Eva Rahman wrote a letter to the editor-in-chief of Glamor magazine proposing a series of advertisements that celebrate women's actions rather than their appearances in order to combat the rise in psychological illnesses among young women caused by objectification in the media. The letter notes that advertisements often sexually objectify women and promote unrealistic body ideals that can lead to body dissatisfaction and mental health issues like depression and eating disorders. Rahman has developed advertisements inspired by campaigns that empowered women and clinical treatments for eating disorders to provide a healthier representation of women in the media.
The document discusses how the media portrays unrealistic standards that pressure men and women. It summarizes research showing that women see hundreds of advertisements per day emphasizing beauty, causing many to feel pressure to be thin. Men are often depicted as hyper-masculine and dominant. A survey found that both men and women feel the media influences them to conform to stereotypes, with women feeling pressure to be thin and beautiful, and men feeling pressure to be strong and muscular. While the media impacts both sexes, it pressures them in different ways and can lower self-esteem, especially in women.
Media Effects On Body Image Presentatontiffanywexler
The document discusses how mass media can negatively impact youth's perceptions of their bodies. It presents several studies that show how exposure to thin ideals in television, film, magazines, and other media sources is linked to increased body dissatisfaction, dieting, use of supplements, and other issues for both boys and girls. The media provides models of ideal masculinity and femininity that youth strive to emulate, not realizing the images are often unrealistic. This demonstrates the powerful influence media can have in shaping societal norms around gender, appearance, and body image during development.
The document summarizes the BYoutiful campaign, which aims to raise awareness about body shaming and negative representations of women in media. The campaign will target 17-26 year old females through events at universities in London and social media platforms like Facebook, Instagram, and Snapchat. A survey found that over half of the target audience is only moderately happy with their body image. The goal of the campaign is to empower women to feel confident in themselves rather than how media portrays them. BYoutiful will use positive messaging and quotes on social media to promote body positivity.
This is a presentation I gave at a workshop for local high school girls. The presentation was based off the research I did for my college thesis on women\’s body image and the media\’s impact.
This document discusses the influence of social media on body image and eating disorders. It begins by noting that while mass media has been linked to promoting unhealthy ideals and increasing rates of eating disorders, social media differs in that individuals can self-select the content and images they view. The document then provides background on how exposure to thin ideals in media can lead to negative social comparison, poor body image, and eating disorders. Finally, it discusses how on social media platforms like Instagram, individuals may expose themselves to "fitspiration" images that unintentionally promote unattainable ideals and negative feelings about one's own body.
The document discusses how body image is greatly influenced by unrealistic portrayals in the media. It defines body image as a person's feelings about their own physical appearance and attractiveness. Media outlets like magazines, television, movies, and social media often feature thin models and actresses who do not reflect the body types of most women. Exposure to these unrealistic images can negatively impact young women and shape their perceptions of beauty and what a "normal" body should look like.
The document discusses how media and societal pressures negatively impact women's body image. It explores how the multi-billion dollar beauty industry promotes unrealistic standards of beauty that cause women to feel inadequate. Exposure to heavily edited images in media from a young age can lead to eating disorders, low self-esteem, and obsession with physical appearance rather than health. As women age, they may feel anxiety over natural physical changes due to unrealistic expectations promoted by media and industry.
Influence of Mass Media on Female Body ImageTala Bash
This document discusses the influence of mass media on female body image. It contains several sections analyzing how television, magazines, advertising and digital media promote unrealistic body standards that can lead to body image issues and eating disorders in women. The presentation also examines how celebrities and photoshopping distort perceptions of beauty. It concludes by emphasizing that the media should not dictate body image and that everyone has the right to feel comfortable in their own skin.
The document discusses how the media portrays unrealistic standards that pressure men and women. It summarizes research showing that women see hundreds of advertisements per day emphasizing beauty, causing many to feel pressure to be thin. Men are often depicted as hyper-masculine and dominant. A survey found that both men and women feel the media influences them to conform to stereotypes, with women feeling pressure to be thin and beautiful, and men feeling pressure to be strong and muscular. While the media impacts both sexes, it pressures them in different ways and can lower self-esteem, especially in women.
Media Effects On Body Image Presentatontiffanywexler
The document discusses how mass media can negatively impact youth's perceptions of their bodies. It presents several studies that show how exposure to thin ideals in television, film, magazines, and other media sources is linked to increased body dissatisfaction, dieting, use of supplements, and other issues for both boys and girls. The media provides models of ideal masculinity and femininity that youth strive to emulate, not realizing the images are often unrealistic. This demonstrates the powerful influence media can have in shaping societal norms around gender, appearance, and body image during development.
The document summarizes the BYoutiful campaign, which aims to raise awareness about body shaming and negative representations of women in media. The campaign will target 17-26 year old females through events at universities in London and social media platforms like Facebook, Instagram, and Snapchat. A survey found that over half of the target audience is only moderately happy with their body image. The goal of the campaign is to empower women to feel confident in themselves rather than how media portrays them. BYoutiful will use positive messaging and quotes on social media to promote body positivity.
This is a presentation I gave at a workshop for local high school girls. The presentation was based off the research I did for my college thesis on women\’s body image and the media\’s impact.
This document discusses the influence of social media on body image and eating disorders. It begins by noting that while mass media has been linked to promoting unhealthy ideals and increasing rates of eating disorders, social media differs in that individuals can self-select the content and images they view. The document then provides background on how exposure to thin ideals in media can lead to negative social comparison, poor body image, and eating disorders. Finally, it discusses how on social media platforms like Instagram, individuals may expose themselves to "fitspiration" images that unintentionally promote unattainable ideals and negative feelings about one's own body.
The document discusses how body image is greatly influenced by unrealistic portrayals in the media. It defines body image as a person's feelings about their own physical appearance and attractiveness. Media outlets like magazines, television, movies, and social media often feature thin models and actresses who do not reflect the body types of most women. Exposure to these unrealistic images can negatively impact young women and shape their perceptions of beauty and what a "normal" body should look like.
The document discusses how media and societal pressures negatively impact women's body image. It explores how the multi-billion dollar beauty industry promotes unrealistic standards of beauty that cause women to feel inadequate. Exposure to heavily edited images in media from a young age can lead to eating disorders, low self-esteem, and obsession with physical appearance rather than health. As women age, they may feel anxiety over natural physical changes due to unrealistic expectations promoted by media and industry.
Influence of Mass Media on Female Body ImageTala Bash
This document discusses the influence of mass media on female body image. It contains several sections analyzing how television, magazines, advertising and digital media promote unrealistic body standards that can lead to body image issues and eating disorders in women. The presentation also examines how celebrities and photoshopping distort perceptions of beauty. It concludes by emphasizing that the media should not dictate body image and that everyone has the right to feel comfortable in their own skin.
The document discusses body image issues faced by many women. It notes that only 5 in 100 women are satisfied with their bodies. Media plays a strong role in promoting thin ideals and unrealistic standards of beauty that negatively impact women's self-esteem and mental health. Rates of eating disorders are rising as many resort to unhealthy dieting or exercise to achieve the body types portrayed in media. The document suggests focusing on internal beauty and health over weight and accepting one's body as a way to improve body image.
The document discusses how unrealistic photoshopping of models and celebrities in media affects body image. Most photos are altered to make skin flawless and bodies thinner. However, the average American woman weighs 35 pounds more and is 6 inches shorter than models. Constant exposure to these fake images sets unattainable standards and increases risk of eating disorders. While media aims to sell an ideal, photoshopping creates physically impossible bodies and distorts our view of beauty. This connection between unrealistic media portrayals and negative self-perception can have serious consequences for mental and physical health.
Body image in the media is typically represented through very thin models and an emphasis on physical attractiveness. However, some media is starting to provide more positive and realistic portrayals of women. The overarching media narrative around youth culture and crime often portrays negative stereotypes of young people.
The document discusses the topics of beauty, self-image, and body shaming. It begins with having students discuss and define their perceptions of beauty in groups. It then explores how beauty is a social construct through examining dictionary definitions, quotes, and how attraction forms. Videos are presented on how media influences perceptions of beauty and the challenges of being a model. Students analyze celebrity photos before and after editing to see the impact. A discussion follows on pros and cons of makeup, filters and photoshop. An article is reviewed on promoting body acceptance and challenging bullying. Students create their own campaigns against body shaming and write reflections integrating the various topics studied.
This document discusses the influence of media on body image and some consequences of unrealistic body standards. It notes that television, movies, magazines, and advertisements often portray thin bodies as the ideal and use editing techniques to make images unattainable. This can lead both women and men to feel pressure to achieve these ideals through unhealthy means like extreme dieting, over-exercising, and cosmetic procedures. The document also examines the younger ages that children are exposed to issues of body image and discusses how even toys like Barbie promote unrealistic body types.
The document discusses the negative influences that media such as TV, movies, magazines, and advertisements have on women's body image. It provides examples of how unrealistic bodies are portrayed and how weight loss is promoted. Studies discussed found that exposure to these media influences led to girls as young as 9 developing unhealthy views about their bodies. Mainstreaming of these ideals was found to affect the vast majority of women and young girls. Long term, continual exposure was shown to increase risks of health issues like eating disorders, depression, and poor development.
The Effects and Use of Photoshop in the MediaDeidre Pike
Photoshop is widely used in media to alter images of celebrities and models, promoting unrealistic standards of beauty. It removes imperfections and makes bodies appear unnaturally thin. This leads to negative body image issues, especially in women and girls. However, photoshopped images are also affecting boys and men by promoting highly muscular physiques. The widespread use of photoshop creates unrealistic expectations that can contribute to mental health problems like depression and eating disorders.
The document discusses beauty ideals for women promoted by the media that emphasize being thin, young, flawless, and attractive. These unrealistic standards contribute to mental and physical health issues for many women, including eating disorders, depression, and low self-esteem. Billions are also spent each year on products and plastic surgery for women trying to achieve these unattainable ideals, yet most women do not consider themselves beautiful by society's standards.
This document discusses how body image and beauty standards have evolved over time and their impact on society. In the past, curvier body types were accepted but today's standards promote thin, toned figures. This pressure has led to increased eating disorders among models. However, movements promoting body positivity and acceptance of diverse body types are helping redefine standards to be more inclusive and realistic. Younger generations feel pressure to meet idealized standards but learning to accept individual uniqueness is important.
This document discusses a research study examining body image and body satisfaction among African American and Saudi American women in comparison to the American feminine ideal. The study investigates whether awareness of the thin American ideal negatively impacts body esteem in these groups. It reviews literature showing that cultural norms can influence body dissatisfaction and that social and family pressures may reinforce attitudes. The study aims to explore how media and sociocultural factors shape perceptions of ideal body image for Arab and African American women. It poses hypotheses that media negatively influences their views of ideal bodies and that social influences impact body image preferences in both groups.
The document discusses several stereotypes and unrealistic portrayals of women that are perpetuated by the media. It notes that the media often depicts women as thin, scantily clad, and focused on physical appearance and attractiveness to men. This exposure has been linked to increased rates of depression, eating disorders, and body dissatisfaction among women and girls. The media also portrays women in traditionally feminine roles and underrepresents them in positions of power and leadership.
The document discusses the influence of media on women's body image. It notes that television, social media, advertisements, and other media portray unrealistic body standards that are unattainable for most women. This leads many girls and women to feel dissatisfied with their bodies and try to attain the flawless looks they see. Statistics show that exposure to thin ideals in media is linked to higher rates of body dissatisfaction, dieting, and eating disorders in women and girls. The document argues that media pressure encourages women to change their bodies and personalities to fit an unrealistic standard of beauty.
Beauty at Any Cost - The Consequences of America’s Beauty Obsession on Women ...v2zq
Beauty at Any Cost - The Consequences of America’s Beauty Obsession on Women & Girls - Resources for Healthy Children www.scribd.com/doc/254613619 - For more information, Please see Organic Edible Schoolyards & Gardening with Children www.scribd.com/doc/254613963 - Gardening with Volcanic Rock Dust www.scribd.com/doc/254613846 - Double Food Production from your School Garden with Organic Tech www.scribd.com/doc/254613765 - Free School Gardening Art Posters www.scribd.com/doc/254613694 - Increase Food Production with Companion Planting in your School Garden www.scribd.com/doc/254609890 - Healthy Foods Dramatically Improves Student Academic Success www.scribd.com/doc/254613619 - City Chickens for your Organic School Garden www.scribd.com/doc/254613553 - Huerto Ecológico, Tecnologías Sostenibles, Agricultura Organica www.scribd.com/doc/254613494 - Simple Square Foot Gardening for Schools - Teacher Guide www.scribd.com/doc/254613410 - Free Organic Gardening Publications www.scribd.com/doc/254609890 ~
Does the media have a negative influence on young women?yellow2193
The document discusses the negative effects that media images have on young women's body image and the potential link to eating disorders. It notes that many young women feel insecure or dissatisfied after viewing thin or idealized images. Further, it explains that the unattainable standards portrayed in media, the use of "flaws" to sell products, and the ubiquity of media make it difficult for young women to avoid these negative messages. The document suggests that this type of exposure has been shown to increase rates of depression, anger, and body dissatisfaction in young women and may contribute to the high rates of eating disorders in the U.S. It encourages helping those struggling by spreading awareness of these issues and promoting healthy choices.
This document summarizes statistics and information about eating disorders, body image issues, and the influence of media. Some key points:
- Eating disorders affect 1 in 5 women and 10% of men are diagnosed with an eating disorder at some point. Dieting is also very common.
- The average person sees 400-600 ads per day by age 60, promoting an unrealistic standard of beauty. Billions are spent annually on diet products.
- Cosmetic surgery has increased dramatically, with Americans spending over $12 billion in 2006. Procedures focus on achieving an idealized body type.
- The media and advertising promote unhealthy attitudes about weight, body image, and what it means to be successful
The Impact of Acculturation on the Development of Eating Disorders in African...Devona Stalnaker
The document discusses eating disorders in African American females ages 15-25. It notes that as acculturation into the dominant culture increases, so does the risk of eating disorders in this population. It identifies general and race/culture-specific risk factors and outlines implications and applications for mental health professionals, including understanding a client's level of acculturation and cultural identity development. The document reviews current literature on eating disorders in African American women and risk factors like body dissatisfaction and drive for thinness.
The document discusses the history of ideal beauty standards portrayed in media from the Renaissance era to present day. It examines how beauty standards have changed over time and influenced by different cultures. Today, the media promotes an unrealistic ideal of beauty that negatively impacts adolescents by lowering their self-esteem and increasing risks of eating disorders. While some efforts have been made to promote diversity, more needs to be done to counter the harmful messages perpetuated by the constant focus on physical appearance in media.
Shantanu Rastogi is seeking a responsible and challenging position that allows him to utilize his 5 years of experience in audiovisual solutions like video walls, digital signage, and collaboration systems. He currently works as an Assistant Manager of Pre-Sales at NEC India, where he is responsible for managing cross-functional teams, developing solution architectures, and providing product training. Prior to this, he held roles at companies like Barco Electronic Systems and Alcatel-Lucent Network Management Services, where he gained experience in project management, implementation, and technical support. He has a bachelor's degree in electronics and communication engineering.
El documento clasifica y describe varias formas de energía renovable y limpia, incluyendo la energía solar, eólica, hidráulica y geotérmica. Explica que la energía solar se obtiene de la radiación del sol, la energía eólica del viento a través de aerogeneradores, la energía hidráulica del agua aprovechando su energía cinética, y la energía geotérmica del calor del interior de la Tierra.
La tecnología y desarrollo científico en bien del (2)Daniel Rodriguez
El documento discute cómo el desarrollo científico y tecnológico puede contribuir al desarrollo sostenible en Colombia. Señala que aunque la tecnología mejora la calidad de vida, también ha dañado el medio ambiente debido al consumismo y la codicia humana. Colombia tiene una gran biodiversidad pero depende de otros países para la tecnología, y tratados como el TLC han perjudicado a los agricultores. El documento concluye que Colombia debe enfocarse en la educación, investigación e implementación de tecnologías pro
The document discusses body image issues faced by many women. It notes that only 5 in 100 women are satisfied with their bodies. Media plays a strong role in promoting thin ideals and unrealistic standards of beauty that negatively impact women's self-esteem and mental health. Rates of eating disorders are rising as many resort to unhealthy dieting or exercise to achieve the body types portrayed in media. The document suggests focusing on internal beauty and health over weight and accepting one's body as a way to improve body image.
The document discusses how unrealistic photoshopping of models and celebrities in media affects body image. Most photos are altered to make skin flawless and bodies thinner. However, the average American woman weighs 35 pounds more and is 6 inches shorter than models. Constant exposure to these fake images sets unattainable standards and increases risk of eating disorders. While media aims to sell an ideal, photoshopping creates physically impossible bodies and distorts our view of beauty. This connection between unrealistic media portrayals and negative self-perception can have serious consequences for mental and physical health.
Body image in the media is typically represented through very thin models and an emphasis on physical attractiveness. However, some media is starting to provide more positive and realistic portrayals of women. The overarching media narrative around youth culture and crime often portrays negative stereotypes of young people.
The document discusses the topics of beauty, self-image, and body shaming. It begins with having students discuss and define their perceptions of beauty in groups. It then explores how beauty is a social construct through examining dictionary definitions, quotes, and how attraction forms. Videos are presented on how media influences perceptions of beauty and the challenges of being a model. Students analyze celebrity photos before and after editing to see the impact. A discussion follows on pros and cons of makeup, filters and photoshop. An article is reviewed on promoting body acceptance and challenging bullying. Students create their own campaigns against body shaming and write reflections integrating the various topics studied.
This document discusses the influence of media on body image and some consequences of unrealistic body standards. It notes that television, movies, magazines, and advertisements often portray thin bodies as the ideal and use editing techniques to make images unattainable. This can lead both women and men to feel pressure to achieve these ideals through unhealthy means like extreme dieting, over-exercising, and cosmetic procedures. The document also examines the younger ages that children are exposed to issues of body image and discusses how even toys like Barbie promote unrealistic body types.
The document discusses the negative influences that media such as TV, movies, magazines, and advertisements have on women's body image. It provides examples of how unrealistic bodies are portrayed and how weight loss is promoted. Studies discussed found that exposure to these media influences led to girls as young as 9 developing unhealthy views about their bodies. Mainstreaming of these ideals was found to affect the vast majority of women and young girls. Long term, continual exposure was shown to increase risks of health issues like eating disorders, depression, and poor development.
The Effects and Use of Photoshop in the MediaDeidre Pike
Photoshop is widely used in media to alter images of celebrities and models, promoting unrealistic standards of beauty. It removes imperfections and makes bodies appear unnaturally thin. This leads to negative body image issues, especially in women and girls. However, photoshopped images are also affecting boys and men by promoting highly muscular physiques. The widespread use of photoshop creates unrealistic expectations that can contribute to mental health problems like depression and eating disorders.
The document discusses beauty ideals for women promoted by the media that emphasize being thin, young, flawless, and attractive. These unrealistic standards contribute to mental and physical health issues for many women, including eating disorders, depression, and low self-esteem. Billions are also spent each year on products and plastic surgery for women trying to achieve these unattainable ideals, yet most women do not consider themselves beautiful by society's standards.
This document discusses how body image and beauty standards have evolved over time and their impact on society. In the past, curvier body types were accepted but today's standards promote thin, toned figures. This pressure has led to increased eating disorders among models. However, movements promoting body positivity and acceptance of diverse body types are helping redefine standards to be more inclusive and realistic. Younger generations feel pressure to meet idealized standards but learning to accept individual uniqueness is important.
This document discusses a research study examining body image and body satisfaction among African American and Saudi American women in comparison to the American feminine ideal. The study investigates whether awareness of the thin American ideal negatively impacts body esteem in these groups. It reviews literature showing that cultural norms can influence body dissatisfaction and that social and family pressures may reinforce attitudes. The study aims to explore how media and sociocultural factors shape perceptions of ideal body image for Arab and African American women. It poses hypotheses that media negatively influences their views of ideal bodies and that social influences impact body image preferences in both groups.
The document discusses several stereotypes and unrealistic portrayals of women that are perpetuated by the media. It notes that the media often depicts women as thin, scantily clad, and focused on physical appearance and attractiveness to men. This exposure has been linked to increased rates of depression, eating disorders, and body dissatisfaction among women and girls. The media also portrays women in traditionally feminine roles and underrepresents them in positions of power and leadership.
The document discusses the influence of media on women's body image. It notes that television, social media, advertisements, and other media portray unrealistic body standards that are unattainable for most women. This leads many girls and women to feel dissatisfied with their bodies and try to attain the flawless looks they see. Statistics show that exposure to thin ideals in media is linked to higher rates of body dissatisfaction, dieting, and eating disorders in women and girls. The document argues that media pressure encourages women to change their bodies and personalities to fit an unrealistic standard of beauty.
Beauty at Any Cost - The Consequences of America’s Beauty Obsession on Women ...v2zq
Beauty at Any Cost - The Consequences of America’s Beauty Obsession on Women & Girls - Resources for Healthy Children www.scribd.com/doc/254613619 - For more information, Please see Organic Edible Schoolyards & Gardening with Children www.scribd.com/doc/254613963 - Gardening with Volcanic Rock Dust www.scribd.com/doc/254613846 - Double Food Production from your School Garden with Organic Tech www.scribd.com/doc/254613765 - Free School Gardening Art Posters www.scribd.com/doc/254613694 - Increase Food Production with Companion Planting in your School Garden www.scribd.com/doc/254609890 - Healthy Foods Dramatically Improves Student Academic Success www.scribd.com/doc/254613619 - City Chickens for your Organic School Garden www.scribd.com/doc/254613553 - Huerto Ecológico, Tecnologías Sostenibles, Agricultura Organica www.scribd.com/doc/254613494 - Simple Square Foot Gardening for Schools - Teacher Guide www.scribd.com/doc/254613410 - Free Organic Gardening Publications www.scribd.com/doc/254609890 ~
Does the media have a negative influence on young women?yellow2193
The document discusses the negative effects that media images have on young women's body image and the potential link to eating disorders. It notes that many young women feel insecure or dissatisfied after viewing thin or idealized images. Further, it explains that the unattainable standards portrayed in media, the use of "flaws" to sell products, and the ubiquity of media make it difficult for young women to avoid these negative messages. The document suggests that this type of exposure has been shown to increase rates of depression, anger, and body dissatisfaction in young women and may contribute to the high rates of eating disorders in the U.S. It encourages helping those struggling by spreading awareness of these issues and promoting healthy choices.
This document summarizes statistics and information about eating disorders, body image issues, and the influence of media. Some key points:
- Eating disorders affect 1 in 5 women and 10% of men are diagnosed with an eating disorder at some point. Dieting is also very common.
- The average person sees 400-600 ads per day by age 60, promoting an unrealistic standard of beauty. Billions are spent annually on diet products.
- Cosmetic surgery has increased dramatically, with Americans spending over $12 billion in 2006. Procedures focus on achieving an idealized body type.
- The media and advertising promote unhealthy attitudes about weight, body image, and what it means to be successful
The Impact of Acculturation on the Development of Eating Disorders in African...Devona Stalnaker
The document discusses eating disorders in African American females ages 15-25. It notes that as acculturation into the dominant culture increases, so does the risk of eating disorders in this population. It identifies general and race/culture-specific risk factors and outlines implications and applications for mental health professionals, including understanding a client's level of acculturation and cultural identity development. The document reviews current literature on eating disorders in African American women and risk factors like body dissatisfaction and drive for thinness.
The document discusses the history of ideal beauty standards portrayed in media from the Renaissance era to present day. It examines how beauty standards have changed over time and influenced by different cultures. Today, the media promotes an unrealistic ideal of beauty that negatively impacts adolescents by lowering their self-esteem and increasing risks of eating disorders. While some efforts have been made to promote diversity, more needs to be done to counter the harmful messages perpetuated by the constant focus on physical appearance in media.
Shantanu Rastogi is seeking a responsible and challenging position that allows him to utilize his 5 years of experience in audiovisual solutions like video walls, digital signage, and collaboration systems. He currently works as an Assistant Manager of Pre-Sales at NEC India, where he is responsible for managing cross-functional teams, developing solution architectures, and providing product training. Prior to this, he held roles at companies like Barco Electronic Systems and Alcatel-Lucent Network Management Services, where he gained experience in project management, implementation, and technical support. He has a bachelor's degree in electronics and communication engineering.
El documento clasifica y describe varias formas de energía renovable y limpia, incluyendo la energía solar, eólica, hidráulica y geotérmica. Explica que la energía solar se obtiene de la radiación del sol, la energía eólica del viento a través de aerogeneradores, la energía hidráulica del agua aprovechando su energía cinética, y la energía geotérmica del calor del interior de la Tierra.
La tecnología y desarrollo científico en bien del (2)Daniel Rodriguez
El documento discute cómo el desarrollo científico y tecnológico puede contribuir al desarrollo sostenible en Colombia. Señala que aunque la tecnología mejora la calidad de vida, también ha dañado el medio ambiente debido al consumismo y la codicia humana. Colombia tiene una gran biodiversidad pero depende de otros países para la tecnología, y tratados como el TLC han perjudicado a los agricultores. El documento concluye que Colombia debe enfocarse en la educación, investigación e implementación de tecnologías pro
Here is a summary of the document in 3 sentences or less:
[SUMMARY] The document describes several stories of people who overcame physical disabilities through determination and self-confidence, including a boy who lost his limbs to meningitis but became popular in school, a woman born without arms who became a pilot, and a woman with cerebral palsy who became a lawyer. It emphasizes that physical limitations do not mean inefficiency and disabilities can be overcome through self-effort and faith in one's abilities.
This is a 2 days course on Total Productive Maintenance (TPM) that will guide you through to implement Autonomous Maintenance (AM) on your current Equipment and to plan the execution of your Preventive (PM) & Predictive Maintenance (PdM).TPM defines your Maintenance schedule and Goals. TPM helps you plan and develop the optimal program for your facility, resulting in increased efficiency and cost savings.
Day 2
TPM Implementation after (AM) & Maintenance
Workshop Activities
Review & extract Equipment PM to a ‘Do Dot’ Visual Master Plan & Visual TPM Board.
Attacking 6 big losses of Equipment
(PdM) with Engineering Kaizen to maximize
Equipment Utilization
Quality, Engineering & Maintenance Kaizen
Improvement Action Projects & Action Plans
O documento descreve a evolução do teatro ao longo da história, desde os rituais primitivos relacionados a Dionísio na Grécia Antiga, passando pelos grandes tragediógrafos gregos como Ésquilo, Eurípedes e Sófocles, até o desenvolvimento do teatro romano e renascentista, com destaque para Gil Vicente, Shakespeare e as transformações ocorridas no século XIX.
James G Browning resume - technical april 2016Greg Browning
This resume is for James G. Browning, who has over 26 years of experience in the oil and gas industry as an IT, engineering, and project manager. He has a background in information technology, instrumentation and electrical engineering, networks, communications, automation, and more. Currently he works as a technical leader and operations engineer for Seadrill, where he manages projects and supports offshore rigs.
Jiesheng Hardware is a factory that manufactures lathe parts, CNC parts, and other machined aluminum, brass, and steel components using CNC lathes and machining centers. They produce custom precision CNC turning parts in a variety of materials like aluminum, brass, and steel. Lisa Lee invites potential customers to contact her at Jiesheng Hardware to learn more about their product offerings and services.
The document discusses plans for marketing and communications regarding the transition of Walter Reed Army Medical Center. It provides details on the new logo being designed for system-wide implementation at both Bethesda and Fort Belvoir military medical facilities. The logo represents world-class medical care for all military branches through its use of purple. It also symbolizes innovation through an emerging cross, strength through the Capitol symbol, and service that is heroic and national through its shield design. The document provides an example of a motivational poster campaign that could utilize actual veterans to communicate simple yet direct messages about hiring veterans.
O documento discute a visão keynesiana da macroeconomia, comparando-a com perspectivas antigas. Apresenta os conceitos de microeconomia e macroeconomia, e problemas como desemprego e inflação. Explica características do keynesianismo como enfatizar a demanda agregada e o papel do governo na geração de emprego. Por fim, aborda controvérsias em torno da teoria keynesiana.
Este documento resume brevemente la historia del diseño gráfico desde sus orígenes en las pinturas rupestres hasta los movimientos de vanguardia del siglo XX como el racionalismo, el surrealismo y el constructivismo. También define el diseño gráfico como la conjunción de ideas creativas que dan forma a un producto resaltando sus atributos y utilidad. Finalmente, enumera algunas fuentes sobre la historia y fundamentos del diseño.
O documento descreve as principais características da música clássica entre os séculos XV e XVI, quando a polifonia vocal religiosa era predominante. As formas musicais mais comuns eram a missa, o motete, a canção francesa e o madrigal. A música instrumental também se desenvolveu para acompanhar danças e canções populares.
This document lists various custom CNC machined parts that can be produced including aluminum parts, brass and stainless steel nuts, threaded bars, screws, nuts, and standoffs made from materials like brass, stainless steel, and aluminum. Non-standard CNC turning parts are also available from the factory.
El documento proporciona una breve historia del diseño gráfico, desde sus orígenes en las pinturas rupestres hasta la influyente escuela Bauhaus en el siglo XX. También describe algunas vanguardias artísticas como el surrealismo, suprematismo, racionalismo y constructivismo que influyeron en el diseño. Finalmente, define los elementos conceptuales, visuales y de relación que componen el diseño gráfico.
The Beauty Ideal - Unveiling Harmful Effects of Media Exposure to Childrenv2zq
This document summarizes a student paper about the harmful effects of media exposure to ideal beauty standards on children. The paper discusses how children spend many hours exposed to media like TV and magazines, which portray unrealistic thin body images. Exposure to these images has been shown to negatively impact children's body image and self-esteem. It can also lead children, especially girls, to develop unhealthy dieting habits and eating disorders at young ages in an attempt to attain the unrealistic ideals portrayed in the media.
This document discusses the impact of media on body image and the development of eating disorders in adolescent girls. It argues that the media portrays unrealistic body standards that cause girls to feel insecure. When girls internalize these messages, it can lead to eating disorders as a way to achieve the "perfect" body type. The document outlines short and long term physical and psychological effects of eating disorders. It also discusses campaigns aimed at promoting positive body image as a way to counter the negative influence of the media.
This document discusses the impact of media on body image and the development of eating disorders in adolescent girls. It argues that the media portrays unrealistic body standards that cause girls to feel insecure. When girls internalize these messages, it can lead to eating disorders as a way to achieve the "perfect" body type. The long-term health effects of eating disorders are severe and sometimes irreversible. While the media significantly influences girls' perceptions of their bodies, campaigns promoting positive body image and realistic portrayals of women offer an alternative perspective.
Media negatively impacts girls' self-esteem and body image in several ways:
1) The use of photoshop and airbrushing creates unrealistic, "perfect" images that girls feel they must emulate through physical alteration or unhealthy behaviors.
2) Full-figured women are also photoshopped or their bodies covered up in media like magazine covers, implying that certain body types are not beautiful.
3) Music videos often portray women as sexual objects wearing revealing clothing who exist only to please men, reinforcing harmful stereotypes.
The document discusses how the fashion industry promotes extremely thin body images that negatively impact young girls' self-esteem and mental health by encouraging unhealthy dieting and potentially leading to eating disorders. It notes that as early as age 9, girls feel pressure to emulate thin fashion models. While some actresses and organizations are now promoting positive body image, the fashion industry continues to predominantly feature underweight models. The author relates their own experience with developing anorexia nervosa from attempting to achieve an ideal ballerina body type after being influenced by media images. Overall, the document argues the fashion industry should be more responsible for the mental health consequences of the body images it promotes.
This document analyzes the effects of the #aerieREAL campaign by American Eagle Outfitters, which features non-digitally altered models, on women's body esteem and body satisfaction. The author surveyed 126 women ages 18-25 and found that those who viewed digitally altered models had lower body esteem and satisfaction afterwards, while those who viewed non-altered models had higher body esteem. However, viewing non-altered models did not change levels of body satisfaction. The study aims to measure how exposure to different types of models impacts women's internalization of societal beauty standards.
Fashion magazines tend to portray young, European women in advertisements and underrepresent other ages and ethnicities. Non-fashion magazines show more diversity in models used. The study analyzed advertisements in fashion magazines like Vogue and Cosmopolitan as well as non-fashion magazines like Good Housekeeping and Health, finding that fashion magazines predominantly used models rated '20' years old and with no visible signs of aging ('0' on the scale), while non-fashion magazines showed a broader range of ages and more signs of aging. This discrepancy contributes to negative stereotypes around aging. Magazines should work to better represent the growing aging population to improve cultural views on aging.
1) Society places immense pressure on women to conform to unrealistic beauty standards promoted by media, advertising, and pop culture.
2) This leads many women to spend excessive amounts of time and money on cosmetic procedures and products in a futile attempt to achieve the impossible standard of beauty.
3) Unrealistic beauty standards promoted to women can negatively impact their self-esteem and body image, sometimes resulting in harmful behaviors like eating disorders, depression, or risky plastic surgeries.
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Eva Rahman
4 Country Squire Lane
Princeton Junction, New Jersey, 08550
April 29, 2015
Cynthia Leive
Glamor Magazine Editor in Chief
4 Times Square Fl 22
New York, NY 10036-6518
Re: Advertisements that Celebrate the Actions of Women Rather Than Their Appearances.
Dear Ms.Leive,
Thank you for attending the presentation of my proposal for combating the rise of psychological
illnesses among young women due to the objectification of women in the media. This attachment
shows why the objectification of women is so harmful and what can be done to combat the
damaging effects that result from this objectification. As the editor-in-chief of one of the most
popular women’s magazines in America, you must be aware of the influence the media can have
on women’s lives, especially their self-esteem and mental well-being. I am aware that your
magazine celebrates women and believe it is in your best interest to implement advertisements
that have a healthier, more positive representation of women.
Advertisements within magazines often have a limited scope when representing women and
often include the sexualization and commodification of girlhood. As most advertisements place a
heavy emphasis on physical appearance, many women began to internalize this message and
become dissatisfied with their own bodies. This body dissatisfaction can trigger many severe
mental illnesses, such as depression, self-harm, and eating disorders. Additionally, the number of
women suffering from mental illnesses that have been triggered by the media is rising at an
almost constant rate every decade. If no action is taken, these numbers could become
staggeringly high, leading to an epidemic.
To address this very serious issue, I have incorporated the success of advertisements that
celebrate women with the success of clinical treatment to produce a series of advertisements that
celebrate the actions of women rather than their appearances. Should you have any questions or
would like to meet with me in person, please feel free to contact me by email at
londoneve93@yahoo.com or by phone at 814-331-8036. Thank you for your time and
consideration. I look forward to hearing from you.
Sincerely,
Eva Rahman
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Implementing Advertisements that Celebrate the Actions of Women
Rather Than Their Appearances
Submitted by: Eva Rahman
Submitted to: Cynthia Leive
Glamor Magazine Editor in Chief
4 Times Square Fl 22
New York, NY 10036-6518
April 29, 2015
Scientific and Technical Writing
Professor Jerald Goldstein
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Abstract
Sexualized images of women in the media have created a mental health crisis among young
women, as evidenced by the increasing levels of depression, self-harm, and eating disorders.
Beauty and fashion magazines significantly impact the process of identity development in young
women, especially with regards to gender-role learning, identity formation, and the development
of values and belief. Fashion magazines objectify women in different ways than other forms of
media do, as they often teach their readers what is ideal in terms of beauty and style. Because
magazines can be so influential to young women, manifesting unhealthy messages and images
from the media can cause these women to become dissatisfied with their own bodies. This body
dissatisfaction can trigger various mental illnesses. Studies show that 73% of teenage girls who
abused diet pills and 79% of teenage girls who self-purged frequently read fashion magazines,
while 35% of those who diet pathologically develop depression. Furthermore, a longitudinal
study concluded that the more an adolescent is exposed to objectifying images in the media, the
higher her chances of developing depression.
This project proposal aims to decrease the negative consequences of the media by implementing
advertisements that celebrate the actions of women rather than their appearances. Producing an
advertisement that emphasizes the actions of women rather than their appearances would lead to
an increase in self-esteem, which would hinder a chain reaction of events that lead to mental
illnesses. This proposal draws inspiration from successful advertisements that celebrated women
rather than objectified them, as well as clinical treatments that proved successful for patients
with eating disorders. The success of these models prove that a positive representation of women
in the media can hinder a chain reaction of unhealthy behavior that can lead to the development
of mental illnesses such as depression, eating disorders, and self-harm.
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Table of Contents
Abstract…………………………………………………………… i
Table of Contents ………………………………………………… ii
Table of Figures…………………………………………. ii
Introduction …………………………………………………… 1
Messages from the Media ………………………… ….1
Unrealistic Ideals………………………………………2
Internalizing Messages from the Media……………… 3
Literature Review ………………………………………….. ..5
Chain Reaction of the Media…………………………5
Empowering Advertisements………………….......... 6
Clinical Treatment……………………………………7
Plan ………………………………………………………..… 9
Plan Details……………………………………..……. 9
Overview………………………………………….….. 9
Budget…………………………………………………...……. 9
Budget Details ………………………………… ……10
Justification………………………………………….. 10
Discussion ……………………………………………………. 11
References ……………………………………………………. 12
Table of Figures
Figure 1: Standardized estimates for all significant paths and percentage of variance explained
for media body comparison and body dissatisfaction…………………………… 4
Figure 2: Proposed model showing all possible paths, with media body comparison partially
mediating relationships between sociocultural factors, psychological variables and BMI, and
body dissatisfaction……………………………………………………… 5
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Figure 3: Number of admissions and patients with eating disorders…………………. 6
Figure 4: Decrease in Body Dissatisfaction with Controlled Body Surveillance………. 8
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Introduction
Messages fromthe Media
Objectification involves a view of the female body that reduces the value of a woman to that of
an object (Erchuell, 2013). Representations of women in the media have a limited scope,
featuring product advertisements that often include the sexualization and commodification of
girlhood. Furthermore, women in advertisements are often represented as objects of sexual desire
that have no emotion or power, as shown in the images below. It has been suggested that the
media is a primary way through which objectifying culture spreads by portraying women’s
bodies in objectified and sexualized manners (Erchuell, 2013). In a society, such as the United
States, which is largely based on appearance, women are taught that how their bodies look may
be more important than their emotional state or physical capabilities (Field, 1999).
Source: Google Images
Magazines often “teach” women how to look and behave while placing heavy emphasis on
physical appearance. As the images ahead demonstrate, the recurring themes of most fashion
magazines are attaining the latest trends, weight loss, and tips on how to “improve” one’s
appearance. This emphasis promotes the message that the most important aspect of a woman’s
life is her physical appearance. Although the print media publishes articles on the deleterious
effects of severe dieting, bulimic behaviors, and maintaining a very low body weight, the articles
frequently are included in the same issue as pictures of excessively thin models (Field, 1999). It
is likely that these pictures undermine the potential beneficial effect of the articles, as opposed to
lessen the detrimental impact of the photos (1999). Ultimately, women are socialized to evaluate
themselves based on their bodies and outer appearances. Moreover, young women are constantly
exposed to this message directly and indirectly as negative images of women are prevalent in
virtually every form of media.
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Source: Google Images
Unrealistic Ideals
In addition to perpetuating the idea that physical beauty is a fundamental aspect of life for
women, advertisements in fashion magazines often use models that are not representative of the
average American woman. The ideal of beauty promoted by the media is not attainable to most
women in America. From the perspective of the mass media, thinness is idealized and expected
for women to be considered "attractive." (Serdar, 2004). One content analysis of 69 American
women magazines revealed that 94% displayed an image of a thin-idealized model or celebrity
on the cover (Harper, 2007). By failing to present a diverse range of body types, fashion
magazines promote thinness as both the desired, and more insidiously, the prevailing norm for
women (2007). Ultra-thin models are so prominent that exposure to them becomes unavoidable
and 'chronic', constantly reinforcing a discrepancy for most women and girls between their actual
size and the ideal body (2004). As seen in the images below, most models working in the fashion
industry and featured in print advertisements are severely underweight. The average American
fashion model weighs 117 lbs. and is 5’11 while the average U.S. woman weighs 140 lbs. and is
5’4 (Radar Programs, 2015). According to the World Health Organization, a woman with a body
mass index below 17 kg/m2, the equivalent of a woman 165.24 cm (5 ft. 6 in) tall weighing less
than 47.25 kg (105 lb.), is severely underweight (Field, 1999). In fact, the majority of U.S.
models meet the Body Mass Index (BMI) criteria considered to be anorexic (2015). The
promotion of this body type as the ideal can be extremely detrimental to women who are exposed
to these images. Mass media's use of such unrealistic models sends an implicit message that in
order for a woman to be considered beautiful, she must be unhealthy (Fitzsimmons, 2012).
These unrealistic images may serve as mechanisms that enable women to assess their standing
relative to the thin ideal (Fitzsimmons, 2012).
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Source: Google Images
In recent years, women's body sizes have grown larger while societal standards of body shape
have become much thinner (2004). This discrepancy has made it increasingly difficult for most
women to achieve the current sociocultural "ideal" (2004).This discrepancy can self-esteem
problems in women, which can lead to psychological illnesses. Furthermore, there is a lack of
diversity in media outlets. Almost 80% (79.4%) of American models are Caucasian (Radar
Programs, 2015). Images in advertisements usually portray the "ideal woman" as tall, white, and
thin, with a "tubular" body, and blonde hair (2004). Constant exposure to such images and body
types can cause internalization of the ideal, which can lead to the development of unhealthy
behaviors in many women.
Internalizing Messagesfrom the Media
Research has repeatedly shown that constant exposure to thin models fosters body image
concerns and disordered eating in many females (Van der Berg, 2007). Almost all forms of the
media contain unrealistic images, and the negative effects of such idealistic portrayals have been
demonstrated in numerous studies. Strong correlational evidence from both North American and
Australian samples supports this link between exposure to fashion magazines and body image
(2007). It is not just exposure to objectifying media, but internalization of the objectifying
messages from the media, as indicated by research conducted in the United States, that may
cause women to self-objectify (Erchuell, 2013). Research has shown that internalization of
images occurs from constant, repeated exposure to certain images, which leads to body
surveillance, or repeatedly checking and comparing one’s body to media images (Fitzsimons,
2012). As seen in the first figure, factors such as self-esteem, magazine exposure, and depressive
mood are directly correlated to media body comparison, which is directly correlated to body
dissatisfaction. Because women are taught to believe that a certain body type is the ideal through
reinforcement in the media, they start to become dissatisfied with their own bodies and begin to
try to change their appearances (Thompson, Tantleff-Dunn, & Calogero, 2011). Body
dissatisfaction can be the trigger for many psychological illnesses. A substantial research
literature now attests to the negative distress caused by body dissatisfaction in females, as well as
its association with low self-esteem and depressive symptoms and the development of unhealthy
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dieting behaviors and disordered eating (Van den Berg, 2007).Once an unhealthy body image
has been internalized, young women and girls often fall into a vicious cycle of dieting and
purging, which leads to eating disorders and depression (Vandenbosch, 2012).
Figure 1. Standardized estimates for all significant paths and percentage of variance
explained for media body comparison and body dissatisfaction.
Source: Van Den Berg,Patricia, Susan J. Paxton, Helene Keery, Melanie Wall, Jia Guo, and
Dianne Neumark-Sztainera. "Body Dissatisfaction and Body Comparison with Media Images in
Males and Females."
Research has also shown that popular culture exerts influence on girls' weight control beliefs and
behaviors (1999). Media images of women make it difficult for individuals to hold an
internalized ideal body that is realistic and attainable. One study showed that the more effort a
girl reported that she made to look like females in magazines, the higher her risk of beginning to
use vomiting or laxatives to control her weight (1999). Low self-esteem and depressive mood
were also associated with more frequent media body comparison in females, suggesting that
negative affect may encourage a search for information about the self, relative to others (Van den
Berg, 2007). Researchers have found that body dissatisfaction is correlated with other forms of
psychological impairment. As seen in the second figure, the internalization of media images is
correlated with body surveillance and shame, which leads to depressive symptomology,
dissociation, and self-harm. This figure also indicates that body surveillance has the highest
correlation with depressive symptomology and self-harm, indicating that body surveillance
caused by the media may be the trigger for developing psychological illnesses. Not surprisingly,
disturbed body image is one of the main precursors for disordered eating and dieting in
adolescent and young adult girls (Serdar, 2004).
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Figure 2: Proposed model showing all possible paths, with media body comparison
partially mediating relationships between sociocultural factors, psychological variables and
BMI, and body dissatisfaction.
Source: Van Den Berg,Patricia, Susan J. Paxton, Helene Keery, Melanie Wall, Jia Guo, and
Dianne Neumark-Sztainera. "Body Dissatisfaction and Body Comparison with Media Images in
Males and Females."
Thus, internalizing images from the media is a precursor to behaviors that lead to the
development of depression, self-harm, and eating disorders. Harboring an unhealthy body image
is the first step in a series of behaviors that can lead to various psychological problems.
Literature Review
Chain Reactionof the Media
Images from the media cause women to harbor an unhealthy body image, a trigger for
psychological illnesses such as self-harm, eating disorders, and depression. These illnesses often
result from a chain reaction triggered by messages promoted in the media. A poor body image
often leads to dieting and purging, which leads to eating disorders, which can then lead to
depression and self-harm. Viewing fashion magazines has been found to predict body
dissatisfaction, drive for thinness and eating disorder symptomology (Van den Berg, 2007).
Research also concludes that the more a young woman is exposed to images in the media, the
higher her chances of developing eating disorders and depression (Vandenbosch, 2012). This is
disturbing, as findings of one study indicate that 83% of teenage girls reported reading fashion
magazines for about 4.3 hours each week (Serdar, 2004). This relationship has been found to be
mediated by a number of other factors, including restrained eating and thin-ideal internalization.
Research has found that frequent magazine reading was consistently correlated with higher levels
of body dissatisfaction and disturbed eating (2004). The study also found that women who read
fashion magazines displayed higher levels of thin-ideal internalization, which is a powerful risk
factor for development of weight anxiety and disordered eating patterns (2004). In addition,
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experimental research has revealed a causal relationship between brief magazine exposure and
immediate body image in women (2007). Meta-analysis of this experimental research concluded
that women who viewed images of thin models consistently reported poorer body image
outcomes than participants who viewed images of average weight models, plus-size models, or
neutral objects (2007). Effects were observed on body dissatisfaction, negative mood, and self-
perception of. Additionally, the prevalence of anorexia and bulimia among women aged 15-25
increases roughly 6% each decade (Thompson, 2011). The figure below shows the number of
patients admitted with eating disorders steadily increasing in one decade, from the years 2001 to
2011.
Figure 3: Number of admissions and patients with eating disorders
Source: Thompson, J. K., Tantleff-Dunn, S., & Calogero, R. M. (2011). Self-objectification in
women.
Moreover, according to a recent longitudinal study conducted at the University of Florida, 85%
of women aged 18-35 frequently read fashion magazines (2015). 95% of these women admitted
to dieting in order to achieve the “ideal” body shape that these magazines promote. Of these
women, about 25% progressed to partial or full symptom eating disorders, while 50% of these
individuals progressed to depression (2012). Furthermore, 35% of individuals who developed
full symptom eating disorders also developed clinical depression (2012).
Empowering Advertisements
Some companies have tried to combat this problem by producing empowering ads.
Advertisements that empower women are a success both in the marketing industry and in
increasing the self-esteem of young women. Many companies have now adopted “pro female”
messaging within their advertisements and statistics show that ads that celebrate women and girls
rather than objectify them have become wildly popular (Bahudar, 2014). An ad for Under
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Armour's new "I Will What I Want" campaign celebrates the accomplishments of ballerina Misty
Copeland, who was told she had the "wrong body" for ballet. Dove's "Real Beauty Sketches" told
women they are more beautiful than they think, and Always' #LikeAGirl campaign showed the
damaging stereotypes associated with being female (2014). These advertisements, shown below,
were well-received: 51 percent of women polled pro-female ads because they believe they break
down gender-equality barriers, and 71 percent of respondents think brands should be responsible
for using advertising to promote positive messages to women and girls (2014). The survey also
showed that pro female advertisements pay off for brands: 52 percent of women polled had
purchased a product because they liked the way the ads portrayed women (2014). Research
indicates that these ads have helped improve the self-esteem of women, as the reports of body
dissatisfaction decreased by 6% since the introduction of these empowering advertisements
(2014). These advertisements have also affected sales: Dove sales jumped from $2.5 billion to
$4 billion since the launch of its Campaign for Real Beauty, and sales from Getty Images' Lean
In Collection have grown 66 percent since February 2014 (2014). However, the success of some
of these ads led to controversy, as many pro female advertisements still reinforce the idea that a
woman’s appearance is the most important factor in her life, thus continuing to promote body
surveillance.
Source: Bahudar, Nina. (Oct.3rd,2014). 'Femvertising' Ads Are Empowering Women --And
Making Money For Brands.
Clinical Treatment
Success in clinical settings also demonstrate that highlighting the rate of body surveillance
(persistently surveying one’s body) can be an effective cognitive behavioral therapy for eating
disorders (Fitzsimmons, 2012). The relationship between body surveillance and dissociation is
important for clinicians to understand (Erchuell, 2013). Body checking, or persistently surveying
one's body (e.g., touching one's collar bones to determine the bones’ prominence) is
conceptualized as a form of body surveillance and has been suggested as an important focus in
cognitive-behavioral therapy for eating disorders (Fitzsimmons, 2012). When a woman takes a
third person perspective on her body, she must actually step out of her body which puts her at
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risk for feelings of dissociation and the negative consequences of dissociative experiences
(Erchuell, 2013). Many individuals engaging in body checking may not disclose these behaviors
to clinicians or even notice their repeated checking, as many women have been socialized to
assume monitoring and enhancing their physical appearance is natural (2012). Thus, building
awareness of these surveillance behaviors through self-monitoring as well as structuring
cognitive and behavioral change of these behaviors may help halt the translation of thin ideal
internalization into body dissatisfaction. Decreasing surveillance behaviors may facilitate an
individual's conceptualization of her body as an instrument of function rather than her body as an
object not meeting her internalized, idealized standards (2012).These trials show that awareness
of body surveillance halts the internalization of media images. As demonstrated in the figure
below, body dissatisfaction among patients decreased once the rate of body surveillance was
controlled with intervention. The severity of the mental and physical health consequences of
eating disorders, coupled with the fact that they are difficult to treat, suggests that the emphasis
should be placed on prevention (2013). Furthermore, clinicians that assisted women in
developing the tools they need to fight the internalization of these media ideals and, the
subsequent experience of self- objectification, helped relieve symptoms of dissociation,
depression, and self-harm (2013). Thus, the less a woman assesses her own body, the lower her
chances are of developing an eating disorder or depression.
Figure 4: Decrease in Body Dissatisfaction with Controlled Body Surveillance
Source: Fitzsimmons-Craft, E. E., Harney, M. B., Koehler, L. G., Danzi, L. E., Riddell, M. K., &
Bardone-Cone, A. M. (2012). Explaining the relation between thin ideal internalization and body
dissatisfaction among college women: The roles of social comparison and body surveillance. Body
Image, 943-49
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Plan Details
This proposal aims to produce an advertisement that promotes the actions of women rather than
their appearances. Advertisements emphasizing the actions of women will simultaneously
decrease the likelihood of psychological illnesses and increase sales revenue among women.
Most ads are dangerous because they promote the idea that a woman’s purpose is to be
physically attractive. An ad that promotes women’s actions would decrease body surveillance,
thus hindering the development of psychological illnesses caused by the media. This would teach
women that they are not objects, which would lead to the internalization of actions rather than
appearances. An advertisement that shows that women are capable of more than being physically
attractive can have multiple benefits, as it would simultaneously decrease the likelihood of
psychological illnesses and increase sales revenue among women.
Overview
This advertisement will feature “average” women who are not professional models. The use of
women that have more realistic and attainable body types may hinder the internalization of the
thin ideal, which, as discussed in the introduction, is the precursor to body dissatisfaction that
leads to various psychological disorders. According to one study, to make eating disorder
prevention programs more effective, efforts should be made to persuade the television, movie,
and magazine industries to employ more models and actresses whose weight could be described
as healthy, not underweight (Field, 1999). Therefore, the use of women with healthy bodies
could prevent the development of unhealthy behaviors that lead to eating disorders and self-
harm.
In addition having more realistic body types, the women in this advertisement will be shown
participating in an activity, instead of standing or lying idly as sexual objects as most women in
advertisements do. The success of the Like a Girl campaign shows that advertisements that
celebrate the actions of women are successful both monetarily and psychologically among
women. Having the women engaging in activity will promote the idea that physical beauty is not
a fundamental in a woman’s life, showing that actions are more important that physical
appearances. This emphasis on actions rather than appearances could also decrease the rate of
body surveillance, which may decrease the likelihood of body dissatisfaction.
Budget
The following budget details the cost of producing a full page advertisement in a popular
magazine (roughly 2 million subscribers). The budget may vary depending on the number of
subscribers the magazine has and on the size, color, and placement of the advertisement. Full
page advertisements in the front of the magazine tend to be the most expensive to produce, while
those placed in the middle or back of the magazine tend to be less expensive.
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Budget Details
Advertisement
Space: One full page: $25,414
Placement: Middle of magazine: $20,089
Color: $12,800
Production
Design: $20,313
Equipment: $19,300
Staff salaries:
Producer: $6,200
Professional Photographer: $5,000
Models (2): $500 each
Assistants (2): $500 each
Total Cost: $104,816 per ad
Justification
1. Advertisement
• The price of a print advertisement varies depending on the number of subscribers the
print media holds, the size and placement of the ad, and the color of the ad. Because this
advertisement is intended to be published in Glamour magazine, which has an average of 2
million subscribers, the price of the ad space is much higher than that of a space in a less popular
magazine. The placement of the advertisement also varies in price. It is more expensive to place
an advertisement in the front of a magazine, while it is less expensive to place an ad in the back
of the magazine. An advertisement in the middle of the magazine would be seen by many
readers, as a content analysis of fashion magazines found that the main articles, what most
readers view, are often placed in the middle of the magazines.
2. Production
• The price of the production includes the photoshoot location, payments for energy and
utility equipment, such as cameras, lighting, and tripods, and equipment maintenance.
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3. Staff salaries
• Shoot producers make an average of $6000 per shoot and professional photographers
charge $2000-$5000 per shoot. Most photographers also require the help of assistants to direct
the models and keep the shoot running in an organized fashion. Because professional models will
not be used, the price of hiring women representative of most American women is significantly
lower.
Discussion
Objectifying images of women in the media can directly affect the mental well-being of young
women who are exposed to these images. Not only are these images promoting an unrealistic
representation of women among the general population, but they are physically manifesting
themselves as psychological illnesses that can have damaging and lasting effects. The rates of
depression and eating disorders among young women can be linked to the unhealthy images of
women portrayed in fashion magazines and other forms of media.
I believe that producing an advertisement that focuses on the actions of women and does not
place such a heavy emphasis on physical appearance will have many positive results. Producing
such an advertisement would teach young women that being physically attractive is not to a
fundamental aspect of life, which would lead to a decrease in the rate of body surveillance. A
decrease in body surveillance would hinder a chain reaction of unhealthy behaviors caused by
poor body image, which can lead to eating disorders, depression, and self-harm. Advertisements
that decrease the emphasis of the physical appearance of women will lead to young women
manifest healthy views on the role of women. Internalizing actions rather than appearances can
lead women to have a higher self-esteem, which will decrease the likelihood of developing
behaviors that could lead to depression, eating disorders, and self-harm.
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References
Bahudar, Nina. (Oct.3rd,2014). 'Femvertising' Ads Are Empowering Women --And Making
Money For Brands. HuffingtonPost.com Retrieved Feb 16, 2015, from
http://www.huffingtonpost.com/2014/10/02/femvertising-advertising-empowering-
women_n_5921000.html
Brinkman, B. G., Khan, A., Jedinak, A., & Vetere, L. (2015). College women’s reflections on
media representations of empowerment. Psychology Of Popular Media
Culture, 4(1), 2- 17.
Erchull, M. J., Liss, M., & Lichiello, S. (2013). Extending the Negative Consequences of Media
Internalization and Self-Objectification to Dissociation and Self-Harm. Sex
Roles, 69(11/12), 583.
Field AE, Camargo CA, Jr, Taylor C, Berkey CS, Colditz GA. Relation of Peer and Media
Influences to the Development of Purging Behaviors Among Preadolescent and
Adolescent Girls. Arch Pediatric Adolescent Med. 1999; 153(11):1184-1189.
Fitzsimmons-Craft, E. E., Harney, M. B., Koehler, L. G., Danzi, L. E., Riddell, M. K., &
Bardone-Cone, A. M. (2012). Explaining the relation between thin ideal internalization
and body dissatisfaction among college women: The roles of social comparison and
body surveillance. Body Image, 943-49
Harper, Brit, and Tiggemann ,Marika. "The Effect of Thin Ideal Media Images on Women's Self-
Objectification, Mood, and Body Image." Sex Roles 58 (2008): 649-57. SpringerLink.
Springer Science-Business Media, 16 Dec. 2007. Web. 22 Apr. 2015.
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Radar Programs (2015). Eating Disorders and the Media, Media Influence
http://www.raderprograms.com/causes-statistics/media-eating-disorders.html
Serdar, Kasey L. Female Body Image and the Mass Media: Perspectives on How Women
Internalize the Ideal Beauty Standard, 2004, Myriad, Westminster Home. Web April 16,
2015
Spettigue, W., & Henderson, K. A. (2004). Eating Disorders and the Role of the Media.
Canadian Child and Adolescent Psychiatry Review, 13(1), 16–19
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