1) Women respond more strongly to beauty ads that evoke emotion rather than provide scientific data. Ads need to convey their message quickly in pictures and a headline/subhead in 3 seconds or less to engage women.
2) Beauty ads should reflect real women of various ages to build trust and attention. Testing ads on different age groups can provide useful insights.
3) Memorable beauty ads are those that trigger an emotional response by telling a relatable human story that leaves the viewer with something to think about.
4) Beauty ads should have a clear and direct message without confusion through a simple call to action, challenge, or inspirational line.
As a marketing consultant and business owner, Mary Lou Quinlan utilized book publishing to build her brand and connect with her audience. After publishing two books with traditional New York houses, she turned to Greenleaf Book Group and their innovative model to help her further strengthen her brand. Intrigued by the control, quality, and distribution power offered by this independent publisher, Quinlan discusses her experience with Greenleaf and explains how her book has helped her boost her business and her speaking career.
As a marketing consultant and business owner, Mary Lou Quinlan utilized book publishing to build her brand and connect with her audience. After publishing two books with traditional New York houses, she turned to Greenleaf Book Group and their innovative model to help her further strengthen her brand. Intrigued by the control, quality, and distribution power offered by this independent publisher, Quinlan discusses her experience with Greenleaf and explains how her book has helped her boost her business and her speaking career.
A copywriting college assignment where I created a modern social media based campaign for forest essentials using consumer insights and digital trends.
For any business to survive today, it needs to understand how to market to women. The fact is women make 80% of all purchasing decisions, are brand loyalists, have complex, multiple lives because of ever-increasing responsibilities: from running households, to caring for aging parents, raising children, and managing thriving careers and businesses. Make women join your brand, build lasting, meaningful relationships with them, recognize their ever-growing needs, both personal and professional, and EVEolutionize your business before it’s too late!
This campaign was developed with a fellow Integrated Marketing Communications student at Ithaca College. The aim of this project was to redefine the image of the natural beauty product brand LUSH cosmetics. We wanted to create deliverables that would showcase the whimsical features of the brand's products.
an AGORA Marketing Group publication
Volume 01. Issue 02.
Yen by AGORA is for marketing people who have a yen for inspiration. Learn something new. Refreshing ideas with new perspectives.
Witty writing and hellacious headlines are the difference between awesome and average. This evolutionary version of the homo sapiens has an attention span of seven seconds, less than a goldfish, so catchy captions are crucial.
This is one of the lessons that Dilbert by Scott Adams, can teach us about modern marketing.
Based on a presentation TeamWorks Media's Katie Fetting gave to the NCAA and NFL, these slides break down how to evaluate your brand promise, experience and product pay-off.
DEVELOPING A BRAND ESSENCE TO CAPTURE AND KEEP YOUR CLIENTS 4/8/10
It’s not enough these days if they just remember your name—it’s how they feel about you. A brand essence captures the heart and intrinsic nature of your company. When your brand is strong, you develop lasting emotional ties to and the loyalty of your costumers. In this economic climate, strong brands with strong personal connections will be the ones that persevere. Richard Earl who has over 30 years of experience with notable advertising campaigns for P&G, Johnson & Johnson and more, will discuss how you can create a Brand Essence for your company.
Speaker: Richard Earl, The Regis Group
Co-sponsored by the Small Business Development Center
A copywriting college assignment where I created a modern social media based campaign for forest essentials using consumer insights and digital trends.
For any business to survive today, it needs to understand how to market to women. The fact is women make 80% of all purchasing decisions, are brand loyalists, have complex, multiple lives because of ever-increasing responsibilities: from running households, to caring for aging parents, raising children, and managing thriving careers and businesses. Make women join your brand, build lasting, meaningful relationships with them, recognize their ever-growing needs, both personal and professional, and EVEolutionize your business before it’s too late!
This campaign was developed with a fellow Integrated Marketing Communications student at Ithaca College. The aim of this project was to redefine the image of the natural beauty product brand LUSH cosmetics. We wanted to create deliverables that would showcase the whimsical features of the brand's products.
an AGORA Marketing Group publication
Volume 01. Issue 02.
Yen by AGORA is for marketing people who have a yen for inspiration. Learn something new. Refreshing ideas with new perspectives.
Witty writing and hellacious headlines are the difference between awesome and average. This evolutionary version of the homo sapiens has an attention span of seven seconds, less than a goldfish, so catchy captions are crucial.
This is one of the lessons that Dilbert by Scott Adams, can teach us about modern marketing.
Based on a presentation TeamWorks Media's Katie Fetting gave to the NCAA and NFL, these slides break down how to evaluate your brand promise, experience and product pay-off.
DEVELOPING A BRAND ESSENCE TO CAPTURE AND KEEP YOUR CLIENTS 4/8/10
It’s not enough these days if they just remember your name—it’s how they feel about you. A brand essence captures the heart and intrinsic nature of your company. When your brand is strong, you develop lasting emotional ties to and the loyalty of your costumers. In this economic climate, strong brands with strong personal connections will be the ones that persevere. Richard Earl who has over 30 years of experience with notable advertising campaigns for P&G, Johnson & Johnson and more, will discuss how you can create a Brand Essence for your company.
Speaker: Richard Earl, The Regis Group
Co-sponsored by the Small Business Development Center
Recomendações da OMS sobre cuidados maternos e neonatais para uma experiência pós-natal positiva.
Em consonância com os ODS – Objetivos do Desenvolvimento Sustentável e a Estratégia Global para a Saúde das Mulheres, Crianças e Adolescentes, e aplicando uma abordagem baseada nos direitos humanos, os esforços de cuidados pós-natais devem expandir-se para além da cobertura e da simples sobrevivência, de modo a incluir cuidados de qualidade.
Estas diretrizes visam melhorar a qualidade dos cuidados pós-natais essenciais e de rotina prestados às mulheres e aos recém-nascidos, com o objetivo final de melhorar a saúde e o bem-estar materno e neonatal.
Uma “experiência pós-natal positiva” é um resultado importante para todas as mulheres que dão à luz e para os seus recém-nascidos, estabelecendo as bases para a melhoria da saúde e do bem-estar a curto e longo prazo. Uma experiência pós-natal positiva é definida como aquela em que as mulheres, pessoas que gestam, os recém-nascidos, os casais, os pais, os cuidadores e as famílias recebem informação consistente, garantia e apoio de profissionais de saúde motivados; e onde um sistema de saúde flexível e com recursos reconheça as necessidades das mulheres e dos bebês e respeite o seu contexto cultural.
Estas diretrizes consolidadas apresentam algumas recomendações novas e já bem fundamentadas sobre cuidados pós-natais de rotina para mulheres e neonatos que recebem cuidados no pós-parto em unidades de saúde ou na comunidade, independentemente dos recursos disponíveis.
É fornecido um conjunto abrangente de recomendações para cuidados durante o período puerperal, com ênfase nos cuidados essenciais que todas as mulheres e recém-nascidos devem receber, e com a devida atenção à qualidade dos cuidados; isto é, a entrega e a experiência do cuidado recebido. Estas diretrizes atualizam e ampliam as recomendações da OMS de 2014 sobre cuidados pós-natais da mãe e do recém-nascido e complementam as atuais diretrizes da OMS sobre a gestão de complicações pós-natais.
O estabelecimento da amamentação e o manejo das principais intercorrências é contemplada.
Recomendamos muito.
Vamos discutir essas recomendações no nosso curso de pós-graduação em Aleitamento no Instituto Ciclos.
Esta publicação só está disponível em inglês até o momento.
Prof. Marcus Renato de Carvalho
www.agostodourado.com
Rasamanikya is a excellent preparation in the field of Rasashastra, it is used in various Kushtha Roga, Shwasa, Vicharchika, Bhagandara, Vatarakta, and Phiranga Roga. In this article Preparation& Comparative analytical profile for both Formulationon i.e Rasamanikya prepared by Kushmanda swarasa & Churnodhaka Shodita Haratala. The study aims to provide insights into the comparative efficacy and analytical aspects of these formulations for enhanced therapeutic outcomes.
Adv. biopharm. APPLICATION OF PHARMACOKINETICS : TARGETED DRUG DELIVERY SYSTEMSAkankshaAshtankar
MIP 201T & MPH 202T
ADVANCED BIOPHARMACEUTICS & PHARMACOKINETICS : UNIT 5
APPLICATION OF PHARMACOKINETICS : TARGETED DRUG DELIVERY SYSTEMS By - AKANKSHA ASHTANKAR
Tom Selleck Health: A Comprehensive Look at the Iconic Actor’s Wellness Journeygreendigital
Tom Selleck, an enduring figure in Hollywood. has captivated audiences for decades with his rugged charm, iconic moustache. and memorable roles in television and film. From his breakout role as Thomas Magnum in Magnum P.I. to his current portrayal of Frank Reagan in Blue Bloods. Selleck's career has spanned over 50 years. But beyond his professional achievements. fans have often been curious about Tom Selleck Health. especially as he has aged in the public eye.
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Introduction
Many have been interested in Tom Selleck health. not only because of his enduring presence on screen but also because of the challenges. and lifestyle choices he has faced and made over the years. This article delves into the various aspects of Tom Selleck health. exploring his fitness regimen, diet, mental health. and the challenges he has encountered as he ages. We'll look at how he maintains his well-being. the health issues he has faced, and his approach to ageing .
Early Life and Career
Childhood and Athletic Beginnings
Tom Selleck was born on January 29, 1945, in Detroit, Michigan, and grew up in Sherman Oaks, California. From an early age, he was involved in sports, particularly basketball. which played a significant role in his physical development. His athletic pursuits continued into college. where he attended the University of Southern California (USC) on a basketball scholarship. This early involvement in sports laid a strong foundation for his physical health and disciplined lifestyle.
Transition to Acting
Selleck's transition from an athlete to an actor came with its physical demands. His first significant role in "Magnum P.I." required him to perform various stunts and maintain a fit appearance. This role, which he played from 1980 to 1988. necessitated a rigorous fitness routine to meet the show's demands. setting the stage for his long-term commitment to health and wellness.
Fitness Regimen
Workout Routine
Tom Selleck health and fitness regimen has evolved. adapting to his changing roles and age. During his "Magnum, P.I." days. Selleck's workouts were intense and focused on building and maintaining muscle mass. His routine included weightlifting, cardiovascular exercises. and specific training for the stunts he performed on the show.
Selleck adjusted his fitness routine as he aged to suit his body's needs. Today, his workouts focus on maintaining flexibility, strength, and cardiovascular health. He incorporates low-impact exercises such as swimming, walking, and light weightlifting. This balanced approach helps him stay fit without putting undue strain on his joints and muscles.
Importance of Flexibility and Mobility
In recent years, Selleck has emphasized the importance of flexibility and mobility in his fitness regimen. Understanding the natural decline in muscle mass and joint flexibility with age. he includes stretching and yoga in his routine. These practices help prevent injuries, improve posture, and maintain mobilit
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These simplified slides by Dr. Sidra Arshad present an overview of the non-respiratory functions of the respiratory tract.
Learning objectives:
1. Enlist the non-respiratory functions of the respiratory tract
2. Briefly explain how these functions are carried out
3. Discuss the significance of dead space
4. Differentiate between minute ventilation and alveolar ventilation
5. Describe the cough and sneeze reflexes
Study Resources:
1. Chapter 39, Guyton and Hall Textbook of Medical Physiology, 14th edition
2. Chapter 34, Ganong’s Review of Medical Physiology, 26th edition
3. Chapter 17, Human Physiology by Lauralee Sherwood, 9th edition
4. Non-respiratory functions of the lungs https://academic.oup.com/bjaed/article/13/3/98/278874
Knee anatomy and clinical tests 2024.pdfvimalpl1234
This includes all relevant anatomy and clinical tests compiled from standard textbooks, Campbell,netter etc..It is comprehensive and best suited for orthopaedicians and orthopaedic residents.
Title: Sense of Taste
Presenter: Dr. Faiza, Assistant Professor of Physiology
Qualifications:
MBBS (Best Graduate, AIMC Lahore)
FCPS Physiology
ICMT, CHPE, DHPE (STMU)
MPH (GC University, Faisalabad)
MBA (Virtual University of Pakistan)
Learning Objectives:
Describe the structure and function of taste buds.
Describe the relationship between the taste threshold and taste index of common substances.
Explain the chemical basis and signal transduction of taste perception for each type of primary taste sensation.
Recognize different abnormalities of taste perception and their causes.
Key Topics:
Significance of Taste Sensation:
Differentiation between pleasant and harmful food
Influence on behavior
Selection of food based on metabolic needs
Receptors of Taste:
Taste buds on the tongue
Influence of sense of smell, texture of food, and pain stimulation (e.g., by pepper)
Primary and Secondary Taste Sensations:
Primary taste sensations: Sweet, Sour, Salty, Bitter, Umami
Chemical basis and signal transduction mechanisms for each taste
Taste Threshold and Index:
Taste threshold values for Sweet (sucrose), Salty (NaCl), Sour (HCl), and Bitter (Quinine)
Taste index relationship: Inversely proportional to taste threshold
Taste Blindness:
Inability to taste certain substances, particularly thiourea compounds
Example: Phenylthiocarbamide
Structure and Function of Taste Buds:
Composition: Epithelial cells, Sustentacular/Supporting cells, Taste cells, Basal cells
Features: Taste pores, Taste hairs/microvilli, and Taste nerve fibers
Location of Taste Buds:
Found in papillae of the tongue (Fungiform, Circumvallate, Foliate)
Also present on the palate, tonsillar pillars, epiglottis, and proximal esophagus
Mechanism of Taste Stimulation:
Interaction of taste substances with receptors on microvilli
Signal transduction pathways for Umami, Sweet, Bitter, Sour, and Salty tastes
Taste Sensitivity and Adaptation:
Decrease in sensitivity with age
Rapid adaptation of taste sensation
Role of Saliva in Taste:
Dissolution of tastants to reach receptors
Washing away the stimulus
Taste Preferences and Aversions:
Mechanisms behind taste preference and aversion
Influence of receptors and neural pathways
Impact of Sensory Nerve Damage:
Degeneration of taste buds if the sensory nerve fiber is cut
Abnormalities of Taste Detection:
Conditions: Ageusia, Hypogeusia, Dysgeusia (parageusia)
Causes: Nerve damage, neurological disorders, infections, poor oral hygiene, adverse drug effects, deficiencies, aging, tobacco use, altered neurotransmitter levels
Neurotransmitters and Taste Threshold:
Effects of serotonin (5-HT) and norepinephrine (NE) on taste sensitivity
Supertasters:
25% of the population with heightened sensitivity to taste, especially bitterness
Increased number of fungiform papillae
Ozempic: Preoperative Management of Patients on GLP-1 Receptor Agonists Saeid Safari
Preoperative Management of Patients on GLP-1 Receptor Agonists like Ozempic and Semiglutide
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Ozempic: Preoperative Management of Patients on GLP-1 Receptor Agonists
Five Secrets of Beauty Ads
1. MARKETING matters by alisa marie beyer
Five Secrets of Extraordinary
(and Memorable) Beauty Ads
The contemporary consumer wants to feel emotion—and understand the bottom line
of an ad—in a flash.
T
he 2008 “Age of Naturals,” The survey women in a focus group or an online of these central themes in mind, and it’ll be
Benchmarking Company’s (TBC) setting, we hear again and again that women remembered.
latest consumer-based beauty research “of a certain age” want to see women in ads
Pink Report, disclosed that women respond that are their age, too; i.e., they want to see Pictures are Worth a
more strongly to emotion than to scientific themselves reflected in ads that address them.
data. What’s new about that, one might ask? To them, age sensitivity means truthfulness,
Thousand Words—or More
Plenty. The relatively new wave of natural/ and this can translate to a few more precious Ad people agonize over the copy, which is
organic beauty products has a sidekick, seconds of attention for your ad. It’s a fine usually clunked on the bottom of a full-page
and it’s skepticism—about “big beauty” line though, as women are always attracted print ad. In reality, women are looking at the
and its seemingly harmful ingredients, to the aspirational model image, no matter pictures, trying, in less than three seconds, to
about corporate social responsibility (does what we say. Walk it carefully. If you’re extract the emotion and trying to understand
the beauty brand do animal testing on aiming at the 35+ market with your product, what the ad wants from her. Revelation:
its products? use any parts of animals in it would behoove you to test your ads using Hardly anyone reads that fine print at
its brushes? respect the environment and both an aspirational model and a more age- the bottom. If your ad can’t convey your
manufacture in a sustainable manner?), and appropriate model, to see which one women message in a simple header and subhead,
about scientific claims in beauty brands, respond to better. You might be surprised at with fabulous photography (including your
which themselves seem to demonstrate to the result. product photo), it’s got problems. Instead
women a lack of heart. of devoting endless time to tweaking a huge
amount of text, concentrate on the grabbers
Leave Her With Something and forgo the massive literature. Your target
Emotion is Everything to Think About wants to feel it in a flash.
A woman’s revved up skepticism doesn’t
“I just couldn’t get that ad out of my head!”
necessarily mean you should throw your
clinicals out the window. Women still want
We’ve heard this comment many times Give Confusion the Kibosh
from women in our focus groups. One
to know and be assured that products work, Create an advertising message that is simple
woman recalls a television ad, and suddenly
but they want to feel passionately about a and direct. Sound a call to action (like
there are smiles and wistful sighs. Every
new beauty brand immediately. Just like the Revlon’s new “Get Your Own”). Offer a
woman remembers how she feels when her
claims presented in “The Age of Naturals,” challenge. Provide your target permission
emotions are triggered while engaged in
your ad’s headline must grab a woman’s heart to pamper herself (such as L’Oréal’s timeless
an ad’s human story. Do you remember the
and not let go until she’s on her way to her “Because You’re Worth It”). Or leave her with
old Folger’s Coffee ads featuring the woman
favorite beauty counter to buy your new a feel-good inspirational line. The direct and
whose son comes home from college? He’s
product offering. No matter if your brand is memorable approach can keep your ad in her
in the kitchen making coffee one morning;
natural, organic or traditionally made, use thoughts even longer. n GCI
she smells the coffee, knows it’s him and
inspirational words that soothe or excite, but
knows that he’s finally home. It gets you
above all, make those words memorable.
right in the heart! How about something ALiSA MARiE BEyER is CEO of
a little more contemporary? The Dove ads The Benchmarking Company (TBC), a research
Traverse the Real Woman featuring the little girl and the abounding and branding firm focused exclusively on
Vs. Aspirational Tightrope pressures to be rail-thin are additional the beauty industry. TBC’s women-only,
permission-based Pink Panel provides beauty
emotion-tugging ads. Sadness, happiness,
consumer data for the award-winning Pink
Dove’s beauty ads are groundbreaking in anger, fear, love, a wanting to protect— Report, the quarterly research report that reveals what consumers
their depiction of women as (gasp!) real, these are the keys to a woman’s lasting of female beauty products want, what they’ll buy and why.
with a few flaws. Whenever we (at TBC) memory. Construct your ad’s story with any E-mail: alisa@benchmarkingco.com; www.benchmarkingco.com
www.GCImagazine.com Marketing Matters 37