Rhegal Consulting develops and implement high impact learning and development solutions that improve the performance and productivity of sales and marketing teams. Our capabilities range from creating and implementing learning and development strategies that elevate individual competencies, skills and capabilities to delivering solutions that enhance the operational performance and effectiveness of sales and marketing teams in order to accelerate revenue growth and profitability.

1. Capability Statement
“Innovative solutions for training and development of human capital”

2. Executive Summary
Rhegal Consulting is ideally suited to partner with your company on any learning and
development project, from content development and train-the-trainer programs to
crafting and implementing an organizational learning and development strategy. We
deliver value by ensuring that there is the transfer of knowledge and key learnings back
on the job, which leads to greater business impact and return on investment.
Our goal is to provide solutions that enable greater productivity and elevate the
performance of the target audience for learning and development. We leverage our
extensive experience in a multitude of industries and our success in designing superior
learning and development programs to deliver performance-based, process-oriented
learning experiences. We design, develop, and implement solutions to create a
dynamic learning environment that serves as a catalyst for enhanced performance back
on the job. Rhegal Consulting employs an instructional design and development
process that incorporates the following approach:
Teach: Rhegal Consulting believes that enhancing skills and capabilities begins
by establishing a foundation of knowledge and understanding. The most effective
teaching methodology in presenting fundamental concepts for adult learners is
through interactive discussion and facilitation. It promotes shared learning and
critical thinking amongst training program participants.
Practice: Rhegal Consulting strongly believes that a “learn by doing” approach is
effective in building the knowledge, skills and capabilities that can lead to a
behavioral change back on the job. In addition, active learning engages adult
learners in the course content, helps re-enforce the learning, and enhances
retention of the subject matter.
Apply: Rhegal Consulting believes effective course design must not only be
highly engaging but also incorporate realistic situations that allow participants to
apply what they have learned to their day-to-day roles and responsibilities.
Rhegal Consulting ensures that job applicability is a critical part of the learning
and that the course content is based on real life scenarios, case examples and
Insert Comany name processes.
Rhegal Consulting has a wealth of experience in providing learning and development
solutions to clients across many industry sectors, both nationally and internationally.
These solutions range from devising a learning and development strategy on a
company-wide basis to designing, developing, and delivering/facilitating training
programs for professionals from entry level to senior management. Rhegal Consulting
optimizes its training solutions by incorporating a blended learning approach that
includes web 1.0/2.0 based training, etc. to accommodate the needs of a multi-
generational and diverse workforce.
Rhegal Consulting’s mission is to maximize your company’s overall sales and marketing
effectivness and productivity by creating a dynamic change in People, Process and
Performance.
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3. Company Overview
Rhegal Consulting is committed to driving enhanced performance for your company by
ensuring that each and every solution is aligned with the business goals, objectives and
needs, and enables the target audience to achieve a significant improvement in results
back on-the-job. We view your company as a partner in the process of delivering the
learning and development solution(s) and work in collaboration with internal subject
matter experts and process owners to ensure that the course content and design is
relevant, realistic and robust in order to provide a superior learning experience.
Rhegal Consulting’s scope of capabilities include:
• Content Development • Leadership Development
• Performance-based Learning and • Career Path Development
Development Strategies • Executive Education and
• Competency and Skill Development
Development • eLearning Strategies
• Curriculum Design and Content • Project Management
Development
• Training Delivery and Workshop
• On-boarding Programs for New Facilitation
Hires
• Workforce Effectiveness
• Coaching and Mentoring
Programs
Since its inception in 1998, Rhegal Consulting has developed and implemented
numerous high impact learning and development solutions for clients that improve the
performance and productivity of sales and marketing professionals. These solutions
range from enhancing competencies, skills and capabilities to elevating the operational
performance and effectiveness of individuals, teams and the entire organization.
Rhegal Consulting’s proprietary process, The PEPP® Model, aims to maximize our
client’s workforce effectiveness and productivity in a way that yields sustainable growth
in revenue and profitability.
Business Goals & Objectives
PEOPLE
Knowledge &
Capabilities Revenue Growth
& Profitability
WORKFORCE
EFFICIENCY PERFORMANCE
EFFECTIVENESS
Decisions & Tools &
Actions Best Practices
Rhegal Consulting’s solutions enable our clients to achieve breakthrough results in their
PROCESS
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4. Rhegal Consulting’s solutions also enable your company to achieve breakthrough
results in the ability to:
• Anticipate/Exceed customer needs
• Outmaneuver the competition
• Accelerate revenue growth and profitability
Work Experience
Rhegal Consulting’s philosophy is that a sustainable competitive advantage is truly
established for a company through its people. Creating a “high performance” team
leads to generating a differential advantage that is not easily replicated. Executing
against this philosophy and approach adds significant value for your company, as
demonstrated at the following companies:
• Johnson & Johnson
• General Electric
• Sanofi Aventis
• Office Depot
• Monier Lifetile
• South Florida Water management District
Course Development Experience
Rhegal Consulting has developed numerous courses and learning and development
solutions for our clients in various industries that have resulted in a change in
performance with sales, marketing and other operational teams.
Rhegal Consulting also has extensive experience in creating learning and development
solutions for sales and marketing audiences. This includes the development of a
Marketing Management Development Process (MMDP) curriculum for marketing
professionals at all levels of a major pharmaceutical company to provide real-time
learning and development opportunities. The objective of the curriculum was to
establish a foundation of marketing knowledge, a common language/understanding,
and to facilitate and reinforce the development of marketing competencies.
To complement the curriculum, a suite of courses were developed for product managers
designed to build and enhance their functional knowledge and capabilities. The courses
included Business Planning, Pharmaceutical Marketing Process, Forecasting and
Planning, Segmentation, Positioning, Working with the Agency, Communications
Strategy, DDMAC/Regulatory Process, Healthcare Compliance Financial Analysis and
Budgeting, and Market Research. This program was recognized and adopted as a
corporate best practice and became the standard by which all new product managers
across the company were trained.
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5. Some additional examples of our training and development consulting experience are:
• Design and development of a learning and development strategy to create a
sales training academy
• Design and development of an eLearning orientation program for new product
managers
• Delivery of leadership development programs for mid-level and senior managers
• Design and implementation of a company-wide Marketing Excellence Initiative
and supporting learning and development programs
• Design and development of an on-boarding program for new hires
• Project management, design and development of an eLearning and development
portal
Training Delivery Experience
Rhegal Consulting develops classroom training materials including trainer and
participant guides and Train the Trainer materials, and has facilitators and trainers to
deliver classroom-based training programs or workshops. Our team of consultants and
trainers has vast practical sales, marketing, and other functional experience in addition
to their delivery/facilitation capability. This combination enables our team to enhance
participants’ learning experience by integrating their “real life” knowledge and expertise
into an active learning environment.
In addition to our learning and development consulting capability, our consultants and
trainers have global experience teaching and delivering training programs for a variety
of organizations and institutions:
• St. Joseph’s University Pharmaceutical Executive MBA Program
• IMS (US, Latin America, Asia Pacific, Europe)
• Miller Heiman
• Simmons College School of Management
• Jack F. Welch Leadership Center (Crotonville, NY)
• Chartered Institute of Marketing (UK)
Client Testimonials
Clients who have benefited from the Rhegal Consulting Approach cite their experience:
Marketing Executive:
“We were able to develop, from nothing, a very rigorous curriculum- content and
process- to educate and develop our marketing department.”
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6. Training and Development Executive:
“Rhegal Consulting has delivered on a vision to take our marketing organization to the
next level for business impact through consistent and very targeted programs and
content development.”
Past Executive Director of Healthworks Foundation:
“Some companies promise results, Rhegal Consulting delivers. They are
knowledgeable, resourceful and always reliable.”
Consulting Team
Rhonda Smith
Rhonda is an expert in sales and marketing effectiveness. She has extensive
experience in the learning and development arena and a highly successful track record
through her career creating and implementing learning and development solutions.
As President of Rhegal Consulting, Rhonda is responsible for overseeing client projects
at Fortune 500 companies and is responsible for client relationship management and
the firm’s business development activities. She has broad international consulting
experience and has facilitated strategic marketing workshops and seminars, and
managed client engagements in 5 continents and more than 20 countries. Rhonda’s
experience as a senior consultant for StratX International, a Paris, France-based
company, included managing training and development programs for companies such
as GE, Dow Chemicals, Pharmacia, Glaxo SmithKline, Abbott Laboratories, Kodak,
DuPont, Xerox Corporation, and many others. Prior to Strat*X, Rhonda held various
positions in sales, marketing and business development at E. I. Dupont DeNemours &
Company and Eli Lilly.
Rhonda has also taught courses on marketing strategy and applications at the
Chartered Institute of Marketing in London; The GE/Jack Welch Executive Education
Center in Crotonville, New York; International Marketing Service in Lisbon and
Budapest, as well as the St. Joseph’s University Pharmaceutical Executive MBA
Program in Philadelphia.
Rhonda received her MBA from the Colgate Darden School of Business at the
University of Virginia with a concentration in marketing and operations management and
has a B.S. Degree in Civil Engineering from Virginia Polytechnic Institute.
Stacy Blake-Beard
Dr. Stacy Blake-Beard is an Associate Professor of Management at the Simmons
College School of Management where she teaches organizational behavior. She is also
Faculty Affiliate at the Center for Gender in Organizations at Simmons. Prior to joining
Simmons, Dr. Blake-Beard was faculty at the Harvard University Graduate School of
Education. She has also worked in sales and marketing at Procter & Gamble and in the
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7. corporate human resources department at Xerox. Dr. Blake-Beard holds a BS in
Psychology from the University of Maryland at College Park and an MA and a Ph.D. in
Organizational Psychology from the University of Michigan.
Dr. Blake-Beard’s research focuses on the challenges and opportunities offered by
mentoring relationships, with a focus on how these relationships may be changing as a
result of increasing workforce diversity. She is particularly interested in the issues
women face as they develop mentoring relationships. She also studies the dynamics of
formal mentoring programs in both corporate and educational settings. Dr. Blake-Beard
has published research on gender, diversity, and mentoring in several publications
including the Journal of Career Development, the Academy of Management Executive,
the Psychology of Women Quarterly, Journal of Management Development, the Journal
of Business Ethics, Human Resource Management Journal and The Diversity Factor.
Walter W. Hoff
Walter spent nearly 24 years in the pharmaceutical industry, and his career experience
includes sales, sales management, managed care, human resources, and training and
development. He spent the past 16 years with Johnson & Johnson, working for
Janssen and Ortho Biotech. He held several positions that allowed him to contribute to
bottom-line sales and to the development of people including marketing, sales
management.
Prior to Walter’s departure form Johnson & Johnson, he was the Director of Leadership
Training and Development at Ortho Biotech. His notable accomplishments were
launching competency models that became a standard throughout the company,
designing a structured blended learning curriculum to develop future District Sales
Managers and Region Sales Directors, and orchestrating Leadership Development
Conferences for internal and field managers in the US and Canada.
Walter’s expertise is the facilitation, design, and consulting services to companies
across various industries. He believes that in order to attain the performance and
business results necessary to grow and sustain market leadership, you have to have a
strategic approach to developing the competencies of present and future managers.
Walter received a Masters of Business Administration in Marketing from Pace University
in New York City and a Bachelor of Arts degree in Sociology from the University of New
Haven in Connecticut.
Joe Leah
Joseph Leah is a highly experienced Executive Development Professional with a
diverse international background and over 15 years experience as a leader in the
application of advanced methodologies for maximizing learning impact. His expertise
is in the area of strategic marketing, sales force effectiveness, computer simulation
technology, and strategic planning, and he has a strong industry knowledge of
pharmaceuticals, financial services, and manufacturing.
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8. Joe was previously a Principal with IMS Learning Solutions & Change Management,
and prior to that was Managing Partner of Areks, a company acquired by IMS in 2005,
where he was responsible for activities in the US, Canada and Latin America.
Prior to joining Areks, Joe spent ten years with StratX, an international executive
education company focused on strategic marketing, and held positions in Paris,
Munich and Boston. His most recent role was Managing Partner of the US office and
head of the firm’s global pharmaceutical industry practice.
Overall during his career, Joe has worked with over 60 major corporations on
assignments in more than 30 countries, and has developed and delivered programs to
over an estimated 9,000 professionals. A strong public speaker, he is able to work in
multiple languages (English, German, French, Spanish) and is comfortable across
multiple cultures. Joe has a strong affiliation with top-tier international business
schools, with an MBA from IMD in Lausanne, Switzerland, and 10 year's experience at
a company related to INSEAD in Fontainebleau, France.
David Sanderson
David Sanderson has over 25 years of sales and marketing management experience
with Global 1000 companies in consumer products, technology and consulting. He has
built global businesses at major corporations, working and living in Europe, Asia and
Latin America. He has managed international sales and marketing programs for a
variety of companies in the consumer product and technology industries.
His background with major global companies and start up experience in the enterprise
software/consulting field has enabled him to develop significant expertise in growing
companies revenues and positioning in the marketplace. In addition, David has a wealth
of experience in content development and delivery of sales and marketing training
programs.
Previously, he was Vice President of Marketing at Axeda Systems, Inc. (NASDAQ), and
President of the Dexter Company's International Division.(Berkshire-Hathaway Division)
He also served as Vice President, International Rockport Company, a Division of
Reebok International . He also served as Director of Asia Markets at Enesco, Inc.
David speaks Spanish, German and French and serves on the board of Assist (an
international educational non profit.) He was also a lecturer in international management
and marketing at Boston University and is a frequent presenter at various industry
conferences on topics such as Six Sigma for Sales and Managing Indirect Channels.
Chuck Singleton
Chuck is results-driven, with experience in areas of direct sales, sales leadership, team
development and sales training, offering a comprehensive track record of
achievements. He has formed and led teams to solve complex sales, marketing, and
business problems, laying the foundation for enhanced sales and business growth.
Chuck has demonstrated success in training, coaching and supporting the growth and
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9. development of team members, and has developed, strategic planning, and corporate
sales training programs.
Chuck retired from W. L. Gore & Associates, Inc., Newark, Delaware in 2006 where he
led the business direction for key markets, established international operations and
global strategies. During the last several years he served as Corporate Enterprise
Training and Development Sales Leader. Prior to Gore Chuck held several positions at
the DuPont company, Wilmington, Delaware where he was business manager, industry
sales leader, national/field sales leader, salesman, and research chemist.
Chuck has a B. S. in Chemistry from Central State University, Wilberforce, Ohio and an
MS degree from University of Richmond, Richmond, Virginia, and numerous certificates
for the completion of various business and sales professional programs over the years.
Jennifer Stanley
Jennifer’s expertise is sales team training, individual coaching, and tailored
improvement programs. Previously, Jennifer was a management consultant with
McKinsey and Company. While with McKinsey, she was a member of their Marketing
Practice and an expert in sales force and channel management. She managed teams
that increased growth for Fortune 500 companies through various sales-focused efforts.
She also led global training programs in marketing and sales. Jennifer is adjunct faculty
in the Department of Marketing and Entrepreneurship at The University of Tennessee at
Chattanooga where she teaches Personal Selling Skills and Sales Management. Earlier
in her career, Jennifer worked in sales and customer service for World Marketing
Services, a travel and hospitality corporation.
Jennifer is a Rhodes Scholar and received her Doctor of Philosophy. She has a Master
of Science from The London School of Economics and Political Science and a Bachelor
of Arts, Political Science with Business Minor from the University Of Tennessee –
Knoxville.
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10. Contact Us:
Rhonda Smith
President
rmsmith@rhegalconsulting.com
www.rhegalconsulting.com
90 Alton Road
Suite 2509
Miami Beach, Florida 33139
T - 786-276-8448
F - 786-513-4686
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