Engaging Generation Z in the Circular Economy: Role of Academia" dives into the intersection of the circular economy's principles and the values of Generation Z. As the circular economy model gains traction as a sustainable alternative to our traditional linear model, there's an opportunity to harness the passion, tech-savviness, and drive for systemic change found in Gen Z. This presentation elucidates the role academia can play in bridging this gap, highlighting the benefits of engaging this generation and providing tangible recommendations for institutions to effectively do so. From the importance of hands-on experience to the integration of tech-driven solutions, explore how we can empower Generation Z to lead the charge towards a more circular, sustainable future.