1) Gatekeeping theory and framing theory both deal with how information is filtered and presented to audiences. Gatekeeping refers to the process by which gatekeepers control what information passes through channels of communication, while framing theory is about how gatekeepers decide to present or frame information.
2) Gatekeepers and frames have the power to influence audiences' perceptions and understandings of events and issues. Gatekeepers control public knowledge by selecting some stories over others, and frames affect how audiences think about issues rather than just what they think about.
3) Theories of agenda setting, cultivation, and persuasion are related to and extended from gatekeeping and framing theories, exploring their influences on audiences and perceptions.
A presentation that briefly entails the major theories of mass communication. Spiral of silence,Two step flow theory,Multi-step flow, cultivation theory,mean world syndrome and normative theories.
The Two-Step Flow of Communication: An Up-to-Date Report on an HypothesisElihu Katz(1957)
- The People's Choice
- The Two-Step Flow Theory
- Opinion Leaders and Opinion Followers
- Minimal/ Limited Paradigm vs. Mass Society Paradigm
- Strengths and Limitations of The Two-Step Flow Theory
- Elmira Study, Rovere Study, Decatur Study and Drug Study
- Diffusion of Innovation
- Personal Influence vs. Mass Influence
- Impact of Personal Influence
- Flow of Personal Influence
A presentation that briefly entails the major theories of mass communication. Spiral of silence,Two step flow theory,Multi-step flow, cultivation theory,mean world syndrome and normative theories.
The Two-Step Flow of Communication: An Up-to-Date Report on an HypothesisElihu Katz(1957)
- The People's Choice
- The Two-Step Flow Theory
- Opinion Leaders and Opinion Followers
- Minimal/ Limited Paradigm vs. Mass Society Paradigm
- Strengths and Limitations of The Two-Step Flow Theory
- Elmira Study, Rovere Study, Decatur Study and Drug Study
- Diffusion of Innovation
- Personal Influence vs. Mass Influence
- Impact of Personal Influence
- Flow of Personal Influence
The current research aims to briefly introduce the concepts of Gatekeeping and Framing theory, which might be the most well-known theories in the communication field, and propose the potential application of the theories to recent social media contexts. The conceptual mechanism of the theories and the practical issues are discussed. A brief research on the theories reveals that such old theories are still applicable and relatable to current media environments.
Gate-Keeping Theory in the Course Media TheoriesShazaHijazi
I Am a Public Relations Student at the lebanese university (faculity of information) and this is a Power Point presentation that i have presented in class about Gatekeeping Theory in the course "Media Theories" with the amazing doctor, Farah-Sbeity. This presentation includes an example about what's happening in Palestine and many more information about this theory you can find in the document.
In this presentation we will learn ‘’ Evolution of Communication Theories’’ Before starting this we are discussing about basic communication and communication theories.
Communication: Communication is simply the act of transferring information from one place, person or group to another.
Communication theories: Communication theory is a proposed description of communication phenomena, the relationships among them, a storyline describing these relationships, and an argument for these three elements. Communication theory provides a way of talking about and analyzing key events, processes, and commitments that together form communication
Media literacy in the age of information overloadGmeconline
We live in the most interesting times as far as the media is concerned. In fact as I approach the topic.These lines from Charles Dickens signifying the scenario of the French revolution came instantly to my mind – yes there is an upheaval going on in the media too..and it is marked with opposing views on the continuum-... Read More
Good or Bad for Whom and What: A Revised Ethical Framework to Differentiate J...Qingjiang (Q. J.) Yao
This study proposes a revised theoretical framework that consists of the axes of ethical devotions (visibly at the personal, institutional, local, national, regional, and global levels) and ethical reasoning approaches (teleology and deontology), to analyze journalists’ ethical stance of collecting and editing news. Values serving as the foundation of the deontological reasoning approach are deemed as heuristics evolved from historic teleological calculations. Journalism is defined as truthful informing of current events ethically devoted to a larger community, while activism, in this context, is defined as truthful informing devoted to a smaller one. So a global devotion with a teleological reasoning approach is recommended for journalists in this global age.
Keywords: ethical framework, ethical devotion, ethical reasoning approach, journalism, activism
*Presented to #BEAVirtualVegas Conference, April 2020
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Social media refers to online platforms and tools that enable users to create, share, and exchange information, ideas, and content in virtual communities and networks. These platforms have revolutionized the way people communicate, interact, and consume information. Here are some key aspects and descriptions of social media:
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Non-Financial Information and Firm Risk Non-Financial Information and Firm RiskAJHSSR Journal
ABSTRACT: This research aims to examine how ESG disclosure and risk disclosure affect the total risk of
companies. Using cross section data from 355 companies listed in Indonesia Stock Exchange, data regarding
ESG disclosure and risk was collected. In this research, ESG and risk disclosures are measured based on content
analysis using GRI 4 guidelines for ESG disclosures and COSO ERM for risk disclosures. Using multiple
regression, it is concluded that only risk disclosure can reduce the company's total risk, while ESG disclosure
cannot affect the company's total risk. This shows that only risk disclosure is relevant in determining a
company's total risk.
KEYWORDS: ESG disclosure, risk disclosure, firm risk
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
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The Challenges of Good Governance and Project Implementation in Nigeria: A Re...AJHSSR Journal
ABSTRACT : This study reveals that systemic corruption and other factors including poor leadership,
leadership recruitment processes, ethnic and regional politics, tribalism and mediocrity, poor planning, and
variation of project design have been the causative factors that undermine projects implementation in postindependence African states, particularly in Nigeria. The study, thus, argued that successive governments of
African states, using Nigeria as a case study, have been deeply engrossed in this obnoxious practice that has
undermined infrastructure sector development as well as enthroned impoverishment and mass poverty in these
African countries. This study, therefore, is posed to examine the similarities in causative factors, effects and
consequences of corruption and how it affects governance, projects implementation and national growth. To
achieve this, the study adopted historical research design which is qualitative and explorative in nature. The
study among others suggests that the governments of developing countries should shun corruption and other
forms of obnoxious practices in order to operate effective and efficient systems that promote good governance
and ensure there is adequate projects implementation which are the attributes of a responsible government and
good leadership. Policy makers should also prioritize policy objectives and competence to ensure that policies
are fully implemented within stipulated time frame.
KEYWORDS: Developing Countries, Nigeria, Government, Project Implementation, Project Failure
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
How social media marketing helps businesses in 2024.pdfpramodkumar2310
Social media marketing refers to the process of utilizing social media platforms to promote products, services, or brands. It involves creating and sharing valuable content, engaging with followers, analyzing data, and running targeted advertising campaigns.
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Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...AJHSSR Journal
ABSTRACT: The purpose of this study was to explore factors affecting the success of TVET-industry
partnerships. A case study design of the qualitative research method was used to achieve this objective. For the
study, one polytechnic college of Oromia regional state, and two industries were purposively selected. From the
sample polytechnic college and industries, a total of 17 sample respondents were selected. Out of 17
respondents, 10 respondents were selected using the snowball sampling method, and the rest 7 respondents were
selected using the purposive sampling technique. The qualitative data were collected through an in-depth
interview and document analysis. The data were analyzed using thematic approaches. The findings revealed that
TVET-industry partnerships were found weak. Lack of key stakeholder‟s awareness shortage of improved
training equipment and machines in polytechnic colleges, absence of trainee health insurance policy, lack of
incentive mechanisms for private industries, lack of employer industries involvement in designing and
developing occupational standards, and preparation of curriculum were some of the impediments of TVETindustry partnership. Based on the findings it was recommended that the Oromia TVET bureau in collaboration
with other relevant concerned regional authorities and TVET colleges, set new strategies for creating strong
awareness for industries, companies, and other relevant stakeholders on the purpose and advantages of
implementing successful TVET-industry partnership. Finally, the Oromia regional government in collaboration
with the TVET bureau needs to create policy-supported incentive strategies such as giving occasional privileges
of duty-free import, tax reduction, and regional government recognition awards based on the level of partnership
contribution to TVET institutions in promoting TVET-industry partnership.
KEY WORDS: employability skills, industries, and partnership
Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...
Gatekeeping framing theory summary
1. Gatekeeping & Framing Theory
and Application to Current Social Media
Ashley Moore, Jie Yu, and Mincheol Shin
https://www.businesstopia.net/mass-communication/framing-theory-0https://www.businesstopia.net/mass-communication/gatekeeping-theory
2. Gatekeeping Theory
Gatekeeping is the process through which information is filtered for dissemination, whether for publication,
broadcasting, the Internet, or some other mode of communication
The gatekeeper decides which information will go forward, and
which will not. In other words a gatekeeper in a social system
decides which of a certain commodity – materials, goods, and
information – may enter the system. Important to realize is that
gatekeepers are able to control the public’s knowledge of the actual
events by letting some stories pass through the system but keeping
others out.
https://hadoopi.wordpress.com/2013/07/29/hadoop-filter-input-files-used-for-mapreduce/
3. Background: Founders
Kurt Lewin David White
http://totallyhistory.com/kurt-lewin/ http://jour515fall14.wikia.com/wiki/Gatekeeping
6. Conceptual Model
(1) Important to realize is that gatekeepers are able to control the public’s knowledge of the actual events by
letting some stories pass through the system but keeping others out. Therefore, it is more likely to say that the
theory assumes audiences to be passive in terms of message reception. This is different from user or audience
centered approach.
(2) Gatekeepers exist in many jobs, and their choices hold the potential to color mental pictures that are
subsequently created in people’s understanding of what is happening in the world around them.
https://www.utwente.nl/cw/theorieenoverzicht/Theory%20clusters/Media,%20Culture%20and%20Society/gatekeeping/
7. Extension of Gatekeeping and its Importance
The gatekeeping has the potential to be stretched to other well-known theories and shares
significant conceptual variances with the following theories.
(1) Agenda Setting Theory: What to think about, filtered by gatekeepers
(2) Cultivation Theory: The perception of what world would be like, selected and conveyed by media gatekeepers
(3) Framing Theory: How we think about, filtered and manipulated by gatekeepers
8. Summary
1) A level of unit may vary upon the contexts but psychologically and theoretically we all are gatekeepers of our
mind and messages
2) Communication is just all about filtering messages
3) Important concept in strategic communications (e.g., Marketing and persuasion)
Barzilai-Nahon, K. (2009). Gatekeeping: A Critical Review. Annual Review of Information Science and Technology, 43, 433-478
11. Agenda Setting vs. Framing
Agenda-setting Framing
The journalists select the most
newsworthy topics
The journalists choose the way in
which the news is brought, and the
frame in which the news is presented
Tell the audience what to think about Affect the audience how to think
about
Content Structure
12. Framing?
Frames are abstract notions that serve to organize or structure social
meanings.
Frames influence the audience’s perception of the news, not only
tells what to think about, but also how to think about it.
Framing can be seen as a second-step of Agenda-setting.
13. Frame Analysis:
An Essay on the Organization of Experience (1974)
1) Frame analysis is the study of the organization of social experience.
2) Influence the audience’s interpretations.
Primary framework: Takes an individual's experience or an aspect of a scene that
would originally be meaningless and makes it meaningful.
15. Persuasion Effects
The presentations of content that can influence attitudes in a
predictable direction.
Audiences of news frames are often not aware of the presence of
frames and the influence they can wield
(e.g., Tewksbury, Jones, Peske,
Raymond, & Vig, 2000).
16. Agenda-Setting Effects
Framing effects can be thought of as a second-step of agenda
setting, after effects on perceived issue importance.
How news messages affect perceptions of both the importance of
an issue and how the issue can be understood.
(McCombs, 2004)
17. Types of frames
• episodic vs. thematic frames
• human interest
• conflict
20. Soul Food Sunday
Kurt Lewin
• Mom/wife shops for the food.
• Prepares the food
• Family eats the food
• Mom/wife controls the gate
http://communicationtheory.org/gatekeeping-theory/
Stacks, D. W., & Salwen, M. B. (Eds.). (2009). An integrated approach to communication theory
and research. New York: Routledge.
22. Framing Application
• Muslim Ban
• Trump uses framing by labeling
these places as places of
terrorism
• Trump, in his statement Sunday,
wrote those countries "are the
same countries previously
identified by the Obama
administration as sources of
terror.“ – Washington Post
25. References
Fairhurst, G. & Star, R. (1996). The art of Framing. San Francisco: Jossey-Bass.
Gamson, W. A., & Modigliani, A. (1987). The changing culture of affirmative action. Research in Political Sociology,
3, 137–177.
McCombs, M. E. (2004). Setting the agenda: The mass media and public opinion. Malden, MA: Blackwell.
Semetko, H. A., & Valkenburg, P. M. (2000). Framing European politics: A content analysis of press and television
news. Journal of Communication, 50, 93-109.
Stacks, D. W., & Salwen, M. B. (Eds.). (2009). An integrated approach to communication theory and research. New
York: Routledge.
Tewksbury, D., Jones, J., Peske, M., Raymond, A., & Vig, W. (2000). The interaction of news and advocate frames:
Manipulating audience perceptions of a local public policy issue. Journalism & Mass Communication Quarterly, 77,
804–829.
University of Twente. GATEKEEPING.
https://www.utwente.nl/cw/theorieenoverzicht/Theory%20clusters/Media,%20Culture%20and%20Society/gateke
eping/