusses body image issues faced by plus-sized women. It begins by noting that the average American woman is a size 14, but plus-sized clothing starts at that size. The literature review then explores factors that can influence poor body image in plus-sized women, such as social comparison theories and discrepancies between actual body size and thin media ideals. Clothing fit and media images are also discussed as influencing body satisfaction. The document concludes by calling for more inclusion of diverse sizes, skin colors and ethnicities in fashion to promote positive body image.
This document discusses how body image and beauty standards have evolved over time and their impact on society. In the past, curvier body types were accepted but today's standards promote thin, toned figures. This pressure has led to increased eating disorders among models. However, movements promoting body positivity and acceptance of diverse body types are helping redefine standards to be more inclusive and realistic. Younger generations feel pressure to meet idealized standards but learning to accept individual uniqueness is important.
The document summarizes the BYoutiful campaign, which aims to raise awareness about body shaming and negative representations of women in media. The campaign will target 17-26 year old females through events at universities in London and social media platforms like Facebook, Instagram, and Snapchat. A survey found that over half of the target audience is only moderately happy with their body image. The goal of the campaign is to empower women to feel confident in themselves rather than how media portrays them. BYoutiful will use positive messaging and quotes on social media to promote body positivity.
This document discusses general methods for designing and evaluating osmotic pumps. It begins by introducing osmotic pumps and their advantages over other controlled drug delivery systems. It then describes the process of osmosis and differentiates it from diffusion. Various materials used in formulating osmotic pumps are outlined, including semi-permeable membranes, polymers, wicking agents, osmogens, and others. Different types of osmotic pumps are explained, such as implantable pumps and orally administered pumps. Specific examples of osmotic pumps are provided.
Cos'è un'ernia inguinale? Storia ed attualità della terapia chirurgicaSalvatore Cuccomarino
Cos'è un'ernia inguinale, storia della chirurgia dell'ernia, tecnica di Trabucco, tecnica laparoscopica TAPP
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The document analyzes advertisements in Cosmopolitan, Shape, and Men's Health magazines over three weeks. The analysis finds that ads predominantly focus on weight loss, fitness goals, and celebrity/model influences. Specifically, 40% of ads relate to weight loss, fitness, and body image, while 25% are fashion/retail ads and 20% discuss plastic surgery. Both male and female magazines emphasize beauty through thinness and attractiveness. The constant focus on a singular definition of beauty promotes low self-esteem and influences people to conform to unrealistic appearance standards.
Carolyn Simon focused her marketplace of ideas project on body image and eating disorders, and how media images promoting unrealistic bodies negatively impact people's outlooks on themselves. One study found that 47% of girls were influenced by magazine pictures to want to lose weight even if they were not overweight. Experts note that by age 17, women have seen over 250,000 commercial messages mostly showcasing unrealistically thin models. Today's ideal body is seen as toned, tanned, and lacking body fat, which is difficult for most to achieve. The growing presence of media in daily life causes many men and women to constantly compare themselves to images in magazines and online in order to meet societal standards of beauty. This exposure to
Eva Rahman wrote a letter to the editor-in-chief of Glamor magazine proposing a series of advertisements that celebrate women's actions rather than their appearances in order to combat the rise in psychological illnesses among young women caused by objectification in the media. The letter notes that advertisements often sexually objectify women and promote unrealistic body ideals that can lead to body dissatisfaction and mental health issues like depression and eating disorders. Rahman has developed advertisements inspired by campaigns that empowered women and clinical treatments for eating disorders to provide a healthier representation of women in the media.
Victoria's Secret faced criticism for an advertising campaign featuring impossibly thin models. A petition against the campaign garnered over 27,000 signatures arguing it promoted unhealthy body standards. In response, Victoria's Secret changed their slogan to "a body for every body" and began featuring a more diverse range of models. However, critics argue the underlying issues around representing unrealistic body ideals were not fully addressed.
The document discusses how mass media affects body image and the standards of beauty portrayed. It explores how entertainment media uses photoshopping and other techniques to create unrealistic ideals in order to increase profits. This can negatively impact both women and men, promoting insecurity and consumption of products to achieve these unattainable standards. Plastic surgery is also examined as a means some try to conform to media portrayals of beauty through extreme measures.
Globalny raport: „Prawdziwe piękno 2024" od Doveagatadrynko
This document provides a summary of key findings from the report "The Real State of Beauty: A Global Report".
1) Beauty standards have become increasingly unrealistic due to influences like social media and advances in cosmetic procedures. People are exposed to altered images at a young age and feel pressure to modify their own appearance.
2) New technologies like AI-generated content and advanced cosmetic procedures will further distort perceptions of beauty. Most online images may soon be artificially created, making comparisons to unrealistic standards even more common.
3) Younger generations feel there is little excuse not to achieve beauty given today's procedures and products, yet these standards promote an unattainable idea of perfection that can negatively impact mental health
The document discusses how perceptions of beauty have been distorted by unrealistic standards promoted by the fashion industry. It leads women to feel insecure about their appearance and engage in unhealthy dieting and cosmetic procedures. While the industry promotes thin, youthful models, true beauty is found in natural, healthy bodies and self-acceptance rather than obsessive pursuit of an unattainable ideal. Changing societal attitudes is needed to challenge harmful beauty standards.
The document discusses how media and societal pressures negatively impact women's body image. It explores how the multi-billion dollar beauty industry promotes unrealistic standards of beauty that cause women to feel inadequate. Exposure to heavily edited images in media from a young age can lead to eating disorders, low self-esteem, and obsession with physical appearance rather than health. As women age, they may feel anxiety over natural physical changes due to unrealistic expectations promoted by media and industry.
The document discusses designing a book of fashion editorials featuring a diverse range of women to promote body positivity and increase magazine sales. It notes that advertising heavily influences society and disproportionately targets young women and children, promoting unrealistic body ideals. This is causing significant mental health issues like eating disorders. The proposed book aims to address these issues through portraits and stories from women of various shapes, sizes, and backgrounds to inspire readers and push against unhealthy standards.
Integrating Ayurveda into Parkinson’s Management: A Holistic ApproachAyurveda ForAll
Explore the benefits of combining Ayurveda with conventional Parkinson's treatments. Learn how a holistic approach can manage symptoms, enhance well-being, and balance body energies. Discover the steps to safely integrate Ayurvedic practices into your Parkinson’s care plan, including expert guidance on diet, herbal remedies, and lifestyle modifications.
Osteoporosis - Definition , Evaluation and Management .pdfJim Jacob Roy
Osteoporosis is an increasing cause of morbidity among the elderly.
In this document , a brief outline of osteoporosis is given , including the risk factors of osteoporosis fractures , the indications for testing bone mineral density and the management of osteoporosis
Muktapishti is a traditional Ayurvedic preparation made from Shoditha Mukta (Purified Pearl), is believed to help regulate thyroid function and reduce symptoms of hyperthyroidism due to its cooling and balancing properties. Clinical evidence on its efficacy remains limited, necessitating further research to validate its therapeutic benefits.
Rasamanikya is a excellent preparation in the field of Rasashastra, it is used in various Kushtha Roga, Shwasa, Vicharchika, Bhagandara, Vatarakta, and Phiranga Roga. In this article Preparation& Comparative analytical profile for both Formulationon i.e Rasamanikya prepared by Kushmanda swarasa & Churnodhaka Shodita Haratala. The study aims to provide insights into the comparative efficacy and analytical aspects of these formulations for enhanced therapeutic outcomes.
Histololgy of Female Reproductive System.pptxAyeshaZaid1
Dive into an in-depth exploration of the histological structure of female reproductive system with this comprehensive lecture. Presented by Dr. Ayesha Irfan, Assistant Professor of Anatomy, this presentation covers the Gross anatomy and functional histology of the female reproductive organs. Ideal for students, educators, and anyone interested in medical science, this lecture provides clear explanations, detailed diagrams, and valuable insights into female reproductive system. Enhance your knowledge and understanding of this essential aspect of human biology.
NVBDCP.pptx Nation vector borne disease control programSapna Thakur
NVBDCP was launched in 2003-2004 . Vector-Borne Disease: Disease that results from an infection transmitted to humans and other animals by blood-feeding arthropods, such as mosquitoes, ticks, and fleas. Examples of vector-borne diseases include Dengue fever, West Nile Virus, Lyme disease, and malaria.
This document discusses general methods for designing and evaluating osmotic pumps. It begins by introducing osmotic pumps and their advantages over other controlled drug delivery systems. It then describes the process of osmosis and differentiates it from diffusion. Various materials used in formulating osmotic pumps are outlined, including semi-permeable membranes, polymers, wicking agents, osmogens, and others. Different types of osmotic pumps are explained, such as implantable pumps and orally administered pumps. Specific examples of osmotic pumps are provided.
Cos'è un'ernia inguinale? Storia ed attualità della terapia chirurgicaSalvatore Cuccomarino
Cos'è un'ernia inguinale, storia della chirurgia dell'ernia, tecnica di Trabucco, tecnica laparoscopica TAPP
What is an inguinal hernia, history of hernia surgery, Trabucco technique, TAPP technique
The document analyzes advertisements in Cosmopolitan, Shape, and Men's Health magazines over three weeks. The analysis finds that ads predominantly focus on weight loss, fitness goals, and celebrity/model influences. Specifically, 40% of ads relate to weight loss, fitness, and body image, while 25% are fashion/retail ads and 20% discuss plastic surgery. Both male and female magazines emphasize beauty through thinness and attractiveness. The constant focus on a singular definition of beauty promotes low self-esteem and influences people to conform to unrealistic appearance standards.
Carolyn Simon focused her marketplace of ideas project on body image and eating disorders, and how media images promoting unrealistic bodies negatively impact people's outlooks on themselves. One study found that 47% of girls were influenced by magazine pictures to want to lose weight even if they were not overweight. Experts note that by age 17, women have seen over 250,000 commercial messages mostly showcasing unrealistically thin models. Today's ideal body is seen as toned, tanned, and lacking body fat, which is difficult for most to achieve. The growing presence of media in daily life causes many men and women to constantly compare themselves to images in magazines and online in order to meet societal standards of beauty. This exposure to
Eva Rahman wrote a letter to the editor-in-chief of Glamor magazine proposing a series of advertisements that celebrate women's actions rather than their appearances in order to combat the rise in psychological illnesses among young women caused by objectification in the media. The letter notes that advertisements often sexually objectify women and promote unrealistic body ideals that can lead to body dissatisfaction and mental health issues like depression and eating disorders. Rahman has developed advertisements inspired by campaigns that empowered women and clinical treatments for eating disorders to provide a healthier representation of women in the media.
Victoria's Secret faced criticism for an advertising campaign featuring impossibly thin models. A petition against the campaign garnered over 27,000 signatures arguing it promoted unhealthy body standards. In response, Victoria's Secret changed their slogan to "a body for every body" and began featuring a more diverse range of models. However, critics argue the underlying issues around representing unrealistic body ideals were not fully addressed.
The document discusses how mass media affects body image and the standards of beauty portrayed. It explores how entertainment media uses photoshopping and other techniques to create unrealistic ideals in order to increase profits. This can negatively impact both women and men, promoting insecurity and consumption of products to achieve these unattainable standards. Plastic surgery is also examined as a means some try to conform to media portrayals of beauty through extreme measures.
Globalny raport: „Prawdziwe piękno 2024" od Doveagatadrynko
This document provides a summary of key findings from the report "The Real State of Beauty: A Global Report".
1) Beauty standards have become increasingly unrealistic due to influences like social media and advances in cosmetic procedures. People are exposed to altered images at a young age and feel pressure to modify their own appearance.
2) New technologies like AI-generated content and advanced cosmetic procedures will further distort perceptions of beauty. Most online images may soon be artificially created, making comparisons to unrealistic standards even more common.
3) Younger generations feel there is little excuse not to achieve beauty given today's procedures and products, yet these standards promote an unattainable idea of perfection that can negatively impact mental health
The document discusses how perceptions of beauty have been distorted by unrealistic standards promoted by the fashion industry. It leads women to feel insecure about their appearance and engage in unhealthy dieting and cosmetic procedures. While the industry promotes thin, youthful models, true beauty is found in natural, healthy bodies and self-acceptance rather than obsessive pursuit of an unattainable ideal. Changing societal attitudes is needed to challenge harmful beauty standards.
The document discusses how media and societal pressures negatively impact women's body image. It explores how the multi-billion dollar beauty industry promotes unrealistic standards of beauty that cause women to feel inadequate. Exposure to heavily edited images in media from a young age can lead to eating disorders, low self-esteem, and obsession with physical appearance rather than health. As women age, they may feel anxiety over natural physical changes due to unrealistic expectations promoted by media and industry.
The document discusses designing a book of fashion editorials featuring a diverse range of women to promote body positivity and increase magazine sales. It notes that advertising heavily influences society and disproportionately targets young women and children, promoting unrealistic body ideals. This is causing significant mental health issues like eating disorders. The proposed book aims to address these issues through portraits and stories from women of various shapes, sizes, and backgrounds to inspire readers and push against unhealthy standards.
Integrating Ayurveda into Parkinson’s Management: A Holistic ApproachAyurveda ForAll
Explore the benefits of combining Ayurveda with conventional Parkinson's treatments. Learn how a holistic approach can manage symptoms, enhance well-being, and balance body energies. Discover the steps to safely integrate Ayurvedic practices into your Parkinson’s care plan, including expert guidance on diet, herbal remedies, and lifestyle modifications.
Osteoporosis - Definition , Evaluation and Management .pdfJim Jacob Roy
Osteoporosis is an increasing cause of morbidity among the elderly.
In this document , a brief outline of osteoporosis is given , including the risk factors of osteoporosis fractures , the indications for testing bone mineral density and the management of osteoporosis
Muktapishti is a traditional Ayurvedic preparation made from Shoditha Mukta (Purified Pearl), is believed to help regulate thyroid function and reduce symptoms of hyperthyroidism due to its cooling and balancing properties. Clinical evidence on its efficacy remains limited, necessitating further research to validate its therapeutic benefits.
Rasamanikya is a excellent preparation in the field of Rasashastra, it is used in various Kushtha Roga, Shwasa, Vicharchika, Bhagandara, Vatarakta, and Phiranga Roga. In this article Preparation& Comparative analytical profile for both Formulationon i.e Rasamanikya prepared by Kushmanda swarasa & Churnodhaka Shodita Haratala. The study aims to provide insights into the comparative efficacy and analytical aspects of these formulations for enhanced therapeutic outcomes.
Histololgy of Female Reproductive System.pptxAyeshaZaid1
Dive into an in-depth exploration of the histological structure of female reproductive system with this comprehensive lecture. Presented by Dr. Ayesha Irfan, Assistant Professor of Anatomy, this presentation covers the Gross anatomy and functional histology of the female reproductive organs. Ideal for students, educators, and anyone interested in medical science, this lecture provides clear explanations, detailed diagrams, and valuable insights into female reproductive system. Enhance your knowledge and understanding of this essential aspect of human biology.
NVBDCP.pptx Nation vector borne disease control programSapna Thakur
NVBDCP was launched in 2003-2004 . Vector-Borne Disease: Disease that results from an infection transmitted to humans and other animals by blood-feeding arthropods, such as mosquitoes, ticks, and fleas. Examples of vector-borne diseases include Dengue fever, West Nile Virus, Lyme disease, and malaria.
ABDOMINAL TRAUMA in pediatrics part one.drhasanrajab
Abdominal trauma in pediatrics refers to injuries or damage to the abdominal organs in children. It can occur due to various causes such as falls, motor vehicle accidents, sports-related injuries, and physical abuse. Children are more vulnerable to abdominal trauma due to their unique anatomical and physiological characteristics. Signs and symptoms include abdominal pain, tenderness, distension, vomiting, and signs of shock. Diagnosis involves physical examination, imaging studies, and laboratory tests. Management depends on the severity and may involve conservative treatment or surgical intervention. Prevention is crucial in reducing the incidence of abdominal trauma in children.
Promoting Wellbeing - Applied Social Psychology - Psychology SuperNotesPsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
Vestibulocochlear Nerve by Dr. Rabia Inam Gandapore.pptx
Gender & advertising
1.
2. Throughout generations amplified beauty ads in
magazines have forced men and women to feel
the need to renew their bodies and faces.
Through research and content analysis I will
discover the true and in depth reasons towards
how we as a nation have allowed such negativity
towards our defined self esteem and self worth.
The evolution of the definition of beautiful is ever so
changing because of the goals and intents of
media and communicational exploits in magazines
3. A study of voluntary cosmetic surgeries in 1996 showed that about 696, 904 Americans underwent some type of
implantation or removal of body tissue (5). These popular surgeries are no longer just being seen in Hollywood
because they are now being done by the ordinary “housewife.”
We judge one another as if we are looking for faults. Media and publications on television and the internet have
taught us that we should want to look like models or celebrities. Nancy Etcoff explains this dilemma she notes
that their bodies are met to be exciting and pleasing to the public eye.
The twentieth century has taken a new turn on commercial and production advertisements. During the
nineteenth century a women’s natural body was accepted, but today the cosmetic advancements have
proved that the technological enhanced body image is becoming more popular (Schuller, 1).
According to a 1998 Kellogg’s survey of 500 women over the age of 18 represented that about 62% feel that
they don’t live up to society’s view of the “ideal women” (Special K, 1).
Historically men and women, (women specifically) are forced to be beautiful and presentable. But society’s
definition of presentable may be very different that that person’s outlook of how they should look. These people
all have expectations to live up to. Those expectations are negative, and display why beauty shouldn’t be
mixed with perspectives. Special K Opinion Corporation states, “A leading factor for women in determining ideal
body size and shape is how supermodels are portrayed in television advertising (69 percent) or fashion
magazines” (Special K, 1).
Research also shows that men who work out excessively and follow strict eating patterns do not participate in
that specified lifestyle by choice. They are instead influenced highly by “macho” ads in magazines displaying
the ideal male body. This in turn increases body dissatisfaction by men (Meehan, 5).
Research has showed that the young airbrushed perfect body of females in magazines seem to be directly
correlated with depression, eating disorders, and extremely low self esteem (Media Issues, 1).
This “unattainable body” not only decreases attainability for readers but also ensures profits for diet ad industries
because they know pressures of purchased weight loss items will increase immediately after reading the
magazine (Media Issues, 2).
One out of every four college female students use unhealthy means of weight loss by abusing laxatives, self
induced vomiting, or anorexia (Media Issues, 1).
Body image advertisements enable social pressures to be seen in the attitudes of men and women when
deciding to conform to social standards of the ultimate body (Meehan, 2).
4. Although my research discovers ads towards the
negative impact of the social standards of external
beauty, they fail to cover the exact tactics towards
why such magazine sectors choose to high light these
topics. As a society we eat the media right up and
almost all chose to believe the ads and exploits of
what’s on the magazine stand. If we stopped
believing in what is being shown to us in magazines or
on the television screen would the goals of defined
internal or external beauty shift differently?
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15. I assume to find that the influence of
beauty ads highly affect youth and adults
alike in today’s beautified goals of fitness,
facial advancements, and the ultimate
body. Also that even though we enable
such productivity in the media world of
beauty and aesthetics, we have the ability
to redefine it.
16. I hope to find out how the evolution of
beauty actually affects readers world
wide. I specifically focused on
Cosmopolitan, Shape, and Men’s Health
Magazines.
My hypothesis is that the content and
advertisements in these magazines (as
well as others) increase bodily
augmentations and extreme weight loss
or fitness goals.
17. I believe this research is worth it because it
will explain the internal emotional battles
many of us fight each day as well as the
external pressures of why exactly we feel
the need to look or act a certain way.
These pressures go hand and hand with
personality adjustments based on
expectations from society and even
confused identities of current generations.
18. Beauty is personal.
Beauty is feeling good enough.
Beauty is looking in the mirror and loving
your body for what is it not what you
hope it could be.
Beauty is loving yourself, all of it.
Beauty is hopeful.
Beauty is you.
And beauty is ME.
19. I determined my samples of analysis by
basing them off of what’s popular in
today’s media light and the magazines
people enjoy reading. I have a subscription
to Cosmo, my brother reads Men’s Health
monthly, and my sister subscribes to Shape.
UNIT OF ANALYSIS= Looking through
magazines for a period of three weeks.
Throughout this period of time I chose 10
ads that spoke the most to my studies.
20. Raw Data Coding Label Category
J’adore perfume Actress showing desirable mood of how that scent makes Sex appeal / perfect body
advertisement with her feel which in turn increases profits of readers wanting
actress Charlize Theron the same feeling
Shape Magazine with Bikini perfect body shown by Kardashian forces this issue to Stardom and fashion mogul Kim K used to increase sales/
famous curvy Kim be a great sell with slogans such as “flat abs” and “slimmer celebrity influence
Kardashian sporting by next week”. This label of coding allows beauty to be
the cover received just by taking a glimpse at the cover page.
46 celebrity bodies These exploits of famous stars that show off their bodies at Famous influence/ beatified world of the ultimate beach
that consist of the best the beach and judged and criticized causing the public body
and worst beach eye to compare their bodies to the spectrum of hotness
bodies
Men’s Calvin Klein ad This underwear model displays his perfect body in the 6 pack abs dream body/ sex appeal
displays ideas of the magazine which in turn increases possibilities of sales of the
dreamt attractive underwear as well as other body perked items of weight
body for males loss and increased body muscle in the same issue
Shirtless model The magazine hopes to convince the reader to want to Fashion/ beauty
wearing voluptuous buy the jeans in hopes of rocking them just like she does.
jeans But if there are self-doubts of looking like she does, readers
will resort to weight loss tactics in order to get there.
Picture of the scale This common ad in my readings displayed pressures of Weight loss/ being satisfied with number = having self
with nervous feet of caring what the number of the scale reads. Although confidence
what the weight is beauty shouldn’t be defined by weight, hair, or face, it
being read to be seems to be the defined and determined factor in judging
one’s self worth.
Man’s picture of Although women seem to be the only one’s focused on Self-worth/ plastic surgery
before and after making themselves prettier by going under the knife, my
plastic surgery studies beg to differ. This picture is showing the man’s
positive results, which enhances the reader’s desire for such
procedures.
Ad about “zapping the Here in this ad the matters of being beautiful can be done Body Images/ weight loss/ confidence booster
fat’ and losing weight without surgery. In this article they showed the reader ways
without expensive to be skinny without cosmetic needs. These ads showcase
surgery the length magazines will go to high light the importance of
being beautiful externally.
Ad about stuffing one’s This self-explanatory ad shows the frustration of “bad foods” Health tips/ ANTI junk food/tips to receiving the body you
face with treats and that get in the way of a diet. But instead of enforcing the want
feeling guilty for it OK of treats once and awhile, they display such acts as
negative.
Plastic Surgery junkie This shows the pressures of how exactly some models reach Negative impact of the actuality of being perfect/ sex
ad the goal of looking the way they look. These procedures appeal
are normally the answer to a flat stomach, uplifted face, or
perfect legs.
21. Throughout my three week study I came to the realization
that male and female based pressures in the media through
internal and external beauty are even.
The tone of my coding was ultimately sex appeal, weight loss,
celebrity influences, and plastic surgery.
25% retail/ fashion, 20% plastic surgery, 40% weight loss/
fitness/ and 15% perfumes or cosmetics
The most highly seen ad in my opinion and based off of my
findings was weight loss. These ads were seen almost on
every page of all three magazines. These were usually in the
form of fitness goals, dream bodies, diet habits, and celebrity
models showcasing the body female or males wish for.
22. We define our beauty by ads in magazines or on the
television because we allow them to effect us in that
way. But because of this constant singular definition
of beauty we chose no other way but to let it control
who we are because it’s what we absorb through the
popular media. Advertisement affect both genders
by controlling personal perceptions of body image
which simultaneously affect internal emotions through
self-esteem. These ads influence the general
population of men and woman alike which allow
goals of beauty and perfection to overshadow
confidence and objectives of finding oneself in this
self pertained fixated society.
23. Etcoff, Nancy (1999). Survival of the Prettiest: The Science of Beauty. New York: First
Anchor Books. Ed. A Division of Random House Inc.
Meehan, Michelle. A Campaign for Male Beauty. The Influence of Advertisement on the Male Body. 2009. Illinois
Wesleyan University. 3 April 2012. <http://digitalcommons.iwu.edu/cgi/viewcontent.cgi?article=1129&context
=psych_honproj>.
Media Awareness Network. Beauty and Body Image in the Media. Media Issues. 20 Mar 2012. Media Awareness
Network. <http://www.mediaawareness.ca/english/issues/stereotyping/women_and_
girls/women_beauty.cfm>.
Press Clippings and Media Coverage. (2010, November 1). New Kellogg's(R)
Special K(R) Cereal Campaign Speaks Honestly About Body Image; Tells Women That Confidence, Not Dress.
Kellogg US. 6 (10). Retrieved from http://www.about-face.org/r/press/kellog020298.shtml
Schuller, Kyla. (2001). Facial Uplift: Plastic Surgery, Cosmetics and the Retailing of
Whiteness Work of Maria Christina Mena. Journal of Modern Literature, 32(4)
http://www.magxone.com/uploads/2009/05/charlize-theron-jadore-ad-1.jpg
http://cdn1.kimkcdn.celebuzz.com/files/2010/05/kim-kardashian-shape-magazine-june-cover-051810-748x10241-492x673.jpg
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