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Masterplanning process
Conditionmaking and priorities




          public life            efficiencies
          economic                resources     The story
           leverage                             What are we trying to do?


                                                Getting there
                                                What works and why?

                  collaboration
                                                • Value [Prof Evans]
                                                • Place [Prof Murray]
                        Impact                  • Positioning [Cowan]
Geddes Institute: Masterplanning process
Key questions



Value

What is the key benefit of the masterplanning
process?
Geddes Institute: Masterplanning process
Key questions



Value

What is the key benefit of the masterplanning
process?


Practice

What is the key problem achieving these
benefits?
Presentations:

• Outcomes: value for
  local people
• Purpose: medium term
  placemaking
• Adapting: learning from
  failure
Masterplanning process
Audience feedback



Value
CLARITY/PURPOSE                                 IMPROVEMENT
•   Not sure what the term is                   • To improve and understand Social Life
•   Very vague process – let be specific        • Make things better
•   No benefits – too many masterplans fail     • Preparing Landscaped Communities
•   Conflict of interest

FUTURES
A shared vision of where we are going
Holistic approach
A vision, accurate, clear and detailed
representations of proposal
                                                DELIVERY
More far reaching than an individual building
                                                • Justification of public expenditure
Clear idea of the future
                                                • Bringing different economic values together;
                                                  stakeholders
ANALYSIS                                        • Identifying strengths and weakness – minimising
Integration of connection                         risk
Analysing the problem
Masterplanning process
Audience feedback



Practice
CONFLICTS AND COMPLEXITY                                 RESOURCES, FINANCE AND ECONOMY
• Conflict of interest                                   • Economic Constraints
• The number of variables to consider                    • Resources eg. economic, human
• Different opinions and public interaction to helping
  understand the problems
• Ensuring everyone and every user is satisfied with
  the outcome
• Different interests of groups
• Too many factors




CONFIDENCE AND COMMUNICATION                             LEADERSHIP
• Lack of confidence to participate in process           • Whose idea of the future accounts?
• All stakeholders collaboration early enough in         • Who’s responsibility?
  the process
• Communication between different generations
  of designers
•   Historical pampliset
    •   People and ambition
    •   Derive principles, use this to measure promises met
    •   Methods to engage
    •   Skills and necessary conditions




brief…
Masterplanning process
Practice: clarity or confusion-language




    sustainable:
•   capable of enduring. De coupling economic growth from materials use

    masterplan:
•   Concept: framework through to a plan, vision through to a process, a consensual direction of
    travel
•
    value
•   hard value measured in terms of money, soft value measured in terms of benefit

    local people
•   people who live and work there…care about a place…self interest…not a neutral proposition
Masterplanning process
Practice: clarity or confusion-language




CRUX: we are dealing with change

Meaning: 10 central concepts of urbanism…at least one in fashion at any one time
Terminologies and time. Terminologies and politics
Language and association: master-plan and past ideologies

Scope and adaptability: Had a good masterplan….but…market conditions change, other
change happened: CHANGE happens.

Clarity: Do all variables change all the time….every masterplan starting from scratch? 27
masterplans, Royal Docks

Control: driving change of behaviour:housebuilders, political objectives or inclusive procss
Masterplanning process
Methods and approaches




Masterplanning is a means
Making places is an end

Purpose:
• What are we doing and why are we doing it, and how does it get communicated and
   delivered

Timeframe
Medium and long view

Output:
• A process not a product: medium term view. A vision, a spatial diagram, a tool for
   mediation, a way to deliver outcomes

Approaches:
• Spatial masterplanning: the space frame/scale
• Master programming: time/phasing
• Institutional co-ordination: collaboration
Masterplanning process
Methods and approaches




More design than the design of buildings: process design and product design over time

SCALES AND TYPES…..

•   Spatial strategy: broad brush [blob-o-gram]
•   Development framework: [uses, parcels, infrastructure]
•   Detailed masterplan: heights, massing, materials, public space
•   Design briefs/design codes: deals

DECISIONS

•   Components: plots, lots, blocks……land/forms….
•   control/relax….consistency [links to statutory and political processes]

OWNERSHIP

•   Who is responsible: leadership
•   Engagement
How do good places come about?
Responses to factors of change and process
Geddes Institute: Masterplanning process
Key questions



Change

What one change would you make to
overcome the problems in the masterplanning
process?

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Geddes lecture

  • 1. Masterplanning process Conditionmaking and priorities public life efficiencies economic resources The story leverage What are we trying to do? Getting there What works and why? collaboration • Value [Prof Evans] • Place [Prof Murray] Impact • Positioning [Cowan]
  • 2. Geddes Institute: Masterplanning process Key questions Value What is the key benefit of the masterplanning process?
  • 3. Geddes Institute: Masterplanning process Key questions Value What is the key benefit of the masterplanning process? Practice What is the key problem achieving these benefits?
  • 4. Presentations: • Outcomes: value for local people • Purpose: medium term placemaking • Adapting: learning from failure
  • 5. Masterplanning process Audience feedback Value CLARITY/PURPOSE IMPROVEMENT • Not sure what the term is • To improve and understand Social Life • Very vague process – let be specific • Make things better • No benefits – too many masterplans fail • Preparing Landscaped Communities • Conflict of interest FUTURES A shared vision of where we are going Holistic approach A vision, accurate, clear and detailed representations of proposal DELIVERY More far reaching than an individual building • Justification of public expenditure Clear idea of the future • Bringing different economic values together; stakeholders ANALYSIS • Identifying strengths and weakness – minimising Integration of connection risk Analysing the problem
  • 6. Masterplanning process Audience feedback Practice CONFLICTS AND COMPLEXITY RESOURCES, FINANCE AND ECONOMY • Conflict of interest • Economic Constraints • The number of variables to consider • Resources eg. economic, human • Different opinions and public interaction to helping understand the problems • Ensuring everyone and every user is satisfied with the outcome • Different interests of groups • Too many factors CONFIDENCE AND COMMUNICATION LEADERSHIP • Lack of confidence to participate in process • Whose idea of the future accounts? • All stakeholders collaboration early enough in • Who’s responsibility? the process • Communication between different generations of designers
  • 7. Historical pampliset • People and ambition • Derive principles, use this to measure promises met • Methods to engage • Skills and necessary conditions brief…
  • 8. Masterplanning process Practice: clarity or confusion-language sustainable: • capable of enduring. De coupling economic growth from materials use masterplan: • Concept: framework through to a plan, vision through to a process, a consensual direction of travel • value • hard value measured in terms of money, soft value measured in terms of benefit local people • people who live and work there…care about a place…self interest…not a neutral proposition
  • 9. Masterplanning process Practice: clarity or confusion-language CRUX: we are dealing with change Meaning: 10 central concepts of urbanism…at least one in fashion at any one time Terminologies and time. Terminologies and politics Language and association: master-plan and past ideologies Scope and adaptability: Had a good masterplan….but…market conditions change, other change happened: CHANGE happens. Clarity: Do all variables change all the time….every masterplan starting from scratch? 27 masterplans, Royal Docks Control: driving change of behaviour:housebuilders, political objectives or inclusive procss
  • 10. Masterplanning process Methods and approaches Masterplanning is a means Making places is an end Purpose: • What are we doing and why are we doing it, and how does it get communicated and delivered Timeframe Medium and long view Output: • A process not a product: medium term view. A vision, a spatial diagram, a tool for mediation, a way to deliver outcomes Approaches: • Spatial masterplanning: the space frame/scale • Master programming: time/phasing • Institutional co-ordination: collaboration
  • 11. Masterplanning process Methods and approaches More design than the design of buildings: process design and product design over time SCALES AND TYPES….. • Spatial strategy: broad brush [blob-o-gram] • Development framework: [uses, parcels, infrastructure] • Detailed masterplan: heights, massing, materials, public space • Design briefs/design codes: deals DECISIONS • Components: plots, lots, blocks……land/forms…. • control/relax….consistency [links to statutory and political processes] OWNERSHIP • Who is responsible: leadership • Engagement
  • 12. How do good places come about? Responses to factors of change and process
  • 13. Geddes Institute: Masterplanning process Key questions Change What one change would you make to overcome the problems in the masterplanning process?