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Data Protection Guidelines: Email Do's and Don'ts  Gary Davis Deputy Data Protection Commissioner Irish Internet Association 28th October 2009
Presentation Outline ,[object Object],[object Object],[object Object],[object Object]
Personal Experience of Privacy Invasion Received unsolicited post, addressed to you personally Yes % Received unsolicited text messages from commercial organisations Received unsolicited emails from commercial organisations Had excessive personal information sought from business/public sector organisations Had a virus/spyware on personal computer Disclosures of your personal information to others without your agreement Had information, images or footage of you posted on the internet without your consent Had personal information being withheld from you without explanation Inappropriate access to personal information held about you within an organisation Any experience
2008 2005 Not at all  happy (1) The post E-mail/the internet The telephone to your home SMS/Text messages (to your mobile phone) Not very  happy (2) Very  happy (4) Fairly  happy (3) Don’t Know ‘ 08 ‘ 05 Attitude Towards Unsolicited Mail or Offers… % % Unhappy (%) Unsolicited mail via telephone or post remain the approaches the public most dislike.  However, irritation with text or e-mail contact has significantly increased since 2005. 76 74 71 66 60 55 74 75 16 13 37 30 22 16 9 8
No not Entitled % Yes Entitled % Don’t Know % To get a copy of any information about you held by any organisation To have any inaccurate information about you corrected/deleted To have your name removed from junk mail lists To have your telephone number removed from direct marketing lists To have any of your medical records deleted To claim compensation through the courts if personal information held about you is misused To get personal information about other people Q.7 – Awareness of Rights 32 39 35 24 23 23 23
Complaints to DPC  2008 ,[object Object],[object Object],[object Object],[object Object],[object Object],TYPE % Direct Marketing* 35 Access Rights 30 Disclosure 16 Accuracy 2 Other 17
Unsolicited Marketing – DPC Annual Report Case Studies ,[object Object],[object Object],[object Object],[object Object],[object Object]
Case Studies 2008 : Direct Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Presentation Outline ,[object Object],[object Object],[object Object],[object Object]
Data Protection: a Human Right ,[object Object],[object Object],[object Object],[object Object]
EU & Irish Legislation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Rights and Obligations ,[object Object],[object Object]
The Data Protection Rules ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Presentation Outline ,[object Object],[object Object],[object Object],[object Object]
Direct Marketing Legislation ,[object Object],[object Object],[object Object],[object Object],[object Object]
Direct Marketing Definition ,[object Object]
Direct Marketing – the Golden Rule of Consent ,[object Object],[object Object],[object Object],[object Object]
email ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
e-mail Continued ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
email continued ,[object Object],[object Object],[object Object],[object Object],[object Object]
Penalties ,[object Object],[object Object],[object Object]
Presentation Outline ,[object Object],[object Object],[object Object],[object Object]
Best Practice (1) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Best Practice (2) ,[object Object],[object Object],[object Object]
Conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
DPC Contact Details ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Data Protection Guidelines

  • 1. Data Protection Guidelines: Email Do's and Don'ts Gary Davis Deputy Data Protection Commissioner Irish Internet Association 28th October 2009
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  • 3. Personal Experience of Privacy Invasion Received unsolicited post, addressed to you personally Yes % Received unsolicited text messages from commercial organisations Received unsolicited emails from commercial organisations Had excessive personal information sought from business/public sector organisations Had a virus/spyware on personal computer Disclosures of your personal information to others without your agreement Had information, images or footage of you posted on the internet without your consent Had personal information being withheld from you without explanation Inappropriate access to personal information held about you within an organisation Any experience
  • 4. 2008 2005 Not at all happy (1) The post E-mail/the internet The telephone to your home SMS/Text messages (to your mobile phone) Not very happy (2) Very happy (4) Fairly happy (3) Don’t Know ‘ 08 ‘ 05 Attitude Towards Unsolicited Mail or Offers… % % Unhappy (%) Unsolicited mail via telephone or post remain the approaches the public most dislike. However, irritation with text or e-mail contact has significantly increased since 2005. 76 74 71 66 60 55 74 75 16 13 37 30 22 16 9 8
  • 5. No not Entitled % Yes Entitled % Don’t Know % To get a copy of any information about you held by any organisation To have any inaccurate information about you corrected/deleted To have your name removed from junk mail lists To have your telephone number removed from direct marketing lists To have any of your medical records deleted To claim compensation through the courts if personal information held about you is misused To get personal information about other people Q.7 – Awareness of Rights 32 39 35 24 23 23 23
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