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GE Proprietary and Confidential Information
© 2015 General Electric Company – For Internal Use Only
We are GE OIL & GAS
Imagination at work
We provide cutting edge technology and
service solutions across the industry~45,000 EMPLOYEES~$19B REVENUES ’14
Drilling
• Onshore Drilling
• Onshore Trees
• Offshore Drilling
• Logging Services
Subsea &
Offshore
• Wellheads, Trees,
Manifolds & Connectors
• Subsea Controls and
Informatics
• Flexible Risers
• Topside & SS Power &
Processing
Oilfield
• Oilfield Production
• Surface Flow Control
• Surface Well Control
• Artificial Lift
• Power Generation
• Gas Processing &
Compression
LNG
• Gas Liquefaction
• Balance of Plant
• Long-term Service
Agreements &
Predictivity
Solutions
Pipeline &
Storage
• Gas Production
• Downstream Pipeline
• Pipeline Integrity
• Virtual Pipeline
• Life-cycle service
solutions
Distributed
Gas
• Production
• Processing
• Distribution
Refinery &
Petrochemical
• Refinery,
Petrochemical,
Fertilizer
• Gas & Steam Turbines
• Centrifugal, Axial and
Recip Compressors
• Pumps & Valves
• Turboexpanders
IMPROVING THE HEALTH & PRODUCTIVITY OF YOUR
OPERATIONS
LATIN
AMERICA
58
CANADA
56
SUB
SHARAN
AFRICA
14 AU
& NZ
9
INDIA
14
MENAT
43
CHINA
38
ASIA
PACIFIC
38
Russia
& CIS
11Munich,
Germany
Rio de Janeiro,
Brazil
Shanghai, China
Bangalore,
India
Tirat
Carmel,
Israel
San Ramon,
USA
Niskayuna,
USA
Van Buren,
USA
Oklahoma
City, USA
Number of facilities
Product Companies
Global Research Centers
x
OUR GLOBAL FOOTPRINT SPEEDS UP AND IMPROVES DELIVERY OF SERVICES, TECHNOLOGIES
AND EXPERTISE
RECENT MFG & SERVICE SHOPS OPENINGS IN INDONESIA, BRAZIL, THE UK AND VIETNAM
London, UK
Head Quarter
Aberdeen, UK
Subsea Systems & Drilling
Florence, Italy
TMS Hub
Houston,
USA
•DTS Hub
•Surface Hub
Billerica, USA
M&C Hub
EUROPE
113
USA
38
Our global presence: now in 120 countries
Current market dynamics are challenging
Key drivers
Oil price
• expected range $45 to $75 for 2015
• Drilling rigs down 50%
• Uncompleted wells backlog growing
• Well productivity increasing
• Reserves/inventory levels highest in years
Geopolitical
• Saudi vs Iran regional tensions/nuclear deal
• Economic demand softness… China
• Continued sanctions on Russia
• Lean execution tools
• Elimination of redundant steps
• Outcome-based service models
• Asset performance management
• Standardization of specifications
• Long-term technology partnerships
• 10 year escalation
in cost & complexity
• Declining returns
even at $100+/bbl
• Cash flow impact of
oil price drop
• Capital rationing,
project
rationalization
Customers are asking for help to optimize their
operation to become more cost and carbon efficient
Design &
Specification
Execution
Operations
New Ways of Working
Helping Our Customers Manage Project & Lifecycle Cost
Customer Challenges
Integrated
Configure,
Price, Quote,
Order
Lean ERP
Self-service
Ordering
GE Store
Outcome
Based
Selling
Results
We have embarked on an ambitious transformation
to realign ourselves to deliver on our customers’
needs
THE NEED FOR CHANGE
Fragmented commercial teams with limited
commercial model innovation
Complex pricing rules with margin leakage
Traditional selling and engagement models
need to migrate to contemporary models
Sales and customer care teams unable to focus
on growth and relationship selling
Employee & Customer feedback highlights
complexity and lack of speed1
2
3
4
5
We are entrepreneurs at scale, learning,
creating, and changing the game
WE HAVE LEARNED & NOW WE ARE
ADAPTING
Fast & accurate
response
Contemporary &
personalized
experience
Product
availability & price
info
Omnichannel
experience
Anytime ordering
and support
access
 Before  Tomorrow
This is our business operating foundation
Customer
Sales & Channels
Business
Analytics
Self Service
Quotes &
Orders
Product Lifecycle
Management
Clean Order
Inventory, Lead-time
ProductStructure
Applicationand
ConfigurationRules
ProductStructure
PartNumbers,BOMs
Technology
NTI, NPI
Wing to Wing Single Operating View
Install Base Entitlement
Business Intelligence
ERP
Aftermarket
Parts
Our transformation mission and journey
OneITO
Launched
June
2013
4 Tracks
defined with
overall
PMO
Agile
development
approach
Co-Location
of teams
Begin
Execution
Nov 2013
Simplified ITO processes across Oil & Gas
built on standard, integrated technology that
empowers Commercial, Channel and
Customers to collaborate, analyze, predict
and win.
We are reinvigorating our commercial intensity
through technology, security & process
redesign
2014
Current State & Outcomes of 2015 efforts
Integrated customer care opportunity to order
management
97% Adoption
360 customer view
Solution
2015 Outcomes, 2016+
targets
Integrated hybris Store 1% eOrders to 80%
Configure, Price, Quote optimization & expansion
across product portfolios
12.5% eQuotes to 80%
Standardized ERP blueprint consolidation and
expansion
39 to 4
OTD 74% to 88%
Redesign external site & user experience
124K mothly user visits, 24%
increase
Automated & integrated lead qualification
processes
3% lead conv to 15%
16 % order conv. to 18%
Legacy web application eliminations and cloud
migration
15% app eliminations
300 app’s migrated to cloud
Our Lessons Learned
Build technical
skills in house
Lean first then digitize
Agile is not
one-size-fits-all
Build complete
user experience
Technology
partnership required
Success !
GE Oil & Gas: Jackie Wallace

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GE Oil & Gas: Jackie Wallace

  • 1. 1 GE Proprietary and Confidential Information © 2015 General Electric Company – For Internal Use Only We are GE OIL & GAS Imagination at work
  • 2.
  • 3. We provide cutting edge technology and service solutions across the industry~45,000 EMPLOYEES~$19B REVENUES ’14 Drilling • Onshore Drilling • Onshore Trees • Offshore Drilling • Logging Services Subsea & Offshore • Wellheads, Trees, Manifolds & Connectors • Subsea Controls and Informatics • Flexible Risers • Topside & SS Power & Processing Oilfield • Oilfield Production • Surface Flow Control • Surface Well Control • Artificial Lift • Power Generation • Gas Processing & Compression LNG • Gas Liquefaction • Balance of Plant • Long-term Service Agreements & Predictivity Solutions Pipeline & Storage • Gas Production • Downstream Pipeline • Pipeline Integrity • Virtual Pipeline • Life-cycle service solutions Distributed Gas • Production • Processing • Distribution Refinery & Petrochemical • Refinery, Petrochemical, Fertilizer • Gas & Steam Turbines • Centrifugal, Axial and Recip Compressors • Pumps & Valves • Turboexpanders IMPROVING THE HEALTH & PRODUCTIVITY OF YOUR OPERATIONS
  • 4. LATIN AMERICA 58 CANADA 56 SUB SHARAN AFRICA 14 AU & NZ 9 INDIA 14 MENAT 43 CHINA 38 ASIA PACIFIC 38 Russia & CIS 11Munich, Germany Rio de Janeiro, Brazil Shanghai, China Bangalore, India Tirat Carmel, Israel San Ramon, USA Niskayuna, USA Van Buren, USA Oklahoma City, USA Number of facilities Product Companies Global Research Centers x OUR GLOBAL FOOTPRINT SPEEDS UP AND IMPROVES DELIVERY OF SERVICES, TECHNOLOGIES AND EXPERTISE RECENT MFG & SERVICE SHOPS OPENINGS IN INDONESIA, BRAZIL, THE UK AND VIETNAM London, UK Head Quarter Aberdeen, UK Subsea Systems & Drilling Florence, Italy TMS Hub Houston, USA •DTS Hub •Surface Hub Billerica, USA M&C Hub EUROPE 113 USA 38 Our global presence: now in 120 countries
  • 5. Current market dynamics are challenging Key drivers Oil price • expected range $45 to $75 for 2015 • Drilling rigs down 50% • Uncompleted wells backlog growing • Well productivity increasing • Reserves/inventory levels highest in years Geopolitical • Saudi vs Iran regional tensions/nuclear deal • Economic demand softness… China • Continued sanctions on Russia
  • 6. • Lean execution tools • Elimination of redundant steps • Outcome-based service models • Asset performance management • Standardization of specifications • Long-term technology partnerships • 10 year escalation in cost & complexity • Declining returns even at $100+/bbl • Cash flow impact of oil price drop • Capital rationing, project rationalization Customers are asking for help to optimize their operation to become more cost and carbon efficient Design & Specification Execution Operations New Ways of Working Helping Our Customers Manage Project & Lifecycle Cost Customer Challenges Integrated Configure, Price, Quote, Order Lean ERP Self-service Ordering GE Store Outcome Based Selling Results
  • 7. We have embarked on an ambitious transformation to realign ourselves to deliver on our customers’ needs THE NEED FOR CHANGE Fragmented commercial teams with limited commercial model innovation Complex pricing rules with margin leakage Traditional selling and engagement models need to migrate to contemporary models Sales and customer care teams unable to focus on growth and relationship selling Employee & Customer feedback highlights complexity and lack of speed1 2 3 4 5 We are entrepreneurs at scale, learning, creating, and changing the game WE HAVE LEARNED & NOW WE ARE ADAPTING Fast & accurate response Contemporary & personalized experience Product availability & price info Omnichannel experience Anytime ordering and support access  Before  Tomorrow
  • 8. This is our business operating foundation Customer Sales & Channels Business Analytics Self Service Quotes & Orders Product Lifecycle Management Clean Order Inventory, Lead-time ProductStructure Applicationand ConfigurationRules ProductStructure PartNumbers,BOMs Technology NTI, NPI Wing to Wing Single Operating View Install Base Entitlement Business Intelligence ERP Aftermarket Parts
  • 9. Our transformation mission and journey OneITO Launched June 2013 4 Tracks defined with overall PMO Agile development approach Co-Location of teams Begin Execution Nov 2013 Simplified ITO processes across Oil & Gas built on standard, integrated technology that empowers Commercial, Channel and Customers to collaborate, analyze, predict and win.
  • 10. We are reinvigorating our commercial intensity through technology, security & process redesign 2014
  • 11. Current State & Outcomes of 2015 efforts Integrated customer care opportunity to order management 97% Adoption 360 customer view Solution 2015 Outcomes, 2016+ targets Integrated hybris Store 1% eOrders to 80% Configure, Price, Quote optimization & expansion across product portfolios 12.5% eQuotes to 80% Standardized ERP blueprint consolidation and expansion 39 to 4 OTD 74% to 88% Redesign external site & user experience 124K mothly user visits, 24% increase Automated & integrated lead qualification processes 3% lead conv to 15% 16 % order conv. to 18% Legacy web application eliminations and cloud migration 15% app eliminations 300 app’s migrated to cloud
  • 12. Our Lessons Learned Build technical skills in house Lean first then digitize Agile is not one-size-fits-all Build complete user experience Technology partnership required Success !

Editor's Notes

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