Primer

Why you need to be in this event
What is Christmas
   in November?

It is an annual Thanksgiving-Pre-
    Christmas Family Gathering event
    that will be held for the first this year
    and every last Saturday of November
    every year.

It is organized by SEC-Registered
    California Garden Square Community
    Support Group, Inc., a non-profit
    group, that provides CGS residents
    (unit owners and tenants) welfare
    assistance and focusing on improving
    their well-being during their stay
    inside the community cluster of more
    than 17,000 residents.

                      2
What is Christmas
   in November?

Our goal in holding this event are:
 Strengthen family bonds and
  friendships thru various inclusive
  activities that happens during the
  day.
 Encourage the spirit of volunteerism
  thru dynamic community activism
  that will strengthen value formation.
 Reinforce the message of Christmas
  thru music, fun activities, and thru
  our unique Filipino customs and
  traditions.

                    3
Why should I take
     part in it?

If you are one who hold the same values we
    do then we welcome you because every
    unit-owner, every tenant is not just an
    investor but a basic family unit, whether
    they live with peers, relatives, are single
    parents, widowed/er, or even living
    alone.
Each one has a contribution to share. Each
  one has a purpose in life and this event
  will highlight each person’s successes
  who has made it his/her job to give
  something back to their family or to the
  society.
We give thanks to our Creator who made
 our year memorable, no matter what
 circumstances we have right now. We
 always have something to be thankful for
 every day.

                       4
How can I take part
       in it?

Our sponsorship has five main parts:

 Presentor

 Major

 Minor

 Friends of the organization

 Special Sponsor

It is important that you understand that you are not
     giving money to this event, rather, you are investing
     in it.

You are partners.

You don’t spend money to make this happen. You share
   in the vision that we have when we start Christmas in
   November this coming November 24.




                             5
What is in it for me?

The Community Support Group cannot
  operate without funding and aside
  from making this event a reality you
  will also help cover expenses of our
  daily operations.

The following are examples of middle,
  high, and excellent value propositions
  that will give your brand, your
  investment, the value it deserves.




                   6
Excellent Returns for
   Brand Equity
   Exclusive to a Presentor. The company can “brand” the
   Christmas tree. It is the HIGHLIGHT of the event where
sponsor’s banner is not displayed on the trimmings but on the
sides of the building by the Christmas Tree. Displayed for the
       whole month of 45 Days starting November 24.


                              7
Excellent
  Returns
 for Brand
   Equity
(TOP PHOTO)
Inclusive to
Presentor,
Sponsor your very
own contest or
sponsor the one we
have and make it
memorable while
your audience is
engaged.

(BOTTOM)
Inclusive to
Presentor, Sponsor
the band that will
play or fill the
paraders with your
merchandise and put
a smile on their faces.

Do you want to
sponsor any of these?
            8

It’s yours for
High Value
Returns for Brand
Equity
We offer the following High Value Returns to you
when you sponsor Christmas in November 2012.
HIGH
 VALUE
RETURNS
(TOP PHOTO)
Inclusive to
Presentor,
Bring out your army
of salesmen/women
who can engage
customers and
provide discounts
and deals they can
only get from this
event.

(BOTTOM)
Inclusive to
Presentor,
We’re on Facebook
and Wordpress and
we can publish all
your deals so we can
share them your
EXCLUSIVE deals to
residents. 10
HIGH VALUE
RETURNS
Bannering is an age old tradition that provides
results in terms of getting more people aware that
your brand is relevant and
HIGH VALUE
              RETURNS
    Inclusive to Presentor. Engage people with your products and let them
 experience how it can add more value to their daily life. We’re giving you the
                    stage to let people know what you have!

Do you want to get this separately? It’s open for PhP10,000.00. Segment duration
                         should be for 30 minutes only.

                                      12
STANDARD
VALUE RETURNS
FOR BRAND
EQUITY
This is what we offer those who will be coming in
as sponsor to this event as Minor Sponsors
STANDARD
   VALUE
  RETURNS
We’ll announce your
name or the brand of
your name that guests
can sense thru their
eyes and ears!
Inclusive to
PRESENTOR!
                        Brand




         14
Mailboxes, etc!
 Inclusive to Presentor. We publish newsletters every
  month and sponsors can take advantage of these by
having their brands printed across these newsletter we
                 publish every month.

                          15
To The Presentor and
   Major Sponsors
 We’re adding these values to your disposal.




                     16
Adding Value to
    reach your ROI

 Trivia Game – to further enhance the
  experience and greater opportunities to
  close sales, our hosts and/or contestants
  can give trivia contests and emphasize
  your promos. Example: “How much is
  the exclusive prize Brand XYZ is giving
  away to California Garden Residents?”
 Sales Kiosk – Upon scheduling, your
  brand can be allowed to put up a kiosk in
  lobbies of each clusters. Offer your
  promos and get more mileage this way.
 Christmas Story – Children of Integrated
  Montessori Center will perform the
  Christmas Story and your brands will be
  paraded after the story with children
  holding your brand’s logo after the mini-
  play while the VO thank the sponsors.


                     17
Adding Value to
   reach your ROI

 Match the Deal – To highlight the
  promo, a contest wherein contestants
  will match the logo to the offer will
  win a special prize.
 Kiddie Games – Your brands will
  appear in the area where kids will
  play their Christmas Games.
 Flyering to Motorists – We’ll create a
  flyer outlining all the promos you
  offer so residents with cars can bring
  it home and study it more. Provide all
  your information and you can just
  close a deal.

                   18
Sample Poster Layout

                          PRESENTOR
                             logo




  Major   Major   Major   Major   Major
   A       B       C       D       E
  Minor   Minor   Minor   Minor   Minor
   A       B       C       D       E

  Minor   Minor   Minor   Minor   Minor
    F      G       H        I       J

                    19
Some important
information about us
Informal information outlining the profile of our
neighborhood in California Garden Square.
Rough but Realistic
View of Residents’
     Profile

Location: Mandaluyong City

Population: (Approximately and
conservatively) 17,000 residents

Age Profile:
0 – 9 = 500,3%
10 – 17 = 1,100, 6%
18 – 24 = 2,600, 15%
25 – 32 = 5,000, 29%
33 – 40 = 4,800, 28%
41 – 49 = 2,000,12%
50 and above = 1,000, 6%

Social Status
Students 3,000, 17.65%
Working Class 11,200, 65.88%
Executives 2,200, 12.94%
Entrepreneurs 550, 3.24%
Jobless, Retired 50, 0.29%

Individual Income
0 - 10,000 = 100, 0.59%
10k - 25k = 8,000, 47.06%
26k - 30k = 4,000, 23.53%
31k - 40k = 2,000, 11.76%
41k - 50k = 1,500, 8.82%
51k - 65k = 1,100, 6.47%
65k and above = 300, 1.76%

Those who rent vs own:
70% : 30%


              21
Fact Sheet

Quick Summary and Details of The Event
About the Event

Event Name: Christmas In November

Event Date: November 23 – 25, 2012

Organizer: CGS Community Support Group wih CGS Community
    Association, Incorporated and First Oceanic Property Management

Event Chairman: Mrs. Edy Reyes

Program Chair: Mr. Kristoffer Atienza

What is the Event About? Pre-Christmas/Thanksgiving Family Gathering

Target: 17,000+ Residents of California Garden Square with their guests and
    performers, staff, and their guests

Contact Information:

Mr. Kristoffer Atienza (0920) 959-5747 / krisatienza@gmail.com

Mrs. Edy Reyes (0915) 127 5967

Mr. Luis Panganiban: (0917) 814-2384




                                     23
Questions?
  Queries?
 Donations?

If you have questions,
please do not hesitate
to give us a call and
we’ll gladly answer
your query
immediately. Thanks.

For payments:
Write check to: CGS
Community Support
Group, Inc.

For BDO, Direct
Deposit it to:
Checking Account #
690 800 1472




          24
Thank you for
your time.
California Garden Square
Community Support Group, Incorporated
SEC Reg. No. CN200719463

Christmas in November 2012 PRIMER

  • 1.
    Primer Why you needto be in this event
  • 2.
    What is Christmas in November? It is an annual Thanksgiving-Pre- Christmas Family Gathering event that will be held for the first this year and every last Saturday of November every year. It is organized by SEC-Registered California Garden Square Community Support Group, Inc., a non-profit group, that provides CGS residents (unit owners and tenants) welfare assistance and focusing on improving their well-being during their stay inside the community cluster of more than 17,000 residents. 2
  • 3.
    What is Christmas in November? Our goal in holding this event are:  Strengthen family bonds and friendships thru various inclusive activities that happens during the day.  Encourage the spirit of volunteerism thru dynamic community activism that will strengthen value formation.  Reinforce the message of Christmas thru music, fun activities, and thru our unique Filipino customs and traditions. 3
  • 4.
    Why should Itake part in it? If you are one who hold the same values we do then we welcome you because every unit-owner, every tenant is not just an investor but a basic family unit, whether they live with peers, relatives, are single parents, widowed/er, or even living alone. Each one has a contribution to share. Each one has a purpose in life and this event will highlight each person’s successes who has made it his/her job to give something back to their family or to the society. We give thanks to our Creator who made our year memorable, no matter what circumstances we have right now. We always have something to be thankful for every day. 4
  • 5.
    How can Itake part in it? Our sponsorship has five main parts:  Presentor  Major  Minor  Friends of the organization  Special Sponsor It is important that you understand that you are not giving money to this event, rather, you are investing in it. You are partners. You don’t spend money to make this happen. You share in the vision that we have when we start Christmas in November this coming November 24. 5
  • 6.
    What is init for me? The Community Support Group cannot operate without funding and aside from making this event a reality you will also help cover expenses of our daily operations. The following are examples of middle, high, and excellent value propositions that will give your brand, your investment, the value it deserves. 6
  • 7.
    Excellent Returns for Brand Equity Exclusive to a Presentor. The company can “brand” the Christmas tree. It is the HIGHLIGHT of the event where sponsor’s banner is not displayed on the trimmings but on the sides of the building by the Christmas Tree. Displayed for the whole month of 45 Days starting November 24. 7
  • 8.
    Excellent Returns for Brand Equity (TOP PHOTO) Inclusive to Presentor, Sponsor your very own contest or sponsor the one we have and make it memorable while your audience is engaged. (BOTTOM) Inclusive to Presentor, Sponsor the band that will play or fill the paraders with your merchandise and put a smile on their faces. Do you want to sponsor any of these? 8 It’s yours for
  • 9.
    High Value Returns forBrand Equity We offer the following High Value Returns to you when you sponsor Christmas in November 2012.
  • 10.
    HIGH VALUE RETURNS (TOP PHOTO) Inclusiveto Presentor, Bring out your army of salesmen/women who can engage customers and provide discounts and deals they can only get from this event. (BOTTOM) Inclusive to Presentor, We’re on Facebook and Wordpress and we can publish all your deals so we can share them your EXCLUSIVE deals to residents. 10
  • 11.
    HIGH VALUE RETURNS Bannering isan age old tradition that provides results in terms of getting more people aware that your brand is relevant and
  • 12.
    HIGH VALUE RETURNS Inclusive to Presentor. Engage people with your products and let them experience how it can add more value to their daily life. We’re giving you the stage to let people know what you have! Do you want to get this separately? It’s open for PhP10,000.00. Segment duration should be for 30 minutes only. 12
  • 13.
    STANDARD VALUE RETURNS FOR BRAND EQUITY Thisis what we offer those who will be coming in as sponsor to this event as Minor Sponsors
  • 14.
    STANDARD VALUE RETURNS We’ll announce your name or the brand of your name that guests can sense thru their eyes and ears! Inclusive to PRESENTOR! Brand 14
  • 15.
    Mailboxes, etc! Inclusiveto Presentor. We publish newsletters every month and sponsors can take advantage of these by having their brands printed across these newsletter we publish every month. 15
  • 16.
    To The Presentorand Major Sponsors We’re adding these values to your disposal. 16
  • 17.
    Adding Value to reach your ROI  Trivia Game – to further enhance the experience and greater opportunities to close sales, our hosts and/or contestants can give trivia contests and emphasize your promos. Example: “How much is the exclusive prize Brand XYZ is giving away to California Garden Residents?”  Sales Kiosk – Upon scheduling, your brand can be allowed to put up a kiosk in lobbies of each clusters. Offer your promos and get more mileage this way.  Christmas Story – Children of Integrated Montessori Center will perform the Christmas Story and your brands will be paraded after the story with children holding your brand’s logo after the mini- play while the VO thank the sponsors. 17
  • 18.
    Adding Value to reach your ROI  Match the Deal – To highlight the promo, a contest wherein contestants will match the logo to the offer will win a special prize.  Kiddie Games – Your brands will appear in the area where kids will play their Christmas Games.  Flyering to Motorists – We’ll create a flyer outlining all the promos you offer so residents with cars can bring it home and study it more. Provide all your information and you can just close a deal. 18
  • 19.
    Sample Poster Layout PRESENTOR logo Major Major Major Major Major A B C D E Minor Minor Minor Minor Minor A B C D E Minor Minor Minor Minor Minor F G H I J 19
  • 20.
    Some important information aboutus Informal information outlining the profile of our neighborhood in California Garden Square.
  • 21.
    Rough but Realistic Viewof Residents’ Profile Location: Mandaluyong City Population: (Approximately and conservatively) 17,000 residents Age Profile: 0 – 9 = 500,3% 10 – 17 = 1,100, 6% 18 – 24 = 2,600, 15% 25 – 32 = 5,000, 29% 33 – 40 = 4,800, 28% 41 – 49 = 2,000,12% 50 and above = 1,000, 6% Social Status Students 3,000, 17.65% Working Class 11,200, 65.88% Executives 2,200, 12.94% Entrepreneurs 550, 3.24% Jobless, Retired 50, 0.29% Individual Income 0 - 10,000 = 100, 0.59% 10k - 25k = 8,000, 47.06% 26k - 30k = 4,000, 23.53% 31k - 40k = 2,000, 11.76% 41k - 50k = 1,500, 8.82% 51k - 65k = 1,100, 6.47% 65k and above = 300, 1.76% Those who rent vs own: 70% : 30% 21
  • 22.
    Fact Sheet Quick Summaryand Details of The Event
  • 23.
    About the Event EventName: Christmas In November Event Date: November 23 – 25, 2012 Organizer: CGS Community Support Group wih CGS Community Association, Incorporated and First Oceanic Property Management Event Chairman: Mrs. Edy Reyes Program Chair: Mr. Kristoffer Atienza What is the Event About? Pre-Christmas/Thanksgiving Family Gathering Target: 17,000+ Residents of California Garden Square with their guests and performers, staff, and their guests Contact Information: Mr. Kristoffer Atienza (0920) 959-5747 / krisatienza@gmail.com Mrs. Edy Reyes (0915) 127 5967 Mr. Luis Panganiban: (0917) 814-2384 23
  • 24.
    Questions? Queries? Donations? If you have questions, please do not hesitate to give us a call and we’ll gladly answer your query immediately. Thanks. For payments: Write check to: CGS Community Support Group, Inc. For BDO, Direct Deposit it to: Checking Account # 690 800 1472 24
  • 25.
    Thank you for yourtime. California Garden Square Community Support Group, Incorporated SEC Reg. No. CN200719463