1. The document discusses the importance of focusing on users rather than an organization's own ego or brand when developing products. 2. It recommends upgrading the user's life or situation rather than just upgrading the product, and avoiding wasting too much time discussing how users see the organization. 3. It emphasizes the need to understand the user's context and ensure the product answers questions that will motivate passive users.

1. EGOLESS
PRODUCT DEVELOPMENT
“drop your
institutional ego!”
(Andie Nordgren)
September, 2015 Petra Wille

2. time consuming
discussions

3. the wrong questions
• how can we make our
company look cool?
• how can we make our
brand to be cool?
Is it the right time allocation to think that much about
your brand, your CI and the way how others should see
you?

4. Do you care what
your users think
about you? Stop it!
– Kathy Sierra
Co-creator of the Head First books (the brain-
friendly series from O'Reilly), and creator of the
Creating Passionate Users blog.
Photo: Kathy Sierra - South by Southwest 2008, Wiki Commons
“
”

5. Start trying to upgrade
your user.insted of
upgrading your
product.
– Andie Nordgren
Executive Producer, CCP Games
@nordgren
Photo: Andie Nordgren via The Conference.
“
”

6. drop institutional ego!

7. You can put up a lot of user
stories and still be really self
obsessed.

10. Upgrade you user, his
life or situation
and avoid to waste your time
discussing to much about how the
user sees you.

11. mind the reality stack
& embrace context

12. You are never
alone in a room
with your user!

13. Independent
user interactions
to let the thing
even exist

14. Make sure your product/solution/thing
answers the following:

15. worst case
If your product is not
answering this questions
people will tend to
remain passive.

16. 1. _______________ __________________
2. _________________________________
3. _________________________________
4. _________________________________
5. _________________________________

17. Users are not
using.your product?
Why should they?
Really?
– Petra Wille
Produktmanagement & Menschenverstand
info@petra-wille.de
@loomista
Photo: Enver Hirsch via Petra Wille
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