4. Introducing GCA
GAC Corporate Academy (GCA) is the corporate
learning organisation of the GAC Group with the tagline
„Delivering your learning strategy‟.
GCA was established in response to the Vision X –
Global Reach strategy in 2007 – investment in human
resource development throughout GAC
GCA has played a central role in building GAC as a
learning organisation.
It continues to be a key partner in the development of
the Vision Z – Global Performance Strategic Plan.
5. GCA‟s Vision and Mission
Vision
• World class
• Supporting VZ-GP strategic
objective of creating a learning
Mission
organisation and developing • Job-based skills
skilful and motivated people.
• Business area-specific skills
• Professional and personal
• Self development techniques
excellence
• Using leading-edge technology
• Compelling learning processes
6. GCA Stakeholders
GCA relies on a number of key stakeholders for the
success of the courses:
GAC Management (VPRs, VPs)
Company Managers
Department Heads
GAC Employees
GLOs
Subject Matter Experts
Facilitators
8. The GCA Process
GAC VZ-GP
strategic plan and
GAC TIME GCA
GAC Business
Courses Outcomes
Course Leading to
GAC Business development
process
Environment
CSF 1—Growing no. of satisfied
customers
CSF2—Good Cash Management
Induction courses CSF 3—Continuous development of the
Learning QMS
Business courses
organisation and Commercial courses
CSF 4—Control of the expenses
CSF 5—Motivated and trained
eLearning theory HR processes personnel
English Language CSF 6—Viable cost effective business
mgt
CSF 7— Improve productivity and
operational performance
9. Learning Organisation Theory
A learning organisation has the following essential
elements:
People continually expand their capacity to create the
results they truly desire
Where new and expansive patterns of thinking are nurtured
Where collective aspiration is set free
Where people are continually learning to see the whole
together
Peter Senge, ‘The Fifth Discipline’ (1990)
10. eLearning & Social Constructivism
Social constructivism embeds learning in a real-life
situation:
“… The key idea is that students actively construct their
own knowledge: the mind of the student mediates input
from the outside world to determine what the student will
learn. Learning is active mental work, not passive reception
of teaching.” Woolfolk (1993, p. 485)
eLearning brings a formalised learning process to
participants who do not need to attend a centralised
education point. This makes eLearning ideal for social
constructivist learning – GAC employees learning
alongside their regular jobs.
11. GAC VZ-GP Strategic Plan
VZ-GP is the strategic plan for the GAC Group and is
measured by its GAC TIME Critical Success Factors
(CSFs).
CSF 5 is to develop „Motivated and Trained Personnel‟
and this is where GCA fits into the picture.
GCA develops all of its courses in alignment with GAC
TIME to ensure clear business outcomes.
12. The GAC Business Environment
Social Constructivist theory teaches us about the
advantages of learning in the context of the work
environment.
GCA courses are developed exclusively for the GAC
context.
Course need comes from feedback throughout the Group.
Subject Matter Experts from within GAC play a key role in
the design of each course.
14. Learning Management System
Most GCA courses are run as either 4-week or 8-week
eLearning programmes.
We use the latest in eLearning technology with Moodle
as the Learning Management System.
This LMS is:
easy to use
learner-based
highly interactive and builds learning communities
allows job-specific contexts
18. The Courses
The GCA courses fall into the following main
categories:
Foundation Courses
Business English
Business Operations
Commercial
Professional Development and Leadership
Finance, Quality and Innovation
19. Foundation Courses
Designed to equip new joiners and existing
employees with:
Introduction to the GAC World:
History, Culture, People, Products, GAC
TIME, GAC Spirit & Ethics and more
Health, Safety, Security and Environment in GAC
Compliance and Ethics
20. Business English Courses
Focus on enhanced communication through
improved Business Language skills
Global English Programme and Business
Communication Competence Testing
21. Business Operations Courses
Focused on the core business areas of Shipping Agency
Operations, Air Freight Operations, Ocean Freight
Operations, Oil Tanker Operations, Dry Cargo
Operations, LNG.
Based on industry understanding and experience
Developing integrated solutions for GAC customers
Partnership with the NMCI for expert courses in
international marine topics eg oil handling.
22. Commercial Courses
GAC is committed to being a sales-driven
organisation.
The Sales Development Programme
(FSS, PCR, KAM, GSH) builds skills in:
Stronger business development
Good customer relationships
Use of selling tools in the GAC Sales Handbook
Other commercial courses: CRM, ENS
23. Professional Development &
Leadership Courses
Improving the skills of GAC people in:
Personal and Professional Development
Team-Based Leadership
Effective Presentation Skills
Effective Business Writing
24. Finance, Quality & Innovation
These courses provide a foundation in some of
the most important principles of GAC:
GAC Finance Essentials
GAC TIME
GAC Quality Management
26. Clear Business Outcomes
Every GCA course has a direct alignment with one
or more of the Critical Success Factors that make
up the GAC TIME and the VZ-GP Strategic Plan.
As a result, the business outcomes are clear.
28. Testimonials
“ Iallconsider involved.a GCA is providing state-
parties
it to be win/win situation for
of-the-art eLearning methods throughout
the GAC Group, which provide us with
motivated, trained and skillful team
members who are, in turn, doing good
business, making money and having fun. ”
Patrick Halldén, Group Vice
President, Human Resources
29. Testimonials
“GCA courses givewho a deep-rooted
confidence about
me
we are and where
we are headed, which clients and other
contacts can almost feel in their contacts
with me.
I always knew GAC was a great company
when I was on the outside but now that I
work here I do understand where that
sense of pride and confidence I saw in GAC
staff I used to meet comes from.
”
Jarmo Kihlstrom, Manager, International Moving, GAC Qatar
(and winner of Best Participant Award at the 2012 GCA Awards)
30. Testimonials
“From myfrom GCA, firstly the courses are
benefits
perspective I see double
designed to fit into our daily work despite
our remoteness to the rest of the GAC
World.
Secondly the courses expand our
knowledge in different areas of the
business, which allows us to remain on
task in this competitive market we work
in.
”
Rodrigo De Marco, Country Manager
GAC Brazil
31. Testimonials
“ I really enjoy learning in a group.
Everyone contributes, reflects and
shares their experience. I think this
is the most important factor for
GCA‟s success. I get far more out
of this real life experience than
”
from the text book .
Jimmy Liak, Marketing Manager
Shipping Services, GAC Singapore
